A

INTERNSHIP REPORT ON

“A Study of Finance at Mandavi Motors Pvt Ltd”

Submitted in Partial Fulfillment of the Requirements of Bachelor of

Commerce Degree of Bengaluru North University

By

Ms. ANUSHA R S
Reg. No. U19GL22COO49

Under the Guidance of:

MRS. AKHILA J
M.Com,
Assistant Professor,
Department of Commerce
BGSIMS, Chickaballapur

BGS INSTITUTE OF MANAGEMENT STUDIES

Chickaballapur
2024-2025
 STUDENT DECLARATION

I ANUSHA R S, bearing Reg. No. U19GL22COO49 ,hereby declares that this report entitled

“ A Study on finance at Mandavi Motors Pvt Ltd’’ during the summer vacation between the

period from 07/01/2025 to 22/01/2025 at Skill Intern, Hosur under the supervision and

guidance of Mrs. Akhila J, Assistant professor, Department of Commerce, BGS Institute of

Management Studies, Chickaballapur

Date: 22-01-2025 ANUSHA R S

Place: Bangalore (U19GL22COO49)

 ACKNOWLEDGEMENT

The successful completion of this internship report required significant guidance and

assistance from many individuals, and I am truly grateful for their support throughout this

journey.

Firstly, I would like to express my sincere appreciation to Mr. Yohan,HR at Mandavi

Motors Pvt Ltd, for providing me with the opportunity to intern at their esteemed

organization.

I am also deeply grateful to our principal, Dr. Venkatesh Babu B R, and our faculty

coordinator, Mrs.Akhila J for their unwavering support and for granting me the valuable

opportunity to intern, which has been instrumental in my learning.

I would like to extend my heartful thanks to my parents for their permission and constant

encouragement throughout this internship. Additionally, I am thankful to my friends for

their support whenever I needed their assistance during this project.

Lastly, I would like to express my profound gratitude to all individuals who directly or

indirectly contributed to the completion of this report.

 TABLE OF CONTENTS

SI.NO. LIST OF CONTENTS PAGE NO.

1 EXECUTIVE SUMMARY

2 INTRODUCTION

3 DESCRIPTION OF THE ORGANISATION

4 EXPERIENTIAL LEARNING

5 INTERNSHIP OUTCOMES AND CONCLUSION

6 BIBLIOGRAPHY

7 ANNEXURE
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EXECUTIVE SUMMARY
The project on Sales strategy for Maruti Suzuki Motors and customer satisfaction survey Based
on Financial performance and on customer survey. The main objectives of the project are:
✓ Sales performance

✓ Sales position

✓ Economic and industry environment

✓ cost saving initiatives

✓ Awareness regarding the facilities provided by Maruti Suzuki Motors.

✓ Overall opinion about Maruti Suzuki Motors.

✓ Satisfaction amongst the customers offer Maruti Suzuki Motors Only

To carry on this study the research has been conducted as per the Sales research process. As
the study requires the customer (potential) opinion it will also help to know the awareness level
of student loyalty in Chickaballapur District and also the opinion regarding the vehicle, as well
as the overall performance of Maruti Suzuki Motors (authorized Maruti Suzuki Motors
passenger car Dealer). The study will also help us to identify the factors that influence to buy the
store and Loyalty which helpful to company for better improvement of the vehicles and stores.

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CHAPTER-1
INTRODUCTION

INTRODUCTION

What is Sales?

By definition, the term “sales” refers to all activities involved in selling a product or service

to a consumer or business. But in practice, it means so much more.

A lot of effort goes into successfully closing a deal – from sourcing prospects, to building
relationships, and providing customers with solutions. We’ll dig into types of sales,
common sales terms, and sales methodologies to help you solve for the customer and
increase revenue.

Sales is a term used to describe the activities that lead to the selling of goods or services.
Businesses have sales organizations that are broken up into different teams. And these
sales teams are often determined based on the region they’re selling to, the product or
service they’re selling, and the target customer.

Companies staff entire departments with employees dedicated to selling their products and
services. Salespeople reach out to contacts that might be interested in purchasing the
product or service that their company is selling — prospects that demonstrate interest
through actions like visiting the company website or interacting with the company on
social media.

