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SWOT Analysis

The SWOT Analysis is a method for evaluating an organization's strengths, weaknesses, opportunities, and threats, focusing on both internal and external factors. The process involves defining innovation intent, assessing the organization's position, organizing findings into a SWOT diagram, and discussing results for strategic decision-making. Benefits include providing a comprehensive overview, setting direction, identifying challenges, and revealing growth opportunities.

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11 views6 pages

SWOT Analysis

The SWOT Analysis is a method for evaluating an organization's strengths, weaknesses, opportunities, and threats, focusing on both internal and external factors. The process involves defining innovation intent, assessing the organization's position, organizing findings into a SWOT diagram, and discussing results for strategic decision-making. Benefits include providing a comprehensive overview, setting direction, identifying challenges, and revealing growth opportunities.

Uploaded by

venkatblr82
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SWOT Analysis

SWOT Analysis Evaluate an organization's strengths, weaknesses,


opportunities, and threats

The SWOT Analysis is a popular method to evaluate an organization's


strengths, weaknesses, opportunities, and threats. It looks at
internal and external factors to assess business objectives. The
analysis is quick and easy to do, especially early on when
understanding the context.
SWOT Analysis Steps 1 and 2

1 STEP 1: Describe the initial innovation intent.


Define the basic goal that you are considering for your
innovation, and clarify the reasons for pursuing that
direction. Think of the benefits from doing so.

2 STEP 2: Assess the organizations strengths, weaknesses,


opportunities, and threats.
Strengths: What gives your organization an advantage?
Weaknesses: What makes it hard to realize your goals?
Opportunities: What gaps can you fill in the market?
Threats: What external barriers exist?
SWOT Analysis Steps 3 and 4

STEP 3: Organize findings into a 2 × 2 SWOT diagram.

1 Summarize findings into brief statements that can be listed


in each of the four quadrants, no more than seven or eight
statements per quadrant.

STEP 4: Review, discuss, and analyze the SWOT diagram.

2 Discuss findings with team. Evaluate opportunity, risk,


strengths vs weaknesses, opportunities vs threats.
Summarize for decision makers to determine next steps.
Benefits of SWOT Analysis

1 Creates overview 2 Provides direction


SWOT analysis provides a It helps in setting a clear
comprehensive overview of direction for the
the organization's current organization's future
position. strategies.

3 Identifies challenges 4 Reveals opportunities


SWOT analysis helps in It uncovers potential
identifying potential opportunities that the
challenges and obstacles. organization can leverage for
growth.
SWOT Analysis Input and Output

INPUT OUTPUT

1. Formal statement of the 1. Diagram showing the project's


project objective and strengths, weaknesses,
understanding of its context opportunities, and threats

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