“An Analytical Study on Key Factors Influencing Job
Preferences: A Study Conducted by the Child
Support Foundation"
Dissertation submitted in partial fulfillment of the requirements for the award of the
Degree of
Master of Business Administration
BALU . N
P03ZJ23M015061
Under the guidance of
(ASSISTANT PROFESSOR)
Mr.SURIYA PRAKASH P
T.JOHN COLLEGE AUTONOMOUS
Batch- 2024-2025
Synopsis
1. Title of the Study:
“An Analytical Study on Key Factors Influencing Job Preferences: A Study Conducted
by the Child Support Foundation”
2. Introduction:
This section introduces the relevance of job preferences in today's dynamic employment
landscape. It outlines how understanding the factors influencing job choice can help
organizations attract and retain talent, and how such insights are especially relevant in the
context of developmental and social organizations like the Child Support Foundation.
3. Background and Rationale:
This study is conducted by the Child Support Foundation to understand the preferences of
job seekers, especially among youth and professionals inclined towards social service and
non-profit sectors. By identifying key motivational drivers, the Foundation aims to
optimize its recruitment strategies and create a more engaging work environment.
4. Objectives of the Study:
To identify key factors influencing job preferences among potential employees.
To analyze the relative importance of salary, work-life balance, job security, growth
opportunities, organizational culture, and social impact.
To assess differences in job preference patterns across demographics (age, gender,
education, etc.).
To provide actionable recommendations for job design and recruitment policies.
5. Research Questions:
What are the primary factors influencing job preference among different groups?
How do demographic variables affect these preferences?
What role does organizational mission (especially in social sectors) play in job
selection?
6. Scope of the Study:
The study focuses on job seekers in urban and semi-urban regions, primarily targeting
youth and early-career professionals. It is limited to data collected within the operational
areas of the Child Support Foundation.
7. Methodology:
Research Design: Quantitative, cross-sectional study.
Sample Size: 150–300 respondents.
Sampling Method: Stratified random sampling.
Data Collection Tools: Structured questionnaire (both online and offline).
Data Analysis: Statistical techniques such as frequency analysis, cross-tabulation, chi-
square tests, and regression analysis.
8. Limitations of the Study:
Geographic limitation to select regions.
Reliance on self-reported data.
Limited scope for qualitative insights.
9. Expected Outcomes:
A ranked list of key job preference factors.
Insight into demographic trends in job preferences.
Strategic recommendations for the Child Support Foundation and similar
organizations in shaping their human resource practices.
10. References (Sample):
Robbins, S. P., & Judge, T. A. (Organizational Behavior)
Maslow’s Hierarchy of Needs Theory
Herzberg’s Motivation-Hygiene Theory
Relevant journal articles on HR and job satisfaction
