Introduction to Sustainability

Learning Outcomes
After studying this chapter, you should be able to understond:
> Sustainability- Concept,
º Types Of Sustainability
> Sustainability in Business > Benefits of Sustainability
> Aspects of Sustainability > Issues of Sustainability,
> SDG Goals

1.1 What is Sustainability?

In order to besustainable, demands must be met for the
generations. Additionally, economic growth, environmentalpresent without endangering those of future
protection, and social
balanced. progress must all be
As we've seen above, plastics are a serious threat to
the
seas for their daily needs, according to United Nations oceans, and over 3 million people rely on the
Sustainable Development Goals (SDGs), "Conserve andfigures. In order to achieve Goal No. 14 of the
sustainably use the oceans, seas, and marine
resources for sustainable development" the status quo must
alter.
1.2 Types 0f Sustainability
As outlined in the report by the
Intergovernmental Panel on Climate Change (IPCC), even if greenhouse
gases are radically reduced right now, average global warming will most likely exceed 1.5°C in the near
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Introduction to Sustainability I| 13
l.6.5 Gender equality indicators with data are
15.4 per cent of Goal 5far
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workplace
systemic barriers to achieving Goal 5.
institutions.
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investment and capacity
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" Key strategies to get Goal 6 back on action, enhancing cross-sectoral coordination
building, promoting innovation and evidencebased a more integrated and holistic approach to
adopting
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water management.

L.6.7 Affordable and dean energy enough. At the

towards sustainable energy targets - but not fast
. The world continues to advance lack access to electricity and close to 2
billion
current pace, about 660 million people will still
technologies for cooking by 2030.
people will still rely on polluting fuels and sector, but
cent of energy consumption in the electricity
" Renewable sources power nearly 30 per Developing countries experience 9.6 per cent
challenges remain in heating and transport sectors. financial
but despite enormous needs, international
annualgrowth in renewable energy installation,
flows for clean energy continue to decline.
2030, we must accelerate electrification, increase investments
" To ensure access to energy for all by and regulatory
in renewable energy, improve energy efficiency and develop enabling policies
frameworks.
Women from different social
organizations participate in a march
against gender violence in Quito, Ecuador.
1.6.6 Clean water and sonitotion
Despite great progress, billions of people still lack access to safe
hygiene. Achieving universal coverage by 2030 will drinking water, sanitation and
giobal rates of progress: sixfold for drinking water, reguire a
substantial increase in curret
hygiene. fivefold for
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efficiency has by 9 per cent, but
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16 || Sustainability Marketing
Introduction to Sustainability || 17
(34.6 million people) ever
the highest number of refugees
" The year 2022 witnessed for migrants, with nearly 7,000 deaths recorded
globally documented
This year is also a deadly onebetween-country inequality requires equitable resource distribe
" Reducing both within- and development, implementing social protection measures, comb
investing in education and skills fostering international cooperation f 8
discrimination, supporting marginalized groups and
trade and financial systems.

sustainable transport
A metro line tunnel and station providing a safer and more
system is under construction in Lima, Peru

1.6.12 Responsible consumption and production

10 times the level of low-income
The material footprint per capita in high-income countries is per capita food waste and losses
countries. The world is also seriously off track in its efforts to halve
by 2030.
doubling from 2020 to 2021.
Global crises triggered a resurgence in fossil fuel subsidies, nearly
public procurement policies, but has
" Reporting has increased on corporate sustainability and on tourism.
fallen when it comes to sustainable consumption and monitoring sustainable
the pandemic and to
Migrants cross the dangerous Darien jungle between Colombia and Panama, Responsible consumption and production must be integral to recovery from policies that
which saw a seven-fold increase in the number of children going through acceleration plans of the Sustainable Development Goals. It is crucial to implement
economic growth from resource use.
the jungie in the first two months of 2023 compared with 2022. support a shift towards sustainable practices and decouple

