Vision
Vision
MISSION
OBJECTIVE
The major objective this project wil be establish pasta and macaroni factory at a
production capacity of 2,750,000 kg per year.
Excutive summary
Our plant capacity of the pasta macaroni and related products recommended to
have a production capacity of 10,000 kg in a day or 2,750,000 kg per year at 275
working days with in two shifts and at 8 working hours. Machines for pasta,
macaroni and other related products are Mixer, Extruder, Dryier, and Automatic
packing machine.
The total land area designated for the factory buildings is about 10,000m2 which
will be obtained from Debark city administration industry and investment office
through long term lease contractual base.
The project will provide 100 employees, 100 permanent (87 skilled & 13
unskilled) and 80 casual skilled and unskilled workers.
The net present value of this project is recommended. Because the NPV is positive
i.e. 496834171 and profit index is 5.542025 and also the rate on investment is 32%
Introduction
The water used in pasta production should be pure free from offlavors and suitable
for drinking. Also ,since pasta is produced below pasteurization temperatures water
should be used of low bacterial count. Eggs are added to pasta to make egg noodles
or egg speggati and to improve the nutritional quality and richness of the pasta.
small amounts of optional ingredients such as salt, celery,garlic,and bay leafs may
also added to pasta enhance flavor. Disodium phosphate may be used to shorten
cooking time. Other ingredients such as gum gluten, glycerylmonostreate and egg
whites may also added. All optional ingredients must be clearly labeled on the
package.
Pasta and macaroni production is an industry branch with a high demand in the
food sector many years. The main factor in high demand are associated with the
availability of psta in every culture easy of access and cooking nourishment and
cheapness. Pasta enriched with sauces prepared with different ingredients is
accepted as an important nutrient in every area of food consumption from houses
to luxury restaurants. Pasta industry which has a growing market has an investment
worth of trading volume and capacity.
MARKETING STUDY
Currently the demand for pasta and macaroni is gaining immense popularity in
Ethiopia, particularly amongst the younger population due to expansion in food
service restaurants. the primary factor catalyzing the grouth of the both product
market include rising urbanization, changing lifstyles and surging demand for
ready to eat products. In addition to this the healthy conscious consumers are
demanding food products with healthier ingredients which has led to a rise in the
demand for pasta made with whole wheat and quinoa. Some of the other forces that
have been proactive in maintaining the market growth are longer shelf life and ease
of preparation. highly rated for its nutritional value pasta and macaroni are an ideal
meal for people who are paying more attention to their dietary intake. In addition
people are finding less time to prepare meals and pasta is easily made. The demand
for pasta and macaroni is met though both domestic productions and import.pasta
and maccaroni producing firms in Ethiopia are about 10 in number.
Year Import
2001 1326
2002 832
2003 1232
2004 1514
2005
2006 3854
2007 2781
2008 3158
2009 5655
Source :Ethiopia Revenue and Customs Authority
The demand for pasta and macaroni is dependent on size of urban population and
per capita income growth. Since both are increasing the resulting effect will be a
multiplicative. Therefore, the demand for pasta and macaroni is projected at a
growth rate of 4%. Domestic production is assumed to remain at the 2009/10 level.
Amhara region
All Ethiopia regions and
Foreign country like Sudan, South Sudan, Eretrea and Dgibouti
Key Competitors
It is no secret that the pasta and macaroni market has no more comptetive.
Small number of factories exists in Ethiopia. Pasta and macaroni suppliers
are offer imported and domestically produced products for all Ethiopian
markets. But ,because of high demand pasta and macaroni in the market all
competitors would be not be cover or meet consumption need of all
customers which has been shown in the above market studies of this study.
Distribution Strategy
The factory should be sell its products to near by shops, or transport its
products throughout Ethiopia market and foreign market by using its own
transportation . the project planned to be use modern technology like
production ,packaging ,storage ,and suitable transportations as a mean to
penetrate market, in addition to applying cost reduction mechanisms to be
competitive in the market. The market arrangement is concerning selling
chain with buyers there is direct sell to wholesalers.
