🎬 "The Social Media Heist: How We’d Save Lowi
Furniture!"
(Video Duration: 2–3 mins)
[MARKETER - INTRO: 0:00–0:30]
(Background: calm music, a screen showing Lowi’s current social
media profile screenshots)
Script:
“Hey everyone, welcome to our video – The Social Media Heist!
We chose a local business in Addis Ababa called Lowi Furniture.
They sell home and office furniture at affordable prices, but their social
media presence? Not so impressive.
We analyzed their accounts across platforms like Instagram, Facebook,
TikTok, and Telegram, and here’s what we found...”
[MARKETER - CURRENT SITUATION: 0:30–1:00]
(Cut to screen recordings scrolling their pages)
Script:
“1. Username – They’re using a consistent name like lowifurniture,
which is great!
2. Bio? Weak. It only says ‘በተመጣጣኝ ዋጋ የቀረበ የቤትና የቢሮ ፈርኒቸር’ – no strong
identity or call to action.
3. Content? Basic photos and random videos with poor quality. No
hooks, no storytelling.
4. Post Frequency? Inconsistent. Only TikTok seems active, but even
there, the content doesn’t grab attention.
5. Branding? Almost nonexistent – no color theme, no logo watermark,
no personality.”
[CONTENT CREATOR - WHAT’S MISSING: 1:00–1:40]
(Show list with animations/icons, switch between examples of bad
content and new suggestions)
Script:
“So what’s missing? A LOT.
No emotional connection.
No calls to action like ‘DM now,’ ‘Link in bio,’ or offers.
No paid ads or boosted posts.
No engagement content like polls, giveaways, or customer
reviews.
No strong branding – the content doesn’t say: ‘This is Lowi!’
Telegram? Just a group, not even a proper channel. Confusing for
new customers.”
[CONTENT CREATOR - OUR SOLUTION: 1:40–2:20]
(Show mockups of better content: reels, ad posters, logos, short video
clips with effects)
Script:
“So, how do we fix it?
✅ Rebrand – Create a solid logo, use a brand color palette, and update
the bio with a catchy CTA like:
‘Luxury Furniture | Free Delivery in Addis | Tap to Chat!’
✅ Content Strategy –
15s TikTok clips of customer reviews
Before & after videos
Delivery & installation behind-the-scenes
Carousel posts on Instagram
Graphics with quotes like ‘Wrap your home in comfort’
Weekend giveaways
✅ Post Schedule:
Tuesday: Facebook + TikTok (product highlight & infographic)
Thursday: Instagram (lifestyle video or story)
Sunday: All platforms – Challenge, Giveaway, or Flash Promo
✅ Ad Strategy:
$3/day targeted paid ads
Best-selling sofa promo
Reels: “How to choose your dream couch”
Polls: ‘Modern or Classic?’”
[MARKETER - CLOSING: 2:20–2:50]
(End with a short video mockup showing “transformation” from bad to
good profile)
Script:
“With better branding, consistent content, and smarter ads, we can take
Lowi Furniture from average... to amazing!
Let’s turn their boring feed into a viral showroom – one reel, one click,
and one customer at a time.
We are Team 3 – and this was our Social Media Heist. 💥”
🎬 END SCREEN:
✅ Follow for more
📍@LowiFurniture | 🔗 Telegram Channel Coming Soon
💡 Powered by #KhilX
📅 Updated Weekly Content Schedule (4 Days/Week)
Day Platform(s) Content Type
Tuesday Facebook & 📦 Product Spotlight: Highlight a best-
TikTok selling item with a short demo or
infographic reel. Add text overlays with
prices, features, and CTA like “DM to
order.”
Thursday Instagram 🎨 Design Tips or Aesthetic Reels: “How to
style a small living room,” or trending item
showcase with music and transitions.
Saturday Facebook & Customer Story/Testimonial: Share
Instagram before-after photos or videos, a short
interview, or quote-style post with visuals.
Sunday All Platforms 🎁 Challenge / Giveaway / Flash Sale: “Tag
a friend to win,” “48hr Sofa Discount,” or
“Guess the Price” type interactive post.
📌 Additional Notes:
Keep video length on TikTok: 15–30 seconds, fast cuts, trending
sounds.
Add Hashtags: #LowiFurniture #Jemo1Deals #AffordableLuxury
Use branded colors + logo watermark on all visuals.
End every post with a Call-to-Action: “Tap link in bio,” “Send us
a message,” “Limited stock available!”
Would you like a graphic calendar layout for this? Or help creating
sample posts for each day?
