SyllabuS of bba Program

SEMESTER-I
Programme/Class: Degree Year: First Semester: First
Course/ paper-1 (A)
Course Code: NBBA 101 Course Title: Business Economics
Course outcomes:
The aim of the course is to build knowledge and understanding business economics among the students. The course
seeks to give detailed knowledge about the subject matter by instilling them basic ideas about business economics.
The outcome of the course will be as follows –
• To provide knowledge about business economics.
• To provide knowledge about Demand Analysis.
• To Determine Production and cost analysis.
• To Make aware with pricing and profit management.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics
Lectures
Total=30
Introduction to Business Economics: Nature and Scope of Business Economics, its
relationship with other subjects. Fundamental Economic Tools-Opportunity cost
I concept, Incremental concept, Principle of time perspective, discounting principle andEqui- 6
marginal principle.
Demand Analysis: Concept of Demand and its determinants. Price, Income & Substitution
II effects, Elasticity of demand: meaning, types, measurement and significance in managerial 8
decisions, Revenue concepts,
Concept of demand forecasting and methods of demand forecasting.
Production and Cost Analysis: Meaning, Production function, Law of variable proportion
III and laws of return to scale, Various cost concepts and classification, Cost
output relationship in short run & long run, Cost curves, Economics and diseconomiesof 7
scale.
Pricing: Nature of market, Types of markets and their characteristics, Pricing under different
market structures–Perfect, Monopoly, Oligopoly and Monopolistic competition, Price
IV discrimination under monopoly competition.
9
Profit Management & Inflation: Profit, Functions of profit, Profit maximization, Break even
analysis. Elementary idea of Inflation
Suggested Readings:
1. Varsney & Maheshwari, Managerial Economics
2. Mote Paul & Gupta, Managerial Economics: Concepts & cases
3. D.N.Dwivedi, Managerial Economics
4. D.C.Huge, Managerial Economics
5. Peterson & Lewis, Managerial Economics
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: First Semester: First
Course/ paper-1 (B)
Course Code: NBBA 102 Course Title: Basic Accounting
Course outcomes:
The aim of the course is to build knowledge and understanding principles of accounting among the students. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about Accounting.
The outcome of the course will be as follows –
• To Introduce about Accounting Principles and other aspects of accounting.
• To provide knowledge about rectification of errors.
• To make able about valuation of stocks. To make aware with share and Debenture.

Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
Unit Topics No. of
Lectures
Total=30
Introduction: Meaning and process of accounting, Basic terminology of accounting,
I Difference between accounting & book keeping. Importance & limitations of 6
accounting, Various users of accounting information, Accounting Principles:
Conventions & Concepts.
Accounting equation, Dual aspect of accounting, Types of accounts, Rules of debit & credit,
II Preparation of Journal and Cash book including banking transactions, Ledger and Trial 10
balance, Subsidiary books of accounts.
Rectification of errors, Preparation of bank reconciliation statement, Bills of exchange and
promissory notes.
Valuation of stocks, Accounting treatment of depreciation, Reserves and provisions,
III Preparation of final accounts along with adjustment entries. 8
Issue of shares and debentures, Issue of bonus shares and right issue, Redemption of
IV 6
preference shares and debentures.
Suggested Readings:
1. Agarwal B.D., Advanced Accounting
2. Chawla & Jain, Financial Accounting
3. Chakrawarti K.S., Advanced Accounts.
4. Gupta R.L. & Radhaswamy, Fundamentals of Accounting
5. Jain & Narang, Advanced Accounts
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: First Semester: First
Course/ paper-2 (A)
Course Code: NBBA 103 Course Title: Business Statistics
Course outcomes:
The aim of the course is to build knowledge and understanding of Business Statistics among the student. The course
seeks to give detailed knowledge about the subject matter by instilling them basic ideas about BusinessStatistics. The
outcome of the course will be as follows –
• To provide knowledge about basic concepts of Statistics.
• To provide knowledge measurement of central tendency.
• To givean overview of correlation and regression analysis.
• To make able to know the sampling and probability.

Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Introduction: Concept, features, significance & limitations of statistics, Types of data,
I Classification & Tabulation, Frequency distribution & graphical representation. 6
Measures of Central Tendency (Mean, Median, Mode), Measures of Variation (Range,
II Quartile Deviation, Mean Deviation and Standard Deviation), Significance 8
& properties of a good measure of variation, Measures of Skewness & Kurtosis.
Correlation and Regression: Meaning and types of correlation, Simple correlation,Scatter
diagram method, Karl Pearson’s Coefficient of correlation, Significance of
III correlation, Regression concept, Regression lines, Regression equations andRegression 8
coefficient.
Probability: Concept, Events, Addition Law, Conditional Probability, Multiplication Law &
Baye’s theorem [Simple numerical]. Probability Distribution: Binomial, Poisson and
IV Normal. 8
Sampling: Method of sampling, Sampling and non-sampling errors, Test of hypothesis,Type-
I and Type-II Errors, Large sample tests.
Suggested Readings:
1 Gupta, S.P. & Gupta, M.P., Business Statistics
2. Levin, R.I., Statistics for Management
3. Feud, J.E., Modern Elementary Statistics
4. Elhance, D.N., Fundamentals of Statistics
5. Gupta, C.B., Introduction of Statistical Methods
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: First Semester: First
Course/ paper-2 (B)
Course Code: NBBA 104 Course Title: Principles of Management
Course outcomes:
The aim of the course is to build knowledge and understanding about principles of management amongthe
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about management. The outcome of the course will be as follows –
• To provide knowledge about management and its principles.
• To provide knowledge about Managerial functions.
• To make aware with management thinkers and their contributions.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=30
Introduction: Concepts, objectives, nature, scope and significance of
I management, Contribution of Taylor, Weber and Fayol in 6
management, Management Vs. administration.
Planning: Concept, objectives, nature, importance and limitations ofplanning,
II planning process Concept of Decision Making and its 8
Importance, forms, techniques and process.
Organizing: Concept, objectives, nature of organizing, Types ofOrganization,
III Delegation of authority, Authority and responsibility, 6
Centralization and Decentralization, Span of Control.
Directing: Concept, principles & aspects of directing, Concept and types of
Coordination, Concept of leadership, Supervision, Motivation and
IV Communication. 10
Controlling: Concept, Principles, Process and Techniques of
Controlling, Relationship between planning and controlling
Suggested Readings:
1. Pagare Dinkar, Principles of Management
2. Prasad L.M., Principles and Practice of Management
3. Satya Narayan and Raw VSP, Principles and Practice of Management
4. Srivastava and Chunawalla, Management Principles and Practice
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: First Semester: First
Course/ paper-3 (A)
Course Code: NBBA 105 Course Title: Business Ethics and Governance
Course outcomes:
The aim of the course is to build knowledge and understanding Business Ethics among the student. Thecourse
seeks to give detailed knowledge about the subject matter by instilling them basic ideas about Business Ethics.
The outcome of the course will be as follows –
• To develop understanding of business ethics and values.
• To provide relationship between ethics and corporate excellence.
• To give an overview about Gandhian philosophy and social responsibility.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics
Total=30
Introduction: Concept and nature of ethics; ethics, values and behaviour;
I development of ethics, relevance of ethics and values in business, Arguments 6
against business ethics.
Work life in Indian Philosophy: Indian ethos for work life, Indian valuesfor the
II work place, Work-life balance, Ethos of Vedanta in 8
management, Hierarchism as an organizational value.
Relationship between Ethics & Corporate Excellence, Corporate Mission
Statement, Code of Ethics, Organizational Culture, TQM. Gandhian
III Philosophy of Wealth Management, Philosophy of Trusteeship, 8
Gandhiji’s Seven Greatest Social Sins, Concept of
knowledge management and wisdom management.
Corporate Social Responsibility-Social Responsibility of business withrespect
IV to different stakeholders, Arguments for and against Social responsibility of 8
business, Social Audit.
Suggested Readings:
1. Kaur Tripat, Values & Ethics in Management, Galgotia Publishers.
2. Chakraborty S.K., Human values for Managers
3. McCarthy, F.J., Basic Marketing
4. Chakraborty S.K., Ethics in Management: A Vedantic Perspective, Oxford University Press.
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Year: First Semester: First
Degree
Course/ paper-3 (B)
Course Code: NCBBA 106 Course Title: Computer Applications
Course outcomes:
The aim of the course is to build knowledge, understanding Computer Applications among the student. The course
seeks to give detailed knowledge about the subject matter by instilling them basic ideas aboutComputer Applications.
The outcome of the course will be as follows –
• To provide knowledge about computer and its application.
• To provide knowledge about components and working on computer.
• To give an overview about software system and Data base management.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics
Lectures
Total=30
Computer: An Introduction, Computers in Business. Elements of Computer
system,Indian computing Environment, Management of data processing systems in
I Business organizations, Programmes development cycle, flow charting, Input Output 8
analysis, Programming Concept, Software Development process.