Types of Sales:
• Inside Sales

• Outside Sales

• B2B Sales

• B2C Sales

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• Business Development Sales

• Agency Sales

• Consultative Sales

• Ecommerce Sales

• Direct Sales

• Account Based Sales

Common Sales Term:

• Sales person

• Prospect

• Deal

• Sales pipeline

• Sales plan

Types of Sales Methodologies:

• Solution selling

• Inbound selling

• SPIN selling

• N.E.A.T selling

• Conceptual selling • SNAP selling

• The challenger sale

• The Sandler system

• Customer centric selling

• MEDDI

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Logo of Maruti Suzuki Motors:

Maruti Suzuki India Limited is an automobile manufacturer in India. It was established in

1981 and has its headquarters in New Delhi. In terms of market share, it is the largest
passenger car company in India. As of November 2024, it has a market share of 41.63%.
The company sells a variety of vehicles, including hatchbacks, sedans, and SUVs.

Objectives:

a. To understand brief introduction about the company.

b. To know the products and services offered by Maruti Suzuki Motors to its
customers.

c. To understand functional areas of Maruti Suzuki Motors.

d. To find out its Corporate Social Responsibilities.

e. To understand SWOT Analysis.

f. To know safety, health and environmental policies of Maruti Suzuki motors.

Vision:

By FY 2024, we will become the most aspirational Indian auto brand, consistently
winning, by Delivering superior financial returns

a. Driving sustainable mobility solutions.

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b. Exceeding customer expectations, and

c. Creating a highly engaged work force.:

Core Values:

Tata has always been a values-driven organization. These values continue to direct the,
Growth and business of Tata companies. The five core Tata values underpinning the
way we do business are

→ Integrity:
We will be fair, honest, transparent and ethical in our conduct; everything we do Must stand the test of

→ Responsibility:

We will integrate environmental and social principles in our businesses, ensuring.

That what comes from the people goes back to the people many times over.
→ Excellence:

We will be passionate about achieving the highest standards of quality, always

Promoting meritocracy.

→ Pioneering:

We will be bold and agile, courageously taking on challenges, using deep customer
Insight to develop innovative solution.

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ORGANIZATIONAL STRUCTURE:

Every organization has its own typical management structure that defines and governs the
relationships between the various employees, the tasks that they perform, and the roles,
responsibilities and authority provided to carry out different tasks.

An organization that is well Structured achieves effective coordination, as the structure delineates
formal communication Channels, and describes how separate actions of individuals are linked
together. Organizational Structure defines the manner in which the roles, power, authority, and
responsibilities are Assigned and governed, and depicts how information flows between the different
levels of Hierarchy in an organization. An organizational chart is the visual representation of this
vertical Structure.

It is therefore very important for an organization to take utmost care while creating The organizational
structure. The structure should clearly determine the reporting relationships And the flow of authority
as this will support good communication – resulting in efficient and effective work process flow.

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Shareholders: A shareholder, also referred to as a stockholder, is a person, company, or Institution

that owns at least one share of a company’s stock, which is known as equity. Because Shareholders
are essentially owners in a company, they reap the benefits of a business’ success.

Board of Directors: A board of directors is essentially a panel of people who are elected to
represent shareholders. The board is responsible for protecting shareholders’ interests,
establishing policies for management, oversight of the corporation.

A chief executive officer (CEO): He is the highest-ranking executive in a company, whose

Primary responsibilities include making major corporate decisions, managing the overall
Operations and Resources of a company, acting as the main point of communication
between the Boards of Directors (the board).

Managing Director: The person who is in overall charge of the running of an organization or

Business. He is the managing director of an engineering firm”.

Audit Committee: An audit committee is one of the major operating committees of a company’s

Board of directors that is in charge of overseeing financial reporting and disclosure.

Nomination Committee: A nomination committee evaluates a firm’s board of directors and

Examines the skills and characteristics required of board candidates.

Investor Grievances Cell: Redressal of investor grievances is one of the key components of
SEBI’s efforts to protect the interests of investors in securities. There will be occasions when An
investor has a complaint against, a listed company or an intermediary registered with SEBI.

Ethics and Compliance: Hold employees accountable By clearly defining the company’s
Mission, values, and goals – and developing policies such as a written code of conduct to reflect
The mission, values, and goals – you are creating an ethical compliance culture.

Legal Head: The Head of Legal is tasked with analyzing and identifying the legal risks and
Implications of all of the business’s transactions, keeping the senior management in all
Departments of the business informed of developments in laws and regulations that Affect the
business.

