“ A STUDY ON FUTURE WEALTH MANAGEMENT OF HDFC BANK “

CHAPTER SCHEME:

The present study has been divided into 5 chapters.

TITLE OF THE PROJECT:

A Study of feature wealth management with the reference HDFC Bank.

CHAPTER-1 INTRODUCTION:

This chapter includes introduction about the needs for the study, objectives of
the study, scope of the study and research methodology.

CHAPTER-2 CONCEPTUAL FRAMEWORKS:

The chapter deals with conceptual of study it explain the theoretical aspects of
the wealth management i e types and advantages and disadvantages in propose
of wealth management.

CHAPTER – 3 COMPANY PROFILE:

The chapter contains company profile regarding HDFC Bank.

CHAPTER – 4 DATA ANALYSIS AND INTERPRETATION:

The chapter deals with data collection which is analysis and interpreted by
graohs and diagrams which makes easy to understand.

CHAPTER – 5 FINDINGS SUGGESTIONS CONCLUSION AND

BIBLIOGRAPHY:

Under this chapter significant aspects have been drawn based on analysis for
research for providing suggestions and it include conclude.

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CHAPTER – 1

INTRODUCTION

 INTRODUCTION
 OBJECTIVES
 NEED OF THE STUDY
 SCOPE OF STUDY
 RESEARCH METHADOLOGY
 REVIEW OF LITERATURE
 LIMITATIONS

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INTRODUCTION

Wealth management:

wealth management as a concept orginated in year 1990's in the us wealth management

refers to the professional management of an individual's financial assets and investments with
the goal of growing wealth over time It encompasses a wide range of services including
investment advisory tax planning estate planning financial planning and risk management
wealth managers typically work closely with clients to understand there financial goals and
create tailored strategies to achieve them while considering factors such as risk tolerance time
horizon liquidity needs the aim is to optimize the client's financial situation and help them
navigate the complexities of wealth accumulation preservation and distribution across
generation wealth management as a concept orginated in a year 1990 s in the us essentially it
is the investment advisory covering covering financial planning that provides individuals
with private banking and assets management taxes is advisory and and portfolio management
the wealth management is high level professional service that combines financial investment
advise accounting or tax services investor work with a single wealth manager who
coordinates input from financial experts and can include coordinating advice from the
investors own attorney accounts and insurance agent some wealth manegers also provide
banking services or advice

in others world it is basically an investment advise or assistance to manage persons

financial needs these services are offered to investors in packages to provides benefits with
two mine goals growth and safety to their existing investments .wealth management refers to
the professional management of an individuals financial assets and with the goal growing
wealth over time it encompasses a wide range of service including investment advisory

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Objectives of the study:

1.Wealth Peservation - Protecting and peservation the client's wealth through prudent
investment strategy and risk management techniques.

2.Wealth Growth - Maximizing the growth of assets over time through strategic investments
tailored to the client's risk tolerance financial goal-sand time horizon.

3.Tax Efficiency - Minimizing the impact of taxes on investment returns and income through
effective tax planning strategies.

4.Estate Planning - the smooth transfer of wealth to feature generations or benificial while
minimizing estate taxes and insuring the client's wishes are full filled.

5.Risk Management - Assessing and managing various financial risks including market
volatility inflation longevity liquidity risks.

Need for study:

It provides a comprehensive understanding of financial concepts including investments

taxation estate planning and risk management

It involves learning how to allocate assets effectively across various investment vichals

ensuring that wealth is transferred efficiently and in line with the values of the bene factores

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Scope of study:
A comprehensive exploration of strategies and practices designed to help individuals famalies
and institutions effectively manage grow and preserve the financial assets

big data and advanced analytical enables more personalized and efficient wealth management
strategies

exploring alternative investment such as private equity and real estate and hedge funds can
provide diversification and growth opportunities

Research Methodology

The present study is purely an exploratory stud dependent on both the primary and the
secondary sources of data The primary sources of data constitutes the interaction (both formal
and informal) of the researcher with the managers and other officials who are directly
associated with the wealth management industry in India The officials were selected on the
method of simple random sampling The annual reports of the concerned agencies and the
relevant literature and facts and figures available on the problem of the study in various
books journals and magazines constitute the Secondary sources of data

=> Macroeconomic and savings and investment data collected directly from governmental
sources such as the Reserve Bank of India.

=> Insight into the Indian financial service market.

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REVIEW OF LITRETURE
According to the report India is a slated to become USSI trillion market for wealth
management providers by 2012 with a target market size of 42 million house holds

In the annual survey done by cap Gemini SA and Merrill lynch it was found that ranks of
millionaries grew 6 % in the previous year because of number of richer people grew in India .

Limitations of wealth management:

1. Significant management fees and potential hidden charges.

2. Additional costs like transaction fees and account maintenance charge.

3. Advisors may recommend products that earn them higher commissions.

4. No guarantees of positive returns or bench mark out performance.

5. Handling of sensitive data raises privacy and security concerns.

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CHAPTER – 2

CONCEPTUAL FRAMEWORK

 POSITION OF INDIAN IN WEALTH MANAGEMENT

 STATE OF WORLD WEALTH
 BRIC NATIONS ARE AT THE FOREFRONT OF GLOBAL GROWTH
 STATE OF ASIA – PACIFIC’S WEALTH
 STATE OF WEALTH MANAGEMENT INDUSTRY IN INDIA
 OPPORTUNITIES FOR LOCAL AND FOREIGN PLAYERS
 MAJOR WEALTH MANAGEMENT AGENCIES IN INDIA
 INSTRUMENTS OF WEALTH MANAGEMENT
 MUTUAL FUNDS
 STOCK MARKET

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Chart no: 3.8 Position of India in wealth management

POSITION OF INDIA IN WEALTH MANAGEMENT

According to the report India is slated to become a US$1 trillion market (in assets under
management) for wealth management providers by 2012, with a target market size of
42million households.