Components of a computer system, Generation of computer and computer languages,

II personal computers in Business, PC-software Packages, An Introduction to Disk. 7
Operating system and windows, GUI, Other system
softwares.
Text Processing, software, Introduction to spreadsheet software, creation of spreadsheet
application, Range, formulas, function data base functions in spreadsheet, Graphics on
III spreadsheet, modes of data processing, Report 7
generation, Presentation graphics, Creating a presentation.
Computer software system, software development process, files design & Report design,
Data files types, Master & Transaction file. Data Hierarchy & amp; data file structure,
Use of files in Programming.
IV Relevance of Data base management system, data base manager, data communication, 8
networking, LAN & WAN, Real Time Sharing, On line & off
line processing.
Suggested Readings:
1. P. K. Sinha & P.Sinha, Computer Fundamentals, BPB Publication
2. V. Rajaraman, Computer Fundamentals, PHI
3. Tannenbaum, Computer Applications and Networks
4. ‘O’ Brien, Management Information Systems
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,Group
Discussions. This will instill in student a sense of decision making and practical learning.
 SEMESTER-II
Programme/Class: Degree Year: First Semester: Second
Course/ paper-4 (A)
Course Code: NBBA 201 Course Title: Organisational Behavior
Course outcomes:
The aim of the course is to build knowledge and understanding of Organisational Behavior among the student.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideasabout
Organisational Behavior. The outcome of the course will be as follows –
• To provide knowledge about Organisational Behavior.
• To provide knowledge about individual and group
behaviour.To give anoverview about change in
organization and QWL.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
Unit Topics No. of Lectures
Total=30

Introduction: Nature and scope of OB, Challenges and opportunities

I for OB, Organization Goals, Models of OB, Impact of Global and Cultural diversity on OB. 7
Individual Behavior: concept, Personality, Perception and its role in individual decision making,
II Learning, Motivation, Hierarchy of needs theory, Theory X and Y, Motivation-Hygine theory, 8
Vroom’s expectancy theory.
Behavior Dynamics: Interpersonal behavior, Communication, Transaction Analysis, The Johari
Window, Leadership, Its Theories and prevailing leadership styles in Indian Organisations.
Group Behavior: Definition and classification of Groups, Types of Group Structures, Group
III 8
decision making, Teams Vs Groups, Contemporary issues in managing teams, Inter-group
problems in organizational group dynamics, Management of conflict.

Management of Change: Change and Organisational development, Resistance to change,

Approaches to managing organizational change, Organisational effectiveness, Organisational
IV culture, Power and Politics in Organisation, Quality of work life, Recent advances in OB. 7
Suggested Readings:
1 Bennis, W.G., Organisation Development
2. Breech Islwar, Oragnaistion-The Framework of Management
3. Dayal, Keith, Organisational Development
4. Sharma, R.A., Organisational Theory and Behavior
5. Prasad, L.M., Organisational Behavior

Suggested Continuous Evaluation Methods:

In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: Second Semester: Second
Course/ paper-4 (B)
Course Code: NBBA 202 Course Title: Business Finance
Course outcomes:
The aim of the course is to build knowledge and understanding of Business Finance among the student. The course
seeks to give detailed knowledge about the subject matter by instilling them basic ideas about Business Finance. The
outcome of the course will be as follows –
• To provide knowledge about business finance and investment decisions.
• To provide knowledge about financing and dividend decision.
• To give an overview about working capital.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=30
Introduction to Business Finance: Concept of Business Finance and Financial
management, Finance functions, objectives of financial management-
I Profitability vs. Shareholder wealth maximization. Time Value of Money -
Compounding & Discounting. 10
Investment Decisions: Capital Budgeting-Payback, NPV, IRR and ARR
methods and their practical applications.
Financing Decision: Capitalization Concept, Basis of Capitalization,
II consequences and remedies of over and under capitalization, Cost of
Capital, WACC, Determinants of Capital structure, Capital structuretheories. 7

Dividend Decision: Concept & relevance of dividend decision, Dividend

III Models-Walter’s, Gordon’s and MM Hypothesis, Dividend 7
policy-determinants of dividend policy.
Management of Working Capital: Concepts of working capital, Approaches to
IV the financing of current Assets, Management of different 6
components of working capital.
Suggested Readings:
1. Maheshwari S.N., Financial Management
2. Khan and Jain, Financial Management
3. Singh H.K., Business Finance
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: Year: First Semester: Second
Course/ paper-5 (A)
Course Code: NBBA 203 Course Title: Human Resource Development
Course outcomes:
The aim of the course is to build knowledge and understanding of Human Resource Development among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about Human Resource Development. The outcome of the course will be as follows –
• To provide knowledge about HRD concepts and other aspects.
• To provide knowledge about potential appraisal.
• To give an overview about Job Enrichment and Quality circles.
• To make aware with human resource accounting.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=30
HRD: Concept, importance, benefits and its distinction from HRM, focus
I of HRD System, Structure of HRD System, Role of HRD manpower.
Management Development: Concept, need, management development 7
methods.
Potential Appraisal: Concept, need, objectives, methods and Obstacles.
II Training: Meaning, role, assessing needs for training, organizing training 7
programmes, training methods, evaluation of Training.