Our pricing strategies
Our pasta and macaroni factory have perfected our plans to charge
competitive rates since we have minimial overhead compared to our
competition in the industry. We will ensure that we leverage on price to win
over customers ,our price will be affordable negotiable. The fact that our
business door is open to both individuals and corporation organizations
means that we will have different price range for different category of
clients. as the business grows we will continue to review our pricing system
to accommodate a wide range of clients.
Pasta and macaroni products are becoming popular in current lifestyle because
they are healthy, testy and convenient for transportation and preparation. pastas
and macaroni in general are considered to have low glycerin indexes and
correspondingly produce low postprandial blood glucose and insulin responses.
pasta refers to the staple food of traditional Italian cuisine made using dough,water,
eggs, vegetables, and oil. the dough is kneaded into various shapes some of which
are known as penne, spaghetti, farfalle, fetuccin ,barbine etc.pasta is associated
with several health benefits owing to high concentration of vitamins and minirals.
Macaroni is dry pasta shaped like narrow tubes. made with durum
wheat ,macaroni is commonly cut in short lengths curved macaroni may be refered
to as elbow macaroni.some home machines can make macaroni shapes but like
most pasta,macaroni usually made commercially by large scale extrusion. The
curved shape is created by different speeds of extrusion on opposite sides the pasta
tube as it comes out of the machine. The popularity of macaroni can be attributed
to its sensory ,appeal,versatility,low cost ,ease of preparation,nutritional content
and excellent storage stability as well as increased consumer interest in ethnic
foods.
Varieties of pasta
Different types of pasta categorized according to their shapes and size
Spaghetti
Spaghetti is the plural form of the Italian term sphagetto, derived from spago
means thin string. it is long and thin type of pasta,made of semolina or flour and
water.sphagetti is one of the most commonly used pasta in the world.according to
some theories spaghetti was originated in china and was imported to vanice by
marco polo a popular travler. these long thin and round shaped noodles are
commonly served with a wide range of sauces, vegetable, meats and exotic sauces
like marinara sauce.carbonara is one of the most famous dishes made of spaghetti
pasta.
Bucatini
This pasta is thicner version of spaghetti with a hole running through the
middle.the shape of this pasta is like thinner version of straw.the name of this pasta
is derived from the Italian word buco or bucatto meaning hole or pierced .it was
originated in the Italian rigion of Naples,Liguria and Lazio.bucatini is served with
savoury food items like pancetta ,curved meat ,chease eggs, anchovious and
sardines.the best way to have bucatini is to blend it with a buttery sauce.
Pappardelle
is large ,very broad, flat pasta noodles originated from the centeral southern region
of Tuscany in Italy.this ribbon shapedpasta is cut into very broad strips.the freshly
made are 2-3 centimetres wide and have fluted edges.the dried ones have straight
sides.papardelle is among the type of pasta that taste best with a wide range of
sauces,from meat to shelfish to vegetables,like artichokes,fava beans and
prosciutto.
Fettuccini
This super popular pasta is mostly used in rome.it is along flat,ribbon like pasta
with decent thickner usually measured 10 inches long and quarterth of an inch
wide.the best recipe of fettucinni includes cherry tomatoes,bell peppers and creamy
alfredo sauce.
Tonnarelli
Tonnarelli is known as the roman version of spaghetti allachitara from the abruzzo
region you can use the same fresh pasta dough recipe roll the dough sheet about the
same thickness and cut the pasta dough using a tool with strings called a chitarra.
You can also use a straight rolling pin for cutting the dough,and it will pretty much
give you the same results.so tonnarelli and spaghetti allachitara are the same pasta
only with dissimilar names depending on where you are
Farfalle
Is commonly known as bow tie bow tie pasta or butterfly pasta.the name is derived
from the itallian word farfalle meaning butterflies.this type of pasta dates back to
the 16th century in in the Lombardy region of northern itally.it commonly used in
dishes with light sauces or salads.
