KEY PERFORMANCE
INDICATORS (KPIS) IN
SALES AND SOCIAL MEDIA
MANAGEMENT
B Y F E L I C I A S A M U E L
KEY PERFORMANCE
INDICATORS (KPIS)
Today, we will discuss Key Performance
Indicators (KPIs) in two critical business areas:
Sales and Social Media Management.
Understanding and tracking KPIs helps
businesses measure success, make informed
decisions, and improve performance. Whether
you are in sales or managing social media,
knowing the right KPIs can help you maximize
productivity and results.
UNDERSTANDING
KPIS
01 02 03
A KPI is a measurable value that shows KPIs must be SMART: Specific, KPIs provide insights into performance
how effectively an individual, team, or Measurable, Achievable, Relevant, trends, help identify areas for
company is achieving a specific goal. and Time-bound. improvement, and drive strategic
decisions.
KEY PERFORMANCE
INDICATORS IN SALES
Revenue-Based KPIs customer Acquisition KPIs
Total Sales Revenue: Conversion Rate: The
Measures the total income percentage of leads that turn
from sales within a period. into actual customers.
Revenue Growth Rate: Tracks
the percentage increase in
Lead-to-Customer Ratio: The
revenue over time.
percentage of leads that
Average Revenue Per
successfully convert into
Customer (ARPC): The
paying customers.
average amount each
customer spends.
Sales Activity KPIs Customer Retention and Satisfaction
KPIs
Number of Calls/Emails Sent:
Measures outreach efforts by Customer Retention Rate: The
percentage of customers who
sales teams.
continue purchasing from our
Follow-Up Rate: Tracks how
business.
many prospects receive Customer Lifetime Value (CLV): The
follow-ups after initial total revenue expected from a
contact. customer over their lifetime.
Closing Rate: The percentage Net Promoter Score (NPS):
Measures customer satisfaction
of deals closed compared to
and likelihood to recommend the
total leads contacted.
business.
KEY PERFORMANCE INDICATORS IN SOCIAL MEDIA MANAGEMENT
Social media KPIs help measure engagement, reach,
a. Engagement KPIs
and the effectiveness of content strategies. Here are
Likes, Shares, and Comments: Measures how much
critical KPIs in social media
interaction content receives.
Engagement Rate: Percentage of followers interacting
with posts.
Click-Through Rate (CTR): Percentage of users who
click on a link within a post.
b. Reach and Growth KPIs
Follower Growth Rate: Measures how quickly an
account is gaining followers.
Impressions: The number of times content is
displayed.
Reach: The number of unique users who have seen a
post.
Content Performance KPIs
Post Frequency: Measures how consistently content is
being posted.
Best Performing Content: Identifies which type of
posts generate the most engagement.
Video View Rate: Measures how many users watch
videos and for how long.
d. Conversion and ROI KPIs
Social Media Conversion Rate: The percentage of
visitors who take desired actions (purchase, sign-up,
download, etc.).
Return on Investment (ROI): Evaluates how profitable
social media efforts are in comparison to investment
HOW TO TRACK
AND IMPROVE KPIS
Use Analytics Tools: Google Analytics, Facebook
Insights, Instagram Analytics, and CRM systems help
track KPIs effectively.
Set Realistic Goals: Define clear and attainable KPI
targets.
Analyze Trends: Monitor progress over time and adjust
strategies accordingly.
Optimize Strategies: Experiment with different
approaches to improve KPI performance.
CONCLUSION &
CALL TO ACTION
KPIs are essential for tracking success in sales and social media
management. By setting measurable goals and regularly analyzing results,
businesses can optimize strategies, improve customer engagement, and
increase revenue.
Action Points:
1. Identify the most relevant KPIs for your sales or social media goals.
2. Start tracking these KPIs using available tools.
3. Regularly review and adjust strategies based on data insights.
4. Stay consistent and committed to continuous improvement.
THANK YOU
FOR ATTENTION
