GOOGLE SEARCH
CONSOLE
2024-2025
WHAT IS GOOGLE SEARCH CONSOLE?
Search Console is a tool from Google that can help anyone with a website to understand how
they are performing on Google Search, and what they can do to improve their appearance on
search to bring more relevant traffic to their website .
The primary purpose of Google Search Console is to help website owners understand how
Google views their site and optimize its visibility in search results.
Features and Benefits
1. Performance Monitoring
• Google Search Console provides valuable insightsinto how users find your site, what
search queries display your site, and which pages get the most traffic.
• For example, you can see which search queries lead to the highest click-through rates
to your site and which pages are the most popular.
2. Index Coverage
• It allows you to submit new content for crawling and remove content you don't want
to be indexed.
• You can also identify and fix indexing issues such as crawl errors, sitemap issues, and
mobile usability issues.
3. URL Inspection
• This feature enables you to check the index status of specific URLs on your website
and see information about Google's indexed version of those URLs.
4. Enhance Search Engine Visibility
• By analyzing search analytics data, you can identify opportunities to improve the
performance of your website in Google Search results.
• For instance, if you notice that a particular search query related to your business is
not driving much traffic to your site, you can optimize your content to better target
that query.
5. Identify and Fix Issues
• Google Search Console alerts you to any issues that might affect your website's
search performance, such as mobile usability problems, security issues, or manual
actions from Google.
• For example, if Google detects that your site has been hacked, it will notify you
through the Search Console.
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Connecting Google Search Console
1) In Wordpress
To connect Google Search Console to a WordPress website, you can follow these steps:
1. Sign in to Google Search Console:
2. Add Property and Verify Ownership:
Click on the "Add Property" button and enter your website's URL. Search Console will
provide several verification methods. Choose the HTML tag verification method.
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3. Copy the HTML Tag:
Copy the meta tag provided by Google Search Console. It will look like
<meta name="google-site-verification" content="your-verification-code">.
(your-verification-code = code given by google)
4. Install a WordPress SEO Plugin:
If you don't have an SEO plugin installed, you can install one from the WordPress plugin
repository.
Popular choices include Yoast SEO, All in One SEO Pack, and Rank Math. Plugin - add new
plugin- install – then activate
5. Access the Plugin Settings:
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In your WordPress dashboard, go to the settings of the SEO plugin you installed.
6. Paste the HTML Tag:
Look for the section related to "Webmaster Tools" or "Google Search Console" within the SEO
plugin settings. Paste the copied meta tag into the provided field of Google.
Likewise,we can also connect Baidu, Bing & pinterest & Yandex also.
7. Save Changes:
Save the changes within the plugin settings. The plugin will then add the meta tag to the
header of your website.
8. Verify Ownership:
Go back to Google Search Console and click the "Verify" button. Google will then check
for the presence of the meta tag on your website.
9. Confirmation:
Once verified, Google Search Console will confirm the successful connection of your
WordPress website.
By following these steps, you can seamlessly connect your WordPress website to Google
Search Console, allowing you to monitor and optimize your site's performance in Google
Search.
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In HTML and PHP Websites.
To connect your website to Google Search Console using HTML, you can follow these steps:
1. Sign in to Google Search Console:
Go to the Google Search Console website and sign in with your Google account.
2. Add Property:
Click on the "Add Property" button and enter your website's URL.
3. Choose HTML Tag Verification:
Select the option to verify ownership using the HTML tag method.
4. Copy the HTML Tag:
Google Search Console will provide you with a meta tag that needs to be added to the header
section of your website's HTML code. It will look like
<meta name="google-site-verification" content="your-verification-code">.
(your-verification-code = code given by google)
5. Access Your Website's HTML Code:
Open the HTML source code of your website In Public_html. from Cpanel.
(Follow same steps done on connecting google analytics in cpanel)
6. Insert the Meta Tag:
Locate the <head> section within the HTML code of your website and insert the copied meta
tag provided by Google Search Console. It should be placed between the <head> and </head>
tags.
7. Save and Upload Changes:
Save the changes to your HTML file and upload it back to your web server if you're using an
FTP client.
8. Verify Ownership:
Go back to Google Search Console and click the "Verify" button. Google will then check for
the presence of the meta tag on your website.
9. Confirmation:
Once verified, Google Search Console will confirm the successful connection of your website.
By following these steps and adding the provided meta tag to your website's HTML code, you
can connect your website to Google Search Console.
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Reading Graph In Google search console
1. Clicks : It represents the number of times users clicked on your website's link in the
Google Search results.
• Importance: Clicks are a direct indicator of how many people are visiting your site from
Google Search. Higher click counts suggest that users find your site’s link appealing or
relevant to their search queries.
• Analysis : By examining clicks, you can determine which search queries and pages drive
the most traffic to your site. This helps in optimizing those pages further to attract
more visitors.
2. Impressions : Impressions indicate the number of times your website's link appeared in
the Google Search results, regardless of whether it was clicked or not.
• Importance: Impressions show how often your site is being shown to users in search
results. A high number of impressions suggests that your site is relevant for a variety
of search queries.
• Analysis: Tracking impressions helps you understand your site's visibility in search
results. It provides insights into how well your SEO efforts are positioning your site in
relevant search queries.
3. Click-Through Rate (CTR) : CTR is the percentage of users who click on your website's link
after seeing it in the search results.
• Calculation: CTR is calculated by dividing the number of clicks by the number of
impressions and multiplying by 100.
• Importance : CTR helps you understand how effective your search listings are at
attracting users to click on them. A higher CTR indicates that your titles, descriptions,
and content are appealing and relevant to users.
4. Average Position : Average Position indicates the average ranking of your website’s URLs
for the selected queries in Google Search results.
• Calculation: Google calculates this by taking the average of the positions at which your
site appears for each query. For example, if your site appears in position 3 for one
query and position 7 for another, the average position would be (3+7)/2 = 5.
• Importance : Average Position provides insights into your website’s visibility in search
results. A lower average position (closer to 1) means your pages are appearing higher
up in the search results, which generally leads to more clicks and traffic.
5. URL Inspection : Allows you to inspect specific URLs on your website to see if they are
indexed and if there are any issues affecting their performance in search results. Offers
information on how a specific URL is indexed, including mobile usability, any detected
enhancements, and page load time.
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6. Pages : The "Pages" section provides detailed information about the individual pages of
your website, including their indexing status, performance, and any issues detected by
Google.
• Importance : This section helps you understand which pages are being crawled and
indexed by
• Google, and it highlights any errors or warnings that might be affecting your site's
visibility in search results.
7. Sitemaps : The "Links" section provides information about the links pointing to your
website (external links) and the links within your website (internal links).
• Importance: Understanding your link profile is crucial for SEO because links are a
significant factor in Google's ranking algorithm. Quality and relevant links can improve
your site's authority and ranking in search results.
8. Links : The "Links" section provides information about the links pointing to your website
(external links) and the links within your website (internal links).
• Importance: Understanding your link profile is crucial for SEO because links are a
significant factor in Google's ranking algorithm. Quality and relevant links can improve
your site's authority and ranking in search results.
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