Job Enrichment: Concept, Principles, steps for job enrichment, hurdles in

job enrichment, making job enrichment effective, job and work redesign.
III Quality Circles: Concept, structure, training in quality circle, problem
solving techniques, role of management, trade union and workers, quality 10
circles in India.
HRA: Introduction, scope, limitations, methods. Management of careers.
IV Stress Management: Definition, potential, sources of stress, consequences 6
of stress, managing stress.
Suggested Readings:
1. Dipak Kumar Bhattacharya, Human Resource Management
2. Arun Monappa, Managing Human Resource
3. P.Subba Rao, Essential of HRM and Industrial Relations
4. C.B. Memoria, Personnel Management
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: Year: First Semester: Second
Course/ paper-5 (B)
Course Code: NBBA 204 Course Title: Marketing Theory and Practices
Course outcomes:
The aim of the course is to build knowledge and understanding of Marketing management among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about Marketing
Theory and Practices. The outcome of the course will be as follows –
• To provide knowledge about Marketing Theory and Practices.
• To provide knowledge about market segmentation and marketing mix.
• To give an overview about marketing research.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=30
Introduction to Marketing: Definition, nature, scope & importance of
I Marketing Management, Core concepts of marketing: selling concept,production
concept, modern marketing concept, societal marketing. 7

Market segmentation: Concept, basis of segmentation, its Importance in

II marketing; Targeting: Concept, Types, Importance; Positioning: 7
Concept, Importance, Brand positioning, Repositioning.
Marketing Mix: Product – Product Mix, New Product development, typesof
product, Product life cycle, Branding and packaging. Distribution – Concept,
importance, different types of distribution Channels.
III Marketing Mix: Price – Meaning, objective, factors influencing pricing, 9
methods of pricing Promotion – Promotional mix, tools,
objectives, media selection & management
Marketing Research: Importance, Process & Scope. MarketingInformation
IV System: Meaning, Importance and Scope. Consumer Behaviour: Concept, 7
Importance and factors influencing consumer Behaviour.

Suggested Readings:
1. Philip Kotlar, Marketing Mgt. (PHI)
2. Etzet, Walker, Stanton, Marketing
3. Rajan Saxena, Marketing Management
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: Year: First Semester: Second
Course/ paper-6 (A)
Course Code: NBBA 205 Course Title: Advertising Management
Course outcomes:
The aim of the course is to build knowledge and understanding of advertisement among the student. The course
seeks to give detailed knowledge about the subject matter by instilling them basic ideas about advertising
Management. The outcome of the course will be as follows –
• To provide knowledge about advertisement and its use in business.
• To make able about advertisement concept and its management.
• To learn about the use of advertisement in business.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=30
Advertising: Introduction, Scope, importance in business: Role of
advertising in social and economic development of India: Ethics and
I truths in Indian Advertising.
9
Integrated Communication Mix (IMC)-meaning, importance; Communication
II meaning, importance, process, communication mix- 8
components, role in marketing, Branding-meaning, importance inadvertising.

Promotional objectives – importance determination of promotional

III objectives, setting objective DAGMAR; Advertising Budget importance,
establishing the budget- approaches allocation of budget. 7
Advertising Copy-meaning components types of advertising copy,importance
IV of creativity in advertising; Media planning-importance, strategies, media mix. 6
Advertising research – importance, testing advertising effectiveness market
testing for ads; International Advertising-importance, international Vs local
advertising.
Suggested Readings:
Advertising and Promotion George E. Beich & Michael A. Belch. T.M.H.
Advertising Management, Concept and Cases Manendra Mohan,TMH
Advertising Management Rajeev Batra, PHI
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: Year: First Semester: Second
Course/ paper-6 (B)
Course Code: NVBBA 206 Course Title: Agripreneurship and Rural Business
Course outcomes:
The aim of the course is to build knowledge and understanding of agricultural entrepreneurship among
the student. The outcome of the course will be as follows –
• To make the students aware about various agricultural and commercial activities in rural areas.
• To help the students understand the concept and scope of Agripreneurship and business activities
related torural markets.
• To develop the entrepreneurial spirit among students by exemplifying agripreneurs & their stories
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=30
Agriculture: Meaning, Nature & Scope, Agricultural Practices, Allied
agriculture activities
I
Agripreneurship: Meaning, Need and Role in economic development; 9

Types of Enterprises, Development of Agripreneurship in India

Agripreneurship Development: Areas, Barriers and Challenges;
II 8
Agripreneurship for Women Empowerment, Contract Farming, Rural
Development.

Rural Markets: Nature, Characteristics & Challenges, Functions & Process

III
of Agricultural Marketing, Characteristics & Classification of Agricultural 7
Products
Rural Business: Enterprising Agripreneurs in Rural India, Rural
IV 6
Marketing, Types of Products: Farm vs Non-Farm, Durable vs
Non-Durable; Classification of Markets, Marketing Strategies.

Suggested Continuous Evaluation Methods:

In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
 SEMESTER-III
Programme/Class: BBA Year: Second Semester: Third
Course/ paper-7 (A)
Course Code: NBBA 301 Course Title: Management & Cost Accounting
Course outcomes: The objective of this paper is to give the basic knowledge about the Management and
cost accounting
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Introduction: Meaning, Nature and Scope of Management Accounting, Functions
I Relationship of Management Accounting, Financial Accounting and CostAccounting 8

Cost Accounting: Nature and Scope of Cost Accounting, Cost concepts and
II classifications, Methods and Techniques, Installation of a Costing System; Accounting 7
for Material, Labour and Overheads
Product Costing: Single unit costing-preparation of cost sheet, Process costing,
III 8
Contract costing (Elementary numerical problems)
IV Marginal Costing and Absorption Costing, Break-even analysis, 7
Suggested Readings:
1. Maheshwari S.N., Advanced Problem and Solutions in Cost Accounting

2. Khan & Jain, Management Accounting

3. Gupta, S.P., Management Accounting

 Programme/Class: BBA Year: Second Semester: Third
Course/ paper-7 (B)
Course Code: NBBA 302 Course Title: Business Law
Course outcomes: The objective of this paper is to give the basic knowledge about the rules and
regulation of execution of Business
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
The Indian Contract Act 1872: Scope of the Act, Essential of A Valid
I Contract, Agreement, Performance of Contracts, Breach of Contract & 8
Remedies, Quasi-Contracts

