Juice Bar

Juice That Packs A Punch

Business
Plan
[YEAR]

Prepared By 10200 Bolsa Ave, Westminster, CA,

92683
John Doe
[email protected]

(650) 359-3153 http://www.example.com

Table of Contents

Executive Summary 5
Mission Statement 6
Vision Statement 6
Customer Focus 7
Success Factors 7
Financial Summary 7
3 Year profit forecast 8

Company Summary 9
History 10
Business Structure 10
Startup summary 11
Startup cost 11

Store Design 13

Products and services 14

Market Analysis 17
Market Trends 18
Target Market 18

SWOT Analysis 19

Strategy & Implementations 22

Sales Strategy 23
Advertising Strategy 23
Direct Mail 23

Public Relations 24

Advertising 24

Sampling 24

Ongoing Customer Communications 24

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 Pre-Opening Events 25

Pricing Strategy 25

Financial Plan 26
Important Assumptions 27
Brake-even Analysis 27
Projected Profit and Loss 28
Projected Cash Flow 30
Projected Balance Sheet 32
Business Ratios 33
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1.

Executive Summary
Mission Statement
Vision Statement
Customer Focus
Success Factors
Financial Summary

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 Before you think about how to start a Juice bar business, you must
create a detailed Juice bar business plan. It will not only guide you in the
initial phases of your startup but will also help you later on.
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 Freshwell Juice Bar

Freshwell Juice Bar, LLC is a licensed fruit juice shop business that will be based in
Detroit – Michigan. We are a unique fruit juice brand because we do not just sell
assorted fresh fruit juice, but we will also offer consultancy services in line with our
area of business.
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Mission Statement

 Freshwell Juice Bar

Our mission is to build a fruit juice shop business that will meet the needs of all
our customers in the regions where we have our outlets and to sell franchises all
across the United States of America and Canada.


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Vision Statement

 Freshwell Juice Bar

Our vision is to be amongst the top 5 leading fruit juice shops in the United
States of America before our 10th anniversary.
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Customer Focus

 Freshwell Juice Bar

Freshwell Juice Bar will primarily serve the residents who live within a 2-mile
radius of our juice bar and workers within a quarter-mile radius. The
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demographics of these customers are as follows:
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Success Factors

 Freshwell Juice Bar

Freshwell Juice Bar is uniquely qualified to succeed due to the following reasons:

• There is currently no juice bar in the community we are entering. In addition,

we have
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Financial Summary

 Freshwell Juice Bar

Freshwell Juice Bar is currently seeking $370,000 to launch. Specifically, these

funds will be used as follows:
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3 Year profit forecast

 Freshwell Juice Bar

Financial Summary Year 1 Year 2 Year 3

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2.

Company Summary
History
Business Structure
Startup summary
Store Design

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  Freshwell Juice Bar

Freshwell Juice Bar, LLC is owned and managed by Mrs. John Moore is a graduate of
MicroBiology from the University of Detroit – Michigan. She has over 7 years of
hands-on experience working for some of the leading brands in the fruit and
smoothie bar industry.
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History

 Freshwell Juice Bar

Freshwell Juice Bar’s owner, John Moore, has been in the food industry since 2015. She
worked as a chef in known hotels and restaurants before deciding to open a juice bar of
her own. Her long experience in the food industry gave her an in-depth knowledge of the
ins and outs of
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Business Structure

 Freshwell Juice Bar

As part of our plan to build a successful fruit juice business in Detroit – Michigan, we
have perfected plans to get it right from the onset which is why we will ensure that
we have competent employees in our company. We will ensure that we only hire
people that are
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Startup summary

