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The document discusses corporate restructuring, defining it as the process of changing a business's organization to improve efficiency and profitability. It outlines the historical background of mergers and acquisitions, detailing various waves of activity in the U.S. and India, and emphasizes the need for restructuring in response to changing business environments. Key objectives include enhancing competitiveness, achieving economies of scale, and addressing financial challenges.
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INTRODUCTION
AND
CONCEPTS
1. Introduction
2. Corporate Restructuring ~ Meaning
3. Historical Background
4, Need and Scope of Corporate Restructuring
5. Objectives of Corporate Restructuring
6. Types of Restructuring
Planning, Formulation and Execution of Various Restructuring Strategies
“Type of Corporate Restriscturing Strategies
9. Expanding Role of Professionals
Questions
i EEUU1, INTRODUCTION
Business environment is very dynamic in nature. It keeps on changin
continuously. Both, internal as well as external, environment plays a Vital role jn
shaping an organisation. With changing environment, the organisation also Needs
to be changed in order to survive. Thus arises the need for restructuring the
organisation. Corporate Restructuring may be a one-time exercise for an
organization but it may have a perpetual influence on the business and other
concerned agencies due to its numerous considerations and immense advantages,
Such type of activities can prove to be advantageous for an organisation if carrie
out with proper due diligence.
Corporate restructuring is a tool for obtaining synergy, dynamism and
perpetuality, Corporate restructuring is an expression, by which a company can
consolidate its business operations and reinforce its position for accomplishing its
short-term and long-term corporate objectives - synergetic, dynamic and
continuing as a competitive and successful entity.
Corporate Restructuring is defined as the procedure that is involved in
changing the organization of a business. Corporate Restructuring includes making
dramatic changes to business by cutting out or integration of departments. It
Suggests rearranging the business for increased: proficiency and profitability, In
other words, it is a comprehensive process, by which.a company can consolidate
its business operations and strengthen its position. for achieving corporate
Objectives-synergies and continuing as a competitive and successful entity.
2. CORPORATE RESTRUCTURING - MEANING
Corporate restructuring is the proces in;
business model, management team or financial struchire to address challenges and
increase shareholder value. Corporate restructuring is an inorganic growth
strategy. oe,
~~ Corporate restructuring is changing business model. This is done in order to
pgrade with the changing business environment. Corporate restructuring also
implies changing management team, As a part o Professionalism, it has been seen
that the inefficient team is replaced by the efficient management in order to regain
the market position of the business. In, order to expand the business by entering
into new markets or developing new products, organisation requires funds. Thus
in order to fulfil its appetite of growth financial restructuring plays a vital role.
Restructuring means to give a new structure, to re build, or to rearrange.
Corporate restructuring thus implies rearranging the business for increased
efficiency and profitability. It is a comprehensive process by which company can
consolidate its. business operations and strength its position for achieving
corporate objectives, synergies, and continuing as competitive and sticcessful
entity. : 7
Depending upon the requirements of a company it is possible to restructure its
business, - financial and organisational transactions in different forms.
Restructuring is a method of changing organisational culture in order to achieve
of significantly changing a company'sstrategic goals of the organisation. Thus corporate restructuring can be in itself be
a tool of strategic management whereby long term goals are kept in mind.
Restructuring helps company to achieve its long term as well as short term
objectives by increasing market share, brand power and synergies. Corporate
restructuring through Acquisition, mergers, amalgamation, takeovers has become
integral strategy today. Organic strategy may take years to set business in motion
put inorganic strategies helps to enter into market in running position.
3, HISTORICAL BACKGROUND
A. US PERSPECTIVE -
‘Waves in Merger and Acquisition :
Merger and Acquisition has been around for a very long time. It is no longer a
new concept that just introduced in business world. It has ‘started making its
presence felt as early as the Jatter part of 1800s and increasing competitiveness in
global business was largely instrumental in its wide spread application.
Period _ Wave Type
1893 to 1904 | First Horizontal Mergers
1919 to 1929 Second Vertical Mergers
1955 to 1970 Third Diversified. Conglomerate Merger
1974 to 1989 Fourth Co-generic mergers; ‘Hostile
takeovers; Corporate Raiding
1993 to 2000 Fifth Cross-border mergers, mega-mergers
2003 to 2008 le Sixth Globalisation, Shareholder Activism,
Private Equity, LBO
2011 onwards Seventh Generic/balanced *
The evolution of merger and acquisition is broken down in six waves.
First Wave : (1893-1904)
© The first wave came to be known as “Great Merger Movement” in US
particularly the manufactuting sector. This- wave laid emphasis on
manufacturing sector. fe
© Horizontal mergers were the base of these wave:
© Being horizontal merger, large business dealing in the same products and
services came together for gaining economies of scale.