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Company Secretary: The company secretary is responsible for the efficient administration of a

Company, particularly with regard to ensuring compliance with statutory and regulatory
Requirements and for ensuring that decisions of the board of directors are implemented.

Business the act of creating a long-term plan to improve your business. A Corporate plan
examines a business’s internal capabilities and lays out strategies for how to use Those capabilities
to improve the company and meet goals.

HISTORY OF TATA MOTORS:

In December 1983

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Maruti Suzuki Omni

.Maruti Esteem Maruti 1000

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maruti zen Maruti Versa-India’s first-ever MPV

Swift

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SWOT Analysis:

SWOT analysis of Maruti Suzuki Motors analyses the brand/company with its strengths, weaknesses,
Opportunities & threats. In Maruti Suzuki Motors SWOT Analysis, the strengths and weaknesses are
the internal factors whereas opportunities and threats are the external factors.SWOT Analysis is a
proven management framework which enables a brand like Maruti Suzuki Motors. To benchmark its
business & performance as compared to the competitors and industry.

Objectives:

a. Market Leadership:
Mandovi Motors aims to maintain its market leadership in Karnataka for sales and service of Maruti
Suzuki vehicles, leveraging its legacy of trust and excellence.

b. Customer Satisfaction:
Providing excellent customer service through innovative approaches like vehicle exchange programs,
loyalty benefits, and eco-friendly initiatives.
c. Profitability:
Focusing on maintaining profitability, with a reported profit after tax in previous financial years.
d. Financial Management:
Managing finances effectively, with reported charges from Kotak Mahindra Prime Limited and HDFC
Bank Limited.
e. Market Leadership:
Mandovi Motors has consistently maintained market leadership in Karnataka for sales and service of
Maruti Suzuki vehicles for over 25 years.
f. Manufacturing and Dealership:
Mandovi Motors Pvt Ltd aims to manufacture and deal in motor vehicles, parts, and accessories, catering
to the growing demand in the Indian automotive market.
g. Expansion and Network:
Expanding its sales and service network, with over 20 locations across Karnataka.
h. Employee Development:
Investing in employee growth and development, with a workforce of over 1600 employees.

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Scope of the organization:

a. Manufacturing and Dealership:

Mandavi Motors is involved in the manufacture of parts and accessories for motor vehicles and their
engines. They also offer a wide range of vehicles, including hatchbacks, sedans, SUVs, MUVs, and vans.
b. Services:
The company provides mechanical repairs, financing solutions, and service packages to keep vehicles in
prime condition.
c. Community Engagement:
Mandavi Motors engages with the local community through events and charity drives, promoting social
responsibility.
d. Geographical Presence:
The company has a presence in various locations, including Gauribidanur, Chickballapur, Bengaluru, and
Mangalore.
e. Business Operations:
Mandavi Motors operates as a private company subsidiary, with a registered address in Bengaluru and a
Corporate Identification Number (CIN) of U34300KA1999PTC024799.
f. Key Products/Services:
The company offers Maruti Suzuki vehicles, including the Vitara Brezza, and provides services such as
vehicle maintenance and repairs.
g. Partnerships and Collaborations:
The company has partnered with Maruti Suzuki to offer a range of vehicles and services to customers.
They also collaborate with financial institutions to provide financing solutions to customers.

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CHAPTER-2:
DESCRIPTION OF ORGANISATION

MARUTI SUZUKI ARENA MANDOVI MOTORS

.PROFILE PHOTO OF MANDOVI MOTORS:

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Maruti Suzuki ARENA Mandovi Motors

Our Founder-Late Shree Aroor Sripathi Rao (1924-1992) is the guiding spirit behind Mandovi
Motors Pvt.Ltd. His skills of enterprise supported by visionary perspective blazed a pioneering
trail in the automotive field in his hometown of Mangalore. The credit for the sustained
development of the organization and building up of its sales and service units goes to its founder
who has steered the firm to echelons of merit through his sound business acumen, flair for
organization and meticulous attention to detail. In 1983 Maruti Udyog Ltd. appointed Mandovi
Motors as 1st Dealer in the state of Karnataka and in 1984 Mandovi Motors Commenced
Operations on 14th June 1984. Mandovi Motors Pvt. Ltd. is the First and Largest Dealership of
Maruti Suzuki Cars in Karnataka and also India’s 1st True Value Dealer to be appointed by MSIL
in 2001. Its parent company has nearly 89 years of experience in the Automotive Industry.