Startup cost

Cost distribution Amount

Expenses 50,000

Assets 80,000

Investment 35,000

Start-up Expenses Amount

Legal $75,500

Consultants $0

Insurance $62,750

Rent $22,500

Research and Development $42,750

Expensed Equipment $42,750

Signs $1,250

TOTAL START-UP EXPENSES $247,500

Start-up Assets $0

Cash Required $322,500

Start-up Inventory $52,625

Other Current Assets $222,500

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 Start-up Expenses Amount

Long-term Assets $125,000

TOTAL ASSETS $121,875

Total Requirements $245,000

START-UP FUNDING $0

START-UP FUNDING $273,125

Start-up Expenses to Fund $121,875

Start-up Assets to Fund $195,000

TOTAL FUNDING REQUIRED $0

Assets $203,125

Non-cash Assets from Start-up $118,750

Cash Requirements from Start-up $0

Additional Cash Raised $118,750

Cash Balance on Starting Date $121,875

TOTAL ASSETS $0

Liabilities and Capital $0

Liabilities $0

Current Borrowing $0

Long-term Liabilities $0

Accounts Payable (Outstanding Bills) $0

Other Current Liabilities (interest-free) $0

TOTAL LIABILITIES $0

Capital $0

Planned Investment $0

Investor 1 $312,500

Investor 2 $0

Other $0

Additional Investment Requirement $0

TOTAL PLANNED INVESTMENT $695,000

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 Start-up Expenses Amount

Loss at Start-up (Start-up Expenses) $313,125

TOTAL CAPITAL $221,875

TOTAL CAPITAL AND LIABILITIES $221,875

Total Funding $265,000

Store Design

 Freshwell Juice Bar

Freshwell Juice Bar will develop a 5,000 square foot store whose key elements
will include the following:
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3.

Products and services

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  Freshwell Juice Bar

At Freshwell Juice Bar, LLC we deal in a wide variety of fresh fruit juice, we are an
establishment that primarily prepares, serves/sells fresh fruit juice and toppings. As part
of our strategy to create multiple sources of income in line with our core business
concept, we will run
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Fruit juices Vegetable juices

Holistic juices
Crafted with
functional botanicals
and
Fruit Smoothies
superfood ingredients
to promote health,
wellness & nutrition.

Training, Advisory
and Consultancy
Services
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4.

Market Analysis
Market Trends
Target Market

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 The most important component of an effective Juice bar business plan
is its accurate marketing analysis. If you are starting on a smaller scale,
you can do marketing analysis yourself by taking help from this Juice
bar business
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 Freshwell Juice Bar

The Juice Bar industry has grown steadily over the past five years. The industry is
anticipated to grow 1.9% because consumer spending and per capita disposable
income is estimated to increase. Demand for industry products will continue to
increase along with health-conscious
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Market Trends

 Freshwell Juice Bar

Loads of people are beginning to switch from drinking carbonated drinks to drinking fresh
fruit juice and smoothies because of their health benefits. As a matter of fact, the sale of
juicers has increased tremendously as most households now make it a point of duty to
get one for their
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Target Market

 Freshwell Juice Bar

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When it comes to fresh fruit juice, there is indeed a wide range of available
customers. In essence, our target market can’t be restricted to just a group of
people, but all those who love fresh fruit juice and those who would want to try
them out.
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5.

SWOT Analysis

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  Freshwell Juice Bar

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Our plan of starting our fruit juice shop in just one outlet is to test run the
business for a period of 3 to 5 years to know if we will invest more money,
expand the business and then open other outlets.


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Juice Bar | Business Plan [YEAR]

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Strength Weakness

Our strength lies in the fact that we have a The fact that we are setting up a fruit
wide range of fruit juice that can meet the juice business in a city with other juice
needs of a wide range of customers. We and smoothie bars may likely pose a
have a state-of-the-art facility and challenge for us in breaking into the
equipment that has positioned us to meet already saturated market in Detroit –
customer demands even if demand tripled Michigan. In essence, our chosen
overnight or if we have a massive order to location might be our weakness. But
meet. nevertheless, we have plans to launch
out with a big bang. We know with
Another factor that counts to our
that, we will be able to create a
advantage is the background of our Chief
positive impression and have a proper
Executive Officer; she has robust
handle when it comes to building on
experience in the industry and also good already gathered momentum.
academic qualifications to match the
experience acquired which has placed
her amongst top professionals in the
United States of America. We are not
ignoring the fact that offering
consultancy services and running a
standard and accredited training center
is definitely going to count as a positive
for us.

Opportunity Threat

The opportunities available to us are The threat that is likely going to

unlimited. Loads of people consume confront us is the fact that we are
fresh fruit juice on daily basis and all competing with already established
that we are going to do to push our juice and smoothie bars in Detroit –
products to them is already Michigan and also there are other
perfected. There are also loads of entrepreneurs who are likely going to
people who would want to learn how launch similar businesses within the
to produce fresh fruit juice and they location of our business.
will readily find our government-
Of course, they will compete with us
approved fruit juice training center
in winning over the available
ideal for them to fulfill that goal.
market. Another threat that we are
likely going to face is unfavorable
government policies and of course
economic downturn.
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6.
Strategy &
Implementation
s
Sales Strategy
Advertising Strategy
Pricing Strategy
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 After identifying the market demand, market trends, and the potential
customers of the startup, the next step is to define an effective strategy
for attracting those customers. Like marketing analysis, sales strategy
is also an