In the annual survey done by Cap Gemini, SA and Merrill Lynch it was found at that ranks of
millionaries grew 6% in the previous year because the number of richer people grew in India
and China where India is competing China. India and China posted the biggest gain in
millionaries advancing by 23% and 20% respectively.

When they are watching the Worldwide increase in number of millionaries the facts collected
by Cap Gemini, S.A. and merill Lynch survey report. India has 23% growth in the year
(2006-07). The biggest Asian economy China stands on second position with 20%, West Asia
16%, United states 4% and United Kingdom (UK) 2%. So they can understand that there is
more opportunities in the Wealth Management business in Asia specially in India.

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SOURCE:

INDIA is now home to a new breed of billionaire Those created by an almost in expicable
rise in the values of the stocks they hold.

The combined Wealth of the 20-million strong non-resident Indians community is estimated
to be over $1 trillion dollars-- more than the countrie's entire economy Overseas Indians are
estimated to hold financial Wealth a part of from real estate, gold and art of over $500 billion
The total wealth would be over $ 1 trillion, according to the report High-powered Expert
committee appointed by the Central to suggest ways to make Mumbai an international
financial center. These NRIs were a natural beached as a customer base where an Indian
personal Wealth Management industry can get started Their Wealth Management services
were presently being sourced almost exclusively from aboard, the report said The report
listed 11 activities typically provided by an international financial center (IFC) and refered to
PMW as one of the most important activities undertaken an IFC. According to type report
PMW for High-net worth individuals is estimated to involve management of personal assets
of $8-10 trillion globally.

The acceleration in growth during 2006-07 is driven by continued momentum in the services
and manufacturing sectors growth of which are expected to be in double digit figures.

==> India is both attracting foreign wealth managers to set up business and domestic banks to
set up wealth management business Going forward this is a trend that is likely to continue
with India's Key advantages attracting more and more compitators

==> The attractiveness of Mumbai as a location for banks is backed up by the figures on
deposits held by foreign banks in India. Of the total value of deposits held by foreign banks -
USD 16bn - 49.2% is in Maharashtra and all of this is in urban/metropolitan areas of which
Mumbai is a large part.

==> In the view of many in the industry there is a challenge of client education that must be
addressed going forward. The primary area of concern is in equity investment and the need to
invest long-term rather than short-term.

==> In view of the above stated conditions it is highly likely that over the next 20 years,
wealth management will witness significant developments in the way that clients are
segmented Following from this, clients service will change to complement the shift in
emphasis as factors other than the level of the client's wealth are taken into consideration.

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STATE OF WORLD WEALTH

HNWI (high net worth individuals) SECTOR GAINS IN 2007

 10.1 million individuals worldwide held at least US$1 million in financial assets, an
increase of 6.0% over 2006.
 Global HNWI wealth total US $ 40.7 trillion, a 9.4% gain from 2006, with average
HNWI wealth surpassing US $ 4 million for the first time
 The Ultra-HNWI “wealth band” experienced the strongest growth, gaining8.8% in
population size and 14.5% in accumulated wealth
 Emerging markets, especially those in the Middle East and Latin America scored the
greatest regional HNWI population gains
 HNWI financial wealth is projected to reach US $ 59.1 trillion by 2012advancing at
an annual growth rate of 7.7%.

For the global economy, 2007 was a transitional year that began and ended with sharply
opposing macroeconomic environments: Momentum that was carried over from 2006
sustained unabated growth in the early months. By the latter end heightened uncertainty and
instability marked the deep change that was under way overall, market performances were
solid in 2007. However, closer analysis of the key drivers and inhibitors of wealth reveals
how the many fundamental changes that took place over the course of the year led to
deteriorating economic conditions in key markets, including the United States and several
mature European nations. Evenly split, the two halves of the year tell very different stories:
steady global growth in the first six months, followed by sharply diverging paths between
mature and emerging economic in the second half In early 2007, strong economic gains
spurred impressive performances in equity markets and various investment products,
reflecting high levels of investor confidence. Robust growth in emerging markets, driven by
high commodity prices and rising domestic demands, supported solid growth in mature
economies. Stock markets worldwide performed well into the summer, led by Latin America
and Emerging Asia, which saw roughly 25% and 17% growth, respectively, throughJuly.1 A
variety of investment products performed well during the first half of the year; for instance,
total announced private equity deals worldwide were on pace to shatter their 2006 record.

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he second half of 2007, however, revealed a distinct and growing divergence between mature
and emerging economies—with the advantage going to emerging nations. Whether hobbled
by the downturn taking hold in the United States or challenged by the slowed growth of a
major trading partner, with few exceptions, the performances of mature economies weakened
significantly in the closing months of the year.

In the European Union, for example, growth was dampened by a confluence of key
market forces: slowing domestic consumer spending, a result of high levels of personal debt
amid tightening credit conditions; a drop-off in exports brought on by easing demand in the
United States, which received nearly 24% of E.U. goods and services shipped abroad; and an
appreciating euro Growth slowed among other global powers as well: In Japan—the world’s
second-largest economy—a decline in housing investment and low levels of consumer
confidence took their toll.4 In essence a long period of “easy money” in mature economies
was routed by financial and credit market turmoil.