Penne
The penne pasta originated in 19 th when a pasta maker from san marino de
albaro,Giovanni batista capuro made iton certain demand.it is small cylenderical
shaped pasta which is cut into a pen shape without crushing it.penne pasta is one of
the ten most popular types of pasta in the world.it is often stuffed with various
fillings and served in tomato or cream sauce.
Maccharoni
Also known as maccaroni, it is perhaps one of the most popular pasta styles in the
world.it originated in northern and central itally and is shaped like a small,slightly
curved tubular shaped that make it very flexible to use.Maccaronni is commonly
used in baked pasta dishes,soups,or tossed with cheese.
Ravioli
This uber popular pasta was originated in in the Lombardy region in rome.the
shape of the ravioli is square with ruffled edges.it is often stuffed with various
filling like meat,cheese, vegetables and seafoods.
Tortillini
Lumache
It is small snail shaped pasta shells with one closed end to hold the sauce
better.they find their roots in sicily and are usually enjoyed with slightly
heavier,chunkier sauces.
Mezzelune
Is also known as half moon pasta.it is stuffed with bitto cheese ,eggs,milk,and
white pepper.
4.Soup pasta
Ditalini
Originally hailing from naples means smaal thimbles.it is cut into tubes that are
similar to the size of kernel of corn and it is also called short macaroni due to its
smaller size.Ditallini is usually served with ricotta cheese or broccoli and is best
for use in soups.
Pastina
Means tiny dough in English. Also known by the name Acini Di Pepe.this type of
pasta is so small that is look like tinny grains. it takes around 4to 9 minutes to cook
this pasta. pastini is commonly used in soups, salads.
Production process
Pasta products are produced by mixing milled wheat, water ,eggs and sometimes
optional ingredients. these ingredients are typically added to continous, high
capacity auger extruder which can be equipped with a variety of dies that
determines the shape of the pasta. the pasta is then dried and packed for market.
1.Mixing
In the mixing operation water is added to the milled wheat in a mixing trough to
produce dough with a moisture content of approximately 31 percent. eggs and anny
optional ingredients are may be added. most modern pasta presses are equipped
with a vaccum chamber to remove air bubbles from the pasta before extruding.if
the air is not removed prior to extruding small bubbles will form in the pasta which
diminish the mechanical strength and give the finished product a white,chalky
appearance.
2.Extruding
After the dough is mixed it is transferred to the extruder. The extrusion auger not
only forces the dough through the die but it also kneads the dough into a
homogenous mass, control the rate of production and influences the over all quality
of the finished product. although constraction and dimension of extrusion augers
vary by equipment manufacturers, most modern presses have sharp edged augers
that have a uniform pitch over theire entire length. The auger fits into a grooved
extrusion barrel which helps the dough move forward and reduces friction between
the auger the inside of the barrel. Extrusion barrels are equipped with water
cooling jacket to dissipate the heat generated during the extrusion process. The
cooling jacket also helps to maintain a constant extrusion temprarure, which should
be approximately 51 degree centigrade.
Drying
Is the most difficult and critical step to control in the pasta production process. The
67,441,057 objective of drying is to the lower the temperature of moisture content
of the pasta from approximately 31 percent to 12 to 13 percent so that the finished
product will be hard ,retain its shape, and store without spoiling. Most pasta drying
operation uses a preliminary drier immediately after extrusion to prevent the pasta
from sticking together . pre-drying hardens the outside surface of the pasta while
keeping the inside soft and plastic . a final drier is then used to remove most of the
moisture from the product.
Packing
Packing keeps the product free from contamination ,protect the pasta from damage
duringshipment and storage and displays the product favorable . the principal
packaging materials for noodles is the cellophane bag, which provides moisture
proof protection for the product and is used easily an automatic packaging
machine. Many manufacturers utilize boxes instead of bags to package pasta
because boxes are easy to stack,provide good protection for fragile pasta products
and offer the opportunity to print advertising that is easier to read than on bags.
Semolina
Water
Salt
Other ingredient
PLANT CAPACITY
Our plant capacity of the pasta macaroni and related products recommended to
have a production capacity of 10,000 kg in a day or 2,750,000 kg per year at 275
working days with in two shifts and at 8 working hours.
