BUSINESS POLICY AND

STRATEGIC MANAGEMENT

PUSHING BOUNDARIES, IN GOING THE EXTRA MILE.

III YEAR
BBA

REG.NO. NAME
E20BA2262 - P.DINESHKUMAR
E20BA2263 - A.FIRADIYONA
INTRODUCTION

 Bata India is the largest retailer and leading manufacturer of footwear in India
and is a part of the Bata shoe Organization.
 Bata shoe Company was incorporated in 1931, the company was set up
initially as a small operation in Konnagar (near Calcutta) in 1932.
 In January 1934, the foundation stone for the first building of Bata’s operation-
now called the Bata.
 In the years that followed, the overall site was doubled in area.
 This township is popularly known as Batanagar.

THE COMPANY’S BUSINESS IS DIVIDED INTO THREE BRANCHES:

Bata
Bata Industrials (safety shoes)
AW Lab (sports style)

THOMAS J. BATA
COMPANY PROFILE
Industry - Shoe making, Retail Manufacture of leather and related products
Founder - Antonin Bata, Tomas Bata, Anna Baťová
Founded - 21 September 1894; 128 years ago in Austria-Hungary
(Now the Czech Republic)
Headquarters- Lausanne, Switzerland
Chairman - Graham Allan
CEO - Sandeep Kataria
Owner - Bata family
Type - Private
Product - Footwear and Accessories
Area served - World wide
Website - bata.com
thebatacompany.com

THE SUCCESS STORY OF BATA/ START-UP STORY-

The Foundation Story
The company started with the name T. & A. Bata Shoe Company in 1894 by Tomá
Bata, his brother Antonn, and his sister Anna, whose family had been cobblers for
generations, founded business in the Moravian town of Zlin, Austria-Hungary (now in
the Czech Republic).It was found later that Tomá was having financial issues in the
summer of 1895. He decided to make canvas shoes instead of leather to get around
these obstacles. The company hired 50 people as a result of the success of this sort
of shoe. Bata erected its first steam-driven equipment four years later, ushering in a
period of quick modernization. Tomas saw a newspaper story on certain American-
made machinery in 1904. In order to research and comprehend the American
method of mass production, he took three employees and traveled to Lynn, a
shoemaking community outside of Boston. The "Baovky," its first mass-produced
item, was a working-class leather and textile shoe that stood out for its functionality,
good looks, low weight, and reasonable price. Its success fueled the company's
expansion. Tomá welcomed two of his younger brothers, Jan and Bohu, into the
company after Antonn's passing in 1908. In 1909, export sales and the first sales
agency were established in Germany. The Balkans and the Middle East thereafter
followed. Bata footwear was regarded as being of outstanding quality and was
supplied in a greater variety of styles than ever before. The company had more than
600 full-time employees by 1912, in addition to another several hundred who worked
from their homes in nearby settlements.
OUR VISION
Be, and be recognized, as the best product and Service Company in the safety
footwear industry in Europe

OUR MISSION
We will provide products and services of superior quality which improves and
protects the health of the feet of our customers. We are the innovator and driving the
industry. We are the preferred business partner for our customers.

OUR CORE VALUES

Our culture is rooted in what Bata stands for. Our company’s success has been built
through the values we believe in. Every achievement, every accomplishment, every
step forward was powered by the same engine: our core values.
1) Count on Me
2) Improving Life
3) Exceed Customer Expectations
4) Be Bold
5) Serve With Passion

OBJECTIVES

 Maintain the status of EA MLA signatory in the relevant fields and promote the
importance of this agreement,
 Monitor the needs of interested parties and timely react and establish new
accreditation schemes and sign EA MLA in the fields relevant to Bosnia and
Herzegovina,
 Actively participate in the work of international accreditation organizations,
 Cooperate with accreditation bodies from the neighbouring and other countries,
 Raise awareness about accreditation as the most adequate and internationally
recognized tool for confirmation of the competence of conformity assessment
bodies,
 Cooperate with state-level and entity-level authorities in the field of accreditation,
 Cooperate with other quality infrastructure institutions,
 Have access to an adequate pool of assessors and/or experts to be able to
perform a high-quality accreditation process,
 Eliminate or minimize any risks that could potentially compromise the
Accreditation System of Bosnia and Herzegovina .

