Communications Process: Encoding and Decoding
In basic terms, humans communicate through a process of encoding and decoding.
The encoder is the person who develops and sends the message. As represented in
Figure 1.1 below, the encoder must determine how the message will be received by
the audience, and make adjustments so the message is received the way they want it to
be received.
Encoding is the process of turning thoughts into communication. The encoder uses a
‘medium’ to send the message — a phone call, email, text message, face-to-face
meeting, or other communication tool. The level of conscious thought that goes into
encoding messages may vary. The encoder should also take into account any ‘noise’
that might interfere with their message, such as other messages, distractions, or
influences.
The audience then ‘decodes’, or interprets, the message for themselves. Decoding is
the process of turning communication into thoughts. For example, you may realize
you’re hungry and encode the following message to send to your roommate: “I’m
hungry. Do you want to get pizza tonight?” As your roommate receives the message,
they decode your communication and turn it back into thoughts to make meaning.
Figure 1.1. The communication process. Encoding, media, and decoding (Hawkins,
2016).