GROUP ASSIGNMENT

EXE101
Class: SE1746-NET

Lecturer: DANG TRAN HIEU

Team Member - Group 5:

● Dương Đức Sơn - HS176202

● Vương Đức Trung - HE172137
● Nguyễn Tài Quân - HE171942
● Nguyễn Mạnh Cường - HE172187
● Nguyễn Hoàng Dương - HS160985
● Phạm Đức Anh - HE172507
Acknowledgement

We appreciate the support and help provided by the organizations, agencies, and individuals
during the implementation process. As a result, we were able to complete the project and acquire
the Bachelor of Business Administration degree from FPT University.

First and foremost, our group would like to thank FPT University for providing us with a lively
and inventive atmosphere in which we could study and engage in hands-on adventures, gain
valuable life experience, and build strong personal values.

Second, we want to express our sincere gratitude to our supervisor Nguyen Duy Hong for all of
his advice, assistance, and encouragement throughout the graduation project.

Third, we'd like to show our appreciation to the teachers at FPT University's Faculty of
Economics for their lectures, specialized knowledge, and life experiences over the last four
years, all of which have been extremely helpful to us in refining these materials.

Fourth, the project would be impossible to finish without the participation of all group members
in order to debate, remark, and undertake factual surveys. Furthermore, through taking part in
arguments and collaborating to fulfill deadlines, we have gained an appreciation for transitory
moments. Last but not least, we would want to thank all of our friends, family members, and
parents for their encouragement and support in completing this project.

Hanoi, October 22th, 2024

The authors of this thesis

1
Table of content:

I. Project Name & Description

II. Product Concept
III. Target Customer
IV. Project Evaluation
1. Innovation
2. Feasibility
2.1 Online Survey
2.2 Competitor Survey
2.3 Unique Selling Points
3. Big Impact
4. Market Size
5. Scale-up Ability
V. Sales and Marketing Plan
VI. Business Model Canvas
1. Business Model Canvas
2. Why?
2.1 Customer Segments
2.2 Value Proposition
2.3 Channels
2.4 Customer Relationships
2.5 Revenue Streams
2.6 Key Resources
2.7 Key Activities
2.8 Key Partners
2.9 Cost Structure
VII. Break Even point & Payback Period
VIII. Pitching

2
 I. Project Name & Description
ZoBo - Vietnam's No. 1 Football Field Booking Project
“Unlock every field with just one touch”

Zo - abbreviation of "Zone"
- Represents every sports space
- Suggests the diversity and richness of locations

Bo - abbreviation of "Booking"
- Expresses the action of booking a field quickly and easily
- Suggests convenience and efficiency

Slogan: "ZoBo - Touch and you have a field"

Project introduction: The project "Football Field Booking Software Business Plan"
(Football Field Booking Application) provides a convenient solution to help users easily
search and book football fields. This application applies 4.0 technology to the
management and booking of fields, instead of having to directly contact or use manual
platforms such as calling or texting. It supports users in looking up vacant football fields,
prices, and booking fields quickly with just a smart device. We create connections
between players and field owners, helping to book fields, make payments, and notify
regulations and events taking place at the field effectively. This application not only
benefits players but also helps field owners optimize the management and exploitation of
football fields more effectively.

Current problems:
The demand for booking football fields has increased sharply:
In recent years, the number of people participating in sports activities, especially football,
has increased, leading to a significant increase in the demand for finding and booking
football fields, especially in big cities.

Difficulty in managing time and vacant fields:

Field owners often have difficulty in managing vacant fields, field booking time, and
dividing playing slots. This leads to overload or waste of vacant field time.

Transparent and public prices:

3
 The price of the field is not clearly publicized, making it impossible for the field renter to
compare and choose appropriately, causing dissatisfaction and difficulty in making
decisions.

Integrated payment system:

The current payment method is still manual, difficult to track and causes trouble for both
field owners and players.

General information:
Soccer field booking project
Application name: ZoBo - soccer field booking
Investor: Group 5 - Rich Man
Type: App and web business

Vision:

● Our soccer field booking software aims to become the leading technology
platform, connecting soccer players with field owners, optimizing the field
booking and management process, bringing maximum efficiency to both parties.
● Building a smart, convenient and safe community football ecosystem,
contributing to improving the quality of football playing experience, while
promoting a healthy lifestyle and sportsmanship in society.