The Sale of Good Act, 1930: Formation of Contract, Conditions & Warranties,
II 7
Rights of an Unpaid Seller, Performance of the Contract of Sale
The Negotiable Instruments Act, 1881: Nature and Types of negotiable instruments,
III Negotiation and Assignment, Holder-in-Due Course, Dishonour and Discharge of 8
Negotiable Instrument; Arbitration
The Companies Act, 1956: Nature and Type of Companies, Formation of
IV Companies, Memorandum and Articles of Association, Prospectus, Share 7
capital, Membership, Meetings and Winding-Up
Suggested Readings:
1. Avatar Singh, Company Law

2. Khergamwalla, JS, The Negotiable Instrument Act

3. Ramaya A, A Guide to Companies Act

4. Tuteja SK, Business Law for Managers

 Programme/Class: BBA Year: Second Semester: Third
Course/ paper-8 (A)
Course Code: NBBA 303 Course Title: Production Management
Course outcomes: The objective of this paper is to give the basic knowledge about the Production
Management in the industry:
• To provide a thorough understanding of production management principles and their application in real-world
scenarios.
• To equip learners with the forecasting skills to make informed decisions that boost operational performance
and organizational competitiveness.
• To provide a thorough knowledge of Production Processes.

Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Introduction to Production Management: History of Production Management;
Definitions of Production Management; Production Process; Production: The
I Heart of an Organization; Objectives of Production 8
Management; Scope of Production Management; Importance of Technology in
Production
Concept of Forecasting: Purpose of Sales Forecasting, Basic Elements of
Forecasting, Importance of Forecasting, Objectives of Forecasting,
II 7
Classification of Forecasting ; Qualitative and Quantitative Techniques of
Forecasting
Product Selection; Definitions of Product Design and Development: Need forProduct
III Design and Development, Origin of the Product Idea and Selection 8
from Various Alternatives, Choosing among Alternative Products, Modifyingthe
Existing Products, Sources of Product
Nature of Production Planning and Control (PPC): Types of Plans, Elementsof
IV Production Planning, Strategy of Production Planning, Aggregate Planning; 7
Main Functions of Production Planning and Control (PPC)
Suggested Readings:
1. Production Management by Telsang Martand S Chand Publication
2. S N Chary, Production & Operations Management 2. Everett E Adam Jr., and RonaldJEbert, Production &
Operations Management
3. Alan Muhlemann, John Oaclank and Keith Lockyn, Production & Operations Management
4. Sonatakki. C.N, Production Management
5. K K Ahuja, Production Management
6. Dr. L. N. Agarwal and Dr. K.C. Jain, Production Management
 Year: Second Semester: Third
Programme/Class: BBA
Course/ paper-8 (B)
Course Code: NBBA 304 Course Title: Business Policy
Course outcomes: The objective of this paper is to give the basic knowledge about the business Policy in
business and industry
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Introduction: Nature & importance of Business Policy, Development &
I 8
Classification of Business Policy; Mechanism of policy making
Responsibilities & Tasks of Top Management: Objectives of Business,
Characteristics, Classification, Types of objectives and their overall Hierarchy,
II Setting of objectives, Key areas involved; Corporate Planning; 7
Concept of long term planning, Strategic Planning, Nature, Process &
Importance
Corporate Strategy Concept, Components, Importance, and StrategyFormulation:
III Concept, Process & Affecting Factors. Strategy Evaluation: 8
Process, Criteria, Environmental Analysis, Resource Analysis
Concept of Synergy: Types, Evaluation of Synergy, Capability Profiles,
IV Synergy as a Component of Strategy & its relevance 7
Suggested Readings:
1. Gluek & Jaunch, Corporate Strategy
2. Hatton & Hatton, Strategic Management
3. Christian, Anderson, Bower Business Policy
4. McCarthy, IninChiello, Curran Business Policy & Strategy
5. Azhar Kazmi, Business Policy
 Programme/Class: BBA Year: Second Semester: Third
Course/ paper-9 (A)
Course Code: NBBA 305 Course Title: Business Environment
Course outcomes: The objective of this paper is to give the basic knowledge about the business
environment in industry
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Introduction: Concept, Significance and Components of Business
I environment, Factor affecting Business Environment, Micro and Macro 8
environment.
Economic Systems: Capitalism, Socialism, Communism, Mixed Economy-Public
II 7
Sector & Private Sector
Industrial Policy-B r i ef historical perspective; New industrial policy ofIndia,
III Socio-economic implications of Liberalization, Privatization andGlobalization 8

Role of Government in Regulation and Development of Business; Monetary and

Fiscal Policy; EXIM Policy, FEMA; Overview of International Business
IV 7
Environment, Trends in World Trade: WTO-Objectives and role in
international trade.
Suggested Readings:
1. Francis Cherunilum, Business Environment

2. K. Aswathapa, Business Environment

 Programme/Class: BBA Year: Second Semester: Third
Course/ paper-9 (B)
Course Code: NCBBA 306 Course Title: Business Communication
Course outcomes: The objective of this paper is to give the basic knowledge about the Business
Communication
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Introduction: Meaning and objective of Business communication, Forms of
I Communication, Communication model and process, Principles of Effective 8
Communication
Corporate Communication: Formal and Informal Communication, Networks,
II Grapevine, Barriers in Communication, Groups discussion, Mock Interviews, 7
Seminars, Individual and Group Presentations
Essential of effective Business letters, Writing Important Business letters including
correspondence with Bank and Insurance companies; Oral & Non- verbal
communication: Principles of Oral Presentation, Factors affecting Presentation,
III 8
effective Presentation skills, conducting Surveys; Body
Language, Para Language, Effective Listening, Interviewing skill, Writing
Resume, Letter and Application;
Modern forms of communication, International communication, Cultural
IV sensitiveness and cultural context, Writing and presenting in international 7
situations
Suggested Readings:
1. Bapat & Davar, A Text book of Business Correspondence

2. Bhende D.S., Business Communication

3. David Berio, The Process of Communication

4. Gowd & Dixit, Advance Commercial Correspondence

5. Gurky J.M., A Reader in Human Communication
 SEMESTER-IV
Year: Second Semester: Fourth
Programme/Class: BBA
Course/ paper- 10 (A)
Course Code: NBBA 401 Course Title: Supply Chain Management
Course outcomes: The objective of this paper is to give the basic knowledge about the Supply Chain
Management for goods and services
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Introduction, Definition of Supply Chain Management, Evolution of theConcept of
I Supply Chain Management, Key Drivers of Supply Chain 8
Management, Typology of Supply Chains, Cycle View of Supply Chain,
Problems in SCM and Suggested Solutions
Introduction, Three Components of SCM, Demand Management, Demand
II Forecasting; Introduction, Supply Management, Evolution of ERP, 7
Concept of ERP in SCM, Quick Response and Accurate Response Systemin
SCM, Use of Other Planning Strategies
Introduction, Understanding the Benchmarking Concept, Benchmarking
III 8
Process, Benchmarking Procedure
Introduction, New Developments in S//upply Chain Management, Outsourcing
Supply Chain Operations, Co-Maker ship, The Role of E- Commerce in Supply Chain
IV Management, Green Supply Chain 7
Management, Distribution Resource Planning, World Class Supply Chain
Management
Suggested Readings:
1. Supply Chain Management by Michel H Hungo
2. Supply Chain Management by Sunil Chopra
 Programme/Class: BBA Year: Second Semester: Fourth
Course/ paper- 10 (B)
Course Code: NBBA 402 Course Title: Research Methodology
Course outcomes: The objective of this paper is to give the basic knowledge about the Research
Methodology
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30

