Scribd
Upload
47 views2 pages

LinkedIn Learning

Design thinking is a customer-centric approach that reduces the risk of new product development by emphasizing empathy and understanding customer needs. It involves defining problems, creating provocational prototypes, and iterating based on user feedback to refine solutions. The process is flexible and encourages co-creation with customers to ensure that their needs are met effectively.

Uploaded by

pelham32
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
47 views2 pages

LinkedIn Learning

Design thinking is a customer-centric approach that reduces the risk of new product development by emphasizing empathy and understanding customer needs. It involves defining problems, creating provocational prototypes, and iterating based on user feedback to refine solutions. The process is flexible and encourages co-creation with customers to ensure that their needs are met effectively.

Uploaded by

pelham32
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Companies discovered that design thinking is an effective tool for reducing risk of producing new

products. Design thinking is customer centric. Design thinking provides value for solving business

problems and products. Empathy is an integral part of Design Thinking because it allows solutions

tailored to what customers want and need. Framing a problem is based on the context of the customer.

The goal is to accurately depict Who, What, When, Where, and Why. This will help with knowing exactly

what problem to solve. Building empathy and defining the problem builds a customer centric solution.

We must understand who our customer is. Provocational Prototypes anything that’s created in order to

prompt customers what they do, say, need, or feel. They can provide insights from the potential

customers. Testing and refinement are important turning points where the ideas are challenged and
provide opportunities to refine and make better. This is called iterations. In design thinking you learn

what works by talking with your customers. Generating user feedback related to the prototypes and

refinement help with the iterations of the prototypes. An unmet need is something you can find out by

observing how people behave. This builds empathy and illuminates the problems they may be

experiencing. Often asking customers what they want may not produce a solution that the customer

needs. An example is Henry Ford’s automobile when customers may have just wanted faster horses. The

biggest hurdle to creating products are our own preconceived ideas and biases to our own ideas. Co-

creating with customers helps circumvent this hurdle. Empathy helps with asking the right questions. An

inherent part to Design Thinking is prioritizing a deep understanding of the problems our customers are

facing. The level of trouble of the problems can help us prioritize solutions that will have the greatest

impact. Including customers changes how and what we need to provide so that their needs are met and

what the value most are solved. Design Thinking provides a framework that can guide the best decisions.

Implementation is imperfect but good design thinking can provide opportunities to iterate and improve.

Design Thinking is a series of steps that may seem linear but often are not linear and it’s process is fluid

and doesn’t have to be in order. Adapt Design Thinking so that it works for you making the best solution

for the customer.

You might also like