ASPIRE INSTITUTE

(Rajiv Gandhi Proudyogiki Vishwavidyalaya

(R.G.P.V) University Bhopal, Madhya Pradesh)
MAJOR INTERNSHIP REPORT

On

“Marketing management’’

A Research Project submitted for partial fulfillment of the

degree of MBA [FULL TIME]

Submitted To: Submitted By:

Prof. Shivangi mam Mohini Mahajan
Assistant Professor MBA[FT]
Semester II
 ACKNOWLEGEMENT
With a profound sense of gratitude, I express my most sincere thanks to
Ms. Sitaram Choudhary for allowing me to do the project in here. It
would not have been possible to achieve the objective without his
constant guidance, support and encouragement at every stage of this
study. I am highly thankful to Dr. Kavita Kasliwal Kothari, CEO and
Dr. Vivek Kapre, Principal of Arihant Education Group for their
institutional support.

I must also thank to Prof. Shivangi mam of ASPIRE INSTITUTE,

Indore for providing me all the required guidance & support in
fulfillment of this research project.

I would like to express sincere and honest thanks to all the staff
members of various departments for their help and co-operation, without
which it would not have been possible to complete this project.
 List of contents

[Link] NAME PAGE

NO.

1. Introduction

2. Objectives of studying the organization

3. Overview of the organization

4. Organizational structure

5. Structure of the Department

6 Functions of the ORGANIZATION

7.
Critical analysis of the theoretical concepts relating to
practical experiences i.e. relate the theoretical
concepts with your practical experience during your
Internship with the Department

8. Short-falls/weaknesses of the Department

9. Learnings of the internship

10, Recommendations & Suggestion

11. Conclusions

12. .References & Sources used

13. Annexture
 Introduction
About Ushaai industry

Ushaai industry has been established in 2017 in indore . In this factory

all types of roadwasted material has recycled , And also they do all types
of PP , HDPE ,PVC,ABS LDPE has recycled and by recycled they make
granules of the plastic. Recycling is the process of converting waste
materials into new materials and objects. It is an alternative to
"conventional" waste disposal that can save material and help lower
greenhouse gas emissions. Recycling can prevent the waste of
potentially useful materials and reduce the consumption of fresh raw
materials, thereby reducing: energy usage, air pollution and water
pollution. Recycling is a key component of modern waste reduction and
is the third component of the "Reduce, Reuse, and Recycle" hierarchy.
Recyclable materials include many kinds of glass, paper, cardboard,
metal, plastic, tires, textiles, batteries, and electronics. In the strictest
sense, recycling of a material would produce a fresh supply of the same
material - for example, used office paper would be converted into new
office paper or used polystyrene foam into new polystyrene. However,
this is often difficult or too expensive (compared with producing the
same product from raw materials or other sources), so "recycling" of
 many products or materials involve their reuse in producing different
instead. Another form of recycling is the salvage of certain materials
from complex products, either due to their intrinsic value, or due to their
hazardous nature.
Process of Plastic Waste Recycling

Before any plastic waste is recycled, it needs to go

through five different stages so that it can be further
used for making various types of products.

 Sorting: It is necessary that every item is separated

according to its make and type so that it can be processed
accordingly in the machine.

 Shredding: After sorting, the plastic waste is loaded into

different conveyer belts that run the waste through the
different shredders. These shredders tear up the plastic into
small pellets, preparing them for recycling into other
products.

 Grinding: Next step in the waste recycling process is

grinding. Grinder is used to remove waste material from the
small pellets plastic.

 Dust Cleaning: After grinding, the plastic waste is cleaned

to remove the dust from the poly bags. This process is not
required for hard plastic.

 Conveyer washing: In this process, the material is washed

in clean water for few minutes.

 Drum Washing: Now the material is washed after

conveyer washing. For this a round shape drum is used for
washing the material in the plant.

 Agglomeration process: In this step mixing of the

material is done for few minutes. For Hard plastic agglo-
process machine is used (For example: Bucket, Mugs etc.) &
for soft plastic normal machine is used (For example: Poly
Bags etc.)

 Extruding/Recycling Machine: This involves melting the

washed plastic so that it can be extruded into small pellets,
which can be used as a raw material for different types of
 plastic products.

Production depends on material. If the material

is hard then production is more and vice-versa
(Range = 90-125 KG).