Introduction: Meaning of Research, Objectives of Research, Types of

Research, Research Process, Research Problem formulation; Research Design:
I 8
Features of a good research design; Different Research Designs; Measurementin
Research; Data types; Sources of Error

Sampling Design: Census & Sample Surveys; Steps in Sampling Design;

II 7
Types of Sample designs-Probability & Non Probability sampling.
Processing & Analysis of Data: Processing operations; problems in processing;types
III 8
of analysis, Hypothesis Testing: Chi-square test, Z-test, t-test, F-test.
Presentation: Diagrams; graphs; chars. Report writing; Layout of Research
IV report; Types of Reports; Mechanism of writing a Research report; 7
Precautions for writing report.
Suggested Readings:
1. C.R. Kothari, Research Methodology
2. Banerjee S. and Roy Ramendu, Fundamentals of Research Methodology
 Programme/Class: BBA Year: Second Semester: Fourth
Course/ paper- 11 (A)
Course Code: NBBA 403 Course Title: Specialised Accounting
Course outcomes: The objective of this paper is to give the basic knowledge about the specialised
Accounting
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30

I Accounting of Non-trading Institutions, Joint Venture and Consignment 8

II Accounts of Banking companies and General Insurance companies 7

Department account and Branch account.Accounts related to Hire Purchase and
III 8
Installment payment transactions, Royalty Accounts
Partnership Accounts: Final Account, Reconstitution of Partnership firms:
IV admission, retirement and death of a partner, Dissolution of Partnership 7
(Excluding insolvency of Partner)
Suggested Readings:
1. Agarwal, B.D., Advanced Accounting

2. Chawla & Jain, Financial Accounting

3. Chakrawarti, K.S., Advanced Accounts

4. Shukla, M.B., Financial Analysis and Business Forecasting

5. Jain & Naranag, Advanced Accounts
 Programme/Class: BBA Year: Second Semester: Fourth
Course/ paper-11 (B)
Course Code: NBBA 404 Course Title: Consumer Behaviour
Course outcomes: The objective of this paper is to give the basic knowledge about the consumer behaviour
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
CB, Consumer research process.CB models: Economic model, Psycho-
I analytic model, Sociological model, Howard & Seth model, Nicosia model, 8
Engel-Kollat-Blackwell model.
Individual determinants: Perceptual process, consumer learning process
II Introduction: Concept, importance and scope of CB, need for studying, 7
consumer attitude formation, attitude measurement, meaning and nature of
personality, self concept.
Influences & Consumer Decision making: Family, reference group, personal,social
III and cultural influence on CB, Consumer Decision making process, 8
Consumer Communication process, consumer satisfaction.
Industrial Buying Behaviour: Participants, characteristics of industrial markets,
IV factors influencing industrial markets, stages of industrial buyingprocess, 7
Customer and marketing of services.
Suggested Readings:
1. Suja. R. Nair, Consumer Behaviour in Indian Perspective

2. Schifman & Kanuk, Consumer Behaviour

3. Louden & Bitta, Consumer Behaviour

4. Bennet & Kasarji, Consumer Behaviour

 Programme/Class: BBA Year: Second Semester: Fourth
Course/ paper-12 (A)
Course Code: NBBA 405 Course Title: Investment Analysis & Portfolio Management
Course outcomes: The objective of this paper is to give the basic knowledge about the investment analysis
and portfolio management
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Investments: Nature, scope, objective and Process of investments analysis, concept
I of return and risk analysis, measurement of return and risk: Systematic 8
and Unsystematic Risk.
Investment Alternatives: Investment instrument of Capital Market and Money
II Market, Valuation of Fixed and Variable securities Non Security forms of 7
Investment, Government Securities, Mutual Fund, Real Estate and Gold.
Fundamental Analysis: Economic analysis industry analysis and company analysis
III Technical Analysis: Trends, indicators, indices and moving averageapplied in 8
technical analysis. Efficient Market Hypothesis: weak, semi-strong
and strong market and its testing techniques

Portfolio Management: Meaning, importance and objectives of portfolio and

portfolio management, Risk and Return- Definition types and importance.
IV 7
Portfolio Analysis: Risk Measurement; Estimating rate of return and standard
deviation of portfolio returns; Effects of Combining securities;
Suggested Readings:
1. Security analysis and Portfolio Management by Punithavathy Pandian
 Programme/Class: BBA Year: Second Semester: Fourth
Course/ paper-12 (B)
Course Code: NVBBA 406 Course Title: Stock Market Operations and Investments
Course outcomes: The objective of this paper is to give the basic knowledge about the investment analysis
and portfolio management.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Introduction to stock market, Factors affecting stock market, Regulators of
I stock market, Market intermediaries, Introduction to SEBI. Introduction to 8
stock market index, Use of Index.
. Various types of investors, Merchant Bankers, Initial public offer, procedure/
II sequence of events to issue IPO, Follow on Public Offer, Right Issues, OFS, 7
IPO vs FPO.
Various types of trading, Dividends, Bonus issues, Stock splits, Buyback of
shares, Clearing and settlement process for buying and selling shares, Key
III 8
events and their impact on market.

