Niche Definition Worksheet
STEP 1: ANSWER THE FOLLOWING
1. Are you chasing Fame or Money?
Ans.: ___________________________________________________.
2. Write down 10 things you are really passionate about.
1. __________________________________________.
2. __________________________________________.
3. __________________________________________.
4. __________________________________________.
5. __________________________________________.
6. __________________________________________.
7. __________________________________________.
8. __________________________________________.
9. __________________________________________.
10. __________________________________________.
#IamAnAwesomeInfluencer
3. Write down 3 things you think you are good at.
1. __________________________________________.
2. __________________________________________.
3. __________________________________________.
4. List down things that are an overlap in the
above segment.
1. __________________________________________.
2. __________________________________________.
3. __________________________________________.
#IamAnAwesomeInfluencer
STEP 2: WHAT’S THE MARKET OPPORTUNITY FOR
YOUR NICHE?
1. Assess the Search Volume for your Niche
[Link]. KEYWORDS SEARCH VOLUME
1. Digital Marketing 2,46,000
2. Artificial Intelligence
3.
2. Check the Hashtag Search Volume for your Niche!
[Link]. HASHTAGS NO. OF POSTS
1. #DigitalMarketing 16.4 M
2.
3.
#IamAnAwesomeInfluencer
3. List down three competitors on Instagram
[Link]. NO. OF FOLLOWERS ENGAGEMENT %
1. Digital Marketer 208K followers.
1% engaging.
2.
3.
STEP 3: EVALUATE!
1. Do you have skills to excel in your chosen industry:
• Do you have the skills to teach?
___________________________.
• Do you have the skills to execute?
___________________________.
• Do you have the skills to solve problems?
___________________________.
#IamAnAwesomeInfluencer
2. What kind of demand do your skills have?
___________________________.
3. Where do you see yourself in 10 years?
___________________________.
STEP 4: VALIDATION
1. List down the details of your well-wishers
[Link]. NAME CONTACT
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
#IamAnAwesomeInfluencer
2. Ask them the following and fill in their feedback
What are What is that
my biggest What do one key quality
NAME you recognize
strengths & of mine that
weaknesses? me for? you remember
me by?
STEP 5: LIST DOWN HOW YOU ARE GOING TO
MONETISE YOUR INSTAGRAM PRESENCE
1. __________________________________________.
2. __________________________________________.
3. __________________________________________.
#IamAnAwesomeInfluencer
Fill this in:
My name is _____________. I am a ____________________.
I help people become/achieve _____________________.
By doing so, I try to make money via selling them
_______________________________________________________.
STEP 6: UNDERSTAND THE ROLE OF
AN INFLUENCER
Is to bridge the gap between the audience’s
current status and their desired status.
Desired Situation
Current Situation
#IamAnAwesomeInfluencer
STEP 7: DEFINE THE PROBLEM YOU ARE LOOKING
TO SOLVE ON INSTAGRAM
1. What’s the current status of the audience?
___________________________________
2. What is the status they should be in with your
help?
___________________________________
3. Write down how exactly you can help them.
___________________________________
STEP 8: DEFINE YOUR AUDIENCE
1. What’s your audience’s age group?
____________________________________________________
2. What’s their gender?
____________________________________________________
#IamAnAwesomeInfluencer
3. What are their top 3 problems?
a) __________________________________________________
b) __________________________________________________
c) __________________________________________________
4. What are their top 3 desires?
a) __________________________________________________
b) __________________________________________________
c) __________________________________________________
5. What are their top 3 fears?
a) __________________________________________________
b) __________________________________________________
c) __________________________________________________
#IamAnAwesomeInfluencer
