GETTING STARTED GUIDE

CONGRATULATIONS
The decision to become an Independent UnFranchise® Owner and build a Market America UnFranchise Business
can be one of the most empowering and rewarding endeavors you’ll ever undertake.

Topics: AS WITH A TRADITIONAL FRANCHISE, THE KEY TO SUCCESS WILL

BE YOUR ABILITY TO EFFECTIVELY IMPLEMENT A TESTED AND
03 Developing Your UnFranchise Business PROVEN BUSINESS PLAN. This business plan consists of standardized,
coordinated and systematic actions. These actions, completed in a timely
04 Your Why and Goal Statement manner, can result in fundamentally sound and consistent growth within
your sales and distribution organizations.
06 Follow-Up Appointment
The Getting Started Guide has been prepared as a recommendation to
10 Master UnFranchise Owner (UFO) Criteria help you quickly start the building of your Market America Independent
UnFranchise Business. You should refer to the Market America
UnFranchise Manual whenever you need more detailed information.
Implement and complete the Getting Started Guide, and encourage
the Independent UnFranchise Owners you sponsor to do the same.

Senior Independent UnFranchise Owner Information: MAILING ADDRESS: P.O. Box 35364, Greensboro, NC 27425
OFFICE ADDRESS: 1302 Pleasant Ridge Road, Greensboro, NC 27409
Sponsor: OFFICIAL COMPANY WEBSITE: marketamerica.com, SHOP.COM

Email: KEY TELEPHONE NUMBERS:

Market America, Inc. (336) 605-0040
Phone: Computer Support (336) 478-4001
UnFranchise Services (336) 478-4006
Preferred Customer (336) 478-4120
Senior Certified Executive Coordinator: Product Information (336) 605-0040
Fax (336) 605-0041
Email:

Phone: FOLLOW US ON TWITTER

@marketamerica, @shoppingannuity

Senior Certified Executive Coordinator:

“LIKE” US ON FACEBOOK
Email: facebook.com/marketamerica, facebook.com/shop.com,
facebook.com/shoppingannuity
Phone:

FOLLOW US ON INSTAGRAM
@marketamerica, @shopcom, @shoppingannuity
Senior Advisory Council Member:

Email:
JOIN OUR GROUP
Phone: linkedin.com/company/market-america
linkedin.com/company/shop.com

Local Seminar Coordinator: BLOGS

beingjrridinger.com, blog.unfranchise.com,
Email: shoppingannuity.com/blog, lorensworld.com

Phone:
SUBSCRIBE
Qualification Date (Q-Date): youtube.com/marketamerica, youtube.com/shoppingannuity
All currency herein is quoted in U.S. dollars unless otherwise indicated. Canadian Independent UnFranchise Owners should convert references of currency to Canadian dollars based on the consultant’s location. Canadian
Independent UnFranchise Owners’ commissions are converted weekly from U.S. dollars to their country currency. For Canada, the conversion rate is the exchange rate published by OANDA immediately preceding the
commission process for each week (typically the Tuesday of the week that commission check is paid).

Earnings depicted are atypical and the success of any UnFranchise Owner will depend upon the amount of hard work, talent and dedication which he or she devotes to building his or her
Market America business. For typical earnings, see market-america.info/mais.
 SECTION 1: DEVELOPING YOUR UNFRANCHISE® BUSINESS
Following these guidelines will be one of the key success factors in developing your UnFranchise Business.

1. I Will…
¨ Commit to following this UnFranchise proven business plan for a minimum of 12 months.
¨ Commit 8 to15 hours per week to complete the tasks and activities outlined in this plan.
¨ Purchase a ticket(s) to the next scheduled Global Meeting, Training and Seminar System (GMTSS) event (Local Seminar, District
Conference, Regional Convention, World Conference or International Convention).
¨ Convert Spending Into Earning by visiting UnFranchise.com to complete the online Shopping Annuity® Assessment
¨ Listen to a minimum of two audios each week from the UFMedia App.
¨ Implement the Master UnFranchise Owner Program Criteria and become a Master UnFranchise Owner (refer to page 10 in this guide).
¨ Learn and practice the Basic 5 fundamentals of the business: 1 – Attitude and Knowledge, 2 – Goals and a Goal Statement, 3 – Retailing
4 – Prospecting, Qualifying and Sponsoring 5 – Follow-Up and ABC Pattern.
¨ Download the UnFranchise Marketing App.
¨ Develop 10 Preferred Customers who order the company’s exclusive products.