THE DIVERSIFICATION OF BATA

1. Slowly Bata also started to establish towns and factories outside of
Czechoslovakia (Poland, Latvia, Romania, Switzerland, France) and with
many diversifications into different industries, including tanning (1915).
 2. The energy industry (1917).
3. Agriculture (1917).
4. Forestry (1918).
5. Newspaper publishing (1918).
6. Brick manufacturing (1918).
7. Wood processing (1919).
8. The rubber industry (1923).
9. The construction industry (1924).
10. Railway and air transport (1924).
11. Book publishing (1926).
12. The film industry (1927).
13. Food processing (1927).
14. Chemical production (1928).
15. Tire manufacturing (1930).
16. Insurance (1930).
17. Textile production (1931).
18. Motor transport (1930).
19. Sea transport (1932). coal mining (1932).
20. Airplane manufacturing (1934).
21. Synthetic fibre production (1935).
22. River transport (1938).

INCORPORATION OF BATA INDIA LTD

 Incorporated as Bata Shoe Company Pvt. Ltd. in 1931,
 Bata India later changed its name to Bata India Ltd. in 1973.
 In 1993, the Batanagar factory became the first shoe manufacturing facility in
India to acquire ISO 9001 accreditation.
 Bata India is the largest footwear retailer and producer in India.
 Bata India's retail network covers 1375 outlets in India.
 All metros, mini-metros, and towns have stores, which are located in good
areas. Through its urban wholesale segment, the company also manages a
sizable non-retail distribution network and serves millions of customers
through more than 30,000 dealers in India.

BATA INDIA LTD PROFILE

Industry - Apparel& Fashion Retail
Headquarters- Gurugram, Haryana, India
Founder - Marcelo Villagran
Founded - 1931
No. of. Employees- 2566
CEO - Gunjan shah
Brand Ambassador- Disha Patani
Bata India Limited has appointed
Bollywood actress, Disha Patani as its
Brand Ambassador. She will promote the
brand and strengthen the youth connection
to enhance footwear fashion among them.
Regarded as the face of next-gen
Bollywood, Patani is currently one of the
most popular actors in the country. Known
for her exceptional fashion sense and
fitness, she is widely regarded as a
trendsetter. The stylish actor enjoys a huge
following on social media and has won
millions of hearts with her charming smile
and vibrant personality.
PRODUCTION DETAILS
Bata India Limited, through its subsidiaries, engages in the manufacture and
marketing of footwear primarily in India. It manufactures leather, rubber, canvas and
PVC shoes. The company offers various selection of footwear , such as men , ladies,
children , schools ,sports, canvas and hawai footwear.In addition, the company
offers accessories including socks , polishes, belt ,brushes and school bags.
BATA AWARDS AND ACHIEVEMENTS
Bata India Ltd. has won many awards:
 Bata won the Most Admired Omni-channel retailer award
 Recognized in India's Top 100 Franchise Opportunities
 Bata won Championship Award for Quality
 Bata won Best Contactless Service Experience
 Most admired fashion brand of the year (footwear) - 2019
 Bata won Most Influential Brand of the Year - in 2019
 Bata has won Most Trusted Brand - 2018
SOME OF THE MAJOR BRANDS UNDER THE BATA LABEL ARE:

 Bata/Baťa
 Ambassador - classic men's shoes
 Bata 3D - urban sneakers
 Bata Comfit - comfort shoes
 Bata Flexible - comfort shoes
 Bata Red Label - trendy shoes
 Bata Industrials - work & safety
 Marie Claire - women’s shoes
 North Star - urban shoes
 Verlon - school shoes
  Teener - school shoes
 Footin - school shoes
 B-First - school shoes
 Weinbrenner - outdoor shoes
 Bubblegummers - children's shoes
 Power - athletic shoes
 Bata Industrials - work & safety
 Toughees - school shoes
 Patapata - flip flops
 Tomy Takkies - urban shoes
BATA - COMPETITORS
Bata group competes with the following competitors:
 Nike
 Adidas
 New Balance
 Puma
 Skechers
 Burberry
 ASICS
 Fila

THANKYOU.