@ The main objective of businesses in this wave was to set up monopoly and
market dominance, thus trying to curb competition.Second Wave : (1919 - 1929)
As the first wave strongly favored market dominance and monopoly, it led
Governments to interfere and make stringent laws to curb such anti-
competitive agreements. Thus business laid emphasis on vertical mergers,
Vertical mergers are. more efficiently oriented rather than increasing
revenue. .
The main objective of vertical merger in this wave was to reduce cost and
improve overall efficiency.
Vertical merger benefited organisations in supply and logistics which in
itself helped in reduction of cost and uninterrupted flow of goods and
services.
Monopoly of first wave was replaced by oligopoly.
This wave ended during the current depression and crash in 1929.
Third Wave : (1955 - 1970)
The third wave paved the way to expansion and diversification.
For large corporate players expansion and diversification by the way of
conglomerate mergers was more advantageous than horizontal and
vertical merger.
Conglomerate merger and acquisition belongs to various fields of business,
often unrelated to each other.
The third wave came to an end on crash of share prices by the oil crises.
Fourth wave : (1974 - 1989)
The fourth wave led to arrival of corporate raiders, hostile takeovers and
congeneric merger.
Takeover and acquisition led to the’ activity of controlling companies by
acquiring shares
Hostile takeover means where wishes even consent of the owners,
shareholders, or management not considered.
Congeneric Merger - between two business or companies that belong to
same industry or related industries that allowed them to have synergy but
not involved making the same project. .
End of fourth wave came in 1989, when the banks ended up lending too
much, too often that they were unable to sustain t heir capital structures.
Fifth Wave : (1993 - 2000)
The companies fought with each other for maximum deals in order to gain
larger economies of scale.
The result of above was the creation of multinational companies and
conglomerates which have become massive.
Foreign investors began starting in US market.© Cross-border mergers i.e. control acquired by the foreign investors
emerged as never before.
© They involves two couitries with the rules of Home country prevailing
over the acquisition and control of acquired or merged company in the
host market. This was seen by many business as the perfect opportunity to
enter markets in other countries and establish dominance on international
and global scale.
Sixth Wave : (2003 - 2008)
© Sixth wave ‘was featured by Globalisation private equity and shareholders
activism
© Shareholders activism led to awareness among shareholders regarding
exercising their right over management.
@ Leveraged buy-outs also become prevalent where acquiring company
borrows money in order to meet cost of acquiring it target company,
allowing them to do merger and acquisition without need to commit large
amount of capital. This act of borrowing or obtaining.
© Because of Globalisation more and more companies even the larger
companies were ready to merger and acquisition for expanding business.
© Cross-border-mergers trend that was in fifth wave continued in six wave.
© Government support was more readily available and growth of private
equity funds also.
© In December 2007 the subprime mortgage cxisis in'the U.S. which coincided
with recession of US economy, end of the six wave.
Seventh Wave : (2011 Onwards)
© Situation were not Otoo good for merger and acquisition offer the end of
sixth wave still all hope is not lost, as merger and acquisition activity
seemed to start stirring in 2011.
© The seventh wave would be for the emerging economies like India, China,
Brazil. In this wave BRICS nations (Brazil, Russia, India, China and South
Africa) are taking to the forefront of merger and acquisition activity.
© Huge efforts are being taken by these nations to establish their stand at
global level. .
B. INDIAN PERSPECTIVE
Mergers and acquisitions were not uncommon in the post independence
period, particularly after 1947 and before 1991. Much of the mergers and
acquisitions occurred in the industries like banking and insurance, jute, cotton
textiles and sugar.In the period between 1951 to 1974, various governmental! regulations were
introduced for controlling operations of larger private players. These affected the
growth strategies adopted by corporations. Among the various regulations few
were;
Industries Development and Regulation Act, 1951
Import Control Order, 1957 - 58 o
Monopolies and Restrictive Trade Practices Act, 1969
Foreign Exchange Regulation Act, 1973
But still there were various conglomerate mergers as horizontal mergers led to
concentration of economic power. In many of the cases Government encouraged
merger and acquisitions. One such were sick units. The National Textile
Corporation took over a large number of sick textile units. .
