Business Plan
A solid business plan is a detailed document that outlines your business goals and the strategy
to achieve them. It’s used for guiding internal operations and securing funding or partnerships.
Here's a standard structure of the content of a business plan:
The purpose of a business document is to communicate specific information related to
business activities in a clear, professional, and structured way. Depending on the type, it can
serve various functions, such as:
1. Communication
To share information between individuals or departments—like memos, emails, or reports.
2. Record-Keeping
To maintain official records for legal, historical, or organizational purposes—such as invoices,
receipts, contracts, and meeting minutes.
3. Decision-Making
To provide relevant data or analysis that helps in making informed business decisions—like
feasibility studies, business plans, and financial reports.
4. Instruction
To guide processes and actions—like manuals, standard operating procedures (SOPs), and
training materials.
5. Legal Protection
To protect the business in case of disputes or audits—such as contracts, agreements, and
compliance documents.
6. Accountability
To assign responsibilities and track performance—like performance appraisals, project reports,
and task lists.
Contents of Business Plan
1. Executive Summary
Business name, location, and mission
Summary of products/services
Business goals
Overview of financial highlights (e.g., funding needed, expected revenue)
Summary of your team
2. Company Description
Nature of the business
Legal structure (sole proprietorship, partnership, LLC, etc.)
Industry background and market need
Vision and mission statements
Business history (if existing)
3. Market Analysis
Target market description (demographics, needs, behaviors)
Market trends and size
Competitive analysis (SWOT)
Your market positioning and USP (Unique Selling Proposition)
4. Products or Services
Description of products/services offered
Lifecycle (development, growth, maturity)
Benefits to the customer
Pricing model
Intellectual property, R&D if applicable
5. Marketing and Sales Strategy
Marketing plan (digital, traditional, influencer, etc.)
Sales strategy (how you plan to sell – online, retail, B2B, etc.)
Promotion and advertising
Customer retention strategy
6. Operational Plan
Day-to-day operations
Location and facilities
Equipment and technology
Inventory and suppliers
Quality control
7. Management and Organization
Business structure (organizational chart)
Founders and key team members (with bios)
Roles and responsibilities
Hiring plans
8. Financial Plan
Income statement (projected)
Cash flow statement
Balance sheet
Break-even analysis
Startup costs and funding requirements
Financial assumptions
9. Appendix
Resumes of key personnel
Licenses and permits
Product photos or mockups
Legal documents
Other relevant documents
1. Executive Summary
This is like a "trailer" of your whole business plan. Short, punchy, and persuasive.
Example:
FruityFrost is a Lahore-based startup that offers high-quality, flash-frozen seasonal fruits paired
with organic chocolate dips. Our goal is to make fruit snacking healthy, fun, and available all
year. We aim to reach 10,000 customers in the first year and break even within 18 months. We
are seeking PKR 2 million in funding for operations, marketing, and logistics setup.
2. Company Description
Explain your business in detail — what you do, why you exist, and where you're headed.
Example:
FruityFrost is a private limited company registered in Pakistan. We freeze seasonal fruits like
mangoes, strawberries, and peaches at their peak and offer them with healthy, preservative-free
dips. Our mission is to promote healthy snacking while reducing fruit waste. Our vision is to
become Pakistan's go-to brand for guilt-free fruit snacking.
3. Market Analysis
Show that you understand your industry, competition, and customers.
Example:
Target Market: Urban health-conscious youth aged 18–35.
Market Need: Lack of healthy, ready-to-eat snacks.
Market Size: The healthy snacking industry in Pakistan is growing 12% annually.
Competitors: Dry fruits companies, smoothie brands.
USP: Real seasonal fruits, natural chocolate dips, available year-round.
4. Products or Services
Detail what you’re selling or offering, with benefits and uniqueness.
Example:
Our product line includes:
Frozen mango slices with dark chocolate dip
Frozen strawberries with white chocolate dip
Mixed berry packs with yogurt dip
All products are packed in eco-friendly containers and delivered frozen to retain nutrients.
5. Marketing and Sales Strategy
How will people find you and why will they buy?
Example:
Marketing Channels: Instagram, food bloggers, fitness influencers, Google Ads
Sales Strategy: Direct-to-consumer via website and food delivery apps (e.g., Foodpanda,
Cheetay)
Promotions: Free samples at gyms, loyalty cards, "Buy 2 get 1 free" launch offer
Retention: Subscription boxes, WhatsApp re-order system, SMS discount alerts
6. Operational Plan
What happens behind the scenes? How do you get your product from farm to table?
Example:
Location: Central kitchen in Lahore for freezing and packing
Suppliers: Local fruit farmers (contracts signed)
Logistics: 2 delivery bikes with freezer boxes
Quality Control: HACCP-compliant freezing methods, weekly hygiene audits
7. Management and Organization
Who's running the show? Show that your team can make the idea work.
Example:
Founder/CEO: Ahmed Khan – 5 years in food and beverage industry
Co-founder/COO: Ayesha Malik – MBA, ex-Operations Manager at Nestlé
Advisors: Nutritionist, Finance Consultant
Hiring Plan: 1 chef, 2 delivery boys, 1 social media manager in phase 1
8. Financial Plan
Show the numbers: how much money you need, earn, and spend.
Example:
Startup Costs: PKR 2 million (Freezers, branding, packaging, website)
Break-even: Expected in month 16
Year 1 Revenue Target: PKR 5 million
Profit Margin: 35%
Funding Need: PKR 2 million in exchange for 20% equity
9. Appendix
Supporting documents that prove your claims or add value.
Example:
Detailed resumes of founders
Product images
HACCP certifications
Supplier contracts
Customer survey report
Logo and packaging design samples