Mission:

● Providing a convenient and effective solution for booking football fields, helping
players easily search and book fields, while supporting field owners to better
manage and optimize revenue.
● Developing a comprehensive management application, providing field booking
tools, online payment, booking schedule management and revenue reporting for
field owners.
● Ensuring the safety and security of all personal data of users such as contact
information, field booking history, payment methods.
● Widely popularizing the application for the football-loving community and field
owners nationwide.
● Focusing on useful features such as: finding the nearest field, quickly booking
fields, creating teams and finding opponents, evaluating field quality.
● Aiming to build a dynamic, healthy and cohesive football community.
● Intuitive, easy-to-use interface design, suitable for all users.

4
 ● Encourage the improvement of the quality of football fields and services through
a player rating and feedback system.
● Contribute to the development of sports culture and healthy lifestyle in the
community.

II. Product Concept

1. Core Value
Convenience
Convenience for players: Easy to search, book fields, pay online. Friendly interface, easy to use,
helping players quickly find the right field.
Convenience for field owners: Centralized field booking schedule management, process
automation, saving time and management costs. Easy to track revenue and report.

Good experience
Player experience: Rate and view reviews on field quality and service. Team creation and
opponent search features increase community.
Experience for field owners: Analyze field booking data, customer trends to optimize business
operations. Direct interaction with customers via the application.
2. Actual Product
Features: Focus on key features such as field search, field booking, payment, booking schedule
management, field evaluation.
Design:
- Main color tones: green and white, creating a fresh, dynamic feeling
- Simple, intuitive interface: clear layout, easy-to-recognize buttons, simple operations
Illustrations: Using images of football fields and players to inspire users
Quality level: Regularly update new features, fix errors, optimize the application to ensure the
best experience for users
Packaging:
- The application is downloaded to the phone via App Store and Google Play
- The application interface is professionally designed, suitable for the brand
3. Augmented Product
Payment:
- Integrate many payment methods: bank, e-wallet
- Secure payment system with advanced security technology
- Clear refund policy for cases of cancellation of field booking
Product support:
- Online support: Chatbot answers frequently asked questions, email/phone support for complex
problems miscellaneous

5
 - User community: Forum for information exchange, finding competitors, sharing experiences
- Collab 1 seller to provide some sports products such as clothes, shoes, equipment
Regular updates: Upgrade features, improve user experience
Warranty:
- Support for error correction, troubleshooting within a certain period of time
- Secure personal information and payment data of users
- Support for recovering lost accounts
After-sales service:
- Point accumulation program, incentives for regular players and field owners
- Service discounts, priority use of new features for VIP customers
- Organize community tournaments, connect players
- Provide data analysis and business consulting for field owners

III. Target Customer

Customer Football Field Renter Football Pitch Booker

Portrait

Personal - Age: 25 - 60 years old. - Age: 15-45 years old.

Features - Occupation: Courtyard Rental - Occupation: student, employee, working
- Location: Major Cities person,...
- Location: Major cities

Needs - Want to manage the football field - Prefer convenience and speed in booking a
effectively, optimize time and effort course
- Want to increase the field usage rate - Want transparent information about prices and
and revenue course quality
- Need transparency in field booking - Like to experience professional services with
and payment management to create many amenities
trust with customers - Want to connect with a community of people
- Want to switch from manual who share the same interests in playing football
management to using technology to
reduce errors and increase efficiency

Experience - Experience in business management - Regularly plays sports, especially football

and - Regular use of smartphones and - Familiar with using mobile apps and booking
Interests computers services online
- Interest in technology and new - Likes exploring new grounds and diverse
business trends experiences

6
Attitudes - Open to new technology solutions - Prefer convenience and speed
and - Careful in investing and managing - Care about service quality and reasonable price
Thoughts finances - Willing to share experiences and reviews after
- Desire to improve service quality and using the service
customer experience

Interaction - Enjoy receiving detailed reports on - Prefer to interact via mobile app or website
and business performance - Desire to get quick support when encountering
Feedback - Willing to contribute ideas to improve problems
the system - Willing to rate and share experiences after using
the service

