Title of the Proposal
Kaadhal Kasakkum
Introduction
Kadhal kasakkum is a story about 2 person, who meet eaachother when they dont
expect the most. They wouldnt have thought about love but still they fell in love with
eachother with all the troubles they face just to have eachother. Our main characters,
played by Praveen and Janhvi kapoor, they face real challenges, like family pressures
and career choices, that many young people experience today. It’s a story of
understanding, compromise, and finding balance.
Directed by Kokki Kumar, Kaadhal Kasakkum captures the simple moments that make
love beautiful. The story will make audiences feel connected, nostalgic, and inspired to
believe in love’s power, no matter how difficult things may get.
Objective
The main aim of Kaadhal Kasakkum is to give audiences a story they can truly feel and
relate to. We want people to see themselves in the characters, to feel what they feel,
and to leave the theater with warm hearts. Specifically, we want to to show a realistic
love story that includes family expectations, career choices, and the struggle between
following tradition and trying something new even if its too hard. Make people think
about their own relationships and understand what makes love strong even when life
feels challenging. Create a story that reaches both younger audiences who are just
discovering love and older audiences who appreciate stories about real-life
connections.
Significance
The movie is a bit different from other love story. That's because not only the characters
fall in love with eachother but also with their career. That makes love difficult where they
cant compromise their career for love and love for their career. In the end they make it
work by sacrificing other things in life.
The movie also showcases the beautiful spots and location in Tamilnadu, making the
audience excited about their traditions and the amazing landscapes of their state
Target Audience
We think Kaadhal Kasakkum will connect with:
Young adults and college students who are exploring love for the first time and trying to
make sense of it.
Couples in their 20s and 30s, who may see parts of themselves in the characters and
their journey. Families who love watching emotional drama and those who have gone
through hardships while loving someone. The run time is about 2 hours and 15 minutes
where we keep it simple and not drag it with unwanted scenes.
Budget
We want to make sure every rupee is spent wisely to make the film authentic, different
and moving. Here’s the budget breakdown:
Pre-production (writing the script, planning, finding locations): ₹50 lakhs
Production (filming, actors, crew, equipment): ₹1.5 crores
Post-production (editing, sound, color work): ₹70 lakhs
Marketing and Distribution (promotions, ads, getting the movie in theaters and on
streaming platforms): ₹50 lakhs
Contingency (for any extra costs that come up): ₹30 lakhs
Total Estimated Budget: ₹3.5 crores
With this budget, we’re making a film that feels real and keeps the focus on strong
storytelling and visuals rather than flashy effects. We are confident that the film will be a
success and gain profits many times than the budget.
Conclusion
We hope to give audiences a story that doesn’t just entertain but also speaks to the
heart. This proposal is a request for your support in bringing this story to life so that
Kaadhal Kasakkum can reach people, make them laugh, cry, and maybe even rethink
what love means to them.
PRAVEEN
22BAM0008