 Now the product is ready to sell in the market

 Agglomeration process: In this step mixing of the

material is done for few minutes. For Hard plastic agglo-
process machine is used (For example: Bucket, Mugs etc.) &
for soft plastic normal machine is used (For example: Poly
Bags etc.)

 Extruding/Recycling Machine: This involves melting the

washed plastic so that it can be extruded into small pellets,
which can be used as a raw material for different types of
plastic products.

Production depends on material. If the material

is hard then production is more .
Raw Material Requirement of waste recycling machine

Types of raw material

I Cheap Quality
ii Good Quality

Cheap Plastic (cost per KG) =Rs.7-8

Good Quality plastic (cost per KG) = Rs.10-12

Waste recycling license

&registration For Company

 Obtain the GST registration.

 Additionally, apply for MSME Udyog Aadhaar online registration
 Fire/ Pollution Registration as required.
 Choice of a Brand Name of the product and secure the
name with Trademark if required.
 Technical Process Flow Chart
 Hard Plastic Waste Recycling

Load waste in the

machine

Shr
edd

Scrap
Grindin

Drum
Washin

Dryer/
Hydro

Agglomeration
process

Carton
Packaging

Dispatch of
Goods
 Technical Process
Flow Chart
Soft Plastic Waste Recycling

Load waste in the

machine

Shr
edd

Scrap
Grindin

Dust
cleani

Conveyer
washing

Drum
Washin

Dryer/
Hydro

Agglomeration
process

Carton
Packaging

Dispatch of
Goods
 Objectives of studying Marketing Management

in the organization
Some of the major objectives of marketing management are as follows:

i Creation of Demand

ii Customer Satisfaction

iii. Market Share

vi Generation of Profits

v Creation of Goodwill and Public Image.

The basic purpose of marketing management is to achieve the objectives of the business. A
business aims at earning reasonable profits by satisfying the needs of customers.

I. Creation of Demand:

The marketing management’s first objective is to create demand through various means. A
conscious attempt is made to find out the preferences and tastes of the consumers. Goods
and services are produced to satisfy the needs of the customers. Demand is also created by
informing the customers the utility of various goods and services.

II. Customer Satisfaction:

The marketing manager must study the demands of customers before offering them any
goods or services. Selling the goods or services is not that important as the satisfaction of
the customers’ needs. Modern marketing is customer- oriented. It begins and ends with
the customer.

III. Market Share:

Every business aims at increasing its market share, i.e., the ratio of its sales to the total
sales in the economy. For instance, both Pepsi and Coke compete with each other to
increase their market share. For this, they have adopted innovative advertising, innovative
packaging, sales promotion activities, etc.

VI. Generation of Profits:

The marketing department is the only department which generates revenue for the
business. Sufficient profits must be earned as a result of sale of want-satisfying products. If
the firm is not earning profits, it will not be able to survive in the market. Moreover, profits
are also needed for the growth and diversification of the firm.

V. Creation of Goodwill and Public Image:

To build up the public image of a firm over a period is another objective of marketing. The
marketing department provides quality products to customers at reasonable prices and
thus creates its impact on the customers.

The marketing manager attempts to raise the goodwill of the business by initiating image-
building activities such a sales promotion, publicity and advertisement, high quality,
reasonable price, convenient distribution outlets, etc..

The marketing management's first objective is to create demand through various means. A
conscious attempt is made to find out the preferences and tastes of the consumers. Goods
and services are produced to satisfy the needs of the customers.

Overview of the organization

History of Ushaai industry

Ushaai industry has been established in 2017 in indore . In this factory all
types of roadwasted material has recycled , And also they do all types of PP ,
HDPE ,PVC,ABS LDPE has recycled and by recycled they make granules of the
plastic. Recycling is the process of converting waste materials into new
materials and objects. It is an alternative to "conventional" waste disposal
that can save material and help lower greenhouse gas emissions. Recycling
can prevent the waste of potentially useful materials and reduce the
consumption of fresh raw materials, thereby reducing: energy usage, air
pollution and water pollution. Recycling is a key component of modern waste
reduction and is the third component of the "Reduce, Reuse, and Recycle"
hierarchy. Recyclable materials include many kinds of glass, paper, cardboard,
metal, plastic, tires, textiles, batteries, and electronics. In the strictest sense,
recycling of a material would produce a fresh supply of the same material - for
example, used office paper would be converted into new office paper or used
polystyrene foam into new polystyrene. However, this is often difficult or too
expensive (compared with producing the same product from raw materials or
other sources), so "recycling" of many products or materials involve their
reuse in producing different instead. Another form of recycling is the salvage
of certain materials from complex products, either due to their intrinsic value,
or due to their hazardous nature.