2. Enter These Important Dates Into Your Calendar.

UnFranchise Business Presentations (UBP): District Conference:
(dates) (dates)

New UnFranchise Owner Trainings (NUOT): Regional Convention:

(dates) (dates)

Basic 5 Trainings (B5): World Conference:

(dates) (dates)

Executive Coordinator Certification Trainings (ECCT): International Convention:

(dates) (dates)

Local Seminars:
(dates)

3. Result-Producing Activities:
Create a Possibilities List of people who may have an interest in the products, the business and/or online shopping or may be able to lead you to
the right people. (List your top 10 possibilities below.)

1. Name: 6. Name:
Phone: Phone:

2. Name: 7. Name:
Phone: Phone:

3. Name: 8. Name:
Phone: Phone:

4. Name: 9. Name:
Phone: Phone:

5. Name: 10. Name:

Phone: Phone:

GETTING STARTED GUIDE | 3

 SECTION 1: DEVELOPING YOUR UNFRANCHISE® BUSINESS
(continued)

Schedule a call or text workshop with a senior business partner to Tools To Share The Business:
make calls to share the business and/or products:
(dates)

Schedule two-on-one and/or one-on-one meetings to present the 2 on 1 1 on 1 Home 3-Way Call
Meeting Meeting Business
UnFranchise Business twice per week using the evaluation approach: Presentation
(dates)

Home or Zoom Product Preview/Wellness Event:

(dates)
Online Videos Social Media Invite Exclusive
Home or Zoom Business Presentations (HBP): Friends Tool Product
Catalog
(dates)

Download the UnFranchise Marketing App and UnFranchise Business App.

Download ShopBuddy® personally and encourage all Preferred

Online UnFranchise Mobile GMTSS
Customers to download ShopBuddy. Presentations Business
(Webinars/Zoom) Presentation
Develop Your Answer To “What Is It?”
Developing an answer to “What is it?” is necessary to discuss Market
America I SHOP.COM efficiently and effectively with your new possibilities,
and prepare you to talk naturally, sincerely and confidently about the
company. It is recommended that you refer to the Prospecting, Qualifying
Nutri-Physical® ShopBuddy® Shopping UnFranchise
and Sponsoring section of the Basic 5 audio, online training and/or the & Skincare Annuity® Marketing
UnFranchise Manual for further details and instruction. Example: “A global Analysis Assessment App
Product Brokerage and Internet Marketing company that specializes
in One-to-One Marketing.” Example: “The Shopping Annuity® is a
revolutionary program which enables people to convert their spending
into earning. Have you ever heard of it?”

SECTION 2: YOUR WHY AND GOAL STATEMENT

To be effective, your goals must be specific, measurable and written. Take a few minutes and write down what you would like to accomplish. For
additional information on developing a goal statement, refer to the applicable section in the UnFranchise Manual, online training and/or audios.
You may want to seek some advice from your sponsor and/or senior business partners in this area to ensure your goals are properly established.

A. My Why: The Primary Reasons Why You Are Building An UnFranchise 2. When do you want it? Set target dates for the achievement of each goal.
Business
Create “My Why” (Two-Minute Commercial). A “Two-Minute Commercial”
is a testimonial explaining the real reason why you are building the
business, accompanied by an appealing description of the business.
All Independent UnFranchise Owners should have a sense of purpose.
It’s that motivation that is going to sustain and maintain you through
the highs and lows of the business. 3. Determine what you are willing to give the business in the way of time,
effort and sacrifice to obtain your goal.
B. Personal Goals
1. Decide what you want. Determine the things or lifestyle you desire to have.

4 | GETTING STARTED GUIDE

 SECTION 2: YOUR WHY AND GOAL STATEMENT
(continued)

4. Develop a detailed plan of action. Determine what you must do each I will reach the Executive Coordinator level (receive $1,500 in
year, each month, each week and each day to achieve your goal. This commissions) by (target date) .
business is built most effectively one day at a time, working consistently.
Simply satisfy the daily tasks and activities (see below) in the detailed I will earn annual commissions of $ by (target date) .
plan of action to ensure the achievement of the weekly, monthly and
annual goals. I will register a minimum of 10-15 Preferred Customers who purchase
Market America exclusive products by (target date) .
5. Write it out. (Steps 1-4) in a 50- to 100- word statement and read it
twice daily. Fine-tune it each week or month until it is in line with reality. 2. Personal Use
The repeated reality checks will keep you focused and on your way to Personally purchase and use ≥ 100-200 BV (ultimate goal: ≥ 500 BV per
achieving your goals. month) worth of product monthly after one month. Personally purchase
≥ 30-50 IBV (ultimate goal: ≥ 100 IBV per month) from your SHOP.COM
DAILY TASKS AND ACTIVITIES site monthly.

