GP Business Studies Grade 12 September 2023 P1 and Memo
GP Business Studies Grade 12 September 2023 P1 and Memo
com
PREPARATORY EXAMINATION
2023
10721
BUSINESS STUDIES
(PAPER 1)
TIME: 2 hours
MARKS: 150
10 pages
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BUSINESS STUDIES 2
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1. This question paper consists of THREE sections and covers TWO main topics.
SECTION A: COMPULSORY
SECTION B: Consists of THREE questions.
Answer any TWO of the three questions in this section.
SECTION C: Consists of TWO questions.
Answer any ONE of the two questions in this section.
2. Read the instructions for each question carefully and take note of what is required.
Note that ONLY the answers to the first TWO questions selected in SECTION B
and the answers to the FIRST question selected in SECTION C will be marked.
3. Number the answers correctly according to the numbering system used in this
question paper. NO marks will be awarded for answers that are numbered incorrectly.
4. Except where other instructions are given, answers must be written in full sentences.
5. Use the mark allocation and the nature of each question to determine the length and
depth of an answer.
6. Use the table below as a guide for mark and time allocation when answering each
question.
TIME
SECTION QUESTION MARKS
(minutes)
A: Objective-type questions
1 30 20
COMPULSORY
7. Begin the answer to EACH question on a NEW page, e.g. QUESTION 1 – new
page, QUESTION 2 – new page.
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BUSINESS STUDIES 3
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SECTION A (COMPULSORY)
QUESTION 1
1.1 Various options are provided as possible answers to the following questions.
Choose the correct answer and write only the letter (A – D) next to the question
numbers (1.1.1 to 1.1.5) in the ANSWER BOOK, e.g. 1.1.6 D.
A annual
B maternity
C sick
D family responsibility
A strength
B weakness
C opportunity
D threat
A primary
B economic
C secondary
D tertiary
A Housing allowance
B Unemployment Insurance fund
C Medical aid
D Car allowance
1.1.5 The … business function is responsible for promoting the image of the
business.
A administration
B marketing
C purchasing
D public relations
(5 x 2) (10)
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BUSINESS STUDIES 4
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1.2 Complete the following statements by using the word(s) provided in the list
below. Write only the word(s) next to the question numbers (1.2.1 to 1.2.5) in the
ANSWER BOOK.
1.2.4 The … manager ensures that there are no stoppages due to stock
shortages.
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BUSINESS STUDIES 5
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COLUMN A COLUMN B
1.3.1 Placement procedure A promotes equal opportunities and fair
treatment in the workplace
1.3.2 Quality
B adding new, unrelated products to
1.3.3 National Skills Development existing products which may appeal
Strategy to existing customers
TOTAL SECTION A: 30
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BUSINESS STUDIES 6
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SECTION B
NOTE: Clearly indicate the QUESTION NUMBER of each question that you choose.
The answer to EACH question must start on a NEW page, e.g. QUESTION 2
on a NEW page, QUESTION 3 on a NEW page.
2.2 Outline any TWO consumer rights as stipulated in the National Credit Act (NCA),
2005 (Act 34 of 2005). (4)
2.3 Read the scenario below and answer the questions that follow.
Mags Computers buys components from IMM International, which has a slow
delivery schedule. The employees of MC lack the relevant skills necessary to
manufacture quality computers. MC had to borrow money from Smart Bank at a
high-interest rate to improve their products.
2.3.3 State the extent of control that MC has over each business environment
named in QUESTION 2.3.2 (3)
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BUSINESS STUDIES 7
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2.6 Read the scenario below and answer the question that follows.
2.7 Advise businesses on the role of SETAs in supporting the Skills Development
Act (SDA), 1998 (Act 97 of 1998). (6)
[40]
3.3 Read the scenario below and answer the questions that follow.
3.3.2 Discuss other reasons for the termination of an employment contract. (4)
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BUSINESS STUDIES 8
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3.6 Read the scenario below and answer the question that follows.
Solarwise Manufacturers checks the quality of their solar panels to meet the
required standards, during and after the production process. The Chief
Executive Officer (CEO) of SM uses techniques and tools to improve the quality
of their products.
Identify TWO quality concepts that are applicable to SM. Motivate your answer
by quoting from the scenario above.
3.7 Discuss the impact of total quality management (TQM) if poorly implemented by
businesses. (4)
3.8 Advise businesses on the quality indicators of the financial function. (6)
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BUSINESS ENVIRONMENTS
4.1 Outline the rights of employees in terms of the Labour Relations Act (LRA),
1995 (Act 66 of 1995). (6)
4.2 Read the scenario below and answer the questions that follow.
Mohammed Builders follows safety measures so that they are protected from
financial burden should an accident occur in the workplace.