HDPE 200 LT DRUM GRANDING

Nature of the organization

The Nature of Plastics

How Is Plastic Made?

Derived from organic materials, plastics today are mainly made from fossil raw materials.
However, the production of plastics only accounts for 4–6% of global oil consumption.6

The production of plastic from crude oil begins in the distillation process of an oil refinery,
involving the separation of heavy crude oil into lighter fractions. Each fraction is a mixture
of hydrocarbon chains (chemical compounds made up of carbon and hydrogen), which
differ in terms of the size and structure of their molecules. One of these fractions, naphtha,
is the crucial raw material for the production of plastics. Naphtha is used to generate,
through cracking, the different monomers needed (ethylene, propylene, styrene, etc.).

These monomers are the building blocks to produce plastics, through the so-called
polymerisation process. The two major polymerisation processes are called polyaddition
and polycondensation, and they both require specific catalysts. In a polyaddition process,
monomers like ethylene or propylene simply join to form long polymer chains.
Polycondensation is the process through which the polymer originates from successive
bonds between monomers, with the elimination of a small molecule (water,
ammonia, etc.) during the bonding process. Each plastic has its own properties that depend
on the various types of basic monomers used, its structure and formulation.

Research and innovation is ongoing to diversify the raw material base to produce plastics.
In particular, biomass can be used for the production of so-called bio-based plastics. There
are two possible categories of plastics that can be derived from renewable resources. The
first one includes similar polymers to those produced from crude oil, but with their
monomers being produced from biomass: for instance, sugar cane can serve for the
production of ethylene and consequently, polyethylene. The second category includes new
polymers derived from new monomers. For example, starch can be used to produce lactic
acid and consequently polylactic acid (PLA). In 2017, the global production of bio-based
plastics was around 2 million tonnes.

The Different Kinds of Plastics

There are different types of plastics that can be grouped into two main polymer
families, thermoplastics and thermosets.

Thermoplastics are a family of plastics that can be melted when heated and hardened
when cooled. These characteristics, which lend the material its name, are reversible. That
is, it can be reheated, reshaped, and hardened repeatedly. This quality also makes them
mechanically recyclable.

Thermosets: Thermoset, or thermosetting, plastics are synthetic materials that undergo a

chemical change when they are treated, creating a three-dimensional network. After they
are heated and formed, these molecules cannot be re-molten and reformed.
Polyolefins: They represent the largest family of thermoplastics (55%), which includes all
types of polyethylene (LDPE, LLDPE, HDPE) and polypropylene. They are produced mainly
from oil and natural gas by a process of polymerisation of ethylene (PE) and propylene (PP)
respectively. Thanks to their versatility, polyolefins are used in a very wide range of
applications ranging from packaging, automotive, building and construction, medical,
sports to consumer goods.

 LDPE: is used in cling film, carrier bags, agricultural films, milk carton coatings,
electrical cable coatings, and heavy duty industrial bags.

 LLDPE: is used in stretch film, industrial packaging film, thin walled containers, and
heavy-duty, medium- and small bags.

 HDPE: is used in crates and boxes, bottles (for food products, detergents and
cosmetics), food containers, toys, petrol tanks, industrial wrapping and film, ETC

 PP: is used in food packaging, including yoghurt and margarine pots, sweets and
snack wrappers, microwave-proof containers, carpet fibres, garden furniture,
medical packaging and appliances, luggage, kitchen appliances, and pipes.
 

 PVC is the third largest thermoplastic and one of the earliest plastics. It is Derived
from salt (57%) and oil or gas (43%). It can be either in rigid form, used mainly for
the production of pipes and fittings or window-frames, or in soft form such as in
flooring or cable applications.


