GET
FILE='C:\Users\Shruti\Downloads\purchase.sav'.
DATASET NAME DataSet1 WINDOW=FRONT.
LOGISTIC REGRESSION VARIABLES PurchaseDecision1Buy
/METHOD=ENTER GenderMale1 IncomeRs PreviousPurchaseFrequency DiscountOffersReceived CustomerSatisfactionScore Age
/CONTRAST (GenderMale1)=Indicator
/SAVE=PRED PGROUP
/CLASSPLOT
/CRITERIA=PIN(0.05) POUT(0.10) ITERATE(20) CUT(0.5).
Logistic Regression
Notes
Output Created 08-APR-2025 10:01:50
Comments
C:\Users\Shruti\Downloads\
Data
purchase.sav
Active Dataset DataSet1
Input Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 237
User-defined missing values are
Missing Value Handling Definition of Missing
treated as missing
LOGISTIC REGRESSION
VARIABLES
PurchaseDecision1Buy
/METHOD=ENTER
GenderMale1 IncomeRs
PreviousPurchaseFrequency
DiscountOffersReceived
CustomerSatisfactionScore Age
Syntax
/CONTRAST
(GenderMale1)=Indicator
/SAVE=PRED PGROUP
/CLASSPLOT
/CRITERIA=PIN(0.05)
POUT(0.10) ITERATE(20)
CUT(0.5).
Processor Time 00:00:00.00
Resources
Elapsed Time 00:00:00.02
PRE_1 Predicted probability
Variables Created or Modified
PGR_1 Predicted group
[DataSet1] C:\Users\Shruti\Downloads\purchase.sav
Case Processing Summary
Unweighted Casesa N Percent
Selected Cases Included in Analysis 237 100.0
Missing Cases 0 .0
Total 237 100.0
Unselected Cases 0 .0
Total 237 100.0
a. If weight is in effect, see classification table for the total number of
cases.
Dependent Variable Encoding
Original Value Internal Value
No 0
Yes 1
Categorical Variables Codings
Frequency Parameter coding
(1)
0 106 1.000
Gender (Male=1)
1 131 .000
Block 0: Beginning Block
Classification Tablea,b
Observed Predicted
Purchase Decision (1=Buy) Percentage
No Yes Correct
No 0 60 .0
Purchase Decision (1=Buy)
Step 0 Yes 0 177 100.0
Overall Percentage 74.7
a. Constant is included in the model.
b. The cut value is .500
Variables in the Equation
B S.E. Wald df Sig. Exp(B)
Step 0 Constant 1.082 .149 52.441 1 .000 2.950
Variables not in the Equationa
Score df Sig.
GenderMale1(1) .726 1 .394
IncomeRs 105.606 1 .000
PreviousPurchaseFrequency 44.998 1 .000
Step 0 Variables
DiscountOffersReceived 41.492 1 .000
CustomerSatisfactionScore 31.000 1 .000
Age 45.521 1 .000
a. Residual Chi-Squares are not computed because of redundancies.
Block 1: Method = Enter
Omnibus Tests of Model Coefficients
Chi-square df Sig.
Step 211.831 6 .000
Step 1 Block 211.831 6 .000
Model 211.831 6 .000
Model Summary
Step -2 Log likelihood Cox & Snell R Nagelkerke R
Square Square
1 56.351a .591 .872
a. Estimation terminated at iteration number 9 because
parameter estimates changed by less than .001.
Classification Tablea
Observed Predicted
Purchase Decision (1=Buy) Percentage
Correct
No Yes
No 57 3 95.0
Purchase Decision (1=Buy)
Step 1 Yes 3 174 98.3
Overall Percentage 97.5
a. The cut value is .500
Variables in the Equation
B S.E. Wald df Sig. Exp(B)
GenderMale1(1) .269 .806 .112 1 .738 1.309
IncomeRs .000 .000 19.174 1 .000 1.000
PreviousPurchaseFrequency 1.417 .381 13.856 1 .000 4.124
Step 1a DiscountOffersReceived 1.050 .333 9.958 1 .002 2.858
CustomerSatisfactionScore .890 .242 13.516 1 .000 2.435
Age .106 .064 2.753 1 .097 1.111
Constant -21.627 4.173 26.865 1 .000 .000
a. Variable(s) entered on step 1: GenderMale1, IncomeRs, PreviousPurchaseFrequency, DiscountOffersReceived,
CustomerSatisfactionScore, Age.
Step number: 1
Observed Groups and Predicted Probabilities
160 + +
I I
I I
F I YI
R 120 + Y+
E I YI
Q I YI
U I YI
E 80 + Y+
N I YI
C I YI
Y I YI
40 + Y+
I YI
IYN YI
INN YYYYI
Predicted ---------+---------+---------+---------+---------+---------+---------+---------+---------+----------
Prob: 0 .1 .2 .3 .4 .5 .6 .7 .8 .9 1
Group: NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
Predicted Probability is of Membership for Yes
The Cut Value is .50
Symbols: N - No
Y - Yes
Each Symbol Represents 10 Cases.