IV. Project Evaluation

1. Innovation
1. Swipe Match Soccer Opponents
This feature is inspired by dating apps, but applied to finding soccer opponents.
Details:
Swipe interface: Users can swipe right to accept, swipe left to reject potential soccer teams.
Team profile: Displays information such as skill level, number of members, match history, and
playing style.
Matchmaking algorithm: Based on geographic location, skill level, available schedule, and
soccer preferences.
Chat feature: After matching, teams can chat to discuss match details.
Benefits:
Helps teams easily find suitable opponents.
Increases competition and excitement in the soccer community.
Creates opportunities to interact and expand soccer networks.

2. Create and Manage Personal Football Teams

This feature allows users to build and manage their own teams on the app.
Details:
Create a team profile: Set a team name, logo, shirt color, slogan, and description.
Manage members: Add, delete, and assign roles to team members.
Training schedule: Create and manage the team's training schedule.
Team statistics: Track achievements, wins/losses, goals/losses.
Tactics: Tool to draw tactical diagrams and share with teammates.

7
Team finances: Manage income and expenses, team funds.
Benefits:
Increase professionalism in team management.
Easily track team development.
Create team spirit and cohesion.

3. View and Rate The Field After Playing

This feature allows users to rate and view reviews of football fields after use.
Details:
Rating system: Allows users to rate fields according to many criteria (field quality, service, price,
etc.) with a 5-star scale.
Detailed comments: Users can write detailed comments about their experience.
Images and videos: Allow uploading images and short videos of the stadium.
Stadium rating: Based on user reviews, create a ranking of football stadiums in the area.
Stadium owner feedback: Allow stadium owners to respond to customer reviews.
Statistics: Display statistics on the number of reviewers, average score by each criterion.
Benefits:
Help players choose quality stadiums.
Motivate stadium owners to improve service quality.
Build a transparent and responsible football player community.

4. Motivate By Asking
We can apply a similar approach to encourage users to maintain the habit of playing football and
using the application regularly.
Details:
Smart reminders: Send notifications to remind users to book a stadium or participate in a match,
based on their activity history and habits.
Friendly Mascot: Create a mascot character (e.g. an animated soccer ball) to interact with users
through messages and animations.
Weekly Challenges: Set small challenges (e.g. book 3 times a week, find 2 new opponents) and
reward them upon completion.
Level System: Set levels for users (e.g. Rookie, Amateur, Pro) based on activity and
achievement.
Social Reminders: Send notifications when friends in the app book a court or find an opponent,
encouraging social interaction.
Benefits:
Increase user retention by creating a habit of using the app.
Encourage users to play soccer more often.
Increase the engagement of the soccer community.

8
Provide clear motivation and goals for users.
Increase time spent on the app and interaction with other features.

2. Feasibility
2.1 Online Survey
2.1.1 Customer Habits

● Football Field Renter

9
Business experience: The majority (42.8%) have been in business for 1-3 years, 21.1% have
been in business for over 5 years. This shows a relatively mature market with a mix of
experienced field owners and new entrants.

Business size: 47.4% manage 3-5 fields, 28.3% manage over 5 fields. This is a sign of a market
with many medium and large businesses.

Level of technology application: 78.9% have used a football field rental management
application. This shows that the digitalization trend in the industry is growing strongly.

● Football Pitch Booker

10
Frequency of play: 55.4% play 2-3 times/week, 18.1% play at least once/week, and 15.1% play
1-2 times/month. This shows that this is a community of regular and active players.

Time of play: 72.3% usually play in the evening, and 16.9% play on weekends. This reflects the
habit of playing football after work and in free time.

Application usage: 48.2% of users have used a football field booking application, while 51.8%
have never used it. The application usage is quite balanced between those who have tried and
those who have not tried it.

General comments:

App usage gap: With 48.2% of users having used the pitch booking app, this shows that there is a
large pool of players with potential to continue developing and promoting the pitch booking app.

11
Playing habits: With the majority of players playing regularly, it is entirely feasible to develop
features to encourage loyalty and increase app usage.