Table 5
Description Amount
Working days per annum 275
Number of shifts 2
Working hours per shift 8
Macaroni
Theoretical production capacity of macaroni machine in kg per hour 312
Theoretical production capacity of macaroni machine in kg per shift 2,500
Theoretical production capacity of macaroni machine in kg per day 5,000
Theoretical production capacity of macaroni machine in kg per year 1,375,000
Pasta and pastini
Theoretical production capacity of macaroni machine in kg per hour 312
Theoretical production capacity of macaroni machine in kg per shift 2,500
Theoretical production capacity of macaroni machine in kg per day 5,000
Theoretical production capacity of macaroni machine in kg per year 1,350,000
Theoretical production capacity of all machine in kg per day 10,000
Theoretical production capacity of all machine in kg per year 2,750,000
Table 6 Assumptions used to determine products production
Production program
Our factory will start its operation at 80% of its capacity and progressively it will
grow and reach at full capacity operation at third year and then after.
Table 7 Production programmed at different capacity utilization rate
Utility
The major utilities required by the plant are electricity,water,lubricants and others
are below table.
Table 9
Source of technology
Those machineries can be imported from Italy,and China countries as per the
factory production plan and plant capacity. Domestic pasta and macaroni and
related product processing machine suppliers are located in Addis Ababa.
Mixer
Extruder
Dryier as well as cooler
Automatic packing machine
Assumption of costs of machinery and equipment
The building and construction cost is estimated based on built up areas and
rates for various catagories of structures. The factory building and stores
shall be built with local materials. The minimum requirements of civil works
considered for production stated below.
Table 12 Estimation cost of buildings and civil works
Description Cost(birr)
Factory building 3,200,000
Warehouse for raw material 600,000
Ware house for product 600,000
Office building 500,000
Cafeteria,clinic,toilate,access road and walk way, 1,200,000
fence and others
Total 5,020,000
General manager
quality personel,guard,sales
operator
controller person etc
Management
As to the management of the project is concerned the owner will be
responsible for the overall project planning, co-ordination and
implementation. After project implementation the promoter serves as a top
management body and frequently visits and supervises the organization. The
owner will employee by pasta and macaroni factory long year experience in
managing business activities. Therefore, the extensive experience he has
enables him to organize and properly manage the envisaged pasta macaroni
and related product factory.
Manpower Requirement
For smooth and efficient operation of the organization, it has been
anticipated that each units will have adequate number of qualified and
experienced manpower. The labor component of the pasta macaroni factory
G/manager will hire qualified and experienced in management
whose main responsibility is to coordinate the overall activity of the project.
The distinct units have their own operational teams under them. To fill in all
these work units with the required manpower. The project will provide 100
employees, 100 permanent (87 skilled & 13 unskilled) and 80 casual
skilled and unskilled workers. For smooth operation of the project,
employees will be given on job training, clear duties and responsibilities
under the direct supervision of their respective units.
