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Module Title: -Build simple websites using

commercial programs

Module code: EIS WDDBA2 M05 1221

Nominal duration: 80 Hour

Learning
LO1: Identify Authoring Requirements

LO2: Create and Save Files

LO3: Add content to webpage

LO4: Create Simple Navigation

LO5: Test Website

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Unit One: Identify Authoring Requirements

Subtitle: Understanding Client Needs, Selecting &

Installing Web Authoring Tools

Presented by: Haile sitotaw

Section 1.1: Identifying Clients and Their Requirements

Slide 2: Introduction to Client Requirements

 Definition: Understanding what the client needs from a website or digital

content.
 Importance: Ensures the final product meets business goals and user
expectations.

Slide 3: Why Identifying Customer Needs is Critical

 Builds customer loyalty

 Enhances user experience (UX)
 Reduces project revisions:- means minimizing the number of corrections,
changes, or rework needed in a project by improving planning, communication, and
execution.

Slide 4: Four Key Elements of a Customer-First Strategy

1. Identify what customers want

2. Distribute feedback across the organization
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3. Develop features based on feedback

4. Collect further feedback post-implementation

Slide 5: Methods to Identify Customer Needs

 Focus groups
 Social listening
 Keyword research
 Surveys & feedback forms

1. Focus Groups (የተመረጡ ቡድኖች)

Definition:
A focus group is a small group of people (usually 6–10 participants) brought together to discuss a
product, service, or idea in depth. The goal is to gather qualitative data about their opinions, feelings,
and suggestions.

Example:
A software company wants to redesign its user interface. It invites 8 users to a focus group meeting to
share their experiences, preferences, and pain points while using the software.

In Amharic:
የፎከስ ቡድን ትንሽ የተመረጠ የሰዎች ቡድን ነው፣ ምርት ወይም አገልግሎት ላይ የሚያሳዩትን አስተያየት ያካትታል።

2. Social Listening

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Definition:
Social listening is the process of monitoring social media platforms and online forums to understand
what people are saying about a brand, service, competitor, or topic in real time.

Example:
A hotel monitors Twitter and Facebook for customer complaints or compliments to improve its services
and address issues quickly.

In Amharic:
ማህበራዊ መስማት በማህበረሰብ ሚዲያ ያሉ የደንበኞችን አስተያየት ለመከታተል የሚውል ሂደት ነው።

3. Keyword Research (የቁልፍ ቃላት ምርምር)

Definition:
Keyword research involves identifying the words and phrases that people use when searching for
products, services, or topics online. It helps organizations understand what their audience is interested
in.

Example:
An online bookstore uses keyword research tools to find that many users search for “best Ethiopian
novels,” so they optimize their website for that phrase.

In Amharic:
የቁልፍ ቃላት ምርምር ሰዎች በመረብ ላይ ምን እንደሚፈልጉ ለመረዳት የሚደረግ ቅኝት ነው።

4. Surveys & Feedback Forms (ጥያቄ ማቅረቢያ እና አስተያየት ቅፅዎች)

Definition:
Surveys and feedback forms are tools used to gather structured responses from customers about their
opinions, satisfaction, and suggestions.

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Example:
After completing an online course, learners are asked to fill out a feedback form about the content,
design, and teaching methods.

In Amharic:
ጥያቄ እና አስተያየት ቅፅዎች የተለያዩ ሰዎች እንዲጠቅሙ እና አስተያየት እንዲሰጡ የሚያስችሉ ዘዴዎች ናቸው።

Slide 6: Conducting Focus Groups

 Definition: Interactive discussions with target users.

 Example: A tech company gathers gamers to discuss UI preferences.
 Benefits: Direct insights, real-time feedback.

Slide 7: Using Social Listening

 Definition: Monitoring social media for trends and pain points.

 Example: Tracking hashtags like #WebDesignProblems on Twitter.
 Tools: Hootsuite, Brandwatch, Google Alerts.

Slide 8: Keyword Research for Customer Needs

 Definition: Analyzing search queries to understand user intent.

 Example: Using Google Keyword Planner to find "best web design tools."
 Tools: SEMrush, Ahrefs, Ubersuggest.

Section 1.2: Selecting the Best Authoring Tools

Slide 10: What is a Web Authoring Tool?