Evening and weekend playing trends: The need to book pitches in advance and manage playing
schedules effectively will be essential in developing useful features for users.
2.1.2 Customer Desire
● The owner of the soccer field used the app

12
13
 ● The pitch renter used the app

Usage:

14
 - The majority of users (87.5%) have used the app for 6-12 months.
- Only 10% of users have used it for less than 3 months.
→ This shows that the app has a relatively stable user base, with the majority of users
being familiar with it.

Most useful features:

- The most highly rated feature is finding opponents/teammates (87.5%).
- Other features such as price comparison, booking and paying online, viewing reviews
from other players are also mentioned but at a much lower rate.
→ Clearly, the ability to find opponents/teammates is the core value that the app brings to
users.

Key challenges:
- Slow loading speed is the biggest problem, mentioned by 68.3% of users.
- Other issues such as complex interface, lack of essential features, technical errors, and
missing or inaccurate stadium information were all mentioned by about 6-8% of users.

- Difficulty in canceling/changing stadium bookings was also a notable issue (7.5%).

→ Application speed is an urgent issue that needs to be improved. Other issues, although
not as common, also need to be considered to improve the overall experience.

● The pitch renter used the app

15
16
 ● The pitch renter has never used the app.

17
18
 The main reasons for not using the app are:

- Owners: Unaware of the app’s existence (57.1%), high costs (50%) and
unfamiliarity with technology (21.4%).

- Renters: Unaware (71.6%), prefer traditional booking methods (62.2%) and are
used to using common fields (32.8%).

→ Both groups show a lack of awareness of the app, however, renters seem to be
more attached to traditional booking methods, especially using familiar fields they
have rented before. This may be due to the “familiarity” mentality and comfort
with using familiar methods, leading to difficulty in convincing them to switch to
using the app.

Features that attract them to use the app:

- Owners: Online customer management (50%), sales and business statistics

(50%), school management (42.9%), and customer communication (28.7%).

- Renters: Quick school search (84.9%), price comparison (71.7%), online

booking and payment (52.3%), school information lookup (53.8%), and
promotions/discounts (52.3%).

→ The difference in needs between the two groups is clear. Owners are interested
in features that help them manage and operate their business more efficiently,

19
 while renters are focused on improving the experience of searching and booking
courses. For renters, the ability to quickly search for courses and compare prices
is the main factor in deciding whether they will use the app or not.

Willingness to pay for the app:

- Owners: 28.7% are willing to pay 500,000-1,000,000 VND, 21.4% will pay less
than 500,000 VND and 14.3% for the range of 1-2 million and 2-3 million VND.

- Renters: 50% are willing to pay 5-10% more than the regular price, 32.9% will
not pay more and 16.3% will pay up to 5% more.

→ Owners seem to be willing to invest more in the app due to business

management and operational needs. In contrast, renters tend to be more
price-sensitive, as they only use the app to find and rent a course, and do not want
to pay extra costs.

Main concerns when using the application:

- Owners: Difficulty in use (50%), information security (42.9%), and high cost
(21.4%).

- Tenants: Information security (84.9%), difficulty in using or learning (68%), and

unreliable information (54.7%).

→ Both groups have similar concerns about the security and ease of use of the
application, but tenants are more concerned about these issues. This suggests that
the application needs to be optimized for information security and ease of use to
increase user trust and satisfaction.

Insight
Different needs:
- Stadium owners are interested in revenue management features, customer
information and stadium operations.
- Tenants prioritize quick stadium search, opponent search, price comparison and
online stadium booking.
- Teammate search: The opponent/teammate search feature is rated highest by
87.5% of users, an important factor in retaining users.

20
 - Stadium management for owners: Stadium owners need customer management
and revenue statistics features, demonstrating the need for effective management
in business.

Usability and security concerns:

- Both groups are concerned about difficulty of use and information security.
- This suggests a focus on user-friendly UX/UI design and ensuring high security.

Issues to improve
Application speed: 68.3% of users have difficulty with slow loading speed, this
needs to be prioritized to improve the experience.
Difficulty cancelling/changing bookings: 7.5% of users found it difficult to cancel
or change bookings, indicating a need for more flexibility.