By contrast, emerging markets proved resilient and posted robust gains in the second half of
2007, even as uncertainty grew in mature markets. Building on their core competency,
export-driven growth, many emerging economies converted sharp increases in energy and
commodity prices into sources of high profitability and significant growth. Both GDP and
market capitalization gains, particularly in Brazil, Russia, India and China—the BRIC nations
—were strong, capping another impressive year for HNWI growth and investment
opportunity. Given these nations more stable consumption habits, rising domestic demand
and healthy business environments, the slowing United States economy, which accounts for
21% of global GDP, did not appear to significantly compromise their economic growth in
2007

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BRIC Nations Are at the Forefront of Global Growth

In 2007, the BRIC nations continued their roles as pivotal economies, building on
relationship with their mature trading partners and capitalizing on the growth of their
emerging counterparts. As mature economies slowed, the BRIC nations turned in particularly
strong performances. They posted in aggregate the greatest gains in HNWI populations,
19.4%, and accumulated wealth, 25.1%, driven both by impressive economic gains and
robust market capitalization growth. As a result of these record-setting performances, the
BRIC nations are rapidly winning fiscal credibility and increasingly playing a central role on
the world stage.

Today, the greatest single impediment to the BRIC nations’ continued growth is the high
level of inflation now sweeping the globe and most pronounced in emerging markets. In
Russia, year-over-year money-supply growth in excess of 50% has kept inflation rates
propped at around 12%. Similar levels of excess liquidity are evident in China and across the
Middle East. With BRIC nations’ inflation rates averaging roughly 7.5% at year-end it is
increasingly clear that this is the challenge most likely to shape 2008 outlooks.

In 2007, India led the world in HNWI population growth, rocketing ahead 22.7% and
exceeding gains of 20.5% in 2006. Boosted by market capitalization growth of 118%and real
GDP growth of 7.9%, HNWI sector gains reached all-time highs. Although the country’s real
GDP growth decelerated from 9.4% in 2006, current growth levels are considered more
stable and sustainable. Market capitalization growth more than doubled from roughly 50%,
accounting for greater HNWI gains. India’s two largest exchanges, the Bombay Stock
Exchange and the National Stock Exchange of India, benefited from rapidly expanding initial
public offering (IPO) markets and heightened international interest; by the end of 2007, they
ranked among the world’s top-12 exchanges in total market capitalization terms. Once
recognized as a manufacturing superpower, characteristic of a more nascent market, much of
India’s recent growth has been driven by the technology, financial services, property
construction and infrastructure sectors. Growth in these arenas is indicative of the developing
state of the Indian economy relative to other high-growth players.

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The State of Asia-Pacific’s Wealth

 The number of HNWIs grew by8.7% in 2007 to 2.8 million, exceeding global HNWI
population gains of 6.0%.
 Asia pacific HNWI wealth expanded by 12.5% in 2007to US $ 9.5 trillion exceeding
both the 10.5% rate posted a year earlier and total world wealth growth in 2007 of
9.4%.
 Asia pacific is home to 27.8% of the world’s HNWI population and 23.3%of global
HNWI wealth.
 India China South Korea experienced the highest HNWI population growth within the
region ,gaining 22.7%,20.3% and 18.8% respectively.
 Together Japan and China accounted for 68.8% of the pacific HNWI population and
62.4% of its wealth.

Over the past five years, HNWI wealth has soared in the Asia- Pacific region. In2007, five of
the world’s 10 fastest-growing HNWI populations were concentrated in Asia-Pacific markets,
with India and China posting the largest gains. However, the slow growth of some of the
larger Asia-Pacific HNWI populations, such as the 2.2%rate posted in Japan, kept overall
regional growth levels at or near global averages. As a result, Asia-Pacific HNWI gains
exceeded global averages but fell short of advances made in the very highest growth regions,
namely the Middle East and Latin America.

Real GDP and market capitalization continued to be key drivers of Asia-Pacific wealth
generation, despite mixed results relative to 2006 performances. Two-thirds of the markets
reported on2 boasted real GDP growth above the 5.1% global average,3while market
capitalization in all of the Asia-Pacific economies analysed, with the exception of Japan’s,
experienced strong, positive growth throughout 2007.

The global “story of two halves,” as told in the 2008 World Wealth Report, accurately
reflects 2007 trends evident in Asia-Pacific as well: Steady growth across the region defined
the first half of 2007 whereas heightened volatility and a sharp divergence between mature
and emerging economies characterized the second. Unlike some other

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parts of the world, the economic slowdown in the United States did not dampen overall 2007
Asia-Pacific gains. However, deteriorating global conditions over the course of the year
heightened uncertainty regarding the global economic outlook and cast a shadow on many of
the region’s primary export markets. Further, while some Asia-Pacific economies were faced
with slowing growth, high—and steadily rising— inflation became the most pressing
challenge for the entire region. This issue grew more pronounced in 2008, amid severely
weakened Asia-Pacific equity markets, and drew attention to related policy-action decisions.
Nonetheless, in 2007, rapidly rising domestic demand and improving socioeconomic and
political fundamentals within the region, particularly among the emerging markets, buoyed
growth in most Asia-Pacific economies.

The net result of strong growth in emerging markets and weak performances in mature
markets was above-global-average gains for HNWIs in the Asia-Pacific region. In 2007, the
number of HNWIs in the region grew by 8.7%, to 2.8 million. With those gains, Asia- Pacific
ended the year hosting 27.8% of the world’s 10.1million wealthiest individuals, with the nine
key markets studied accounting for 93.1% of the region’s HNWIs. During the same period,
HNWI wealth in Asia-Pacific expanded by 12.5%, to US$9.5 trillion, significantly exceeding
gains of 10.5%in 2006. By year-end 2007, Asia-Pacific HNWI financial holdings accounted
for 23.3% of the US $ 40.7 trillion held by HNWIs globally.