Table 17
Description Birr
Fixed capital 39,169,900
Working capital 28,271,157
Total 67,441,057
Table 18
Table 19
type of unit price quan.produc 2024 2025 2026 2027 2028
product t
Macaroni
5kg 400 412,000 26,368,000 29,664,000 32960000 32960000 32960000
10kg 800 412,000 26,368,000 29664000 32960000 32960000 32960000
20kg 1600 275,000 17,600,000 19800000 22000000 22000000 22000000
25kg 2000 275,000 17,600,000 19800000 22000000 22000000 22000000
sub total
Pasta
0.5kg 50 687,500 27,500,000 30937500 34375000 34375000 34375000
10 pieces 400 687,500 27,500,000 30937500 34375000 34375000 34375000
142,936,00 160,803,000 17867000 17867000 178670000
0 0 0
Table 20
operational cost
description 2024 2025 2,026 2027 2028
Raw matrial 99462000 111894750 124,327,500 124,327,500 124,327,500
cost
Salary and 2750400 3094200 3,438,000 3,438,000 3,438,000
wage
Employee 550080 618840 687,600 687,600 687,600
benefit
Repair and 513279.2 577439.1 641,599 641,599 641,599
maintenanc
e
insurance 138879.2 156239.1 173,599 173,599 173,599
fee
Electric 4404400 4954950 5,505,500 5,505,500 5,505,500
consumptio
n
Water 1161600 1306800 1,452,000 1,452,000 1,452,000
consumptio
n
Total 10846735 122025779. 135,584,199 135,584,199 135,584,199
9 1
Profit/loss statement
Table 21
income statement
from year 2024-2028
Description 2024 2025 2026 2027 2028
Sales 142,936,00 160,803,00 178670000 178670000 178670000
0 0
operating cost 108467359 122025779 135,584,19 135,584,19 135,584,19
9 9 9
gross profit 34,468,641 38,777,221 43,085,801 43,085,801 43,085,801
depreciation 2,358,495 2,358,495 2,358,495 2,358,495 2,358,495
profit before tax and 32,110,146 36,418,726 40,727,306 40,727,306 40,727,306
charge
Interest 5665048.8 5098543.9 4532039.04 3965534.16 3399029.2
2 8
profit before tax 26,445,097 31,320,182 36,195,267 36,761,772 37,328,277
35% tax 9255784.0 10962063. 12668343.4 12668343.4 12668343.
2 7 4 4 4
net profit 17,189,313 20,358,118 23,526,924 24,093,428 24,659,933
Table 22
cash flow statement
for year 2024-2028
Description 0 2024 2025 2026 2027 2028
cash inflow
Equity 20,232,317.10
Loan 47,208,739.9
0
Revenue 142,936,00 160,803,00 178670000 178670000 178670000
0 0
Depreciation 2,358,495 2,358,495 2,358,495 2,358,495 2,358,495
total inflow 67,441,057.00 145,294,49 163,161,49 181,028,49 181,028,49 181,028,49
5 5 5 5 5
cash outflow
fixed asset 39,169,900
working capital 28,271,157 22616925. 22616925. 28,271,157 28,271,157 28,271,157
6 6
Loan Repayment 4720874 4720874 4720874 4720874 4720874
total 67,441,057 27337799. 27337799. 32,992,031 32,992,031 32,992,031
cashoutflow 6 6
net cashflow 117,956,69 135,823,69 148,036,46 148,036,46 148,036,46
5 5 4 4 4
cumulative cashflow 117,956,69 253,780,39 401,816,85 549,853,31 697,889,78
5 1 5 9 3
Balance sheet
balance sheet
description 0
A.ASSETS
fixed assets
Building 5,020,000
Vehicle 8,000,000
office 409,900
furniture
Machinery 25,740,000
total fixed 39,169,900
asset
Inventory 28,271,157
total asset 67,441,057
liability
Loan 47,208,739.90
Capital 20,232,317.10
total 67,441,057.00
=(21,965,543/67,441,057)*100*=32%
=851,541,475/851,541,475
=5.542025
PBP=2 years
1. Economic and Social Benefit and Justification
Based on the foregoing presentation and analysis, we can learn that the proposed
project possesses wide range of benefits that complement the financial feasibility
obtained earlier. In general the envisaged project promotes the socio-economic
goals and objectives stated in the strategic plan of the ETHIOPIA. These benefits
are listed as follows
A. Profit Generation
The project is found to be financially viable and earns on average a profit of Birr
23,526,924 million per year within the project life. Such result induces the project
promoters to reinvest the profit which, therefore, increases the investment
magnitude in the region as well as the country.
B. Tax Revenue
In the project life under consideration, the region will collect about Birr
12668343.44 millionfrom corporate tax payment alone (i.e. excluding income tax,
sales tax and VAT). Such result create additional fund for the regional government
that will be used in expanding social and other basic services in the region.
The commencement of this project relieves a portion of the import burden. That is,
based on the projected figure we learn that in the project life an estimated amount
of US Dollar will be saved as a result of the proposed project. This will create
room for the saved hard currency to be allocated on other vital and strategic
sectors.and export our product to get dollar currency.
D. Employment and Income Generation