l.6.11 Sustainable cities ond communities

Over half of the global population currently resides in urban areas, a rate projected to reach 70 per
cent by 2050. Approximately 1.1 billion people currently live in slums or slum-like conditions in
cities, with 2 billion more expected in the next 30 years.
. In 2022, only half of the world's urban population had
Urban sprawl, air pollution and limited open public spacesconvenient access to publictransportation.
. Since 2015, the number of countries with persist in cities.
doubled. national and local disaster riskreduction strategies has
To achieve Goal 11,efforts must focus on
implementing inclusive, resilient and pollution threatens
development policies and that prioritize access to basic services, sustainable urban plant in Cote d'lvoire. Plastic
efficient transportation and practices
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population decline" in the distant past. growth. Additionally, the Soviet Union's diversion of
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Environment Programme, "The report scopes the potential ot
caused the Aral this challenge. As stated by the U.N.
from those that humanity faced in thena building more resource efficient
the role of cities in
Today's environmental problems are very diferent innovation, rethinking economic growth and
how we use resources."
economies. We are facing a historic choice about articles on
Managing and producing waste is an important topic that many
. Waste Pollution : and trash
environmental issues emphasise. Images of massive floating patches of oceanic debris Similarly,
perils of improperly disposed of plastic.
choked streams have brought attention to the peripherals, cell phones, and other electronics that
considering the intrinsic worth of computers, waste poses a risk to the environment as well as a
electronic
are thrown away rather than recycled, is recycled.
the EPA, only around 25% of all e-waste
missed opportunity. Actually, according to In industrialised nations, consumers not only
Moreover, there is the problem of food waste.
happen early in
looks bad, but significant losses also
discard copious amounts of food because it Agricultural Science, "the total global potential loss
Journal of
the growing cycle. According to theranging from about 50% in wheat production to more than 80%
due to pests varied among crops, cotton are 26-29%, and for
anticipated losses for soybean, wheat, and
in cotton production. The and 40%. In order to prevent further pressuring the globe,
maize, rice, and potatoes, they are 31, 37, techniques are more crucial than ever.
environmentally friendly pest-remediation it the nickname "the Blue
of water on Earth's surface has earned
" Water Pollution: The abundance drinkable than one might assume from a quick glance. Just
Planet" but significantly less of it is and two thirds of it is hidden beneath frozen glaciers or
freshwater,
3% of the water on Earth is to the World Wildlife Federation.
Because of this, 1.1
Source htps://www.nrep.org/blog/environmental-sustainability- issues otherwise unusable for human use, according billion experience water scarcity
to clean water, and 2.7
Climate Change:Climate change is the most prominent environmental issue confronting the globe billion people globally do not have access
today, with many scientists and other professionals ranking it as the most serious and significant for at least one month of the year. exacerbates the situation.
environmental crisis of our time. Public personalities like Greta Thunberg and Al Gore have been due to water pollution, which
warning for years about the increasing amounts of carbon dioxide in the atmosphere, which Potable water supplies are under risk Water Development Report 2017" "it is likely that over
some believe could cause a centuries-long rise in global According to the "United Nations World
temperatures. According to Georgetown 80% of wastewater is released
to water worldwide."
of the planet's territory
University, temperatures could rise by as much as 10 degrees Fahrenheit by the end of this century Deforestation : According to NASA data, woods make up almost one-third
if the increase in greenhouse gas woodlands
emissions whole. As an illustration,
pointed out that "the last ten years have seen thecontinues unchecked." Additionally, Georgetown
five warmest years on record. and are vital to the ecosystem as a
in the air.
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of the United Nations António proceed with climate change is dificult. In 2019,
Secretary-General
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businesses" All financial O Defend against flooding
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one-tenth of all climate change caused by O Provide wood and other
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energy, and
energy alternatives. They develop and manufacture efficient engines and energy systems wk infrastructure. By addressing SDG 11, both Hilton Hotels and Siemens showcase their commitment
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communities.
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to a low carbon economy.
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with SDG 12, Nike enhances its brand
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Example: Microsoft's YouthSpark initiative aims to empower youth through digital skil reputation among environmentally conscious consumers and
development and job creation. By equipping youngpeoplewith the necessary tools and opportunities
Microsoft promotes economic growth and social inclusion. Through their commitment to SDG 8 2.5.13 SDG 13. Climate action
Microsoft enhances its reputation as a company actively addressing the global challenge of youth companies with environmental impacts,
unemployment. . SDG 13 addresses climate action and is directly relevant to
companies.
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its environmental impact and
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carbon offset programs, and renewable
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companies in the automobile, shipping, spaceinfrastructure development and is directly relevant to energy projects. By addressing SDG 13,
impacting its brand perception.
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Example: Both Huawei and Qualcomm, leading technology
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infrastructure in the telecommunications sector. Huawei
focuses on developing affordable and reliable 2.5.14 SDG14. Life below water
advancements in wireless technologies. Their connectivity solutions, while Qualcomm pioneers
contributions to SDG 9 strengthen " SDG 14 focuses on life below water and is
relevant to the fishing industry, tourism and recreational
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companies, and transportation companies thatawareness
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biodiversity through documentaries and educational programs. (SDG 14), Discovery Channel
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