In 2007, the Ultra-HNWI4 population in Asia-Pacific grew by 16.4%, to 20,400individuals—

nearly double the 8.8% growth of the global Ultra-HNWI population and significantly higher
than the 12.2% growth witnessed in the region a year earlier. Notably, Asia- Pacific’s Ultra-
HNWI segment accounted for only 0.7% of its entire HNWI population, less than in any
other region. This trend has been consistent over the past few years and reflects how the
Asia- Pacific HNWI population is weighted more heavily in the lower wealth bands than
HNWI populations in other regions.

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STATE OF WEALTH MANAGEMENT INDUSTRY IN INDIA

Wealth management is just emerging in India. The growth of the economy has already been
widely showcased. Wealth management services have been getting more attention over the
last two years. A booming economy, rising stock prices and an increase in salaries and
spending power have turned the spotlight on this sector. The wealth management space was
earlier the preserve of some foreign banks which offered these "exclusive services" to a select
few. This was not a service you could apply for. The unsaid tagline was "Don't call us. We'll
call you (if you are that wealthy!)." Today, a number of private banks offer this service. Also
entering this arena and carving a niche for themselves are standalone entities that offer the
full range of services — investment advice, portfolio management, taxation advice et al.

A new report from independent market analyst Data monitor (DTM.L) reveals the Indian
wealth market is offering competitors enormous opportunities. In the last five years, affluent
wealth in India has grown at a rate of 17.6% with affluent individual totalling 618,000 at the
end of 2007. India’s large skilled population and robust domestic stock market will ensure
that this wealth continues to grow to almost one million individuals, with a collective wealth
of over US $ 200bn by 2012. "India habits own merits as one of the developing BRIC
economies (Brazil, Russia, India and China). Competitors are realising this fact and are
beginning to bring their propositions to the table. Today, India is attracting both foreign
wealth managers and domestic banks to set up wealth management businesses. Going
forward this is a trend that is likely to continue," says Alan Shields, Data monitor financial
services analysis and author of the study. The number of mass affluent individuals in India
has more than doubled since 1998. India is becoming an increasingly attractive market in
many industries, and wealth management is no exception. Driving the attractiveness of the
market has been the country’s exceptional economic performance over the last decade. The
economy has grown at an average of 7.6% since 1994, due to the continued development of
the service industry and strong growth in the technology sector. The opportunities that have
been created by a booming economy have in turn driven individual wealth growth.

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OPPORTUNITIES FOR LOCAL AND FOREIGN PLAYERS

The fact that affluent wealth is growing at a rate of 17.6% compounded annually is attracting
both foreign wealth managers to set up business and domestic banks to setup wealth
management businesses. "There are certainly opportunities to be had in the Indian wealth
market" says Alan Shields head of Asia-Pacific wealth management analysis at Data monitor
"Whilst on the world stage, the Indian wealth market is under developed, there are still a
large number of affluent individuals who are not being served by the current competitors and
the pool of potential clients created each year is huge." Data monitor forecasts that affluent
wealth in India will grow rapidly

India is still at a stage where the wealth manager is not necessarily a certified entity and the
term itself is used rather loosely. With banks and distribution houses insurance agents, mutual
fund distributors and chartered accountants liberally calling themselves 'wealth managers',
there is a mindboggling array of people to choose from. So, it becomes imperative to first
identify the type of people you can sign on as your wealth managers. There are wealth
managers in banks who will eagerly do your financial planning if you fall in the HNI (high
net worth individual) block. The banks assign a relationship manager (RM) to you, who is
expected to manage the relationship with you by proactively using his knowledge to tailor
unique and innovative financial solutions that will create value. However, he is restricted by
the number of distribution tie-ups he has -- not all of them can sell all products. Besides as
banks and distribution houses increasingly compete with each other with a similar set of
products, an RM may end up just pushing his own brands instead of delivering long-term
advice. The high churn among RMs in banks often leads to sudden breaks in "relationship"
building and a whole lot of miscommunication between the customer and the bank ensues
Then there is everyone else keen on getting a slice of your pie with assurances to make you
richer than you are today. Your friendly neighbours who sell insurance and mutual funds may
not always be the right source. After all, their interests in selling you a particular product is
the commission that they earn through selling you a financial product. Besides, your
accountant or stockbroker may not adopt a holistic approach to all your financial planning
needs. If you strictly go by the book and look for a qualification that befits a wealth manager,
then you should go to the 150-oddcertified financial planners (CFPs) who have been certified
by the Financial Planning Standards Board (FPSB), India. Remember that a true wealth
manager uses the financial planning process to help you figure out how to meet your life
goals through the proper management of your financial resources. Once you have identified
the category of your wealth manager, it boils down to choosing one. Here are nine questions
to ask before you hand over that cheque. And remember to keep asking as you go along.

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Wealth management requires hands-on experience and a strong technical lander standing of
topics such as personal tax planning, insurance, investment retirement planning and estate
planning and, how a recommendation in one area can effect the others. Ask the planner what
his qualifications are to offer financial advice and if, in fact, he is a qualified planner. Ask
what training he has successfully completed. Ask what steps he takes to keep up with changes
and developments in the financial planning field. Ask whether he holds any professional
credentials including the Certified Financial Planner certification, which is recognised
internationally as the mark of a competent, ethical, professional financial planner. Find out
how long the planner has been in practice and the number and types of companies with which
he has been associated. Ask about work experience and its relation to current practice Choose
a financial planner who has experience counsellint

ADVANTAGES

⇒ Banks offer stability for the money put on investment. The degree of vulnerability and risk
is minimum in case of banks than in other instruments of wealth management.