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Sales Strategy

 Freshwell Juice Bar

We will offer a 10% discount on our servings for the first month of our launch. To
introduce our healthy and fresh offerings to the people we’ll offer a 75% discount on all
our products for the first two days of our launch. Lastly, we’ll advertise our products and
sitting area on social media
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Advertising Strategy

 Freshwell Juice Bar

Freshwell Juice Bar expects its target market to be residents and individuals
working within a quarter-mile radius and living within a 2-mile radius of its bar.
The Company’s promotions strategy to reach these individuals includes:
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 Freshwell Juice Bar

Freshwell Juice Bar will blanket neighborhoods surrounding its locations with direct
mail pieces. These pieces will provide general information on Freshwell Juice Bar, offer
discounts, and/or provide other enticements for people to frequent the juice bar.


Direct Mail

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  Freshwell Juice Bar

We will contact all local and area newspapers and television stations and send
them a press release describing the opening and unique value proposition of
Freshwell Juice Bar.
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Public Relations

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 Freshwell Juice Bar

Freshwell Juice Bar will initially advertise in local newspapers and sponsor
community events in order to gain awareness.
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Advertising

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 Freshwell Juice Bar

Freshwell Juice Bar employees will initially give free juice samples to passersby to
enable them to taste the quality of our house blend and learn about us.
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Sampling

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 Freshwell Juice Bar

Freshwell Juice Bar will maintain a website and publish a monthly email
newsletter to tell customers about new events, products, and more.
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Ongoing Customer Communications

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  Freshwell Juice Bar

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Before opening the juice bar, Freshwell Juice Bar will organize pre-opening events
designed for prospective customers, local merchants, and press contacts. These
events will create buzz and awareness for Freshwell Juice Bar in the area.
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Pre-Opening Events

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Pricing Strategy

 Freshwell Juice Bar

Fixing prices for fresh juice is not complicated as the prices depend on the size of the
container. In view of that, our prices will conform to what is obtainable in the industry
but we will ensure that within the first 6 to 12 months our products are sold a little bit
below the
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7.

Financial Plan
Important Assumptions
Brake-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios

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 The last component of the Juice bar business plan is an in-depth
financial plan. The financial plan crafts a detailed map of all the
expenses needed for the startup and how these expenses will be met
by the earned profits. It is
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 Freshwell Juice Bar

The company will be financed by John himself and he will control the direction of the
business to make sure that it is expanding at the forecasted rate. As for the Juice bar
business start-up, no equity funding or outside loans will be required. With the help of
financial experts, John has
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Important Assumptions
The financial projections of the company are forecast on the basis of the following
assumptions. These assumptions are quite conservative and are expected to show
deviation but to a limited level such that the company’s major financial strategy will
not be affected.

Year 1 Year 2 Year 3

Plan Month 1 2 3

Current Interest Rate 10,00% 11,00% 12,00%

Long-term Interest Rate 10,00% 10,00% 10,00%

Tax Rate 26,42% 27,76% 28,12%

Other 0 0 0

Brake-even Analysis

Monthly Units Break-even 5530

Monthly Revenue Break-even $159 740

Assumptions:

Average Per-Unit Revenue $260,87

Average Per-Unit Variable Cost $0,89

Estimated Monthly Fixed Cost $196 410

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Projected Profit and Loss

2024 2025 2026

Revenue $278,579.60 $649,256.40 $1,171,614.15

Fresh Juice Sales $111,423.20 $200,100.60 $359,348.85

Unit Sales 3,184 5,717 10,267

Unit Price $35 $35 $35

Smoothie Sales $45,078 $72,166.20 $115,533.90

Unit Sales 1,503 2,406 3,851

Unit Price $30 $30 $30

Health Drink Subscriptions $122,078.40 $376,989.60 $696,731.40

Users 641 1,417 2,416

Recurring Charges $30 $30 $30

Cost Of Sales $56,236.43 $120,377.26 $210,446.89

General Costs $56,236.43 $120,377.26 $210,446.89

Fresh Ingredients $47,358.57 $110,373.60 $199,174.46

Fruits $27,857.99 $64,925.66 $117,161.46

Vegetables $19,500.58 $45,447.94 $82,013

Packaging & Supplies $8,877.86 $10,003.66 $11,272.43

Cups and Straws $5,707.17 $6,430.87 $7,246.62

Cleaning Supplies $3,170.69 $3,572.79 $4,025.81

Revenue Specific Costs $0 $0 $0

Personnel Costs (Direct

$0 $0 $0
Labor)