But prior to 1991, India was a highly regulated economy. Economy has closed
economy as factors such as demand and supply were not allowed to have full
fledged liberty to rule the market, Due to restricted Government policies and rigid
regulatory framework, the scope and mode of corporate restructuring were very
difficult and limited. The main hurdle for corporates to merge and amalgamate
was lengthy procedure laid down by MRTP Act, 1969. Accordingly it was a
tiresome procedure to come out with such corporate restructuring. Opening up of
the economy started with the industrial policy 1991 where continuity and:change
was emphasised and main trust was-on relaxation in industrial licensing, foreign
investment, transfer of foreign technology etc., with the economic liberalisation,
globalisation and opening up economies the Indian corporate sector started
restructuring to meet the opportunities and challenges of competition. Thus we
can say that LPG paved way to a strong corporate restructuring in India.
On setting up of World trade organisations (WTO) in 1995, there have been
easy and free flow of technology, capital and expertise across the globe. WIO
“geared the speed for globalization in India. A restructuring wave is sweeping the
corporate sector the world overtaking within its fold both big and small entities,
comprising old economy business, conglomerates and new economy companies
and even the infrastructure and service sector.
Various sectors ranging from Banking to oil exploration, telecommunication to
power generation, petrochemicals to aviation companies, are coming and joining
hands together gaining synergy. With the increasing competition and the economy
heading towards globalisation, the corporate restructuring activities are expected
to occur of much Jarger scale than at any time in the past.
Corporate restructuring play a major role in enabling enterprises to achieve
economies of scale, global competitiveness, right size and a host of other benefits
including cost of operations and administration. Industries like E-commerce and
biotechnology have been exploding and old industries are being transferred.4, NEED AND SCOPE OF CORPORATE RESTRUCTURING
1) Redirecting organisation's activities
| 2) Cash deployment
.3) Risk reduction
4) Development of core competencies
| 5) Competitive advantage
al competencies
|.) Economies of scale
8) Revival and rehabilitation
))-Reduction in cost of capital
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In order to achieve certain pre-determined objectives at corporate level,
business activities are arranged completely. Such arrangement is known as
corporate restructuring. Need and scope of Corporate Restructuring are :
1. Redirecting Organisation’s Activities
Corporate restructuring redirects the organization activities as a whole. With
various methods of corporate restructuring like mergers, amalgamation or
takeover the organization is restructured into a new way.
2. Cash Deployment
Idle cash leads to waste. Such idle cash needs to be deployed so as to gain
_ good returns. Corporate restricting is a tool for deploying idle cash into a
profitable venture and reap the benefits. As when organizations wants to grow
instantly, inorganic growth becomes priority.
3. Risk Reduction
Depending upon a sinble business may be risky for an organization. Keepin;
in mind_the_ volatility of the environment it is better to’ have an_a diversified
portfolio. This can be achieved by corporate restricting
4. Development of Core Competencies
Restructuring doesn’t only mean mergers and amalgamations but also means
demerger. In order to focus on core business, organization structure may be
changed by divestment or by demerger, =,
5. Competitive Advantage
Strategic business assets accumulated by a business like natural monopolies,
goodwill, licensing can be utilized, to enjoy competitive advantage. This shall lead
to bring an edge over competitors. —_—_—6. Global Competencies
Global competition drives people t big.and fac ralleng: 8: In order jg
become competitive globally, cost cutting and yalue addition a desicously
needed. This can be achieved by restructu .
7. Economies of Scale
8. . Revival and Rehabilitation
There are instances where a unit ic. sick unit making losses, Closure of such
unit may not be beneficial to stakeholders. Thus the way to it can be rehabilitation
of such sick units. Through restructuring, the losses of sick unit can be adjusted
with the profits of health companies, . ye
ee
9. Reduction in Cost of Capital
Capital restructuring can be done by appropriate mix.of Hoan and equity funds
to reduce the cost of sei cing and improve returri on capital employed. |
10. Constant Supply
Corporate restricting helps in acquiring cons
access to scientific research and technologie:
survive in the very competitive environment.
Supply of raw materials and
ments. These again proves to
Case of Merger of Lipton India Limited with Broke Bond Limited
1. In 1931, Unilever set up its first Indian subsidiaty, Hindustan, Vanaspati
Manufacturing Company, followed by Lever Brothers India Limited (1933)
and United Traders Limited (1935). These three companies merged to form
HUL in November 1956;
- The liberalisation of the Indian economy, started in 1991, clearly marked an.
inflexion in HUL's and the Group's growth curve. Removal of the
regulatory framework allowed. the company to explore every single
product and opportunity segment, without any constraints on production
capacity. ;
3. The 1990s also witnessed a string of crucial mergers, acquisitions and
alliances on the Foods and Beverages front, In 1992, the erstwhile Brooke
Bond acquired Kothari General Foods, with significant interests in Instant
Coffee. In 1993, it acquired the Kissan business from the UB Group and the
Dollops Ice-cream business from Cadbury India.