⇒ Free from market adversity.

⇒ Banks in India have a wider network covering the rural areas also which has a potential
for wealth augmentation.

DRAWBACKS

⇒ Interest rate offered by banks is less in comparison to other asset augmentation

instrumentsg individuals on their financial needs.

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MAJOR WEALTH MANAGEMENT AGENCIES IN INDIA:

⇒ Association of Mutual Funds in India.

⇒ ABN-AMRO Bank, India

⇒ Lotus India Asset Management.

⇒ Reliance Capital Asset Management.

⇒ SBI Funds Management, India

⇒ Amas Bank, Switzerland

⇒ Max New York Insurance, India

⇒ Kotak Mahindra Old Mutual Life, India

⇒ Base Ten Capital Management, India

⇒ ICICI Bank, India

⇒ Birla Sun Life Insurance, India

⇒ Credit Suisse Asset Management, UK

⇒ Pioneer Client Associates, India

⇒ General Life Insurance Council, India

⇒Birla Sun Life Asset Management, India

Bonanza is a leading Financial Services & Brokerage House with acknowledge industry
Leadership in execution and clearing services on Exchange Traded Derivatives and cash
market product Key elements that place Bonanza amongst the leading Brokerage Houses and
make it the preferred service provider for value based financial services are:

⇒ A Client-driven foundation and strategy committed to client-specific investment needs

and objectives.

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INSTRUMENTS OF WEALTH MANAGEMENT

Indian weddings have always been grand and festive affairs, as reflected in films like \\
Monsoon Wedding and Bride and Prejudice. But India's burgeoning middle class -now 300
million strong - are turning weddings into showcases of their growing disposable incomes
and newfound appetites for the goodies of the global marketplace The minimum budget for a
wedding ceremony is $34,000, say wedding planners while the upper-middle and rich classes
are known to spend upward of $2 million (The average American wedding costs $26,327.)
This doesn't include cash and valuables given as part of a dowry. According to the National
Council for Applied Economic Research (NCAER), the middle class are those making $4,545
to $23,000 a year. NCAER projects that the market for all categories of products, from daily
consumables to consumer durables, will double in annual sales by 2010. With the economy
expected to maintain steady 6 percent annual growth, India is widely seen a some of the
world's 10 largest emerging markets When it comes to the instruments of wealth management
in India, instruments like the banking sector, stock market, mutual funds can be considered in
this category.

BANK DEPOSITS
Independent research shows that customers prefer to deal with a local operator for
management of his assets. The wealth management industry has begun to follow the trend set
by the likes of shoe brand Nike and fashion retailer Gap in moving parts of its operations to
cheaper environments. As ever, the back and middle offices are the bits that wealth managers
want to offload. In India it is both the public sector and the private sector banks who have
demonstrated themselves in the assets management market to tap the growing potentiality of
this sector. State Bank of India, the nation's largest lender, plans to offer wealth management
services to affluent clients, seeking a share of a fast-growing market that is now worth $10
billion, and that may double every two year C Chartered and ICICI Bank already offer wealth
management services in the nation. About 70,000 Indians had financial assets of more than
$1 million each in 2004, according to a study by the management consultants Cap Gemini
and Merrill Lynch. DSP Merrill Lynch estimates that wealth under management in India
totals about $10 billion. ICICI Bank, India's second-biggest lender, believes that amount
could double every two years, said Arpit Agarwal, the lender's head of private banking

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MUTUAL FUNDS

A Mutual Fund is the most suitable investment for the common man as it offers an
opportunity to invest in a diversified, professionally managed portfolio at a relatively low
cost. Anybody with any surplus money that can be invested, even as little as a few thousand
rupees can invest in Mutual Funds. Each Mutual Fund scheme has a defined investment
objective and strategy. The team undertakes this in the most professional manner.

Markets for equity shares, debentures, bonds and other fixed income instruments; real estate,
derivatives and other assets have reached their maturity and are driven by latest up-to-date
information. A mutual fund is thus the ideal investment vehicle for today’s complex and
modern financial scenario. Price changes in these assets are driven by global events occurring
every day, in-fact every minute in faraway places. It will be very difficult, in-fact next to
impossible for an ordinary individual to have the knowledge, skills, inclination and time to
keep track of events, understand their implications and act speedily. An individual also finds
it difficult to keep track of ownership of his assets, investments, brokerage dues and bank
transactions etc. A mutual fund is the answer to all these situations. It appoints professionally
qualified and experienced staff that manages each of these functions on a full time basis. The
costs of hiring these professionals per investor are very low, as the pool of money invested is
large. In effect, the mutual fund vehicle exploits economies of scale in all three areas -
research, investments and transaction processing. Diversification of investments in mutual
funds reduces the overall investment risks by spreading the risks across different assets. The
investment of the mutual fund company depends on the objectives the company peruses.
Some mutual funds invest exclusively in a particular sector while others might target growth
opportunities in general.

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RISKS: -

1.No Insurance: -

Mutual funds, although regulated by the government, are noting assured against losses.
Mutual fund returns are subject to market risks. Despite the risk reducing diversification
benefits provided by the mutual funds, loss can occur, and it is possible that one may even
lose the entire investment.

2.Dilution:

- Although diversification reduces the amount of risks involved in investing in mutual funds,
it may lead to dilution which can bed is advantageous to the investor. If a single security held
by a mutual fund doubles in value, the mutual fund itself will not double in value because that
security is only one small part of the fund’s holdings.