Maruti Suzuki ARENA Mandovi Motors (Tata Motors) Head Office was located
in Mangalore. The branches of Sree Auto are:

• Basavanagudi

• Yelahanka

• Chamrajpet

• Mangalore

• Basaveshwara nagar

I have taken Internship for 15 days in Chamrajpet branch. Mandovi motors made tied up with Maruti Suzuki
Motors and started at Chamrajpet 5 years ago.

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PRODUCTS BY MANDOVI MOTORS:

Maruti Suzuki Alto 800

The Maruti Suzuki Alto 800 is a staple in the Indian automotive market, renowned for its
affordability and fuel efficiency, making it a popular choice for first-time car buyers and those
seeking an economical city car. Its compact dimensions and light steering make it incredibly
maneuverable in congested urban environments, while its peppy 796cc engine provides adequate
power for daily commutes. While it may not boast the most advanced features, the Alto 800
prioritizes practicality and low running costs, offering a no-frills driving experience that appeals
to budget-conscious consumers. Available in both petrol and CNG variants, it provides further
options for fuel savings. Despite increasing competition in the entry-level segment, the Alto 800
remains a strong contender, consistently delivering reliable and cost-effective transportation for a
wide range of Indian drivers.

History:

➢ Engine and Performance Details:

• The 796cc, 3-cylinder engine, while compact, is designed for optimal fuel
efficiency in city driving conditions.

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• It's important to note that the power output (48 bhp) is best suited for urban
environments and may feel less responsive on highways or when carrying a full
load.

➢ Interior Space and Practicality:

• While the Alto 800 is a small car, Maruti Suzuki has maximized interior space. However,
it's

best suited for four adults, as fitting five can be a squeeze.

• The 177-liter boot space is adequate for small luggage and grocery runs but may
require folding the rear seats for larger items.

➢ Safety Features (In More Detail):

• While dual airbags and ABS are standard on higher trims, the base models
may lack these essential safety features. This is an important consideration
when choosing a variant.

• The car's light weight can make it more susceptible to crosswinds and
instability at higher speeds.

➢ Market Position and Competition:

• The Alto 800 has traditionally been positioned as the most affordable car in
Maruti Suzuki's lineup, making it a direct competitor to cars like the Renault
Kwid and Datsun Redi-GO.

• However, with the introduction of the Maruti Suzuki S-Presso, the Alto 800's
position has shifted slightly, with the S-Presso offering a more modern design and
features at a similar price point.

➢ Maintenance and Reliability:

• One of the key reasons for the Alto 800's popularity is its low maintenance costs
and high reliability. Maruti Suzuki's widespread service network ensures easy
access to spare parts and service.

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➢ CNG Variant:

• The CNG variant offers significant fuel savings and is particularly attractive in
cities with readily available CNG filling stations. However, it's important to
note that the CNG tank reduces boot space.

➢ Used Car Market:

• The Alto 800 holds its value well in the used car market due to its reliability and
popularity. This makes it a good option for those looking for a budget-friendly
used car.

Maruti Suzuki Swift

The Maruti Suzuki Swift is a well-established and popular hatchback in India, known for its sporty
design and engaging driving experience. Powered by a peppy 1.2-liter petrol engine, it delivers a good
balance of performance and fuel efficiency, making it suitable for both city commutes and longer drives.
Available with both manual and AMT (Automated Manual Transmission) options, the Swift caters to a
wide range of driving preferences. Its stylish exterior, comfortable interiors, and a host of features,
including a touchscreen infotainment system, automatic climate control, and safety features like dual
airbags and ABS, make it a strong contender in the hatchback segment.