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 Definition: Software for creating and managing digital content without

coding.
 Examples: WordPress, Adobe Dreamweaver

Slide 11: Key Features of Authoring Tools

1. Content Authoring (Text, Images, Video)

2. Interactivity (Quizzes, Drag-and-Drop)
3. Templates & Themes
4. Content Management

Slide 12: Content Authoring (Fig 1.1)

 Features:

o Image/Video/Audio Editing
o Animation Effects
o Responsive Design

Slide 13: Interactivity in E-Learning

 Examples:

o Drag-and-drop exercises
o Clickable hotspots
o Scenario-based learning

Slide 14: Templates & Themes (Fig 1.2)

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 Benefits:

o Consistency in design
o Faster development

Slide 15: Content Management Systems (CMS)

is software that helps users create, manage, and modify digital content on a website—without
needing to know how to code.

 Examples: WordPress, Joomla, Drupal

Slide 16: Collaboration Features

Are tools and functionalities in software (especially in content management or authoring tools) that
allow multiple people to work together efficiently on the same project or content.

 Examples:

o Co-authoring (Google Docs-style)

o Feedback & review systems

Slide 17: Assessment & Quizzing Tools

Assessment & Quizzing Tools are features in authoring or learning platforms that help create, deliver,
and evaluate tests, quizzes, or assignments to measure the learner’s

 Types: Multiple-choice, fill-in-the-blank, simulations.

 Example: Moodle’s quiz module.

Slide 18: Accessibility Compliance

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Accessibility Compliance means designing digital content (like websites, applications, and e-
learning materials) in a way that people with disabilities can easily access, understand, and use
it — just like everyone else.

የመተባበሪያ ባህሪዎች ማለት በአንድ ፕሮጀክት ላይ በአንድነት የሚሰሩ ብዙ ተጠቃሚዎችን እንዲያሳልፉ እና በቅርብ ትንታኔ
እንዲቀርቡ የሚያስችሉ መሳሪያዎች ናቸው።

Slide 19: Publishing Options

Publishing Options refer to the different ways and formats in which you can export or share
your digital content (like courses, websites, or documents) once it is complete — so that others
can access and use it.

Common Publishing Formats:

1. HTML5 – Web-based format that works on all modern browsers and devices.
2. PDF – For offline, printable documents.
3. SCORM / xAPI / AICC – Standardized packages for Learning Management Systems
(LMSs).
4. Video (MP4) – For courses or tutorials in video format.
5. Executable File (.exe) – For desktop offline applications.

Slide 20: How to Choose the Right Authoring Tool?

1. Identify Your Needs

Ask yourself:

 What type of content are you creating? (Website, eLearning, multimedia?)

 Will it be interactive or just static?
 Who is your audience?
 Will you publish online or offline?

2. Consider Tool Capabilities የመሣሪያዎች አቅም ግምት ውስጥ ማስገባት

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Evaluate each tool for:

 Ease of Use (Is the interface beginner-friendly?)

 Interactivity (Drag-and-drop, quizzes, pop-ups)
 Multimedia Support (Images, video, audio, animations)
 Templates & Themes (To speed up your work)
 Responsiveness (Mobile-friendly design)
 Assessment Tools (Quizzes, analytics, scoring)

Slide 21: Comparison of Popular Authoring Tools

Tool Best For Cost

WordPress Blogs & Websites Free/Paid

Articulate E-Learning $$$

Wix Drag-and-Drop Freemium

Section 1.3: Installing Selected Web Authoring Tool

(WordPress)

Slide 22: Introduction to WordPress

WordPress is a free, open-source content management system (CMS) that allows

users to create, manage, and publish websites easily — without needing to write
a lot of code.

 Definition: Open-source CMS for websites & blogs.

Key Features of WordPress:

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1. User-Friendly Interface
You can create pages, blog posts, menus, and upload media using a visual editor — no
coding skills required.
2. Themes & Templates
Thousands of free and premium themes let you design your site quickly.

📘 Example: You can apply a photography theme for a portfolio or a business

theme for a company site.

3. Plugins for Added Functionality

Over 60,000+ plugins available to add features like contact forms, SEO tools, shopping
carts, and more.

📘 Example: Use WooCommerce to turn your site into an online store.

4. Media Management
Easily upload, edit, and organize images, audio, and videos directly from the dashboard.
5. SEO Friendly
Plugins like Yoast SEO help improve your content visibility on search engines like
Google.
6. Responsive Design
Most WordPress themes are mobile-friendly and adjust automatically to screen size.
7. Multi-user Roles & Permissions
Define roles such as Administrator, Editor, Author, Contributor, Subscriber.
8. Blogging Built-In
Originally a blogging platform, WordPress excels at managing blog posts, categories, and
comments.