 Polystyrene: Polystyrene (PS) is a thermoplastic polymer which can be solid or
foamed. It is made from the monomer styrene. It is widely used in packaging,
cosmetic packs, toys and refrigerator trays, as well as in many other
applications.
 Expanded polystyrene: Expanded polystyrene (EPS) is a solid foam with a unique
combination of characteristics, such as lightness, insulating properties,
durability and an excellent processability. EPS is used in thermal insulation
board in buildings, in packaging, cushioning of valuable goods, and in food
packaging.
 Polyethylene terephthalate: Polyethylene terephthalate (PET) consists of
polymerised units of Polyvinyl chloride ethylene terephthalate monomers. It is
used in fibres for clothing and in containers for foods and beverages.
Business volume
he global plastic market size was estimated at USD 624.8 billion in 2023 and is expected to
grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2030. The increasing
substitution of glass, metals, wood, natural rubber, and other materials, by plastics is
expected to drive the global plastics market in the coming years. Furthermore, plastic
resins is one of the most heavily regulated markets across the globe. A number of players
are operating in the global resins market, offering a variety of plastic resins. Some of plastic
resins are polystyrene (PS), polyethylene (PE), acrylonitrile butadiene styrene (ABS),
polypropylene (PP), polybutylene terephthalate (PBT), polyphenylene oxide (PPO),
polyurethane (PU), polyether ether ketone (PEEK), polyvinyl chloride (PVC), polyethylene
terephthalate (PET), polycarbonate (PC), polysulfone (PSU), polyamide (PA), and
polyphenylsulfone (PPSU).

Polypropylene is the most common resin used in several end-use industries. It is utilized in
packaging, automotive parts, toys, and a variety of industrial components. It has good
chemical and electrical resistance, hardness, a high melting point, stress resistance, and
flexibility. The growing demand for polypropylene in the automotive and construction
industries is expected to drive the growth of resin industry. The high consumer spending
has increased the demand for individual vehicles, propelling the automotive industry and
driving market expansion.

The U.S. dominated the North American market for plastic in 2023 and is expected to
continue its dominance over the forecast period. The demand for plastic in the country is
majorly generated from the expanding automotive industry coupled with the rise in a
number of construction activities. Capacity addition and plant expansion by automotive
companies in the U.S. are further expected to augment the demand for plastics
compounding.

PET is expected to be one of the fastest-growing segments in the U.S. plastics market due
to its high demand from the packaging sector. PET is mostly used in the production of
bottles and contributes to a significant market share in plastics industry. Most PET
processors in the U.S. are increasingly focusing on implementing Good Manufacturing
Practices (GMPs) in an attempt to optimally utilize available resources, conserve resources,
and increase production efficiency. These initiatives are further expected to boost the
market growth of PET over the forecast period.

Increasing alternatives for glass, metals, natural rubber, wood, and other artificial materials
by plastics is expected to drive the global plastics market. Various products such as olefins,
PVC, polystyrene, and PET are rapidly replacing major materials in automotive, medical &
healthcare, construction & infrastructure, and consumer goods applications. In addition,
increasing awareness regarding the reduction of carbon emissions and favorable
regulations are leading to the replacement of metals and heavy substances with
lightweight plastics, especially in automobile and industrial machinery.

However, petrochemical prices are largely influenced by crude oil prices as the latter is a
source for petrochemicals. Since major raw materials used in plastics are largely dependent
on petrochemicals, volatility in crude oil prices is expected to result in fluctuation in the
plastic market price over the forecast period.
 Polyethylene Terephthalate (PET)

 High Density Polyethylene (HDPE)

 Polypropylene (PP)

 Low Density Polyethylene (LDPE)

 Others
Breakup by Raw Material:

 Plastic Bottles

 Plastic Films

 Rigid Plastic and Foam

 Fibres

 Others

Breakup by Application:

 Non-Food Contact Packaging

 Food Contact Packaging

 Construction

 Automotive

 Others

Breakup by Region:

 North India

 West and Central India

 South India

 East India

India Recycled Plastics Market Report by Plastic Type (Polyethylene Terephthalate

(PET), High Density Polyethylene (HDPE), Polypropylene (PP), Low Density
Polyethylene (LDPE), and Others), Raw Material (Plastic Bottles, Plastic Films,
Rigid Plastic and Foam, Fibres, and Others), Application (Non-Food Contact
Packaging, Food Contact, Packaging, Construction, Automotive, and Others), and
Region 2024-2032.

Profile of employees