History:

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Elaborating on Key Features of the Maruti Suzuki Swift:

➢ Engine and Transmission Options:

• The 1.2-liter K-Series petrol engine is known for its smooth and refined
performance. It's designed to provide a good balance of power and fuel
efficiency.
• The 5-speed manual transmission offers precise and engaging gearshifts.
➢ The AMT (Automated Manual Transmission) provides the convenience of an automatic
without sacrificing fuel efficiency. It's a good option for city driving, but it may not be
Infotainment System:
• The 7-inch Smartplay Studio touchscreen infotainment system is user-friendly
and offers a range of features, including Apple CarPlay and Android Auto.
• It supports navigation, music playback, and phone connectivity.
• The system is responsive and easy to operate, making it a convenient feature for
daily use.
➢ Safety Features (Expanded):
• Dual front airbags are standard on all variants.
• ABS (Anti-lock Braking System) and EBD (Electronic Brakeforce Distribution)
help prevent skidding during hard braking.
• Rear parking sensors and a rearview camera make parking easier and safer.
• Higher variants may offer additional safety features such as Electronic
Stability Program (ESP) and Hill Hold Assist.
➢ Comfort and Convenience:
• Automatic climate control ensures a comfortable cabin temperature regardless of
the weather.
• Keyless entry and push-button start add convenience and ease of use.
• The Swift offers a decent amount of legroom and headroom for front-seat
passengers, although rear-seat space can be a bit limited for taller individuals.

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➢ Exterior Design:
▪ The Swift's sporty and stylish design is one of its key selling points.
▪ The floating roof effect, bold shoulder lines, and attractive alloy wheels
give it a distinctive and modern look.
• The car is available in a range of vibrant colors, allowing buyers to choose a style
that suits their personality.

➢ Trim Levels and Customization:

• The Swift is available in multiple trim levels, each offering a different set of
features and equipment.
• Buyers can choose from a range of accessories and customization options to
personalize their car's appearance and functionality as smooth as a traditional
automatic.

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Maruti Suzuki Baleno

The Maruti Suzuki Baleno, a premium hatchback targeting style-conscious buyers, offers
a comfortable driving experience with its smooth engine and light steering.
Available in various trim levels, including those with Maruti Suzuki's Smart Hybrid
technology for enhanced fuel efficiency, the Baleno boasts a spacious interior and a
generous boot. While its build quality has been a point of discussion, the Baleno remains
a popular choice due to Maruti Suzuki's reliable ownership experience and extensive
service network, competing strongly with other premium hatchbacks in the market.

History:

The key features of the Maruti Suzuki Baleno:

➢ Exterior Design: The Baleno boasts a premium and sporty design with a wide front grille,
LED projector headlamps, and a sculpted body. Its flowing lines and chrome accents give it a
sophisticated look.
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➢ Interior Design & Comfort: The cabin is well-designed with a dual-tone theme, offering a
premium feel. Comfortable seating, ample legroom, and a user-friendly dashboard layout

enhance the overall driving experience.

➢ Infotainment System:
• The 9-inch SmartPlay Pro+ touchscreen infotainment system is a highlight,
offering wireless Apple CarPlay and Android Auto connectivity.
• It also features connected car technology, providing access to various remote
functions and vehicle information.
➢ Safety Features: Maruti Suzuki has prioritized safety in the Baleno, offering a comprehensive
suite of features:
• Up to six airbags (depending on the variant)
• ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution)
• ESP (Electronic Stability Program)
• Rear parking sensors with camera
➢ Engine and Transmission:
• The Baleno is powered by a 1.2-liter K-Series DualJet petrol engine, known
for its smooth performance and fuel efficiency.
• It comes with a 5-speed manual transmission or an AMT (Automated
Manual Transmission) option for added convenience.
➢ Fuel Efficiency: The Baleno is known for its impressive fuel efficiency, making it an
economical choice for daily commuting and long drives.
➢ Other Notable Features:
• Automatic climate control
• Keyless entry with push-button start
• Rear AC vents
• Tilt and telescopic steering adjustment

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Maruti Suzuki WagonR

The Maruti Suzuki Wagon R is a versatile and practical car known for its spacious interior
and fuel efficiency. It is available with two main engine options: a 1.0-litre K10C petrol
engine producing 67 PS (or 65.71 bhp in some configurations) and 89 Nm of torque, and
a 1.2-litre K12N petrol engine generating 88.50 bhp and 113 Nm of torque. Both engines
are compliant with BS VI 2.0 emission norms and come with a choice of 5-speed manual
or 5-speed AMT transmissions.

