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Slide 1 Introduction

The presentation, led by Danish Asim, outlines his journey from early education to aspirations of starting a tech-based startup and launching a perfume brand named YAD aimed at Gen Z. It highlights key life experiences, lessons learned, and future goals, including job creation and social impact. The document emphasizes the importance of adaptability, creativity, and personal growth throughout his educational and entrepreneurial endeavors.

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2020n0800
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22 views9 pages

Slide 1 Introduction

The presentation, led by Danish Asim, outlines his journey from early education to aspirations of starting a tech-based startup and launching a perfume brand named YAD aimed at Gen Z. It highlights key life experiences, lessons learned, and future goals, including job creation and social impact. The document emphasizes the importance of adaptability, creativity, and personal growth throughout his educational and entrepreneurial endeavors.

Uploaded by

2020n0800
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 9

Slide 1: Introduction

Presented by: Danish Asim


Course: Principles of Marketing
Section: C4
Focused, consistent, and building a brand that speaks for itself.

Slide 2: Timeline of Life


 Early Education: Educators → Pride Public High School

 Matric Achievement: 93% marks

 Scholarship: 100% scholarship at Concordia College

 Top Ranker: 1st position holder from Class 1

 Major Events:
 Represented school in a city-level science fair

 Moved to Lahore, faced challenges adapting, came out stronger

Slide 3: Life Story


 Childhood Memories:
 Loved exploring electronics and watching "How It’s Made"

 Obsessed with collecting toy parts and building things


 Friendships:
 Made lifelong friends during Matric — still close today


 Early Interests:
 Backend development and system logic

 Played chess with seniors and won inter-class matches

Slide 4: Turning Points & Lessons


 Turning Point:
 Relocated from Kasur to Lahore at age 6 — big cultural shift


 Family Impact:
 Father, the only educated person in the family, was the backbone of ambition


 Lessons Learned:
 Growth starts outside your comfort zone

 You can't control where you start, but you can control where you go

Slide 5: Future Plans & Goals


 Career Goals: Start a tech-based startup

 Personal Inspiration:
 Neighbor “Abukar Bhai” — built his life independently after family challenges


 Travel Wishlist: Japan – for its culture, innovation, and discipline

Slide 6: Expanding the Vision


 Skills to Master:
 Advanced backend systems, product launch strategies


 Dream Experiences:
 Travel the world and experience remote living


 Vision:
 Leave an impact that speaks when I’m not in the room

Slide 7: Strengths & Weaknesses


 Strengths:
 Creative thinker

 Confident communicator

 Natural leader


 Weakness:
 Public speaking — currently working to overcome stage anxiety

Slide 8: My Brand – YAD


 Brand Name: YAD

 Category: Perfumes

 Mission: Bold, expressive scents for bold, expressive Gen Z

 USP: Quality perfumes that reflect identity and energy

Slide 9: Brand Vision (Part 2)
 Job Creation:
 30+ roles in 2 years including R&D, sales, marketing, and logistics


 Roles Needed:
 Perfumers, Marketing Creatives, Social Media Managers, UI/UX Designers


 Social Impact:
 Empower youth with first-job experience

 Local hiring to boost community employment

Slide 10: Brand Vision (Part 3)


 Target Customers:
 Gen Z students, influencers, and early professionals


 Problem Solved:
 Affordable luxury scents with personality


 Future Scope:
 Expand into skincare and lifestyle branding

Slide 11: Assignment – Interview Insights


 Takeaway: Real-life struggles build resilience

 Quote Learned: “Stay relevant or stay behind.”

 Reflection: Learned the power of adaptability in careers

Slide 12: Startup Hunt


 Startup Selected: [Insert Name]

 Inspiration: Scalable idea with strong mission

 Learning: Innovation is more about people than product

Slide 13: Prototype Creation


 Idea: “Build Your Scent” – an app for custom perfume combinations

 Tools Used: Figma for mockups

 Outcome: Designed an interactive prototype with real feedback

Slide 14: Target Run Pakistan


 Product: “YAD On-the-Go” mini perfume line

 Execution: Social media launch, on-campus pop-up store

 Lesson: Field marketing is all about speed, vibe & value

Slide 15: Book Summaries


 Zero to One: Focus on creating unique, not better

 Rich Dad Poor Dad: Assets > liabilities – always

 Blue Ocean Strategy: Find your own market, don’t compete

Slide 16: AI Tools


 Tools Explored: Fliki, ChatGPT, Durable

 Usage:
 Created social posts, slogans

 Built quick mockup websites


 Impact: Saved hours on content, increased creativity

Slide 17: Compensation / Bonus


 Situation: Missed a CA due to health

 Made Up With: Extra slides on branding strategy

 Outcome: Bonus marks earned after instructor review

Slide 18: Final Review


 Fav Part: Developing the YAD brand from scratch

 Challenges: Time management during tasks

 Biggest Takeaway: Belief in my potential

Jazakumullah Khair — Thank you for your time and support.

Want me to turn this into an actual PowerPoint or Canva export file? Or maybe a PDF version? Just say the word!

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