GROUP 1
Presented to the Faculty of Business Administration Department
Northern Bukidnon State College
Kihare, Manolo fortich, Bukidnon
MANGO TAPIOCA
In Partial Fulfillment
Of the Requirements for the Subject
______________________________
Submitted to:
Jonnaline Bacuñata
Submitted by:
Abarquez Jayvey G.
Abunda Norwell
Asilan Grecel Gen
Badan Mea Ann
Bahaynon Rhea Mae A.
Banaag Alhoma Mhey M.
Bansing Ericka Gleditsia
Barbadillo Irish
Barrio James
Baston Apple
NOVEMBER 17, 2023
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I. Executive Summary
II. Company Overview
III. PRODUCT DESCRIPTION
Our delicious mango tapioca dessert is now available! This dessert, which combines
soft tapioca pearls with fresh mangoes to create a beautiful treat for your taste buds,
is bursting with tropical flavors. It also has a smooth, creamy texture. The
harmonious combination of fresh mango sweetness and the delightful chewiness of
tapioca pearls in every spoonful makes it the ideal option for a light dessert or snack.
That will surely satisfy your cravings, to ensure that you get the true flavor of ripe
mangoes in every bite, our mango tapioca is created with the best ingredients and
prepared to perfection. For fans of mangoes and desserts alike, it is the height of
enjoyment.
IV. VISION
To be a part of people's lives by offering tasty mango tapioca, with high quality,
innovation and at affordable price anywhere in the world
MISSION
To share happiness and satisfy cravings by creating exquisite mango tapioca sweets
that perfectly reflect the spirit of tropical enjoyment. We are committed to procuring
top products, giving our guests a remarkable experience, and advancing
sustainability throughout the process.
V. GOALS
Our main goal is to constantly offer a high-quality mango tapioca product that
accurately represents the flavor of sweet mangoes. We want to make every
mouthful a delight for our consumers.
Our objective is to produce a memorable experience that encourages repeat
business from clients and fosters brand loyalty.
To accommodate different tastes and dietary choices, we work to innovate
and develop new varieties of mango tapioca. We are dedicated to eco-friendly
packaging and responsible sourcing.
We want to increase our distribution to reach a larger audience both locally
and abroad, making our mango tapioca dessert a well-known and adored
treat all over the world.
We want to establish ourselves as a reputable and well-known name in the
dessert sector, one that is associated with excellence, flavor, and innovation.
We believe in giving back to the community, we are committed to supporting
local businesses.
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OBJECTIVES
To have a defined path to go to obtain new customers.
To increase sales, improve retention and increase brand awareness.
To produce high-quality tapioca that satisfy the needs of multiple industries
To make sure that we provide quality products and offer excellent service to
all customers.
To make our mango tapioca properly laid out, maintained and profitable.
VI. SWOT analysis
Strengths: Unique Flavor: Mango tapioca has a special mango taste that makes
it stand out. Natural Ingredients: It's made with fresh mangoes and tapioca
pearls, making it a healthy option. Versatile: You can eat it as a dessert, snack,
or use it as a topping for other foods.
Weaknesses: Seasonal Availability: Mangoes are only available during certain
times of the year. Short Shelf Life: Mango tapioca doesn't stay fresh for very
long. Competition: There are other snacks and desserts that compete with
mango tapioca.
Opportunities: Health Trend: People want healthier snacks, so mango tapioca
can attract those customers. Variety: Create different flavors or combinations to
appeal to a broader audience. Exporting: If it's successful locally, consider selling
it in other countries.
Threats Competition: There are already many similar products in the market.
Changing Tastes: People's preferences can change, affecting demand for mango
products. Rules and Regulations: Make sure to follow food safety and labeling
rules to avoid problems.
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VII. MARKETING STRATEGIES
Price
We’ve implemented a strategic pricing approach for our mango tapioca to give
customers a satisfying and affordable drinking experience. Especially for loyal
customers or students who consistently purchase mango tapioca, we’ve connected
with them to offer discounts and set a wallet-friendly regular price of 50 pesos for
every cup of mango tapioca.
To encourage loyalty, we’ve introduced an offering where customers earn discounts
or a free one-cup of our mango tapioca after making a certain number of purchases.
We keep things exciting with daily specials and happy hour deals to provide even
more affordability.
Place:
Mango Tapioca is located at Northern Bukidnon State College. The stalls are near
the BSBSA building. Where lots of students hang out or students who are waiting for
their next subjects Being right where students are makes it easy for them to grab
Tapioca Mango.
The store also accepts delivery and orders from students around the school.
Promotion:
In order to show Mango Tapioca to potential customers, it should give out flyers with
information about the product and promote it on social media. Also, ask some
popular students to talk about Tapioca Mango to their friends. Also, use online
platforms where students often check, like Facebook, Instagram, and TikTok. Be
part of events at schools, like sports games, the culminating program, NBSC days,
and other programs that could let the students try mango tapioca and remember how
tasty it is.
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VIII. COMPETITIVE ANALYSIS
Direct Competitor
Name of the Product Price
Competitor
SWEETS AND VIANDS Mango Jelly 45-50 Php
Highway Grill Mango Tapioca 70-80 Php
Indirect competitor
Name of the Product Price
Competitor
Flame Tea Milk Tea 80-89 Php
Flavor: Mango Graham
NBSC Canteen Mango Gulaman 10 Php
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