Body Machine Fitness Website Development Requirements
1. Project Overview
The goal is to create a modern, user-friendly website for Body Machine
Fitness (BMF), reflecting its sleek and premium brand. The website should
attract and engage visitors, highlight BMF’s offerings, and be scalable for
future growth. The design will be inspired by industry leaders like Equinox,
focusing on minimalist aesthetics and intuitive user experiences. The site
must be fully functional upon delivery, including all troubleshooting.
2. Technical Requirements
Responsive Design:
Mobile-first design that adapts seamlessly across devices (desktop,
tablet, mobile).
Session-Based Storage:
Use server-side sessions instead of cookies to prioritize privacy and comply
with privacy-conscious standards.
SEO Optimization:
Ensure SEO-friendly architecture with:
o Clean and readable URLs
o Metadata (title, description, keywords)
o Schema markup for structured data
o Sitemap and robots.txt configuration
Privacy Browser Compatibility:
Full compatibility with privacy-first browsers like DuckDuckGo and Brave.
Cloudflare Integration:
Cloudflare is already in place for security, performance, and CDN benefits.
3. Functional Features
Dynamic First-Timer Booking Flow:
The booking process for first-time visitors should use a dynamic web page
with iframe containers to enhance user interaction. No other sections of the
website will require iframes.
Content Management System (CMS):
A flexible, easy-to-use CMS for BMF staff to update content, including pages,
copy, images, and videos. The CMS should support future expansion without
significant development.
4. Design Requirements
Aesthetic Style:
Leaning towards the minimalist, premium design inspired by Equinox gyms
with bold typography and immersive visuals. Emphasize clean, sleek
branding using provided videos, images, and logos. The aesthetic should
balance minimalism with modernity.
Page Structure:
The design should guide users through a clear journey with minimal
distractions and a primary call to action (e.g., "Book Now").
5. Performance Requirements
Core Web Vitals Compliance:
Ensure the site meets Google’s performance standards:
o Largest Contentful Paint (LCP) ≤ 2.5 seconds
o First Input Delay (FID) ≤ 100 milliseconds
o Cumulative Layout Shift (CLS) ≤ 0.1
Hosting and Scalability:
Recommend hosting solutions like AWS, SiteGround, or WP Engine to ensure
scalability, security, and fast performance.
6. Analytics and Optimization
Google Analytics Integration:
Track key metrics, including:
o Page visits
o Time spent on sections
o Form submissions (conversion rates)
Heatmaps and Behavior Tracking:
Tools like Microsoft Clarity or Hotjar will be used to analyze user behavior,
hotspots, and friction points.
A/B Testing (Optional):
Tools like Optimizely or Splitbee to optimize CTAs, layouts, and content.
7. Testing and Maintenance
Testing Protocols:
o Performance: Google PageSpeed Insights, GTmetrix, and
WebPageTest
o Security: SSL Labs and OWASP ZAP
o Cross-browser/device compatibility: Chrome, Firefox, Safari,
Edge, DuckDuckGo
o Accessibility testing: WCAG 2.1 compliance
User Experience Testing:
Conduct real-world user tests and analyze heatmaps to refine design and
functionality based on feedback.
8. Privacy and Security
HTTPS Encryption:
Ensure all pages are secured with SSL/TLS certificates.
Data Security:
Encrypt sensitive user data and follow best practices for session-based
storage.
Compliance:
Adhere to data privacy laws (GDPR, CCPA) with explicit user opt-ins for
marketing communications.
Cookie Consent & Management:
Even though session storage is prioritized, some analytics or marketing
platforms may drop cookies. A transparent cookie banner with a preference
center will be included for GDPR/CCPA compliance.
9. Extended Accessibility Testing
Accessibility Tools & Plugins:
o Implement tools like axe DevTools (by Deque) or WAVE to
catch everyday pitfalls.
o Use ARIA labels for interactive elements to enhance screen
reader usability.
Accessibility Statement:
o A short statement in the footer or an Accessibility page will
reassure users that BMF prioritizes inclusivity and is actively
improving accessibility.
10. Maintenance "Playbook"
To ensure the site remains secure, fast, and fully functional, the following
maintenance plan will be implemented:
Scheduled Updates:
o Monthly or biweekly updates for plugins, CMS, and security
patches.
o Server maintenance checks to prevent downtime.
Disaster Recovery & Backups:
o Automatic daily backups to an external location.
o Clear rollback procedures in case of data corruption or hacking
attempts.
11. Deliverables
Fully functional, responsive website with a sleek design that reflects
BMF’s branding.
SEO optimizations and Google Analytics setup.
CMS implementation for easy updates.
Code documentation and a user manual for basic site management.
Recommendations for hosting and domain setup.
12. Optional or Future Features
Progressive Web App (PWA) Readiness:
Laying the groundwork for offline access, push notifications, and home
screen installation.
Live Chat Integration:
Enable real-time communication with potential clients for better lead
conversion.
A/B Testing Tools:
Refine CTAs, page layouts, and content based on data-driven insights.
Content Personalization:
o Dynamic Content Blocks: Personalize the experience for
returning users by displaying relevant messages, class
recommendations, or targeted promotional banners.
o This level of personalization keeps members engaged and
improves conversions.
Localization & Multi-Location Support:
o Location-Based Pages: Each studio will have a dedicated page
with schedules, trainers, and contact info. This also improves
SEO by capturing local search queries like “fitness classes in
[City Name].”
o Geo-Redirect (Optional): The site could detect a user’s
location and automatically suggest the nearest BMF studio page.
While not required at launch, the framework should support
future expansion.