3.Fees and Expenses:

- Most mutual funds charge management and operating fees that pay for the fund’s
management expenses. Some mutual funds also charge high sales commissions. And some
buy and trade shares so often that the transaction costs add up significantly. Some of the fees
and expenses are also recurring.

4.Poor Performance;

- Returns on a mutual fund are by no means guarantee On an average, around 75% of all
mutual funds fail to beat the major market indexes Critics have also questioned whether or
not professional money managers have better stock picking capabilities than the average
investor.

5.Loss of Control:

- The managers of mutual funds make all the decisions about which securities to buy and sell
and when to do so. This makes difficult on the part of the investor in managing his portfolio.
For example, the tax consequences of a decision by the manager to buy or sell an asset at a
certain time might not be optimal for the investor.

6 Trading Limitations:-

Although mutual funds are highly liquid in genera most mutual funds i.e. open ended mutual
funds can not be bought or sold in the middle of the trading day. One can only buy and sell
them at the end of the day, after the current value of their holdings have been calculated.

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STOCK MARKET:
Stock Exchange is a place where the buyers and sellers meet to trade in shares in an
organized manner. There are at present 25 recognized stock exchanges in the country and are
governed by the Securities Contracts (Regulation) Act, 1956. India’s major stock exchange
have seen strong growth in recent times. The domestic market capitalizations of the two
largest exchanges have grown by more than 500% since the beginning of 2003. This stands is
contrast to China where domestic markets are underdeveloped an have been on a steady
downward trend over the last few years.

Chart no 3.8: DEPOSIT STRUCTURE:

WDM CM SEGMENT F & O – INDEX

SEGMENT FEATURES SUB
SEGMENT
WITH NSE
Interest free security deposit Rs 150 lacks Rs. 91 lacks Rs. 8 lacks
VAST Deposit - Rs. 3.25 -
With NSCCL
Interest–free security deposit Rs. 9 lacks Rs. 25 lacks*
Collateral Security Deposit Rs. 25 lacks Rs. 25 lacks

Payable in cases where the applicants opt to take up the Clearing Membership for the F&O
Segment as well.

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 “ A STUDY ON FUTURE WEALTH MANAGEMENT OF HDFC BANK “

CHAPTER – 3

COMPANY PROFILE

 INTRODUCTION
 HDFC BANK LIMITED

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COMPANY PROFILE:

 TYPE : Public
 ISIN : US40415F10155
 INDUSTRY : Financial service
 FOUNDED : August 1995, 25 years Ago
 HEADQUARTERS : Mumbai, Maharashtra , India
 PRODUCTS : Credit card, Consumer banking, Banking
Finance and Insurance, Investment
Banking, mortgage loans, private banking
Private equity and wealth management
 REVENUE : 1,166 Billion(US$16) 2019
 NET INCOME : 211 Billion (US $ 3.0) 2019
 OPERATING INCOME : 233 Billion(US $ 3.3) 2019
 TOTAL ASSESTS : 11,894 Billion (US $ 170) 2019
 KEY PEOPLE : SHYAMALA GOPINATH (Non-Exe
Chairman), ADITYA PURI (M.D)
 NUMBER OF EMPLOYEE : 1,04,154 (June 30, 2019)
 WEBSITE : www.hdfcbank.com
 MARKET CAP :5,23,624.44 crore

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INTRODUCTION OF HDFC BANK

Functioning of a Bank is among the more complicated of corporate operations Since Banking
involves dealing directly with money, governments in most countries regulate this sector
rather stringently. In India, the regulation traditionally has been very strict and in the opinion
of certain quarters, responsible for the present condition of banks, whereas are of a very high
order. The process officially reforms, which started in 1991, has cleared the cobwebs
somewhat but a lot remains to be done. The multiplicity of policy and regulations that a Bank
has to work with, makes its operations even more complicated, sometimes bordering on
illogical. This section attempts to give an overview of the functions in as simple manner as
possible. Banking Regulation Act of India, 1949 defines Banking as" accepting, for the
purpose of lending or investment of deposits of money from the public, repayable on demand
or otherwise and withdraw able by cherubs, draft,

Listing: HDFC India has been listed on the Stock Exchange, Mumbai and the National Stock
Exchange. The bank‘s American Depository Shares are listed on the New York Stock
Exchange (NYSE) under the symbol “HDB”.

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Chart no 4.0: ORGANIZATION STRUCTURE AND ORGANIZATION CHART

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ORGANIZATION STRUCTURE AND ORGANIZAION CHART

HDFC Bank

The Composition of the Board of Directors of the Bank is governed by the Companies
Act, 1956, the Banking Regulation Act, 1949 and the listing requirements of the Indian Stock
Exchanges where the securities issued by the Bank are listed. The Board has a strength of 9
Directors as on March 31, 2007. All Directors other than Mr Aditya Puri are non-executive
directors. The Bank has four independent directors and five non-independent directors. The
Board consists of

JAGDISHCOPOO (CHAIRMAN/ CHAIRPERSON] KEKIMISTRY

(DIRECTOR)VINEET JAIN(DIRECTOR)RENU KARNAT(DIRECTOR)ARVIND
PANDE(DIRECTOR)ASHIM SAMANTA(DIRECTOR

ORGANIZATION DIRECTOR AND MANAGERS

Board of Directors:

1. * Atanu Chakraborty * - Part-Time Chairman and Independent Director.

2. *Sashidhar Jagdishan* - Managing Director & Chief Executive Officer.

3. *Keki .M. Mistry* - Non-Executive Director.