Gross Margin $222,343.17 $528,879.14 $961,167.26

Juice Bar | Business Plan [YEAR] 28/36

 2024 2025 2026

Gross Margin (%) 79.81% 81.46% 82.04%

Operating Expense $370,655.55 $386,461.07 $405,985

Payroll Expense (Indirect

$324,000 $327,240 $330,512.04
Labor)

Management Team $87,840 $88,718.40 $89,605.56

General Manager $51,840 $52,358.40 $52,881.96

Assistant Manager $36,000 $36,360 $36,723.60

Service Staff $158,400 $159,984 $161,583.60

Baristas $126,720 $127,987.20 $129,266.88

Cleaning Staff $31,680 $31,996.80 $32,316.72

Administrative Staff $77,760 $78,537.60 $79,322.88

Accountant $46,080 $46,540.80 $47,006.16

Administrative Assistant $31,680 $31,996.80 $32,316.72

General Expense $46,655.55 $59,221.07 $75,472.95

Operational Costs $25,364.96 $28,581.68 $32,206.58

Rent $19,023.72 $21,436.34 $24,155.06

Utilities $6,341.24 $7,145.34 $8,051.52

Marketing and Advertising $18,254.13 $27,276.23 $39,535.73

Social Media Advertising $5,571.60 $12,985.13 $23,432.29

Local Advertising $12,682.53 $14,291.10 $16,103.44

Administrative Costs $3,036.46 $3,363.16 $3,730.64

Office Supplies $2,536.46 $2,858.16 $3,220.59

Insurance $500 $505 $510.05

Bad Debt $0 $0 $0
Juice Bar | Business Plan [YEAR]

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 2024 2025 2026

Amortization of
$0 $0 $0
Current Assets

EBITDA ($148,312.38) $142,418.07

$555,182.26

Additional Expense
$4,583.48 $3,616.38 $2,589.63
Long Term Depreciation
$2,010 $2,010 $2,010
Gain or loss from Sale
of Assets
$0 $0 $0

EBIT ($150,322.38
) $140,408.07 $553,172.26
Interest Expense
$2,573.47 $1,606.38 $579.64
EBT ($152,895.86
) $138,801.69 $552,592.63
Income Tax
Expense / Benefit
$0 $0 $0

Total Expense
$431,475.4
Net Income 6 $510,454.71 $619,021.52
($152,895.8
Net Income (%) 6) $138,801.69 $552,592.63

(54.88%) 21.38% 47.17%

Retained Earning Opening

Owner's Distribution $0 ($164,895.86) ($36,094.17)

Retained Earning Closing $12,000 $10,000 $10,000

($164,895.8
6) ($36,094.17) $506,498.46

Projected Cash Flow

2024 2025 2026

Cash Received $278,579.60 $649,256.40 $1,171,614.15

Juice Bar | Business Plan [YEAR] 30/36
 2024 2025 2026

Cash Paid $429,465.46 $508,444.71 $617,011.52

COS & General Expenses $102,891.98 $179,598.33 $285,919.85

Salary & Wages $324,000 $327,240 $330,512.04

Interest $2,573.47 $1,606.38 $579.64

Sales Tax $0 $0 $0

Income Tax $0 $0 $0

Net Cash From

($150,885.86) $140,811.69 $554,602.63
Operations

Assets Sell $0 $0 $0

Assets Purchase $15,000 $0 $0

Net Cash From

($15,000) $0 $0
Investments

Amount Received $80,000 $0 $0

Loan Received $50,000 $0 $0

Common Stock $0 $0 $0

Preferred Stock $0 $0 $0

Owner's Contribution $30,000 $0 $0

Amount Paid $27,679.72 $26,646.82 $27,673.45

Loan Capital $15,679.73 $16,646.82 $17,673.44

Dividends & Distributions $12,000 $10,000 $10,000

Net Cash From

$52,320.28 ($26,646.82) ($27,673.45)
Financing

Summary

Starting Cash $0 ($113,565.58) $599.29

Juice Bar | Business Plan [YEAR] 31/36

 2024 2025 2026

Cash In $358,579.60 $649,256.40 $1,171,614.15

Cash Out $472,145.18 $535,091.53 $644,684.97

Change in Cash ($113,565.58) $114,164.87 $526,929.18

Ending Cash ($113,565.58) $599.29 $527,528.47

Projected Balance Sheet

2024 2025 2026

Assets ($100,575.58) $11,579.29 $536,498.47

Current Assets ($113,565.58) $599.29 $527,528.47

Cash ($113,565.58) $599.29 $527,528.47

Accounts Receivable $0 $0 $0

Inventory $0 $0 $0

Other Current Assets $0 $0 $0

Long Term Assets $12,990 $10,980 $8,970

Gross Long Term Assets $15,000 $15,000 $15,000

Accumulated Depreciation ($2,010) ($4,020) ($6,030)

