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Advertising Campaign

The document outlines a step-by-step guide for creating an advertising campaign for a chosen product. It includes steps such as selecting a product, forming an ad agency, planning the campaign, and competing for the account by presenting the campaign to a client. The guide emphasizes creativity and collaboration among students to develop effective advertising strategies.

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Ildi Angoltanár
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9 views1 page

Advertising Campaign

The document outlines a step-by-step guide for creating an advertising campaign for a chosen product. It includes steps such as selecting a product, forming an ad agency, planning the campaign, and competing for the account by presenting the campaign to a client. The guide emphasizes creativity and collaboration among students to develop effective advertising strategies.

Uploaded by

Ildi Angoltanár
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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ARTS AND MEDIA ADVERTISING

Create an advertising campaign worksheet 1


CREATE AN ADVERTISING CAMPAIGN
Now, it’s time to create your own advertising campaign for a product of your choice. All you have to do is follow
these steps.

STEP 1 CHOOSE A PRODUCT


You are going to compete with other agencies to advertise a new product for a company (the client). Choose a
product that will best allow your agency to demonstrate its creativity. Here are some ideas:

fast perfume or soft women’s gym car


food fragrance drink clothes

Write the type of product here:

STEP 2 CREATE AN AD AGENCY


Advertising campaigns are usually created by a team of people, so form a group with some other students and
think of a name for your advertising agency. Most agencies use the names of the people who set them up such as
J Walter Thompson, McCann-Erickson, Young & Rubicam, Lowe Lintas & Partners. Write the name of your agency
here:

STEP 3 PLAN THE CAMPAIGN


Follow the steps below.

1. Describe the product.

2. Think of a name for the product.

3. Invent a slogan.

4. Create a customer profile (age, sex, lifestyle, etc.).

5. Decide what product qualities to promote. What makes it different from its rivals?
ARTS AND MEDIA

6. Choose the best technique(s) for selling the product.

7. Design and produce a printed ad that will attract the customer’s attention.

8. Plan a TV or radio ad. Record it, if you are able to. Keep it short, and consider using music.

STEP 4 COMPETE FOR THE ACCOUNT


You now have to show your ad campaign to the client. Show your printed ad to friends or classmates, and play
them (or read aloud) your TV or radio ad. What do they think of your campaign? The best campaign gets the job!
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© Macmillan Publishers Limited 2015


AN OT

TEENAGERS / Beyond: Arts and Media / Advertising


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