4. *Kaizad .M. Bharucha* - Deputy Managing Director.

5. *Bhavesh Zaveri* - Executive Director.

6. *V. SrinivasaRangan* - Executive Director.

7. *MD Ranganath* - Independent Director.

8. *Sandeep Parekh* - Independent Director.

9. *Dr. Sunita Maheshwari* - Independent Director.

10. *Lily Vadera* - Independent Director.

11. *Renu Sud Karnad* - Non-Executive Director.

12. *Dr. Harsh Kumar Bhanwala* - Independent Director【5†source】

6. source.

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Senior Management Team:

1. *Sashidhar Jagdishan* - Managing Director & CEO.

2. *Kaizad Bharucha* - Deputy Managing Director.

3. *Bhavesh Zaveri* - Executive Director.

4. *V. Srinivasa Rangan* - Executive Director.

5. *Arup Rakshit* - Chief Human Resources Officer.

6. *Ashima Bhat* - Group Head (Government & Institutional Business).

7. *Ramesh Lakshminarayanan* - Chief Information Officer.

8. *Srinivasan Vaidyanathan* - Chief Financial Officer.

9. *Rahul Shyam Shukla* - Group Head, Wholesale Banking【7†source】8[source】.

For more detailed information on HDFC Bank's leadership, you can visit their official [Board
of Directors page

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ACHIVEMENTS

2006-2010:

- *2006*: Introduced the Rural Initiative program to expand its services to rural India.

- *2007*: Launched net banking and became the first Indian bank to provide talk-time
recharge through ATMs.

2011-2015:

- *2011*: Launched 'Missed Call Banking' and partnered with several e-commerce
companies to enhance online payment solutions.

- *2012*: HDFC Bank's market capitalization exceeded Rs. 2 trillion.

- *2013*: Became the first bank to offer loans against mutual funds online.

2021-2023:

- *2021*: Focused on digital transformation with initiatives like 'Digital Factory'. Reached a
market cap of over Rs. 8 trillion.

- *2022*: Announced the merger with HDFC Limited to create a financial behemoth.
Introduced "Project Future Ready" to accelerate digital innovation.

- *2023*: Completed the merger with HDFC Limited, creating one of the largest banks in the
world by market capitalization and assets.

BUSINESS FOCUS:

HDFC Bank deals with three key business segments. – Wholesale Banking Services, Retail
Banking Services, treasury. It has entered the banking consortia of over 50 corporate for
providing Working Capital finance, trade services, corporate finance, and merchant banking.
It is also providing sophisticated product structures in areas of foreign exchange and
derivatives, money markets and debt trading and equity research.

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Wholesale banking services:

Blue-chip manufacturing companies in the Indian crop to small and mid-sized corporate and
agree-based businesses. For these customers, the Bank provides a wide range of commercial
and transactional banking services, including working capital finance, trade services,
transactional services, cash management, etc. The bank is also a leading provider offer it’s to
corporate customers, mutual funds, stop exchange members and banks.

Retail banking Services:

HDFC Bank was the first bank in India to launch an international Debit Card in association
with VISA(VISA Electron) and issues the MasterCard Maestro debit card as well. The Bank
launched is credit card business in late 2001. By March 2009- the bank had a total card
base(debit and credit cards) of over 13 million. The Bank is also of the leading players in the
Bank is also one of the leading players in the “merchant acquiring” business with over 70,000
Point - of – sale(POS) terminals for debit/credit cards acceptance at merchant establishments.

LOAN OF HDFC BANK

A loan is a type of debt. Like all debt instruments, a loan entails The redistribution of
financial assets over time, between the lender and the borrower.

In a loan, the borrower initially receives or borrows an amount of money, called the principle,
from the lender and is obligated to pay back or repay an equal amount of money to the
Lender at a later time. Typically, the money is paid back in regular instalments, or partial
repayments In an annuity, each instalment is the same amount.

The loan is generally provided at a cost, referred to as interest on the debt, which provides an
incentive for the lender to engage in the loan. In a legal loan, each of these obligations and
restrictions is enforced by contract, which can also place the borrower under additional
restrictions known as loan covenants. Although this article focus on monetary loans, in
practice any material object might be lent.

Acting as a provider of loans is one of the principal tasks for financial institutions. For other
institutions, issuing of debt contracts such as bonds is a typical source of founding.

100% Loan Plan with Fixed Deposit Lien: This allows you to take a loan against your deposit
at HDFC Bank

 You can get a loan for 100% of the invoice value amount with the required margin placed
as a fixed deposit in HDFC Bank.
 Le in is marked on the specified Deposit. Installments can be paid separately or out of the
deposit(if the deposit is large enough).


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Loan Features / Benefits:

 Complete Solution for Healthcare Industry with Equipment Finance, Project Finance,
Working Capital Limits, BGs, Letter of Credit, Buyers Credit FCNR funding, etc.
 Customized and structured solutions within regulatory norms based on client
requirements.
 Tenure ranging from 12 months to 84 months as per project requirement.
 Comprehensive solutions at competitive pricing which gives opportunity for balance
transfers from other financial institutions.

 Kisan Vikas Patra (KVP).

 Gold Deposit Certificates.
 Non-Convertible Debentures

Securities should be in the name of eligible borrowers (Securities in the name of minors,
Trusts, partly paid up or shares in the name of individuals in companies of which they are
Directors/ Promoters cannot be accepted).

Documents Required:

 Proof of Identity

 Signature Proof.

 Address Proof.

 Audited Balance Sheet, Profit & Loss Account for latest two years and latest2 years IT
returns in case of Companies/Proprietorships/Partnership firms.