Liabilities & Equity ($100,575.60) $11,579.27 $536,498.46

Liabilities $34,320.26 $17,673.44 $0

Current Liabilities $16,646.82 $17,673.44 $0

Accounts Payable $0 $0 $0

Income Tax Payable $0 $0 $0

Sales Tax Payable $0 $0 $0

Short Term Debt $16,646.82 $17,673.44 $0

Long Term Liabilities $17,673.44 $0 $0

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 2024 2025 2026

Long Term Debt $17,673.44 $0 $0

Equity ($134,895.86) ($6,094.17) $536,498.46

Paid-in Capital $0 $0 $0

Common Stock $0 $0 $0

Preferred Stock $0 $0 $0

Owner's Contribution $30,000 $30,000 $30,000

Retained Earnings ($164,895.86) ($36,094.17) $506,498.46

Check $0 $0 $0

Business Ratios
Industry
Year 1 Year 2 Year 3 Profile

Sales Growth 4,35% 30,82% 63,29% 4,00%

Percent of Total Assets

Accounts Receivable 5,61% 4,71% 3,81% 9,70%

Inventory 1,85% 1,82% 1,79% 9,80%

Other Current Assets 1,75% 2,02% 2,29% 27,40%

150,99
Total Current Assets 138,53% % 163,45% 54,60%
-
Long-term Assets -9,47% 21,01% -32,55% 58,40%
100,00
TOTAL ASSETS 100,00% % 100,00% 100,00%

Current Liabilities 4,68% 3,04% 2,76% 27,30%

Long-term Liabilities 0,00% 0,00% 0,00% 25,80%

Total Liabilities 4,68% 3,04% 2,76% 54,10%

101,04
NET WORTH 99,32% % 102,76% 44,90%

Percent of Sales
100,00
Sales 100,00% % 100,00% 100,00%
Juice Bar | Business Plan [YEAR] 33/36
 Industry
Year 1 Year 2 Year 3 Profile

Gross Margin 94,18% 93,85% 93,52% 0,00%

Selling, General & Administrative
Expenses 74,29% 71,83% 69,37% 65,20%

Advertising Expenses 2,06% 1,11% 0,28% 1,40%

Profit Before Interest and Taxes 26,47% 29,30% 32,13% 2,86%

Main Ratios

Current 25,86 29,39 32,92 1,63

Quick 25,4 28,88 32,36 0,84

Total Debt to Total Assets 2,68% 1,04% 0,76% 67,10%

Pre-tax Return on Net Worth 66,83% 71,26% 75,69% 4,40%

Pre-tax Return on Assets 64,88% 69,75% 74,62% 9,00%

Additional Ratios

Net Profit Margin 19,20% 21,16% 23,12% N.A.

Return on Equity 47,79% 50,53% 53,27% N.A.

Activity Ratios

Accounts Receivable Turnover 4,56 4,56 4,56 N.A.

Collection Days 92 99 106 N.A.

Inventory Turnover 19,7 22,55 25,4 N.A.

Accounts Payable Turnover 14,17 14,67 15,17 N.A.

Payment Days 27 27 27 N.A.

Total Asset Turnover 1,84 1,55 1,26 N.A.

Debt Ratios

Debt to Net Worth 0 -0,02 -0,04 N.A.

Current Liab. to Liab. 1 1 1 N.A.

Liquidity Ratios

Net Working Capital $120 943 $140 664 $160 385 N.A.

Interest Coverage 0 0 0 N.A.

Additional Ratios

Assets to Sales 0,45 0,48 0,51 N.A.

Juice Bar | Business Plan [YEAR] 34/36

 Industry
Year 1 Year 2 Year 3 Profile

Current Debt/Total Assets 4% 3% 2% N.A.

Acid Test 23,66 27,01 30,36 N.A.

Sales/Net Worth 1,68 1,29 0,9 N.A.

Dividend Payout 0 0 0 N.A.

Juice Bar | Business Plan [YEAR]

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