Slide 23: Methods to Install WordPress

1. One-Click Install (Hosting Providers)

2. Manual Installation (FTP)
3. Local Installation (XAMPP/WAMP)

Slide 24: Step-by-Step WordPress Installation

1. Download WordPress from wordpress.org

2. Upload files via cPanel/FTP
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3. Create a MySQL database

4. Run the installer (wp-admin/install.php)

1. One-Click Installation (Recommended for Beginners)

🔹 What is it?
A very easy method offered by most web hosting companies (like Bluehost, SiteGround,
Hostinger, etc.). You just log in to your hosting panel and install WordPress in one click.

🔹 Steps:

1. Log in to your hosting control panel (cPanel or custom dashboard).

2. Look for WordPress Installer or Softaculous App Installer.
3. Click on “Install WordPress.”
4. Fill in site title, username, password, email.
5. Click Install — Done!

🔹 Best for:
Non-technical users, beginners, small business owners.

🧰 2. Manual Installation (Advanced Users)

🔹 What is it?
Installing WordPress by manually uploading files and configuring the database via cPanel or
FTP.

🔹 Steps:

1. Download the latest WordPress from wordpress.org.

2. Upload the WordPress files to your server (usually to the public_html folder) using:
o cPanel File Manager, or
o FTP (e.g., FileZilla)
3. Create a MySQL database via cPanel → MySQL Databases:
o Create DB name
o Create DB user and assign it to the DB
4. Visit your domain in a browser.
5. WordPress setup wizard opens.

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6. Enter database name, username, password, host (usually localhost), and site info.
7. Click Install — you’re done!

🔹 Best for:
Developers, advanced users, custom setups.

🌐 3. Local Installation (For Testing Only)

🔹 What is it?
Installing WordPress on your computer (not live on the internet) for development, learning, or
testing.

🔹 Tools to Use:

 XAMPP (Windows/Mac/Linux)
 MAMP (Mac)
 LocalWP (very easy & beginner-friendly)

🔹 Steps (with LocalWP):

1. Download and install LocalWP.

2. Click “Create a new site.”
3. Enter site name, admin username & password.
4. Click “Create site.”
5. Done! Access via local browser (localhost).

🔹 Best for:
Developers, students, offline testing, plugin/theme dev.

Section 1.4: Setting Preferences for Web Authoring Tool

Slide 25: Understanding WordPress Editors

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1. Block Editor (Gutenberg) – Default Editor

🔹 Introduced in WordPress 5.0, the Block Editor (called Gutenberg) replaced the old Classic Editor.

✅ Key Features:

 Drag-and-drop interface
 Content is created in “blocks” (e.g., Paragraph, Image, Video, Heading, Gallery, Button, etc.)
 Real-time layout preview
 Ability to reorder, duplicate, or customize blocks
 Clean, modern, and responsive output

📌 Example:

To create a blog post:

 Add a “Heading” block → Write title

 Add a “Paragraph” block → Write content
 Add an “Image” block → Upload a photo
 Add a “Button” block → Link to another page

🖋️2. Classic Editor (Legacy)

🔹 This was the default editor before WordPress 5.0.

✅ Key Features:

 Works like a traditional word processor (e.g., Microsoft Word)

 Uses a single content box
 Toolbar with bold, italic, bullets, links, etc.
 HTML tab for developers
 Still available via plugin (“Classic Editor”)

📌 Example:

Create your content in a single area, format with toolbar, publish.

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3. Site Editor (Full Site Editing – FSE)

🔹 Available in themes that support Full Site Editing (like Twenty Twenty-Three).

✅ Key Features:

 Customize entire website layout, including:

o Header
o Footer
o Navigation
o Templates for posts/pages
 Drag-and-drop visual builder
 Manage global styles (colors, fonts)

🧩 4. Page Builders (Optional Tools)

🔹 These are third-party editors that go beyond WordPress’s default editors.

Popular Examples:

 Elementor
 Divi Builder
 Beaver Builder
 WPBakery

✅ Why Use Them?

 More design flexibility

 Advanced animations and custom layouts
 Pre-built templates and widgets

📝 Summary Table
Editor Type Best For Features

Block Editor (Gutenberg) Most users Modern block-based design

Classic Editor Simple blogs, old users One text box, basic formatting
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Editor Type Best For Features

Site Editor (FSE) Full theme customization Edit headers, footers, templates

Page Builders Designers, marketers Drag-and-drop, advanced layouts

Slide 27: Customizing WordPress Dashboard

The WordPress Dashboard is the first screen you see when you log in to your WordPress admin area. It
provides an overview of the site's activity, recent posts, and other useful information. Customizing the
dashboard can help you streamline your workflow, improve efficiency, and tailor the experience to your
specific needs.