The loan is granted only for personal purposes. Loan Amount cannot be used for
speculative activities or any purpose linked to capital market activities or for any anti
social purposes. All credit is at the absolute discretion of HDFC Bank.

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CHAPTER – 4

 DATA ANALYSIS AND INTERPRITATION

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TABLE NO – 4.1

1 Analysis of Gender

Female 24

Male 39

Sales
Female Male

38%

62%

INTERPRITATION

From the above table shows that 38% respondents are female and 62% are male

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TABLE – 4.2

Family structure

Nuclear 39

joint 24

Family structure

nuclear joint

24; 38%

39; 62%

Family structure of respondent

INTERPRITATION

From the above graphs shows 38 % respondent belongs to joint family and 62% respondents
belongs to nuclear family

TABLE – 4.3

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3 Annual income [ in rupees ]

Up to 200000 16
200000 - 500000 23
500000 - 1000000 16
1000000 - 2500000 7
More than 2500000 1

2%
11%
25%
up to 2 lakh
2 to 5 lakh
25% 5 to 10 lakh
10 to 25 lakh
morethan25 lakh

37%

INTERPRITATION
The above graph shows that 25% respondents earns around up to 200000 per year

37% respondent earns 200000 to 500000 per year 25% respondent earns 500000 to 1000000
per year

TABLE – 4.4

Stage of life cycle

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Young and unmarried 27

Young and married with no children 6
Married and having young children 21
Married and having older children 6
Retirement 3

stage of life cycle

7% young and unmarried

19%
14% young and married with no
children
married and having young children
14% married and having older children
retirment

48%

INERPRITATION
From the above graph that 43% respondents are from young and unmarried 33% respondent
are married and having young children 9% respondent are from young and married with no
children 10% are Married and having older children

TABLE – 4.5

Sector in which type of employed

Government sector 14
Private sector 26
business 11

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professionals 5
Home maker 4
others 3

Sales
government sector private sector business
professionals home maker others

5%
6%
22%
8%

17%

41%

INTERPRITATION
The above graph says 41% works in private sectors and 18% work in their own business 22%
are government employees 11% are home maker and others

TABLE- 4.6

Years they are working in profession

Less than 2 years 24

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2 – 5 years 13
5 – 10 years 8
10 – 20 years 4
20 – 30 years 5
More than 30 years 9

less than 2 years 2 to 5 years 5 to 10 years

10 to 20 years 20 to 30 years more than 30 years 9

INTERPRITATION
38% respondents are working less than 2 years 21% respondents are working from 2 to 5
years 13% are working from 5 to 10 years 14% respondent areworking from more than 30
years 14% respondents are working in between 10 to 30 years

TABLE – 4.7

Aware of wealth manegment

Yes 48
K. H. PATIL COMMERCE COLLEGE, HUBLI U.G DEPARTMENT Page 38
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No 15

Chart Title
60

50

40

30

20

10

0
yes no

Series 1 Series 2 Series 3

INTERPRITATION

76% of respindent know about wealth management where as only 24% respondents are not
aweare about wealth management

TABLE – 4.8

About portfolio management services

yes 32
no 31

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32.2

32

31.8

31.6

31.4

31.2

31

30.8

30.6

30.4
Yes No Category 4

Series 1 Series 2 Series 3

INTERPRITATION

By this graph we can say that 50% of the respondent knows about management services
where as half don”t know about it

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CHAPTER – 5

 FINDINGS SUGGESTIONS AND CONCLUSION BIBLIGROPHY

FINDINGS

 Prefers 56% Of young and unmarried people working in the private sector don’t’t
have proper financial planning
 On other hand married and having young and older childrean prefer for financial
planning and do cosult with financial plan to manage their asset mix

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 Mostly male prefers comprehensive financial planning as they invest in various asset
mix
 Most of mutual fund investors prefer systematic approch based on SIP for investment
but on other hand we can say that most of the respondent doesn’t know the benefits of
systematic approch
 Respondent having their annual income up to 5 lakh prefers to save only 5% to 15%
in a same way only 6 respondent go for more than 30 % of saving as they prefer
comprehensive financial planning
 Long term horizon is mostly prefers by fixed asset allocation respondent and even
they have proper financial planning
 In a same way many respondent don’t know about the portfolio management services

SUGGESTIONS

Majority of customer are satisfy with dealing of emlpoyee

Main factor thar attracts customers towards banks are service of banks

Customer satisfy with HDFC bank service and prefers to use HDFC bank

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Some issues with employee beheviour

They are aware of services provided by HDFC bank

CONCLUSION

The wealth management industry in india is poised for significant expansion given the
favourable market landscape and expected regulatory boosts for the scetor this provides
exiciting growth opportunities which will dire rapid market expansion coupled with an
increase in the number of industry participents to successfully tap into these potentional
financial services organizations must undertake a customize approch taking in to account the
specific varibles of the indian market this will need to be supported by cost edffecttive
business model fouced on improved transparency and compliance partnerships and efficient
technology solution

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 By survey we can say that many individual don’t know thr real meaning of wealth
manegment as they interptrt it as financial planning out of 63 respondents 58
respondents say that they are aware about wealth management
 Respondent prefer risk free asset to be in their portfolio like PPE AND FDs life
insurance gold etc

BIBLIGROPHY

 HDFC BANK WEBSITE - WWW. HDFCBANK.COM

 WWW. GOGGGLE .COM

 WWW.MUTUALFUNDSINDIA.COM

K. H. PATIL COMMERCE COLLEGE, HUBLI U.G DEPARTMENT Page 44