History:

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Key features and specifications:

➢ Fuel Efficiency:

The Maruti Suzuki Wagon R is a popular city car/mini MPV in India, known for its spacious
interior and fuel efficiency.
➢ Engine Options:

The Wagon R comes with two petrol engines: a 1.0-litre K10C producing
65.71 bhp and 89 Nm of torque, and a 1.2-litre K12N generating 88.50 bhp and 113 Nm of
torque. A 1.0-litre CNG engine is also available, producing 55.92 bhp and 82.1 Nm of
torque123.
➢ Transmission:
Both petrol engines are available with a 5-speed manual or AMT transmission, while the
CNG variant comes with a 5-speed manual transmission23.
➢ Fuel Efficiency:
The fuel efficiency ranges from 23.56 kmpl to 25.19 kmpl for petrol models and up to 33.48
km/kg for the CNG variant25.
➢ Safety Features:
It includes dual front airbags, ABS with EBD, rear parking sensors, and a central locking
system18.
➢ Comfort Features:
The Wagon R offers amenities like power steering, adjustable steering, multifunction
steering wheel, parking sensors, and a digital instrument console1.
➢ Dimensions:
It measures 3655 mm in length, 1620 mm in width, and has a wheelbase of 2435 mm,
providing a boot space of 341 litres23.
➢ Price Range:
The Wagon R is priced between ₹5.64 lakh and ₹7.47 lakh for the standard
models

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CHAPTER-3

EXPERIENTIAL LEARNING

The consumer may have a set of interest, benefits, attributes and lifestyle before purchasing a
Product. But there might be a major change in his taste of preference after the purchase has Been
made in such a position. It is difficult for the marketer to know the behaviour of the Consumer
with this view in mind. The research study will be conducted to find out the consumer Preference
towards store and loyalty. To carry on this study the research has been conducted as per the Sales
research process. As the Study requires the customer (potential) opinion it will also help to know
the awareness level of Student loyalty in Chamrajpet District and also the opinion regarding the
vehicle, as well as The overall performance of Maruti Suzuki Motors (authorised Maruti Suzuki
Motors passenger car Dealer). The study will also help us to identify the factors that influence to
buy the store and Loyalty which helpful to company for better improvement of the vehicles and
stores.

1. Onboarding and Initial Training

• Introduction to Maruti Suzuki Motors: A comprehensive overview of the

company's history, values, mission, and product range.

• Product Training: Detailed sessions on the features, benefits, and technical

specifications of Tata vehicles.

• Sales Process Training: Understanding the sales cycle, from lead generation to closing a
sale.

2. Role-Playing and Simulations

• Customer Interaction Scenarios: Set up various customer scenarios where trainees role-
play as sales representatives and customers. This helps in practicing communication skills,
objection handling, and closing techniques.
•

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• Virtual Showroom Tours: Use virtual reality (VR) or augmented reality (AR) to simulate
Showroom environments, allowing trainees to navigate and interact as they would with

real customers.

• Shadowing and Mentorship Sales Shadowing: New salespeople shadow experienced sales
representatives to observe and learn from their interactions with customers.

• Mentorship Programs: Pair trainees with seasoned mentors who provide guidance,
feedback, and support throughout the learning process.

3. Real-World Selling

• Field Assignments: Assign trainees to real sales territories with specific goals and targets.
This hands-on experience is crucial for understanding market dynamics and customer
behavior.

• Pop-Up Events and Exhibitions: Engage trainees in automotive exhibitions, pop-up

events, and test drive events to gain experience in diverse selling environments.

4. Feedback and Reflective Practices

• Sales Performance Reviews: Regular performance reviews with managers to

discuss successes, challenges, and areas for improvement.

• Peer Feedback Sessions: Create a supportive environment where trainees can give and
receive feedback from their peers.

5. Continuous Learning and Development

• Workshops and Seminars: Regular workshops on advanced sales techniques, market

trends, and customer relationship management.

• E-Learning Modules: Online courses and modules that provide ongoing training
and development opportunities.

• Sales Competitions: Organize friendly sales competitions to motivate and challenge the
sales team.

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6. Leveraging Technology

• CRM Tools Training: In-depth training on Customer Relationship Management (CRM)

tools to manage leads, track customer interactions, and analyze sales data.

• Digital Sales Techniques: Training on using digital platforms, social media a n d

online marketing strategies to enhance sales efforts.

Implementation Plan:

➢ Needs Assessment: Conduct a thorough assessment to identify the specific learning needs
and goals of the sales team.

