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CCW332 DIGITAL MARKETING Important Questions

The document outlines a course on digital marketing, divided into five units covering topics such as online marketing, SEO, email and mobile marketing, social media marketing, and digital transformation. It includes both 2-mark and 10-mark questions for each unit, focusing on definitions, strategies, techniques, and the impact of various digital marketing components. The content emphasizes the importance of analytics and integration across different marketing channels.

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Karthika
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5K views2 pages

CCW332 DIGITAL MARKETING Important Questions

The document outlines a course on digital marketing, divided into five units covering topics such as online marketing, SEO, email and mobile marketing, social media marketing, and digital transformation. It includes both 2-mark and 10-mark questions for each unit, focusing on definitions, strategies, techniques, and the impact of various digital marketing components. The content emphasizes the importance of analytics and integration across different marketing channels.

Uploaded by

Karthika
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

CCW332 DIGITAL MARKETING

UNIT I – INTRODUCTION TO ONLINE MARKET


2-Mark Questions:
1. Define online marketplace.
2. What is a digital marketing strategy?
3. List any two components of digital marketing.
4. What is content marketing?
5. Mention two key features of a brand website.
10-Mark Questions:
1. Explain the components of a digital marketing strategy with suitable examples.
2. Discuss the opportunities and steps involved in building a brand website.
3. Describe the process of planning and creating a digital marketing content strategy.
4. What is content marketing? How does it help in digital branding?

UNIT II – SEARCH ENGINE OPTIMISATION (SEO)


2-Mark Questions:
1. What is Search Engine Optimization (SEO)?
2. Define keyword strategy.
3. What are on-page SEO techniques?
4. What is Pay-Per-Click (PPC) advertising?
5. List any two components of Search Engine Marketing (SEM).
10-Mark Questions:
1. Explain the process of developing a successful SEO strategy.
2. Describe the differences between on-page and off-page SEO techniques.
3. How does a search engine work? Discuss its implications for SEM.
4. Evaluate the effectiveness of PPC and display advertisements in digital marketing.

UNIT III – EMAIL & MOBILE MARKETING


2-Mark Questions:
1. Mention two types of email marketing.
2. What is email automation?
3. Define mobile commerce.
4. What is SMS campaign in mobile marketing?
5. What is meant by location-based mobile marketing?
10-Mark Questions:
1. Explain the various types of email marketing and their benefits.
2. Discuss how email marketing can be integrated with mobile and social media platforms.
3. Elaborate on mobile marketing channels and strategies for effective targeting.
4. Explain how mobile apps and coupons are used in mobile marketing.
UNIT IV – SOCIAL MEDIA MARKETING
2-Mark Questions:
1. What is social media marketing?
2. Define influencer marketing.
3. List two examples of social media platforms used for marketing.
4. What is engagement marketing?
5. Name two successful social media campaigns.
10-Mark Questions:
1. Explain the role of social media channels in building brand conversations.
2. Discuss how engagement marketing creates loyalty drivers and customer relationships.
3. Analyse the impact of influencer marketing in digital promotions.
4. Evaluate any two successful social media marketing campaigns and their strategies.

UNIT V – DIGITAL TRANSFORMATION


2-Mark Questions:
1. What is digital transformation?
2. Define channel attribution.
3. Mention any two digital analytics tools.
4. What is the role of web analytics?
5. Give one example each for ad-words and social media analytics.
10-Mark Questions:
1. Discuss the importance of analytics in digital transformation strategies.
2. Explain how digital marketers change strategies based on analytics data.
3. Describe the tools and techniques used for email, mobile, and web analytics.
4. Highlight the recent trends in digital marketing and their strategic impact.

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