Raising 200k to build & scale a #1 mental
health app that enables transformation
Team
10y+ of Mobile App Product Development & Scaling EU Startup
Khrystyna Svarychevska
Founding Team
Unicorns & Scale-ups: Ex-Rocket Internet, Zalando, Urban Sports
Founder, CEO
Club. High energy, creative, challenges status quo.
Andreea Jugrestean 10y+ of data analysis in Oracle Cloud ERP implementations. Turns
Co-Founder, CMO data into a story. Dedicated, driven, endless focus on science
behind novel practices in mental health.
Inna Krylo
Advisory board & Collaboration
srotubirtnoC
PAT Practitioner
MIND - nonprofit mental health organization, Berlin, Germany
UPRA - Ukrainian Psychedelic Research Association
Mark Debanne
Felix - Ukrainian Centre for Veterans, Valencia, Spain
Engineering
Problem
There’s a lack of accessible tools on novel mental health practices that will enable individuals to track and
reflect on their emotional wellbeing for lasting benefits.
High Demand & Experts Inaccessible Mental Risks of Unguided Use &
Shortage Healthcare Practices
Emerging ayahuasca, psilocybin, In high-income countries, 1 in 5 85% of people report using
and holistic practices remain can’t afford mental health care. psychedelics for personal
unregulated & fail to address the In low- and mid-income: 76% and growth, yet without supervision,
needs of 210M seekers 85% won’t get treatment due to 1 in 3 experience heightened
holistically in 2024. cost or stigma. anxiety or emotional distress.
Source: WHO 2023, MAPS 2023, HRSA 2022 Source: NAMI, APA 2023 Source: Global Drug Survey 2023
Momentum
Change in a Growing
Demand for
Cultural Shift & Political & Scientific
Preventative
Popularisation Legislative Research &
Mental Care
Landscape Evidence
Oprah Winfrey, Andrew Up to 50% of patients The U.S. is leading Over 100 clinical trials
Huberman, and Bryan do not respond to the psilocybin from top universities,
Johnson and other psychiatric treatments decriminalization efforts including Johns Hopkins
influential figures currently available. (i.e. Oregon, Colorado). and Imperial College
reaching millions There have been no Truffle mushrooms are London, are expanding
globally are amplifying substantial innovations legal in the NL, while our understanding of
awareness, “hype” and in the field of mental multiple EU countries how psychedelics can
curiosity among diverse health since the arrival remain in a regulatory offer breakthroughs in
audiences on alternative of SSRIs. Mindfulness, gray area. Australia has mental health care and
mental health solutions. breath work, legalized MDMA-assisted risks around it.
Source: Oprah’s Super Soul podcast, meditation is in trend. therapy for PTSD.
Huberman Lab podcast, The New York
Source: JAMA Psychiatry, and market Source: US & EU drug policy reports, Source: psychedelicalpha.com
Times etc.
reports on meditation apps Wikipedia
Opportunity
$11.3B 450M+ $8.3B
Is the 2024 Market Size of Users globally turning to plant Psychedelic Market by 2028. 50% of
Wellness Apps. This is projected to medicine will require professional Gen Z adopt mindfulness and holistic
grow with a CAGR of ~15% and affordable mental health practices that are gaining
between 2025-2030. support by 2030. mainstream acceptance.
Source: Grand View Research Source: Projected from WHO 2023, Statista 2023, Grand View Source: Grand View Research 2023, McKinsey 2023,
Research 2023 Johns Hopkins 2022
Market Size
Calculation: Total Addressable Audience = (Total Population) × (Smartphone Penetration
%) × (Mental Health App Interest %) × (Transformational Practices Interest %) × (English 34.64M
Proficiency Adjustment %)
USA ~21.1M Target market
UK ~3.62M
Germany ~3.42M
Australia ~1.76M
Canada ~1.58M
Netherlands ~1.42M
Sweden ~632K
Denmark ~353K
New Zealand ~344K
Ireland ~270K
Solution
magicwork is a mental health app that goes beyond the
Western standard of wellbeing.
10+ Transformational Practices tracker and guidance
Mood Tracker and Insights
Timeline Progress of Emotional Wellbeing & Practices
Mindfullness Tools
Roadmap
Initial Traction Early Adopters Launch of Personalized Marketplace
Plans
60+ survey App development & B2B: Therapist / PAT /
respondents optimisation based on Local & online coaching Integration / Coach
80 User Interviews collected user plans
Search incl. real-time
200+ prototype feedback
help
testers
Instagram Company retreat search
Tiktok community break-even
LMF: Organic & Paid Marketing Partnerships launch
🚀
May 2025 May 2026 Nov 2027 Sept 2028
Go-Live Android app launch 110K MAUs 600K MAUs
2 Employees 20K MAUs 15 max Employees 50 max Employees
5 Employees
Competition
marketplace
Mental
long-term competitor
Health Profitability
Betterhelp
Tracking Key differentiation:
magicwork mental health app with a
Apps focus on transformational
+ Stellar Growth through high practices, wearables
budget marketing campaigns, connectivity, advanced
great UI/UX insights, modern & user-
- assumed low retention + AI companion, centric UX
multiple options
- uncertainty
about the
Liven positive impact /
effects
+ Journaling
features, Streaks, Tripp
Stoic Simple UX + award-winning app, mindfulness
Dailyo - Assumed low content in the app, VR connectivity
DayOne potential of - poor UX/outdated UI,
scaling as Spinoza untrustworthy
business Filed Health Trip
apps that exist complimentarily to
the main businesses Psychedelic Assisted Therapy /
that is a retreat / clinic Holistic Practices Apps / Busineses
Pre-Seed Ask
magicwork isn’t just a business, it’s a movement to redefine mental wellness, with strong ROI
potential for investors.
$200K 2,7 month Expertise
$58K for marketing to drive early Customer Acquisition Cost (CAC) We aim to work with best
traction in key markets. Payback Period incubators that have an on-hand
$120K for a lean team to support assuming 20% Conversion Rate experience in scaling SaaS
growth. mobile apps that we can learn
$34K for infrastructure and from.
product development.
$12K as a buffer for scaling.
Thank you!
Own your magic
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