Here are several ways you can customize your WordPress dashboard:

1. Customizing Dashboard Widgets

What are Dashboard Widgets?

Dashboard widgets provide useful information and quick links to different sections of your WordPress
site. These widgets can be rearranged, hidden, or added according to your needs.

How to Customize:

1. Rearrange Widgets:
o Go to the WordPress dashboard.
o Simply drag and drop widgets to different positions.
2. Hide or Remove Widgets:
o On the dashboard, find the Screen Options button in the top-right corner.
o Uncheck the boxes for widgets you don’t need, such as WordPress News, Activity, or
Quick Draft.
3. Add New Widgets:
o By default, WordPress offers a set of basic widgets.
o You can add new widgets by installing plugins (e.g., Google Analytics dashboard widget,
WPForms widget for form submissions).

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o Some plugins add custom widgets to the dashboard, such as recent comments,
statistics, or tasks.

Example:

 Rearrange the At a Glance widget to the top if you often need quick site stats.
 Remove the Quick Draft widget if you prefer using a different tool for writing posts.

2. Modifying the Admin Bar

The Admin Bar appears at the top of the WordPress site when logged in. It provides shortcuts to various
administrative functions. Customizing the admin bar can speed up access to frequently used options.

How to Customize:

 Hide/Show items: You can remove or add links from the admin bar using plugins like Admin Bar
Disabler.
 Use a Plugin: Install a plugin like Admin Bar Menu to add custom links, like quick access to
specific admin pages, profile, or even external sites.

Example:

 Add a link to your site's contact form in the admin bar for quick access.

3. Changing the WordPress Admin Color Scheme

You can change the default color scheme of the WordPress admin area to make it visually appealing or
easier on the eyes.

How to Customize:

1. Go to Users > Your Profile.

2. Under Personal Options, you'll find the Admin Color Scheme section.
3. Choose a color scheme from the available options (default, light, blue, coffee, etc.).
4. Save changes.

Example:
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 Choose the Coffee color scheme if you prefer a warmer, darker theme, or Light if you prefer a
clean and minimalistic look.

4. Customizing the Admin Footer

WordPress provides a default footer with a link to WordPress.org and its version. You can
customize this footer by removing or replacing it with your own content.

How to Customize:

 Remove Footer Text: You can use the plugin Remove WordPress Footer Credit to remove or
modify the footer text.
 Add Custom Footer Text: Use a plugin like Custom Admin Footer to add your own footer text or
information.

Example:

 Customize the footer to show your company’s contact details or a link to your team’s social
media.

5. Changing the WordPress Login Page

The login page is often overlooked, but customizing it can enhance brand consistency and security.

How to Customize:

1. Custom Login Logo: You can change the default WordPress logo on the login page using the
Custom Login Page Customizer plugin.
2. Custom Background: You can also change the login background using plugins like LoginPress.
3. Custom Login URL: Use a plugin like WPS Hide Login to change the default login URL (e.g.,
yourdomain.com/wp-login.php) to a custom one.

Example:

 Upload your brand’s logo to the login page and customize the background color to match your
website's design.

Striving for Excellence, Elevating Quality.

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Learning Guide 1 Page 18 of 19
Effective Date: 14/04/2017

6. Customizing the Admin Sidebar

The Admin Sidebar is on the left side of the screen and provides access to all the administrative
functions of WordPress.

How to Customize:

 Hide Unused Menu Items: You can hide certain menu items using a plugin like Admin Menu
Editor or User Role Editor. This is especially helpful for limiting access for certain user roles.
 Rearrange the Sidebar: Some plugins allow you to drag and drop menu items to reorganize
them for easier navigation.

Example:

 Hide the Appearance menu if you don’t want certain users to have access to theme settings.

7. Using Custom Admin Themes

Some themes and plugins allow you to change the entire look of your WordPress admin area to match
your website design.

How to Customize:

 Install an Admin Theme Plugin: Use plugins like WP Admin Theme Designer to change the
colors, fonts, and style of your admin area.

Example:

 Choose a dark theme for the admin area or use custom branding colors to reflect your site’s
visual identity.

 Settings > General (Site title, tagline)

 Settings > Permalinks (SEO-friendly URLs)

Striving for Excellence, Elevating Quality.

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Learning Guide 1 Page 19 of 19
Effective Date: 14/04/2017

Slide 28: Configuring Themes & Plugins

 Example: Installing Elementor for drag-and-drop design.

Slide 29: User Roles & Permissions

 Admin (Full access)

 Editor (Content management)
 Subscriber (Read-only)

Striving for Excellence, Elevating Quality.