Potential for feature development:

- Integrate a secure online payment system.
- Develop statistics and reporting features for venue owners.
- Improve competitor search and price comparison systems for renters.

2.2 Competitor Survey

Competitors Thế Giới Thể Datsan247 Alobo Zobo

Thao

1.Product The website Services provided by the App services provided Field management
provides users website to users to users: (Field owner): View
with: Online court booking field status, Sell
Court types: Soccer, (Guest): Search for services, Manage
Sports field Tennis, Pickleball, nearby courts, booking schedules,
booking services Badminton, Table Revenue statistics,
tennis Book multiple types Manage customers
Sports equipment Court booking of sports courts: - Team creation
sales. feature: online Soccer, Badminton, and opponent
booking. Tennis, Pickle Balls search system
Court booking time Court management -
frame: limited time (Court owner): View
according to the court status, Sell
courtowner. services, Manage
Court quality: booking schedules,
artificial grass, hard Revenue statistics,
court, clay, etc.

21
 Customer
management

2. Price Sign up for a free Register for a free account Free Sign up for a free
account account
Hourly/match rental price for
Free course each type of field. Free course booking
booking service service
Price policy by time frame
Payment method: (peak/off-peak). Payment methods:
At the course On-site, online
Payment method: At the field

3.Place Around 4 cities: Gegraphic range of available Available courts (city, Available range(city):
Hanoi, Ho Chi courts: Hanoi district): Hanoi, Ho Hanoi
Minh City, Da Ability to search courts by Chi Minh City
Nang, Binh location on the website: Yes Ability to search Integrated with
Duong Detailed information nearby courts by Google Map
about address, map, location
directions: Yes Detailed information
Integrated with about address, map
Google Maps.

4.Promotion No promotion No promotion No promotion Points and Rewards

Program

Time-based
Promotions

Incentives for Course

Owners

Loyalty Program

22
2.3 Unique Selling Points

Strengths
User-friendly interface across multiple platforms
Strong security measures for transactions
Large network of partner stadiums
Built-in social features for teams

Weaknesses
App speed and performance issues
Limited flexibility in changing bookings
Lack of offline functionality
Inconsistent quality of on-field information

Customer needs
Quick and easy booking process
Trusted matchmaking/teaming
Competitive and transparent pricing
Safe and convenient payment options

23
USPs
● Find opponents easily
USP: "Find your opponents easily and quickly"
- Ability to find suitable opponents/teammates (87.5% of users love this feature).
- Meet the need for connection in sports, creating conditions for players who often have
difficulty finding opponents.

● Smart Field Finder

USP: "Book a field quickly, just one touch"
- Meet the 84.9% of users who want to find nearby fields quickly.
- Integrate location services, helping users easily find nearby fields.

● Transparent prices and easy comparison

USP: "Compare prices, save maximum for every booking"
- Serve the needs of 71.7% of users who appreciate the price comparison feature.
- Provide clear and transparent price information to help users make optimal choices.

● Management Center for Stadium Owners

USP: "Maximize your stadium business potential"
- Dedicated to stadium owners, with detailed customer management tools and revenue metrics.
- Meets the needs of 50% of stadium owners for effective management and revenue optimization.

● User-friendly and easy-to-use interface

USP: "Easy, hassle-free sports booking"
- Addresses concerns about application complexity (50% of stadium owners and 68% of
players).
- Intuitive, easy-to-navigate interface, suitable for all users.

● Secure transactions
USP: "Your data - absolute security"
- Meets the concerns of 84.9% of users about information security.
- Emphasizes strong data protection measures, ensuring user safety.

3. Big Impact
Corporate Social Responsibility:
- Organize charity tournaments through the app

24
- Support community football development projects
Circular Economy:
- ​Create a system for exchanging/renting football equipment through the app
- Encourage recycling of old balls and shoes through point exchange programs
Sharing Economy:
- ​Create a feature that allows users to share their booked pitches with others
- Encourage the organization of extended matches to maximize the use of the pitch
Creating shared value:
- Cooperate with local authorities to develop football infrastructure
- Create job opportunities for local communities through the app

4. Market Size

PAM (Potential Available Market) – (Total number of customers available in the market +
Total number of potential customers in the market) * Average revenue per customer
PAM = (20,000,000 / 15) * 50% * 960,000 VND = 666,667 * 960,000 VND = 640,000,000,000
VND (The population aged 15-45 nationwide representing one team, according to Dan Tri news
in 2024; 15 is the number of people in one team; 960,000 VND is the Premium annual fee.)