4.2.1 Identify the Act that is applicable to the scenario above. (2)
4.2.2 Discuss the advantages of the Act identified in QUESTION 4.2.1. (4)
4.3 Explain how businesses could apply the following forces of the Porter's Five
Forces model to analyse their position in the market environment:
BUSINESSES OPERATIONS
4.4 Name any TWO aspects that should be included in an employment contract. (2)
4.5 Read the scenario below and answer the questions that follow.
4.5.1 Quote TWO aspects of the selection procedure that IE applied in the
scenario above. (2)
4.5.2 Explain the role of the interviewer during the interview. (6)
TOTAL SECTION B: 80
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BUSINESS STUDIES 10
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SECTION C
NOTE: Clearly indicate the QUESTION NUMBER of the chosen question. The answer to
the question must start on a NEW page, e.g. QUESTION 5 on a NEW page OR
QUESTION 6 on a NEW page.
Successful businesses develop and evaluate suitable strategies to deal with identified
challenges in business environments. Many businesses use intensive strategies to
improve the performance of existing products in the market. They also apply the PESTLE
factors to identify challenges in the macro environment and find ways to deal with these
challenges.
Write an essay on business strategies in which you include the following aspects:
Many businesses follow the correct recruitment procedure to find suitable and
qualified employees. Businesses compile a job analysis to determine competencies
required for the job. They also offer attractive fringe benefits as additions to
employees’ remuneration. The management of the human resource function
should be mindful of the implications of the Employment Equity Act (EEA), 1998
(Act 55 of 1998) when making appointments.
Write an essay on the human resource function in which you include the following
aspects:
TOTAL SECTION C: 40
TOTAL: 150
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PREPARATORY EXAMINATION
2023
MARKING GUIDELINES
30 pages
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NOTES TO MARKERS
PREAMBLE
The notes to markers are provided for quality assurance purposes to:
1. For marking and moderation purposes, the following colours are recommended:
Marker: Red
H.O.D: Black
District Moderator: Green
• Uses a different expression from that which appears in the marking guideline
• Comes from another credible source
• Is original
• A different approach is used
4. Take note of other relevant answers provided by candidates and allocate marks
accordingly. (In cases where the answer is unclear or indicates some
understanding, part-marks should be awarded, for example, one mark instead of the
maximum of two marks.)
5. The word ‘Submax’ is used to facilitate the allocation of marks within a question or
subquestion.
6. The purpose of circling marks (guided by ‘max’ in the breakdown of marks) on the
right-hand side is to ensure consistency and accuracy in the marking of scripts as
well as for calculation and moderation purposes.
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7. Subtotals to questions must be written in the right-hand margin. Circle the subtotals
as indicated by the allocation of marks. This must be guided by ‘max’ in the marking
guidelines. Only the total for each question should appear in the left-hand margin
next to the appropriate question number.
8. In an indirect question, the theory as well as the response must be relevant and
related to the question.
10. No additional credit must be given for repetition of facts. Indicate with an ‘R’.
11. The differentiation between ‘evaluate’ and ‘critically evaluate’ can be explained as
follows:
12. The allocation of marks must be informed by the nature of the question, cognitive
verb used, mark allocation in the marking guideline and the context of each
question.
12.1 Advise, name, state, outline, motivate, recommend, suggest, (list not
exhaustive) do not usually require much depth in candidates’ responses.
Therefore, the mark allocation for each statement/answer appears at the end.
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13. Mark only the FIRST answer where candidates offer more than one answer for
SECTION B and C questions that require one answer.
14. SECTION B
14.1 If for example, FIVE facts are required, mark the candidate’s FIRST FIVE
responses and ignore the rest of the responses. Indicate by drawing a line
across the unmarked portion.
14.2 If two facts are written in one sentence, award the candidate FULL credit.
Point 14.1 above still applies.
14.4.1 If the number of facts are specified, questions that require candidates
to ‘describe/discuss/explain’ may be marked as follows:
• Fact 2 marks (or as indicated in the marking guidelines)
• Explanation 1 mark (two marks will be allocated in Section C)
14.5 ONE mark may be awarded for answers that are easy to recall, requires
one-word answers or is quoted directly from a scenario/case study. This
applies to SECTIONS B and C in particular (where applicable).
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15. SECTION C
15.1 The breakdown of the mark allocation for the essays is as follows:
Introduction
Maximum:
Content
32
Conclusion
Insight 8
TOTAL 40
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15.3 Indicate insight in the left-hand margin with a symbol e.g. (‘L, A, -S and/or O’).
15.4 The breakdown of marks is indicated at the end of the suggested answer/
marking guideline to each question.
15.5 Mark all relevant facts until the SUBMAX/MAX mark in a subsection has been
attained. Write SUBMAX/MAX after maximum marks have been obtained, but
continue reading for originality “O”.
15.6 At the end of each essay indicate the allocation of marks for facts and marks for
insight as follows: (L – Layout, A – Analysis, S – Synthesis, O – Originality) as in
the table below.
CONTENT MARKS
Feite 32 (max.)
L 2
A 2
S 2
O 2
TOTAL 40
15.7 When awarding marks for facts, take note of the submaxima indicated, especially if
candidates do not make use of the same subheadings. Remember, headings and
subheadings are encouraged and contribute to insight (structuring/ logical
flow/sequencing) and indicate clarity of thought. (See MARK BREAKDOWN at the
end of each question.)
15.8 If the candidate identifies/interprets the question INCORRECTLY, then he/she may
still obtain marks for layout.