Psychology: Concept, Nature, Importance, The psychology of financial

markets, The psychology of investor behaviour, Trading psychology, Impact of
emotions in trading, Various Biases in financial investment,
IV 7

Suggested Readings:
1. Security analysis and Portfolio Management by Punithavathy Pandian
 SEMESTER-V
Programme/Class: Year: Third Semester: Fifth
Degree
Course/ paper-13
(A)
Course Code: NBBA Course Title: Income
501 Tax
Course outcomes:
The aim of the course is to build knowledge, understanding about income tax among the student. The course
seeks to give detailed knowledge about the subject matter by instilling them basic ideas about Income Tax.
The outcome of the course will be as follows –
• To provide knowledge about the Income Tax Act.
• To provide knowledge about gross income and taxable income. To give an overview of different
deductions and exemptions.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
Unit Topics No. of
Lectures
Total = 30
Indian Income Tax Act, 1961: Basic Concepts - Income, Agriculture
I Income, Casual Income, Assessment Year, Previous Year, Gross Total Income, Total
Income,Person, Tax Evasion, Tax Avoidance. 8
Basis of Charge: Scope of Total Income, Residence and Tax Liability, Income which does
II not form part of Total Income. 6
III Heads of Income: Income from Salaries, Income from House Property. Profit and Gains of 10
Businessor Profession, Capital Gains, Income from other sources.
Aggregation of Income, Set off and Carry forward of losses, deductions from gross total Income,
IV Computation of total Income and Tax liability. 6
Suggested Readings:
1. Mehrotra, H.C., Income Tax Law and Account
2. Prasad, Bhagwati, Income Tax Law and Practice
3. Chandra Mahesh and Shukla D.C., Income Tax Law and Practice
4. Agarwal, B.K., Income Tax
5. Jain, R.K., Income Tax
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme / Class: Degree Year: Third Semester: Fifth
Course/ paper-13 (B)
Course Code: NBBA 502 Course Title: Marketing Communication
Course outcomes:
The aim of the course is to build knowledge, understanding and skills in marketing communication among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about IMC and advertising and their role in over all promotion strategies of the firm. The outcome of the course
will be as follows –
• Apply an IMC approach in the development of an overall advertising and promotional plan.
• Enhance creativity, critical thinking and analytical ability through developing an integrated
marketingcommunication campaign
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Marketing Communication: Meaning and its objectives, Integrated Marketing
Communication (IMC): concepts and process, IMC promotion Mix, Advertising -
I Meaning, objectives its role and functions, Classification of advertising, economic,
socialand ethical issues in advertising, DAGMAR approach, STP strategies in 7
advertising, Advertising Agencies,
Process in Advertising: Consumer and mental process in buying, AIDA model, Hierarchy
of effects model, Information processing model, Advertising Budget – Top down and Build
II up approach, methods of advertising – Affordable method, arbitrary allocation method, 7
percentage of sales method, competitive parity method, Objective and
Task method.
Advertising Creativity: Meaning of creativity, Creative strategy, Creative tactics,
Advertising Appeals, USP theory of creativity, Copywriting: Meaning and Definition
III ofCopywriting, The Copywriter, Copywriting for Print, Copywriting guidelines, Radio
Copywriting, TV Copywriting, Writing for the Web, Tips for writing good web content 8
IV Media Planning and Strategy: Media Types and their characteristics;Setting Media
objectives; Steps involved in media planning, evaluation of media, media scheduling
strategy, Evaluation of advertising effectiveness – 8
need and purpose of evaluation, pre-testing and post testing techniques,
Advertisingresearch, decision areas in international advertising.
Suggested Readings:
1. George E Belch & Michael A Belch: Advertising and promotion- An integrated
MarketingCommunication Perspective-McGraw Hill Education
2. Chunawala & Sethia : Foundations of Advertising Theory & Practice; Himalaya Publishing House
3. Copley Paul: Marketing Communications Management Concepts & theories, Cases and
Practices;Butterworth Heinemann Publication.
4. Aaker, David A. et al., Advertising Management, PHI,
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme / Class: Degree Year: Third Semester: Fifth
Course/ paper-14 (A)
Course Code: NBBA 503 Course Title: Entrepreneurship and small business management
Course outcomes:
The aim of the course is to develop concept of entrepreneur and entrepreneurship among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
entrepreneurship and small businesses. The outcome of the course will be as follows –
• To provide knowledge about entrepreneurial concept
• To provide knowledge about entrepreneurship development, EDPs and support system.
• To give an overview about project and project report preparation
• To give an overview about the small businesses
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=30
Entrepreneurship: Concept, Role & Importance in Indian Economy, Theories
of Entrepreneurship, Entrepreneurs – Evolution of concept Types of
I entrepreneurs, traits of entrepreneur, entrepreneurs Vs 8
managers, Entrapreneurs, problems faced by entrepreneurs, Women
Entrepreneurs, Rural Entrepreneurs
Entrepreneurial Development and Institutional Support System:
Entrepreneurship development, Concept and Significance, Entrepreneurial
II Development Programmes (EDP), problems of EDP, 8
Institutional support to entrepreneurs, Arrangement of finance and
support from financial institutions
Business Idea: Environmental analysis, Search for business idea,
III Identification of projects, Selection of project, Project formulation,Project
8
report, project appraisal.
Small Business: Definitions, MSMED Act 2006, Strategic Planning
IV and its steps for small business, Incentives and subsidies available tosmall 6
business, forms of ownership, Registration as SSI
Suggested Readings:
1. Entrepreneurship 10th Ed (Indian Edition) 2016 by Robert Hisrich Michael Peters Dean
Shepherd,McGraw Hill
2. Khanka, S.S.; Entrepreneurial Development; S. Chand and Co.
3. Kumar, Arya; Entrepreneurship; Pearson Education.
4. Desai, Vasant; Dynamics of Entrepreneurial Development and Management; Himalaya Publishing
5. Blundel, R. and Lockett, N.; Exploring Entrepreneurship Practices and Perspectives; Oxford Publications.
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme / Class: Degree Year: Third Semester: Fifth
Course/ paper-14 (B)
Course Code: NBBA 504 Course Title: Sales management
Course outcomes:
The aim of the course is to build knowledge, understanding and skills in sales management among the student.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about sales
management. The outcome of the course will be as follows –
• To provide knowledge about sales personnel and salesmanship.
• To provide knowledge about personal selling and focus light on the different perspectives of
managing salesforce.
• To give an overview about importance of sales force in organization.
• To give an overview about concept of distribution channels.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=30
Introduction to Sales Management: Concept, Evolution of sales function,
I Objectives of sales management positions, Functions of 8
Sales manager and their relation with other executives.
Salesmanship: Theories of personal selling, Types of Sales executives,
II Qualities of sales executives, Personal selling process, Showroom &exhibition, 8
Sales Organization and Relationship: Purpose of sales organization, Types of sales
organization structures, Sales department external relations, Distributive network
III relations. Sales Force Management: Recruitment and Selection, Sales Training, 8
Sales Compensation.
Distribution Network Management: Types of Marketing Channels, Factors
affecting the choice of channel, Types of middleman and their characteristics,
IV 6
Concept of physical distribution system.
Suggested Readings:
1. Cundiff, Still, Govoni, Sales Management