TAM (Total Addressable Market) – Total number of customers in the market * Average
revenue per customer
TAM = 133,333 * 960,000 VND = 128,000,000,000 VND (133,333 individuals aged 15-45
nationwide representing one team who play soccer, according to Dan Tri news in 2024; 15 is the
number of people in one team; 960,000 VND is the Premium annual fee.)

SAM (Serviceable Available Market) – Target segment of TAM * Average revenue per
customer
SAM = 40,000 * 960,000 = 25,600,000,000 VND (40,000 is the number of males representing
one team in the Hanoi market aged 15-45 according to Dan Tri news in 2024.)

SOM (Serviceable Obtainable Market) – SAM * Market share percentage

SOM = 25,600,000,000 VND * 20% = 5,120,000,000 VND (We believe we can capture 20% of
the market share where we are sold.)

5. Scale-up Ability

Strategy

Vision: Become the leading soccer field booking platform in Vietnam

25
Goal: Expand to 10 major cities in the next 2 years

Plan: Develop new features every quarter, increase 50% of users every year

Exit plan: IPO or sell to a large company in the sports field after 5 years

Product Proposition

Unique feature: Smart opponent matching system

Competitive advantage: Integrate AI to predict and suggest optimal field booking time

Headroom: Expand to other sports (tennis, badminton, pickleball)

Execution

Deploying a digital marketing plan to reach new users

Automating the onboarding process for new football fields

Building an automated customer support system (chatbot, knowledge base)

Finance

Raising Series A capital to finance expansion

Diversifying revenue sources: field booking fees, advertising, selling market

Establishing a detailed financial reporting system to monitor unit economics

Leadership

Building a leadership team with experience in the technology and sports fields

Establishing a process for making make quick and flexible decisions

Create a culture of transparency and effective communication within the organization

26
V. Sales and Marketing Plan

1. Market Research:
○ Complete Customer Data System: To gain a better understanding of customer
needs and behaviors, helping to adjust the marketing strategy accordingly.
○ Survey App Users: Collect direct feedback from users to improve products and
services.
○ Research Insights and Segments of Zobo App Users: To identify potential
customer segments and gain a deeper understanding of the specific needs of each
group.
2. Branding:
○ Develop Brand Manual Guidelines: Ensure consistency in the use of logos,
colors, and brand identity elements.
○ Build Brand Image: Create an image that resonates with the sports-loving
community.
○ Collaborate with Influencers or KOLs in the Sports Field: Leverage their
influence to promote the brand to a wider audience.

27
 3. Online Marketing:
○ Improve the App: Focus on enhancing user experience to increase engagement.
○ Build a Website: Provide detailed information about services and products, as
well as official updates.
○ Create a Community on Facebook and Other Social Media Channels: To
foster strong connections with users and encourage interaction.
○ Run Ads on Facebook and TikTok: Target the right customer demographic with
optimized advertising costs.
○ SEO: Enhance presence on search engines, making it easier for users to find the
app.
4. Offline Marketing:
○ Place Banners at Soccer Fields or Schools: Directly reach users at locations
where sports activities occur.
○ Organize Networking Events: Strengthen connections with the community and
create opportunities for direct promotion.
5. Word-of-Mouth Marketing:
○ Point Accumulation and Reward Program: Encourage current users to refer
friends to the app.
○ Collaborate with Soccer Teams: Naturally develop the user community.
6. Promotional Programs:
○ Point Accumulation and Reward Program: Motivate users to regularly use the
app.
○ Time-based Promotions: Leverage peak usage times to increase field bookings.
○ Support Costs for Field Owners: Facilitate field owners in promoting their
services through the platform.

Reasons for Choosing These Activities:

● Comprehensive Approach: Activities cover both online and offline methods, ensuring
engagement with both potential and current users.
● Customer-Centric Focus: Market research and collaboration with KOLs help create
campaigns that align with actual user needs.
● Short-term and Long-term Integration: Promotional programs and communication
campaigns deliver quick results, while branding and SEO provide sustainable benefits.