➢ Program Design: Develop a structured program that incorporates the elements mentioned
above, tailored to Maruti Suzuki Motors' context.

➢ Resource Allocation: Ensure adequate resources, including trainers, technology, and

budget, are allocated for the program.

➢ Pilot Program: Run a pilot program with a small group of salespeople to test and refine
the approach.

➢ Full-Scale Implementation: Roll out the program to the entire sales team, with regular
monitoring and adjustments based on feedback.

➢ Evaluation and Improvement: Continuously evaluate the program’s effectiveness

through metrics such as sales performance, customer satisfaction, and employee feedback,
and make necessary improvements.

By adopting this experiential learning approach, Maruti Suzuki Motors can enhance the
effectiveness of their sales team, leading to improved customer interactions and increased sales
performance.

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CHAPTER-4

INTERNSHIP OUTCOMES AND CONCLUSION

Maruti Suzuki Motor is a market leader in automobile industry. Maruti Suzuki Motors is well known
Indian brand Known for its quality, reliability and safety of its vehicles. Maruti Suzuki Motors is also
known for its Good reason by providing financial help to NGOS, Trust, Educational Institute and
monetary Help to needy students by providing scholarship. Maruti Suzuki has its best practises,
Ethical standards, Environmental policies, safety and social measures to its employees, and also for
its social Members. After all the research works, I come to a conclusion that Maruti Suzuki has a
wide range of Product and services to its customer every year. It is coming with innovation in their
products. Through SWOT analysis, it is concluded that Maruti Suzuki Motors are more strengths in
terms of Employees, research and development that helps in satisfying customer expectations.
Through Our analysis of Maruti Suzuki Motors, we have evaluated that Maruti Suzuki Motors has
been evolving throughout The years. By being more efficient with their products, they have a
possibility of increasing their market share competitors.

FINDINGS:

1. Enhanced Product Knowledge:

• Interns gained a thorough understanding of Maruti Suzuki Auto Motors' product

lineup, including technical specifications, features, and benefits.

• They could effectively communicate product details and answer customer queries
confidently.

2. Improved Sales Techniques:

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• Interns developed practical skills in various sales techniques such as cold calling,
lead generation, and closing deals.

• They practiced and refined their negotiation skills, becoming more adept at handling
objections and closing sales.

3. Customer Interaction Experience

• Real-world exposure to interacting with customers, understanding their needs, and

providing personalized recommendations.

Improved ability to build rapport with customers, enhancing customer satisfaction and loyalty.

4. Proficiency with CRM Tools

• Interns became proficient in using Customer Relationship Management (CRM) tools to

manage leads, track customer interactions, and analyze sales data.

• They learned to leverage data insights to improve sales strategies and customer targeting.

5. Sales Strategy Development

• Interns participated in developing and implementing sales strategies tailored to different

market segments.

• They gained experience in market analysis, competitor analysis, and identifying potential
sales opportunities.

6. Team Collaboration

• Enhanced teamwork and collaboration skills through working closely with sales
teams, marketing departments, and other stakeholders.

• Developed interpersonal skills and learned the importance of effective communication

within a sales team.

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7. Field Experience

• Hands-on experience in field assignments, including participating in sales events,

exhibitions, and customer visits.

• Exposure to real-world sales environments and the challenges faced in different

selling contexts.

8. Feedback and Continuous Improvement

• Regular feedback sessions with mentors and managers helped interns identify strengths
and areas for improvement.

• They learned the value of continuous learning and adapting based on feedback and
market changes.

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BIBLIOGRAPHY:

This section lists all the sources referenced in the report, like Books, Articles, Brochures and Catalogues. I
have collected the information from various websites.
1. http://www.arenaofwheelerroad.com/

2. https://mandovi.in/wht-mandovi#:~:text=Established%20in%201984%20byLate,42%20Centers

3. https://economictimes.com/company/mandovi-motors-private-
limited/U34300KA1999PTC024799
4. https://www.ambitionbox.com/overview/mandovi-motors-overview

5. https://mandovi.in/bolg/5-must-see-models-at-mandovi-motors-a-maruti-suzuki-nexa-showroom

6. https://mandavi.in/blog/your-go-to-solutions-mandavi-motors-authorized-maruti-service-center-in-
basavanagudi
7. https://www.arenaofchamarajpet.com/?utm_source=gmb&utm_medium=google

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ANNEXURE:

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