2. Pradhan, Jakate, Mali, Salesmanship & Publicity

3. S.A. Chunawalla, Sales Management

Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme / Class: Degree Year: Third Semester: Fifth
Course/ paper-15 (A)
Course Code: NBBA 505 Course Title: Industrial Relations & Labour Laws
Course outcomes:
This course will help students identify and develop an overview of industrial relations. It also helps in acquiring
knowledge and understanding of Industrial Labour and General Laws.
• Knowledge of Industrial Relation framework
• Competency to understand the importance of Employee Relation within the perspective of Industrial
Relation
• Knowledge about relevant Laws of HR management
• Competency to interpreted and implement the Labour Laws within organization
• Competency to use Collective Bargaining and Grievance redressal Mechanism
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics
Lectures
Total=30
Industrial Relations: Role - Importance - Trade Unions - Industrial
I disputes and their Resolutions. 6
Participative Management: Structure - Scope - Collective Bargaining -
II Works Committee - Joint Management Councils - Pre-Requisite for 8
successful participation - Role of Government in Collective Bargaining.
Industrial unrest: Employee dissatisfaction - Grievances - Disciplinary
Action - Domestic Enquiry - Strikes - lockout - Prevention of Strikes -
III Lockouts. Discipline: Positive, negative discipline, disciplinary procedure, 8
Absenteeism, Turnover, Dismissal
and Discharge.
Factories Act: Meaning, Definition – Welfare – Safety – Health Measures.
Workmen’s Compensation Act and International Labor Organization -
IV 8
Role and Function, General provisions of Bonus Act
and Gratuity Act
Suggested Readings:
5. Sreenivasan M.R - Industrial Relations & Labor legislations.
6. Aswathappa K - Human Resource and Personnel Management.
7. Subba Rao P - Human Resource Management and Industrial Relations.
8. Monoppa - Industrial Relations. 5. S.C. Srivastava, Industrial Relation of Labour Laws.
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme / Class: Degree Year: Third Semester: Fifth
Course/ paper- 15 (B)
Course Code: NBBA 506 Course Title: Company Law
Course outcomes: The objective of this paper is to give the basic knowledge about the Company Law
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Introduction: Definition and Kinds of Company, Promotion and Incorporation of
I 8
Companies; Memorandum of Association, Articles of Association, Prospectus.
Shares, Share Capital, Members, Transfer and Transmission of shares, Directors-
II 7
Managing Director, Whole Time Director
Capital Management; Borrowing powers, mortgages and charges, debentures,
III 8
Company Meetings-kinds, quorum, voting, resolutions, minutes
Majority Powers and minority rights, Prevention of oppression and
IV 7
mismanagement, winding up of companies, its Kinds and Conduct
Suggested Readings:
1. Grower L.C.B., Principles of Modern Company Law

2. Ramaiya A., Guide to the Companies Act

3. Singh, Avtar, Company Law

4. Kuchhal, S.C., Modern Indian Company Law

5. Kapoor, N.D., Company Law
 SEMESTER-VI
Programme/Class: Degree Year: Third Semester: Sixth
Course/ paper-16 (A)
Course Code: NBBA 601 Course Title: Project Management
Course outcomes:
• Students will be able to understand the characteristics of Project and Project Management Knowledge
• The students will understand the managerial process along with tools & techniques used in Project
management Knowledge
• Students will understand the scheduling and monitoring process in Project. They will be able to apply PERT
and CPM method for project scheduling
• Students will understand the perspectives in which optimum decisions are to be taken in case of risks with
planned activities in project
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Definitions & Characteristics of Project, Types of Projects, Project Life Cycle,
I Project Management Process: Introduction, Tools & Techniques of Project 6
Management. Project Team and Scope of Project Management, Project Organization.

Project Identification & Selection: Identification, Generation of ideas, Approaches to

II Project Screening and Selection, Project Rating Index. Market & Demand Analysis 8
Techniques: Survey & Trend Projection Methods. Project Risk Management

Project Costing: Fundamental components of Project Cost, Types of Costs: Direct,

Indirect, Recurring, Non-Recurring, Fixed, Variable, Normal, Expedite costs. Project
III Financing and Budgeting: Sources of Finance, Social Cost Benefit Analysis (SCBA) of 8
Project, Project Scheduling and Network Analysis: Steps in Project Scheduling and
Network design, Introduction to CPM and PERT,
Monitoring and Control: Planning- Monitoring and Control Cycle. Project Management
Information System. Milestone Analysis and Tracking Gantt chart. Earned Value
Analysis (EVA): Planned Value(PV), Earned Value (EV), Cost Variance (CV),
Schedule Variance (SV), Cost performance Index (CPI), Schedule performance Index
IV 8
(SPI). Project Termination: Types of Terminations, Project Termination Process

Suggested Readings:
1. Project Management- A Managerial Approach: Jack R. Meredith Broyhill Samuel J. Mantel, Jr (JohnWiley
& Sons)
2. Project Management : Mr. Sanjiv Marwah- (Wiley Dreamtech)
3. Project- Preparation, Appraisal, Budgeting and Implementation: Chandra Prasanna - (TMH)
4. Project Management Core Text Book : M R Gopalan (Wiley)
5. Quantitative Techniques in Management : N D Vohra (TMH)
6. Entrepreneurship and Small Business Management : M B Shukla
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: Third Semester: Sixth
Course/ paper-16 (B)
Course Code: NBBA 602 Course Title: Goods & Service Tax
Course outcomes:
The aim of the course is to build knowledge and understanding about GST among the student. The course
seeks to give detailed knowledge about the subject matter by instilling them basic ideas about GST. The
outcome of the course will be as follows –
• To provide knowledge about indirect taxes before GST.
• To provide knowledge about registration and documentation process under
GST.To give an overview about tax exemptions.
• To give an overview about filing of GSTR.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of
Unit Topics Lectures
Total=30
Introduction : Constitutional framework of Indirect Taxes before GST(Taxation Powers of Union &
State Government); Concept of VAT: Meaning, Variants and Methods; Major Defects in the
structure of Indirect Taxes prior to GST; Overview of GST ; Structure of GST (SGST, CGST,
I 7
UTGST & IGST); GST Council.
Supply of Goods and Services - Definition of supply; Place of Supply: Intra-State and Inter-State supply;
Composite and Mixed supply; Import and Export; Supplies of goods and services liable to be reverse
charged; Time of supply; Nil rated supplies, Zero rated supplies,
II Exempted supplies & Non-GST supplies. 7
Registration and Documentation: (A) Registration-Persons liable to registration; Compulsory
registration; Procedure of Registration; Exemption from Registration;Composition Scheme.
III 8
(B) Documentation- Tax Invoice; Bill of Supply; Receipt Voucher; Payment Voucher; Refund
Voucher; Debit Note; Credit Note. Returns: GSTR 1 and GSTR 2, Monthly / Quarterly Return,
Annual Return; Time and procedure of filing of Returns.