28
VI. Business Model Canvas
1. Business Model Canvas

2. Why?

2.1 Customer Segments

Age 18-24: Young people, students make up the majority, have a high demand for sports
activities.
Male: Most users, focus on football.
Students: Lots of free time, often participate in sports.
Office workers: Stable income, participate in football outside of work hours.
Low and average income: Groups with moderate financial capacity, prioritize reasonable prices.
Amateur Football Player: Non-professional football players, need to book a field and play during
free time.
Small Football Club: Small football clubs need to book a field and organize regular matches.
Group of Friends Who Like to Play Football: Groups of friends who like to play football
together.
People Looking for Opponents: Individual players or teams looking for opponents to interact
with.

2.2 Channels
Mobile Apps: Mobile apps are the main channel for users to access the service.

29
Websites: The official website of the application helps promote information and provide field
booking services.
Social Media: Social media channels (Facebook, Instagram, etc.) are the means to promote and
interact with users.
Influencer Marketing: Using influencers to promote the application to a wide audience.

2.3 Customer Relationships

Online Support System: Online support system helps users solve problems related to booking a
field or using the application.
InApp User Community: Create a community of users right in the application, where they can
exchange and share their football playing experiences.
Loyalty Program: Loyalty program helps retain users through incentives or reward points.

2.4 Value Proposition

Swipe Matches for Soccer: Swipe to find a stadium or opponent, making it easy and quick to
book a stadium or find a match.
Create and Manage Personal Teams: Users can create and manage their personal teams on the
app, easily join tournaments or find opponents.
View and Rate Fields: Allow users to view and rate soccer fields, helping fields to be rated based
on quality and real-life experience.
Motivate by Asking: A feature that encourages users to participate more by creating reminders or
notifications about new activities.

2.5 Key Resources

Software Development Team: The software development team is an important resource,
responsible for building and maintaining the application.
Database: User data, stadiums, stadium booking schedules, and related information.
Technology Platform: The technology infrastructure needed to operate the application, including
servers, clouds, and security systems.
Matching Algorithm: The algorithm that matches teams or players with suitable stadiums,
helping to optimize the user experience.

2.6 Key Activities

Application Development and Maintenance: Continuous development and maintenance of the
application to ensure users have a good experience and receive updates with new features.

30
Soccer Stadium Relationship Management: Managing relationships with soccer fields,
coordinating collaborative activities between the software and the fields.
Marketing and Promotion: Promoting the application to users, enhancing awareness, and
attracting new customers.
User Data Analysis: Analyzing user data to optimize the experience and develop more suitable
features.

2.7 Key Partners

Football Stadiums and Stadium Owners: Stadiums and stadium owners are core partners that
provide venues for users to book stadiums.
Technology Partners: Technology partners provide software infrastructure, server systems and
technical support.
Local Football Clubs: Local football clubs can cooperate to attract players and participate in
tournaments.
Sponsors/Advertisers: Sponsors and advertisers help increase revenue through brand promotion
on the platform.

2.8 Cost Structure

Application Development and Maintenance Costs: Application development and maintenance
costs.
Marketing and Advertising Costs: Application promotion and marketing costs.
Operating Costs: System operating costs, including servers and support staff.
Commission Fees for Stadium Partners: Commission fees paid to stadium partners.

2.9 Revenue Streams

Premium Subscription: Revenue from paid subscriptions with premium features.
InApp Ads: Revenue from in-app advertising.
Tournament Hosting Fees: Fees for hosting soccer tournaments.
Market Analytics Data Sales: Selling market analytics data to interested partners or businesses.