4. Two companies i.e. Tea’'Estates India Limited and Doom Doom India
Limited got merged with Brooke Bond Limited wef. January 1, 1993:
Also there was merger of Lipton India Limited’ with Brooke Bond India
Limited w.e.f. July 01, 1993.
a
The company’s name was changed from Brooke Bond India Limited to Brooke
Bond Lipton India Limited w.e.f. March 1994,The restructuring of Unilever PLC’s coffee, tea and food business was
completed in year 1993 when Brooke Bond Lipton India Limited emerged.
Reasons for merger by Lipton India Limited with Brooke Bond India Limited
1, Economies of large scale of operation
2. Getting synergy
3. Having a balanced portfolio
4, Complementary linkages
OBJECTIVES OF CORPORATE RESTRUCTURING
AX Positioning the business to be more competitive.
\2° Surviving in advance economic Climate.
.3¢ Taking the business in entirely new direction.
AX Restructuring of debt.
.5¢ Rehabilitation of business.
.6/ Inviting new partners or private equity.
LT Succession planning.
y8~ Settling some disputes or arrangements.
v9" Division of assets among promoters.
6. TYPES OF RESTRUCTURING
nancial
_Jeclinological
Restruc
1. Financial Restructuring |
ret
{Financial restructuring is the organizing of a business assets and Jiabilit
, [Financial restructuring has been done for improving poor financi ance
u"Jand facing external competition and to gain from emerging market opportunities]
___ Einancial restructuring deals with restructuring of capital base and raising finance,
°°“ for new projects) Einancial restructuring helps a firm to revive from the situation of
financial distress without going into liquidation) Reagan mae2. Technological Restructuring,
Technological restructuring means the ‘stage of technological development
New and advi chnologies have been introduced to the organizations in
order to improve luctivity and performance. tp Pees:
3. Organizational Restructuring
Organizational performance depends on the efficiency of their personnel. New
skills and capabilities are required to meet organizational goals and objectives,
Organizational restructuring increases the efficiency and effectiveness of the
organization.
7. PLANNING, FORMULATION AND EXECUTION OF VARIOUs|
RESTRUCTURING STRATEGIES : :
1. According to Lawrence R. Jauch and William F. Glueck : A strategy is a
unified , comprehensive and. integrated plan that relates the strategic
advantages of the firm to the challenges of the environment. It is designed
to ensure that the basic objectives of the enterprise are achieved through its
proper execution by the organization. -
2. In corporate restructuring strategies, data collected from various
individuals and groups is unified. It is comprehensive as both, internal as
well as external data, is considered for strategy formulation. Successful
formulation and implementation of the strategy requires integrated efforts
of all departments in the organization.
3. Planning the type of restructuring requires detailéd business study,
. expected business demand, available resources, utilized/idle portion of
resources, competitor analysis, environmental impact etc., The bottom line
is that the right restructuring strategy provides optimum synergy for the
organizations involved in the restructuring process. Thus, it becomes very
essential to have a concrete plan as it is non-recurring exercise.
4, Strategy formulation requires:
Knowing the vision and mission
Setting objectives and analyzing the gap
Framing of alternative strategies
Analyzing of alternatives
Choosing the most appropriate strategy
5. Mere planning and formulation of corporate restructuring strategy is not
enough. It requires a concrete execution: Execution of strategies requires
identification of activities, grouping of these activities as per department,
organizing and allocation of resources,Thus employing corporate restructuring strategies is a decision making
process, which passes through various stages or steps.
‘Evaluating
strategic
alternatives
Focusing on
strategic
alternatives
Consideration of.
decision factors Strategic choice
6. Restructuring requires consideration of various aspects before, during and
after reconstruction. Following are the various aspects :
. Legal & Procedural issues
Valuation and funding
. Accounting aspects
. Taxation and stamp duty aspects
Hone Pp
. Human and cultutal aspects -
F. Competition Aspects
8. TYPE OF CORPORATE RESTRUCTURING STRATEGIES
Corporate Restructuring means any change in the business capacity or
portfolio that is carried out by inorganic route or any change in the capital
structure of a company that is not in the ordinary course of its business or any
change in the ownership of a company or coritrol over its management or a
combination of any two or all of the above.