DISCRIMINANT
/GROUPS=PurchaseDecision1Buy(0 1)
/VARIABLES=GenderMale1 Age IncomeRs PreviousPurchaseFrequency DiscountOffersReceived CustomerSatisfactionScore
/ANALYSIS ALL
/SAVE=CLASS
/PRIORS EQUAL
/STATISTICS=MEAN STDDEV TABLE
/CLASSIFY=NONMISSING POOLED.
Discriminant
Notes
Output Created 08-APR-2025 10:25:11
Comments
C:\Users\Shruti\Downloads\
Data
purchase.sav
Active Dataset DataSet1
Input Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 237
User-defined missing values are
Definition of Missing treated as missing in the
analysis phase.
In the analysis phase, cases
with no user- or system-missing
Missing Value Handling values for any predictor
variable are used. Cases with
Cases Used
user-, system-missing, or out-
of-range values for the
grouping variable are always
excluded.
DISCRIMINANT
/GROUPS=PurchaseDecision1B
uy(0 1)
/VARIABLES=GenderMale1
Age IncomeRs
PreviousPurchaseFrequency
DiscountOffersReceived
Syntax CustomerSatisfactionScore
/ANALYSIS ALL
/SAVE=CLASS
/PRIORS EQUAL
/STATISTICS=MEAN STDDEV
TABLE
/CLASSIFY=NONMISSING
POOLED.
Processor Time 00:00:00.00
Resources
Elapsed Time 00:00:00.02
Variables Created or Modified Dis_1 Predicted Group for Analysis 1
Number of unweighted cases written to the working file after
237
classification
[DataSet1] C:\Users\Shruti\Downloads\purchase.sav
Analysis Case Processing Summary
Unweighted Cases N Percent
Valid 237 100.0
Excluded Missing or out-of-range group 0 .0
codes
At least one missing
0 .0
discriminating variable
Both missing or out-of-range
group codes and at least one 0 .0
missing discriminating variable
Total 0 .0
Total 237 100.0
Group Statistics
Purchase Decision (1=Buy) Mean Std. Deviation Valid N (listwise)
Unweighted Weighted
Gender (Male=1) .6000 .49403 60 60.000
Age 26.0167 3.35722 60 60.000
Income (Rs) 29460.3000 6915.69585 60 60.000
No
Previous Purchase Frequency 1.0000 1.05766 60 60.000
Discount Offers Received 1.8000 1.48210 60 60.000
Customer Satisfaction Score 5.2250 1.71401 60 60.000
Gender (Male=1) .5367 .50006 177 177.000
Age 38.1582 12.41370 177 177.000
Income (Rs) 45155.0395 7873.83267 177 177.000
Yes
Previous Purchase Frequency 2.7119 1.67587 177 177.000
Discount Offers Received 3.6610 1.84893 177 177.000
Customer Satisfaction Score 6.9068 1.94946 177 177.000
Total Gender (Male=1) .5527 .49826 237 237.000
Age 35.0844 12.07187 237 237.000
Income (Rs) 41181.6878 10245.12000 237 237.000
Previous Purchase Frequency 2.2785 1.71190 237 237.000
Discount Offers Received 3.1899 1.93808 237 237.000
Customer Satisfaction Score 6.4810 2.02625 237 237.000
Analysis 1
Summary of Canonical Discriminant Functions
Eigenvalues
Function Eigenvalue % of Variance Cumulative % Canonical
Correlation
1 1.768a 100.0 100.0 .799
a. First 1 canonical discriminant functions were used in the analysis.
Wilks' Lambda
Test of Function(s) Wilks' Lambda Chi-square df Sig.
1 .361 236.188 6 .000
Standardized Canonical Discriminant
Function Coefficients
Function
Gender (Male=1) -.053
Age -.075
Income (Rs) .929
Previous Purchase Frequency .523
Discount Offers Received .339
Customer Satisfaction Score .313
Structure Matrix
Function
Income (Rs) .674
Age .367
Previous Purchase Frequency .364
Discount Offers Received .346
Customer Satisfaction Score .292
Gender (Male=1) -.042
Pooled within-groups correlations between
discriminating variables and standardized
canonical discriminant functions
Variables ordered by absolute size of
correlation within function.
Functions at Group Centroids
Purchase Decision (1=Buy) Function
1
No -2.274
Yes .771
Unstandardized canonical discriminant
functions evaluated at group means
Classification Statistics
Classification Processing Summary
Processed 237
Missing or out-of-range group
0
codes
Excluded
At least one missing
0
discriminating variable
Used in Output 237
Prior Probabilities for Groups
Purchase Decision (1=Buy) Prior Cases Used in Analysis
Unweighted Weighted
No .500 60 60.000
Yes .500 177 177.000
Total 1.000 237 237.000
Classification Resultsa
Purchase Decision (1=Buy) Predicted Group Membership Total
No Yes
No 55 5 60
Count
Yes 12 165 177
Original
No 91.7 8.3 100.0
%
Yes 6.8 93.2 100.0
a. 92.8% of original grouped cases correctly classified.