Input Tax Credit: Introduction, Concept of Input Service Distributor, Legal Formalities for an ISD,
Distribution of Credit, Claiming Input Tax Credit for inputs goods, Claiming Input Tax Credit for Capital
Goods
Payment of Tax- (a) Through Input Tax Credit (b) By cash / bank after generation of online Challan.
E-Way Bill: Introduction, Preparation of E-Way Bill, Important Pointsfor Transporter
GST Portal: Introduction, GST Eco-system, GST Suvidha ProviderGSP), Uploading
IV Invoices 8
Suggested Readings:
1. Anandaday Mishra, GST Law & Procedure, Taxman.
2. Goods and Service Tax Acts.
3. Relevant Goods and Services Tax Rules. Nitya Tax Associates Basics of GST Taxman
4. Publication on GST by the Institute of Chartered Accountants of India (www.icai.org)
5. Publication on GST by the Central Board of Excise and Customs (www.cbec.org).
6. Nitya Tax Associates Basics of GST Taxman
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: Third Semester: Sixth
Course/ paper-17 (A)
Course Code: NBBA 603 Course Title: Auditing
Course outcomes:
The aim of the course is to build knowledge and understanding about Auditing among the student. Theoutcome of
the course will be as follows –
To provide knowledge about Auditing and its different types.
To provide knowledge about audit procedure and audit of limited companies.Students will
get an overview about special audit recent trends in auditing.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=30
Introduction: Meaning and objectives of Auditing, Types of Audit,
I Internal Audit, Audit Programme, Audit Notebook, Routine Checkingand 6
Test Checking
Internal Check System: Internal Control, Audit Procedure: Vouching,
II 7
Verification of Assets and Liabilities.
Audit of Limited Companies: Company Auditor - Appointment,
III Powers, Duties and Liabilities. Auditor’s Report and Audit 7
Certificate.
Special Audit: Audit of Banking Companies, Audit of Insurance
Companies, Audits of Educational Institutions, Audit of Cooperative
IV Societies, Efficiency Audit, Social Audit etc. 10
Recent trends in Auditing: Nature and Significance of Cost Audit, Tax
Audit, Management Audit
Suggested Readings:
1. Basu B.K., An insight with Auditing

2. Gupta Kamal, Contemporary Auditing

Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: Third Semester: Sixth
Course/ paper-17 (B)
Course Code: NBBA 604 Course Title: International Trade
Course outcomes:
The aim of the course is to build knowledge and understanding about International Trade among the student. The
outcome of the course will be as follows –
• To provide knowledge about different methods of international trade.
• To provide knowledge about international economic institutions.
• Students will get an overview about India foreign trade and India’s trade policy.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=30
Introduction: Basics of international trade, international trade theories,
I drivers of international trade, restraining forces, recent trends in world 6
trade.

Foreign trade: Foreign trade & economic growth, balance of trade,balance

II 7
of payments, free trade, forms and restrictions.
International economic institutions: IMF, World Bank, WTO (in
III brief), Regional economic groupings - NAFTA, EU, ASEAN, 7
SAARC.
India’s foreign trade: Recent trends in India’s foreign trade, institutional
infrastructure for export promotion in India, projects &consultancy exports.
IV 10
Trade Policy: India’s Trade policy, export
assistance, marketing plan for exports.
Suggested Readings:
1. Varshney & Bhattacharya, International Marketing
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: Third Semester: Sixth
Course/ paper-18 (A)
Course Code: NBBA 605 Course Title: Strategic Management
Course outcomes:
The aim of the course is to build knowledge and understanding about Strategic Management among the student.
The outcome of the course will be as follows –
• To develop learning and analytical skills among the students to solve business problems and provide
strategic solutions.
• The course aims to acquaint the students with nature, scope and dimensions of Business Policy and
Strategy Management Process.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=30
Introduction: Nature & importance of Business Policy, Development &
I Classification of Business Policy; Mechanism of policy making 6

Responsibilities & Tasks of Top Management: Objectives of

Business, Characteristics, Classification, Types of objectives and
II their overall Hierarchy, Setting of objectives, Key areas involved; 8
Corporate Planning;
Concept of long term planning, Strategic Planning, Nature, Process
& Importance
Corporate Strategy Concept, Components, Importance, and
Strategy
III Formulation: Concept, Process & Affecting Factors. Strategy 8
Evaluation:Process, Criteria, Environmental Analysis, Resource
Analysis
Concept of Synergy: Types, Evaluation of Synergy, Capability
Profiles, Synergy as a Component of Strategy & its relevance
IV 8

Suggested Readings:
7. Lawrence, R. Jauch and William F. Glueck; Strategic Management and Business Policy, - McGraw – Hill
8. Wheelen & Hunger, Concepts in Strategic Management and Business Policy, 12th edition, Pearson
Education.
9. Kazmi, Azhar, (2008), Strategic Management and Business Policy, 3rd Edition, McGraw Hill Education.
10. R. Srinivasan, Strategic Management the Indian context, Prentice Hall of India
11. L. M. Prasad – Strategic Management – Sultan Chand
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
 Programme/Class: Degree Year: Third Semester: Sixth
Course/ paper-18 (B)
Course Code: NBBA 606 Course Title: Training and Development
Course outcomes:
• The field of Training and Development and its role in optimizing performance.
• Applying theoretical concepts and models to training design.
• Designing training interventions using a variety of methodologies.
• Evaluating the effectiveness of training & development interventions.
• Assessing whether training & development is a viable career option.
Credits: 3
Max. Marks: 25+75
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-0-0
No. of Lectures
Unit Topics Total=30
Introduction: Concepts and Rationale of Training and Development;
I Difference between Training, Development & Education, overview of 7
training and development systems; organizing training department;
training and development policies; Requisites of Effective Training.
Training Needs Assessment (TNA): Meaning of TNA, Purpose and
II Methods of TNA, the Need Assessment Process – Organizational 7
Analysis, Person Analysis, Task Analysis, Output of TNA. Learning
Theories.
Designing, Conducting & Evaluation of Training Program: Areas of
training, Types of training, System’s Approach to Training, Training
Methods, Designing a training program, contents & scheduling, study
material, selecting a trainer, deciding method of training, Types of
III 8
Teaching Aids in Training, Training Evaluation & Methods of
Training Evaluation, Training Effectiveness Models - KirkpatrickModel of
Training Effectiveness, CIRO Model.
Executive Development: Importance of Executive Development, Steps
in the organization of a management Development Program/ Executive
IV Development Program, Methods/ Techniques of Management 8
Development Program, Special Issues in Training &
Development – Legal Issues, Cross Cultural Preparation, Managing
Workforce Diversity, Sensitivity Training, Succession Planning.
Suggested Readings:
12. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata McGraw Hill, 5th
Edition, 2012.
13. Rao VSP, Human Resourse Management, Excel Books Publication, 3rd Edition. 2013.
14. Rolf, P., and Udai Pareek, Training for Development, Sage Publications Pvt. Ltd.
15. Jack J. Phillips, Hand book of Training Evaluation and Measurement Methods, Routledge.
16. Dayal, Ishwar, Management Training in Organisations, Prentice Hal
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, andGroup
Discussions. This will instill in student a sense of decision making and practical learning.