¨ Add or cultivate two possibilities daily 3. Retail Sales

Establish a customer base of ≥ 10 purchasing ≥ 40 BV of product
¨ Call one to three prospects from your Possibilities List daily to
monthly after three months.
schedule at least two appointments per week to evaluate the
business and see if they know the right people
4. Organizational volume
¨ Promote the business and/or products through word of mouth and The goal of each Independent UnFranchise Owner in your organization
social media should be to create ≥ 500 BV and ≥ 30 IBV each month. (≥ 100 BV
¨ Send information and product samples through the UnFranchise Personal and ≥ 400 BV Customer Sales)
Marketing App
Teach, manage and support each Independent UnFranchise Owner on
¨ Present the UnFranchise® Business (show the plan) twice per week your team to achieve this goal.
using the evaluation approach
¨ Follow up with a prospect and/or customer 5. Earn ≥ $300* monthly (BV) from the Management Performance
Compensation Plan (MPCP) within three to six months of implementing
¨ Invite two people to earn Cashback or visit SHOP.COM
this plan. (Equates to you plus three Independent UnFranchise Owners
¨ Listen to an audio or watch a video on the left and three Independent UnFranchise Owners on the right of
¨ Use Market America products daily a Business Development Center [BDC], with each creating ≥ 500 BV and
≥ 30 IBV monthly.) — Base 10, Seven Strong
¨ Read your Goal Statement
6. Earn ≥ $600* monthly (BV) from the MPCP after eight months of
C. Business Goals and Objectives implementing this plan. (Equates to five Independent UnFranchise Owners
(Develop an action plan with your sponsor or senior business partner) on the left and five Independent UnFranchise Owners on the right of a
BDC, with creating ≥ 500 BV and ≥ 30 IBV monthly.)
1. Commission Income
7. Earn ≥ $900* monthly (BV) from the MPCP after 10 months of
I will commit hours per week to my UnFranchise Business. implementing this plan. (Equates to eight Independent UnFranchise
Owners on the left and eight Independent UnFranchise Owners on
I will commit nights/days per week to my UnFranchise Business. the right of a BDC, with each creating ≥ 500 BV and ≥ 30 IBV monthly.)

I will personally sponsor two qualified Independent UnFranchise Owners 8. Earn ≥ $1,500* monthly (BV) from the MPCP after 12 months of
(to activate) by (target date) . implementing this plan. (Equates to 10 Independent UnFranchise Owners
on the left and 10 Independent UnFranchise Owners on the right of a
I will reach the Coordinator level (receive first $300 commission) by BDC, with each creating ≥ 500 BV and ≥ 30 IBV monthly.)
(target date) .

*In commissions

GETTING STARTED GUIDE | 5

 SECTION 2: YOUR WHY AND GOAL STATEMENT
(continued)

BUILDING A FOUNDATION – BASE 10, SEVEN STRONG

1. Personally purchase and use ≥ 100 BV + ≥ 30 IBV in product monthly 2. Establish a repeat Customer Base of ≥ 10 customers purchasing ≥ 40 BV
after one month. monthly within one to three months.

C- -C
C- -C
C- -C
C- -C
C- -C

C = Customer purchasing ≥ 40 BV
Complete the Shopping Annuity® Assessment Personally purchase and use ≥ 100 BV + ≥ 30 IBV in product monthly
after one month.

3. Activate by personally sponsoring one qualified Independent 4. Earn ≥ $300 (BV) monthly. (Equates to you plus three Independent
UnFranchise Owner in your left and right organization, with each UnFranchise Owners on the left and three Independent UnFranchise
implementing “Base 10.” Owners on the right of a Business Development Center [BDC], with
each creating ≥ 500 BV and ≥ 30 IBV monthly.)
C- -C C- -C
C- -C C- -C
C- -C C- -C
C- -C C- -C
C- -C 1500 BV C- -C 1500 BV

C- -C C- -C
C- -C C- -C C- -C C- -C
C- -C C- -C C- -C C- -C
C- -C C- -C C- -C C- -C
C- -C C- -C C- -C C- -C
C- -C C- -C C- -C C- -C C- -C C- -C
C- -C C- -C C- -C C- -C
C- -C C- -C C- -C C- -C
C- -C C- -C C- -C C- -C
C- -C C- -C C- -C C- -C

SECTION 3: FOLLOW-UP APPOINTMENT (IMPLEMENTING THE BASIC 5 FUNDAMENTALS)

The follow-up appointment should be scheduled three to seven days from the date the business was established.