31
VII. Break Even point & Payback Period

1.Initial Investment:

1.1 Fixed Costs:

● Software Development Cost:

○ Monthly: 20,000,000 VND
○ Annual: 20,000,000 VND (unchanged over time)

32
 ● Operating Cost:
○ Monthly: 3,000,000 VND
○ Annual: 36,000,000 VND
● Personnel Cost:
○ Monthly: 6,000,000 VND
○ Annual: 72,000,000 VND
● Deployment Cost on CH Play and App Store:
○ Monthly: 3,000,000 VND
○ Annual: 36,000,000 VND

1.2 Variable Costs:

● Marketing:
○ Annual marketing cost per unit = Total annual marketing cost / Number of
units
○ Calculation: 132,300,000 VND / 6,000 = 22,050 VND
● Maintenance Cost:
○ Annual maintenance cost per unit = Total annual maintenance cost /
Number of units
○ Calculation: 30,000,000 VND / 6,000 = 5,000 VND

2. First-Year Business Data:

● Total Cost: 346,900,000 VND

● Total Revenue: 755,300,000 VND
● Gross Profit: 487,400,000 VND
● Net Profit: 408,400,000 VND
● Tax: 40,840,000 VND
● Profit After Tax: 367,560,000 VND

3. Break-even Point and Payback Calculations:

● Break-even Point:
○ Formula: Total Fixed Cost / (Selling Price - Variable Cost per Unit)
○ Calculation: 164,000,000 VND / (80,000 - 27,000) = 3,094 units
● Payback Period:
○ Formula: Total Investment Cost / Annual Profit After Tax
○ Calculation: 346,900,000 VND / 367,560,000 VND = 9 months

33
VIII. Pitching

1. Management Team Criteria

Strategy & Clear Plan: We have a strong development strategy focused on scaling and
enhancing user experience through the use of technology and community development.

Motivation & Vision: Our vision is to become the leading football field booking platform,
conveniently and efficiently connecting players with football fields.

Personality & Skills: The leadership team possesses strong communication and negotiation
skills, along with team members who have experience working on technology projects at top
software companies in Vietnam.

2. Business & Deal Criteria

Company Characteristics:
A small startup that is in its early development stage but has already achieved certain successes
in attracting a user base in the region.

Business Model & Orientation:

We operate on a Premium model, allowing users free access while offering advanced features for
paid users.

Business Plan:
The expansion plan includes developing additional features related to tournament management,
finding opponents, and integrating related sports services.

3. Product / Service Criteria

Characteristics: The software allows users to easily book football fields, find opponents,
manage teams, and schedule matches. Users can also rate and review football fields directly
within the app.

34
Differentiation: The app provides a quick search feature for fields and opponents through a
swipe interface, a unique feature that sets it apart from conventional booking applications.

Technology: It utilizes cloud technology to manage field and user data, employing secure
payment technologies to ensure confidentiality, stability, and scalability for the future.

4. Financial Criteria

Cash-out Potential: With the potential for expansion into various regions, the application can
generate a stable revenue stream from paid subscription packages and in-app advertising.

Growth Potential: The football field booking market in Vietnam is rapidly growing, especially
as the trend of playing sports and organizing tournaments continues to rise.

Return on Investment: The projected profit after two years is expected to reach 25% of the total
investment.

Time to Break Even: The expected time to break even is 9 months after the expansion is
implemented.

5. Market Criteria

Potential & Growth: The football field booking market is experiencing rapid growth, especially
in major cities, and ZoBo addresses a pressing need within this user group.

Attractiveness & Opportunities: With the current platform, we have the opportunity to expand
quickly into new markets where football is the most popular sport.

Competitive Situation: Competitors primarily offer free booking services but often lack a
user-friendly interface and the feature set that ZoBo provides.

Enhancing User Experience: We prioritize user experience, making the process of booking
fields and accessing information easier.

Additional Features: We provide transparent pricing information and contact details for field
owners, helping users make informed decisions.

35
Service Expansion: There is potential to expand services to include selling sports equipment
and offering coaching activities.

6. Investor Criteria

Type of Investors: We are seeking strategic investors with experience in technology and sports,
particularly those capable of supporting international expansion.

General Background, Experience: We aim to partner with investors who have a strong network
in the sports and entertainment sectors to assist us in building and developing strategic
partnerships.

Engagement & Contribution: Investors should not only provide financial support but also
contribute to the long-term development strategy of the company, particularly in expanding and
optimizing the business model.

Project Video Demo:

https://drive.google.com/drive/folders/1FOA-TAwHzMDt8WgA2jXvxEdXyH4R5iEf?usp=shari
ng

36