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Assignment MNG 6

The mission of the upcoming clothing brand is to provide high-quality, sustainable fashion to counter fast fashion's negative impact. A SWOT analysis reveals strengths in organic materials and ethical practices, weaknesses in costs and competition, opportunities in growing environmental awareness, and threats from competitors and market fluctuations. The brand aims to target affluent customers who value sustainability and quality, while ensuring strong relationships with suppliers and skilled laborers.

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28 views1 page

Assignment MNG 6

The mission of the upcoming clothing brand is to provide high-quality, sustainable fashion to counter fast fashion's negative impact. A SWOT analysis reveals strengths in organic materials and ethical practices, weaknesses in costs and competition, opportunities in growing environmental awareness, and threats from competitors and market fluctuations. The brand aims to target affluent customers who value sustainability and quality, while ensuring strong relationships with suppliers and skilled laborers.

Uploaded by

gloriaabed77
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

My mission as an upcoming clothing brand is to deliver high quality, long

lasting, timelessly elegant pieces to advocate for sustainability in fashion


and combat against the destructive wave of fast fashion that has risen.

My SWOT analysis of my brand:

- Strengths: having organic, natural fabrics and materials, ethically


sourced and cruelty free, fair wages for laborers, unique designs and
an established market.
- Weaknesses: high materials cost, rise of real estate prices therefore
high rent, and expensive machinery, rare and expensive sustainable
packaging alternatives.
- Opportunities: the virality of environmental awareness and the need
for sustainable brands, the condemnation of the fast fashion ethics and
low quality, accessibility and affordability of digital marketing.
- Threats: the rise of many potential competitors, machinery
malfunctions, price fluctuations.

The major forces in my task environment:

- Customers: I plan to target the upper middle class and the wealthy
who care more about the sustainability and the quality of the items
rather than just the affordability, and I plan to do this through the
brand marketing and by caring for each small detail like the packaging.
And also monitoring their behaviors to predict any change in their
preferences.
- Competitors: I will try to stay one step ahead of them and come up
with more innovative ideas and better quality pieces.
- Suppliers: I will make sure to have only the finest, most comfortable
fabrics and materials from honest and reputable suppliers.
- Labor market: I will aim to hire the most skilled craftsmen to end up
with the best end result and i will make sure to pay them fair wages in
order to earn their loyalty.

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