1. Developing attitude and knowledge ¨ Review marketamerica.com corporate information site

¨ Review “Your Why” ¨ Follow and “Like” Market America, SHOP.COM and Shopping Annuity
on social media
¨ Review your answer to “What is it?”
¨ Download the company’s mobile applications
¨ Review your Possibilities List and determine how to approach new
prospects 2. Reviewing goal statment with business partner

¨ Determine the Top 10 possibilities and best approach for each ¨ Review Goals and Goal Statement

¨ Discuss what you have learned from listening to audios and ¨ Review Plan of Action — Daily, Weekly and Monthly tasks
watching videos
3. Retailing — Increasing your personal use and group sales volume
¨ Review UnFranchise.com
¨ Personal use: You must be a product of the products you are
¨ Review SHOP.COM site functionalities (ShopBuddy®, eGifts, Price recommending. Replace products you are currently purchasing from
Alerts, Comparison Shopping, Hot Deals, etc.) someone else’s business with products from your business (use the
Shopping Annuity® Assessment and/or Home Shopping List to identify).

6 | GETTING STARTED GUIDE

 SECTION 3: FOLLOW-UP APPOINTMENT
(continued)

¨ Review your Possibilities List for potential customers. Identify 10 of interest in what we are doing or might know the right people for our
those potential customers and expose them to the company’s expansion. Either way, you can help us by evaluating the business. I
exclusive products and your SHOP.COM site. would like to provide some information to you that gives a general
¨ Develop 10 Preferred Customers ordering the company’s overview. You may or may not be interested, but you may know
exclusive products. someone who would be.”
Response: Moderate to high level of interest — schedule a
¨ Send product samples through the UnFranchise® Marketing App.
three-way call or appointment to show the business plan (two-
¨ Host a home or Zoom product preview with your team within the first on-one meeting, HBP* or UBP†).
month of starting your business. Response: Little interest — use the video presentation to
¨ Take the Nutri-Physical® Nutritional Analysis located on your generate referrals and introduce Market America’s exclusive
SHOP.COM site. products and the SHOP.COM site.

¨ Introduce your customers to your site: 5. Follow-Up and The ABCs of Building Depth — Implementing a
SHOP.COM/ Duplicatable System
¨ Ensure all customers register as Preferred Customers. Personal responsibilities: People will do what you do. The ABC Pattern
starts with you performing the following minimum daily, weekly and
4. Prospecting, Qualifying and Sponsoring: Basic methods for monthly activities. Conduct ABC/Trial Run meetings (one-on-one, two-
expanding your organization on-one and Home Business Presentations).
Possibilities List: It has been proven that the average person knows
approximately 300 people. Create a possibilities list of at least 100 people Objective: Move one ABC level per week in a new person’s location and
to expose the business to using the evaluation, referral or direct approach. bring the team and/or Senior Partner(s) with you to provide help and
Create the habit of contacting at least one to two people per day to support. At each HBP or UBP, the primary objective is to schedule follow-
present the business to, and a minimum of two qualified prospects per up appointments.
week. By creating this habit, you present the business to 104 qualified
prospects per year (2 x 52) in an effort to personally partner with (sponsor) Organizational responsibilities: Measure, monitor, adjust and control
a minimum of eight UnFranchise Owners annually. In addition, develop the tasks and activities being performed by your personally sponsored
a Top 10 List. The Top 10 List is the group of individuals to whom you will Independent UnFranchise Owners and those Independent UnFranchise
initially expose the products, business and/or SHOP.COM. Owners you are personally working with and mentoring. Schedule a
time to review their progress in implementing their action plan.
Video approach: There are several basic tools provided by Market
America for Independent UnFranchise Owners to use, such as the ¨ Complete NUOT, B5 and ECCT
“UnFranchise Business Plan” videos (available online). These tools allow
you to prospect the greatest number of people efficiently and effectively. ¨ Purchase a ticket(s) to the next scheduled Global Meeting, Training
More importantly, these tools for prospecting people can be used by and Seminar System (GMTSS) event (Local Seminar, District Conference,
anyone, regardless of their knowledge level about this business. With Regional Convention, World Conference or International Convention)
the video approach, you must only learn two things: how to set the
appointment and how to follow up.
¨ Conduct Home Business Presentations
a. Follow-Up: Send the About Market America I SHOP.COM PDF
¨ Conduct Product Preview and SHOP.COM overview
or other online business support tools the day after scheduling the
appointment. Set a time to call your prospect immediately after ¨ Implement Base 10, Seven Strong with organization
they have watched the video.
Response: Moderate to high level of interest from videos — ¨ Have regularly scheduled calls or call workshops
schedule a two-on-one appointment, UnFranchise Business
Presentation (UBP) or additional online video presentation ¨ Share the business on a regular basis
(prospect at a distance).
Response: Minimal interest from videos — try to set a two-on-one ¨ Listen to audios and watch videos (creating a culture of learning
every day)
appointment or conference call to get referrals, introduce Market
America products and present the SHOP.COM site (in this order).
¨ Perform result-producing activities every day: Use and share
Market America’s products and your SHOP.COM site, share the business
Evaluation approach example: “John, I just started a business that I am opportunity (implement and share the Shopping Annuity®) and
working part-time with some associates. We are really excited about its attend events and sell tickets (education)
potential and are looking to expand in the (John’s geographic location)
area. John, your name came to mind as someone who might have an ¨ Complete the Shopping Annuity Assessment