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Types of Corporate Restructuring
@ Mergers / Amalgamation
© Acquisition and Takeover
Demerger
Reduction of capital
Joint venture
Buy back of securities
Strategic alliance
Franchising
Divestment‘Joint venture
Buy back of
Reduction of securities
capital
Strategie
alliance
Demerger
Acquisition
and Takeover “Franchising
Types of
Corporate
restructuring
strategies
Mergers /
‘Amalgamation
AS Merger/ Amalgamation
A merger is a combii of two or more businesses into one business. Laws
in India use the term ‘amalgamation’ for merger. Amalgamation is the merger of
one or more companies with another or the merger of two or more companies to
forma new company, in “such a way that all assets and liabilities of the
amalgamating companies become assets and liabilities of the amalgamated
company. ——— = 3s
Merger through Absorption a combination of two or
more.companies into.an ‘existing. i xcept one lose
their identity in such a merger. For example, absorption of Tata Fértilisers
Ltd (TFL) by Tata Chemicals Ltd. (TCL).
© Merger through Consolidation : A consolidation is a combination of two
9t.more companies into_a ‘new company’. In this form of, merger, all
companies are legally dis and a new entity. is created. Here, the
acquired company transfers its assets, liabilities and shares to the acquiring
company for cash or exchange of shares. For “example, merger_of
Hindustan Computers Ltd, Hindustan Instruments Ltd, Indian Software
Company Ltd and Indian Reprographics Ltd into an entirely new company
called HCL Ltd.
a Acquisitions and Takeovers .
An acquisition may be defined as an act of acquiring effective control by one
company over _assets_or management of another company without any
combination of companies. Thus, in an acquisition two or more companies may
remain independent, separate legal entities, but there may be a change in control
of the companies. It is also known as takeover.
Friendly takeover ; In this type, one company takes over the management of
the target company with the permission of the board. —Hostile takeover : In this type, one company takes over the management of
the target_company without its knowledge and against the wish of their
management. Toa
ee
3. Demerger
Demerger is a form of corporate restructuring in which an entity’s business
operations are segregated into one or more components. = 7
operations are segregatec ane of more components.
Demerger can take three forms :
© Spin-off
© Splitoff
AC Reduction of Capital
Reduction of Capital is a process by which a company is allowed to extinguish
or reduce liability on any of its shares in respect of share capital not paid up, or is
allowed to cancel any_paid-up.share capital which is post or is allowed to pay-off
any paid ~up capital which is in excess of its requirements. :
5 Joint Venture
Joint Venture is an arrangement in which two or more companies contribute to
the equity capital of a new company in pre-decided proportion. For e.g. Maruti
Suzuki.
& Project based joint venture : The joint venture entered into by the
companies in order to achieve a.specific task
Functional based Joint venture : The joint’ venture entered into by the
companies in order to achieve mutual benefit
macteve mune lone
6 Buy back of Securities
When a company is holding excess cash, which it does not require in the
medium term (say three to five years); it-is prudent for the ‘com pany to return this
excess cash to its shareholders. Buy-back of securities is one of the methods used to
return the excess cash to its shareholders.
JE Strategic Alliance
Any agreement between two or more parties to collaborate with each other, in,
order to achieve certain cheese while continuing to remain “independent
organizations is called stratagic alliance PrSene-eeCEeeREEE
3 Franchising
Franchising is to be defined as an arrangement wherein one party (franchiser)
allows another party (franchisee) the right to use its i
business systems and procedure, to produce and market the goods or “services
along with certain specifications. The franchise generally pays e franchise
fee plus a % of sales revenue in terms of royalty and gains9% Disinvestment
It is the act of the organization or company or government for selling 4
liquidating an asset or subsidiary, this is known as “divestiture”. J
9. EXPANDING ROLE OF PROFESSIONALS
As restructuring requires consideration of various aspects before, durin, an
after reconstruction, need of professionals arises in each and every step and With
every aspect. These professionals and experts play. an important role at each sta, re
It is difficult to imagine a successful completion of corporate restructuring Without
obtaining expertise from various fields.
When a company planning and formulating restricting strategies, there are
several legal & procedural issues to sought out. Non-compliance of any laws ma
cost company to pay huge penal actions. Thus its wise to take advice of legal
experts, -
In order to get business properly valued, valuation and funding procedure has
to be done prudently. Team of valuers has to be appointed in order to get the
valuation done in systematic manner.
Mergers and acquisitions tend to impact the accounting position of the
entities. Team of professional like chartered accountants has to be approached.
Mergers of healthy company with a sick company give arises o absorption of
losses and also gives certain taxation benefits. Taxation and stamp duty aspects are
to handled cautiously. Also HR professionals are required as mergers and
acquisitions also affect the human and cultural aspects. More importantly, cross
border mergers leads to huge cultural differences which has o be solved as early as
possible. :
Thus professionals like company secretaries, chartered accountants, legal
experts have a crucial role to play-in restructuring process.
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