Scribd
Upload
23 views3 pages

Activity in Quantitative Methods

The document outlines an assignment divided into four parts focusing on data identification, classification, sources, and collection methods. It includes examples of qualitative and quantitative data, classifications of various data types, and identifies primary and secondary data sources for consumer research. Additionally, it discusses the use of surveys as an effective method for studying the impact of social media on academic performance.

Uploaded by

Marian Grace Balladares
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
23 views3 pages

Activity in Quantitative Methods

The document outlines an assignment divided into four parts focusing on data identification, classification, sources, and collection methods. It includes examples of qualitative and quantitative data, classifications of various data types, and identifies primary and secondary data sources for consumer research. Additionally, it discusses the use of surveys as an effective method for studying the impact of social media on academic performance.

Uploaded by

Marian Grace Balladares
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Instructions:

Complete the following tasks individually. Prepare your findings and submit a written report in
google classroom.

Part 1: Introduction to Data

1.) Data Identification:

 Qualitative: Gettingto know each others name.


 Quantitative: Knowing how much money I’ve spent everyday.
 Quantitative: Time spent on a mobile game.
 Quantitative: Number of messages received in a day.
 Qualitative: Categories of books in a library.

Part 2: Types of Data

2.) Data Classification:


 Below are several pieces of data. Classify each as either nominal, ordinal,
discrete, or continuous:

 a) The number of books in a library.


(Discrete)
 b) Customer satisfaction ratings (e.g., “Very Satisfied,””Satisfied,”
“Neutral”).
(Ordinal)
 c) The colors of cars in a parking lot.
(Nominal)
 d) Heights of students in your class.
(Continuous)
 e) Educational qualifications (e.g., “High School,” ”Bachelor’s,”
“Master’s”).
(Ordinal)

Part 3: Data Sources


3. Primary vs. Secondary Data:
 Consider a scenario where you are tasked with researching consumer preferences
for a new product. Identify two sources of primary data and two sources of
secondary data that you could use for this research.

Primary Data:
(Surveys or Questionnaires)
Organize a session with a small group of consumers to have an in-depth discussion about
the product, allowing you to collect insights and feedback directly from participants.

Secondary Data:
(Industry Reports)
Analyze historical sales data from similar products or related categories within your own
company or publicly available data from competitors to understand consumer preferences
indirectly.

Part 4: Data Collection Methods


4. Method Selection:
 Imagine you are conducting a study on the impact of social media usage on
academic performance. Choose the most appropriate data collection method(s)
(e.g., survey, interview, observation) and justify your choice.

 Survey:
In your questioner is their grade level, age, gender, etc. why? Because you need to know
first their personal information before you proceed on the next categorical data.

Surveys allow you to gather data from a large group of students in a relatively short
amount of time, making it feasible to assess social media habits and academic
performance across a broad population.

You might also like