*HBP = Home Business Presentation †UBP = UnFranchise Business Presentation GETTING STARTED GUIDE | 7
 POSSIBILITIES LIST

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

Name: Name: Name:

Phone: Phone: Phone:

8 | GETTING STARTED GUIDE

 ORGANIZATIONAL CHART
Goal: Personally sponsor a minimum of four Independent UnFranchise® Owners placed in your left organization and
four Independent UnFranchise Owners in your right organization.

KEY: PS: Personally Sponsored Independent UnFranchise Owner

GETTING STARTED GUIDE | 9

 MASTER UNFRANCHISE® OWNER (UFO) CRITERIA
Calendar quarters: January – March, April – June, July – September or October – December

(Check one) ¨ Initial ¨ Requalification ¨ Attended or conducted one Basic 5 Training

Note: All qualification criteria must be satisfied within the calendar Trainer name:
quarter in which you are applying. Complete online through
UnFranchise.com.* Date:

Name: Location:

UnFranchise ID#: ¨ Attended or conduct one Executive Coordinator Certification

Training per year
Calendar Quarter Beginning Date:
Trainer name:
Calendar Quarter Ending Date:
Date:
¨ Completed the Shopping Annuity® Assessment
Location:
¨ Have a subscription for the UnFranchise Management
System (UFMS) ¨ Ticket requirements: Purchase a minimum of three tickets to the
next Market America I SHOP.COM International Convention or
¨ Purchased a total of 1,500 BV of product for the respective World Conference
quarter. These product purchases must be from your paying
UnFranchise ID or from a personally registered Preferred World Conference Ticket Numbers:
Customer’s paying ID.

Order#: Date: International Convention Ticket Numbers:

Order#: Date:
UnFranchise Level/Income Consistency Requirements
Order#: Date:
¨ Score greater than or equal to 50% on the Basic 5 Diagnostic Test
Order#: Date: Documentation attached (initials)

¨ Generated 300 IBV worth of SAIBV, Partner Store purchases and AND/OR
One-Cart direct purchases between you and your customers. These
Partner Store purchases must be from your paying UnFranchise ID ¨ Earn a minimum of $900 in BV/IBV commissions from one BDC
and/or from registered Preferred Customers’ paying IDs. per quarter
Commission total $
Sponsored a minimum of one qualified and active UnFranchise Owner

Name:

UnFranchise ID#:

Training Requirements

¨ Attended or conducted one New UnFranchise Owner Training

Trainer name:

Date:
* Refer to the online Master UFO Program on UnFranchise.com >
Location: My Organization > Reports > Management > Master UFO Program.

10 | GETTING STARTED GUIDE

NOTES
1302 Pleasant Ridge Road
Greensboro, NC 27409
marketamerica.com
©All Rights Reserved.

391/C391 0721