15.9 If a different approach is used by candidates, ensure that the answers are
assessed according to the mark allocation/subheadings as indicated in the
marking guideline.
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15.10 15.10.1 Award TWO marks for complete sentences. Award ONE mark for
phrases, incomplete sentences and vague answers.
15.10.2 With effect from November 2015, the TWO marks will not necessarily
appear at the end of each completed sentence. The ticks (✓) will be
separated and indicated next to each fact, e.g.
This will be informed by the nature and context of the question, as well
as the cognitive verb used.
15.11 With effect from November 2017, the maximum of TWO (2) marks for facts
shown as headings in the marking guidelines, will not necessarily apply to each
question. This would also depend on the nature of the question.
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SECTION A (COMPULSORY)
QUESTION 1
1.1 1.1.1 C ✓✓
1.1.2 A ✓✓
1.1.3 C ✓✓
1.1.4 B ✓✓
1.1.5 D ✓✓
(5 x 2) (10)
1.2.2 learnership ✓✓
1.2.3 internal ✓✓
1.2.4 purchasing ✓✓
1.2.5 induction ✓✓
(5 x 2) (10)
1.3 1.3.1 D ✓✓
1.3.2 J ✓✓
1.3.3 H ✓✓
1.3.4 B ✓✓
1.3.5 I ✓✓
(5 x 2) (10)
BREAKDOWN OF MARKS
QUESTION 1 MARKS
1.1 10
1.2 10
1.3 10
TOTAL 30
TOTAL SECTION A: 30
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SECTION B
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Divestiture✓✓
- Disposing/Selling some assets/divisions that are no longer
profitable/productive/functional/relevant.✓
- Selling off divisions/product lines with slow growth potential. ✓
- Decreasing the number of shareholders by selling ownership. ✓
- Paying off debts by selling unproductive assets. ✓
- Withdrawing/Divesting their investment share in another business. ✓
Any other relevant answer related to divestiture/divestment as a defensive strategy.
Strategy (2)
Explanation (1)
Submax (3)
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Retrenchment ✓✓
- Terminating the employment contracts of employees for operational
/structural/restructuring reasons. ✓
- Decreasing the number of product lines/closing certain departments may result in
some workers becoming redundant. ✓
Any other relevant answer related to retrenchment as a defensive strategy.
Strategy (2)
Explanation (1)
Submax (3)
Liquidation ✓✓
- Selling all assets to pay creditors due to a lack of capital/Inability to repay
creditors/bankruptcy. ✓
- Selling the entire business in order to pay shareholders a fair price for their
shares. ✓
- Allowing creditors to apply for forced liquidation in order to have their claims
settled. ✓
Any other relevant answer related to liquidation as a defensive strategy.
Strategy (2)
Explanation (1)
Submax (3)
NOTE: Mark the first TWO (2) strategies only. Max. (6)
2.5 Advantages of diversification strategies
- Increase sales ✓ and business growth. ✓
- Improve the business brand ✓ and image. ✓
- Reduces the risk of relying only on one product ✓for sales/revenue/income. ✓
- More products can be sold to existing customers ✓ and additional new markets
can be established. ✓
- Businesses gain more technological capabilities ✓ through product
modification. ✓
- Diversification into a number of industries/product lines✓can help create a
balance during economic fluctuations. ✓
- Businesses produce more output using less inputs ✓ as one factory may be used
to manufacture more products. ✓
- Enables businesses to retain their competitive advantage✓ by meeting the needs
of current/new customers. ✓
- Allows businesses to remain relevant/functional/operational ✓in a dynamic
business environment. ✓
Any other relevant answer related to the advantages of diversification strategies.
Max. (6)
2.6 Pillars of BBBEE from the scenario
BBBEEE PILLARS MOTIVATIONS
1. Ownership ✓✓ The management of Zanado Wholesalers
sold some of their shares to their black
employees. ✓
2. Enterprise and Supplier ZW outsources its services to suppliers that
Development (ESD) ✓✓ are BBBEE compliant. ✓
Submax (4) Submax (2)
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BREAKDOWN OF MARKS
QUESTION MARKS
2 2.1 3
2.2 4
2.3.1 3
2.3.2 3
2.3.3 3
2.4 6
2.5 6
2.6 6
2.7 6
TOTAL 40
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3.3 Reasons for the termination an employment contract from the scenario
Piecemeal ✓✓
- Workers are paid according to the number of items/units produced/action
performed. ✓
- Workers are not remunerated for the number of hours worked, regardless of how
long it took to complete the items. ✓
- Mostly used in factories particularly in the textile/technology industries. ✓
Any other relevant answer related to piecemeal as a salary determination method.
Method (2)
Explanation (1)
Submax (3)
Time-related ✓✓
- Workers are paid for the amount of time they spend at work/on a task. ✓
- Workers with the same experience/qualifications are paid on salary scales
regardless of the amount of work done. ✓
- Many private and public sector businesses use this method. ✓
Any other relevant answer related to time related as a salary determination method.
Method (2)
Explanation (1)
Submax (3)
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BREAKDOWN OF MARKS
QUESTION MARKS
2 3.1 2
3.2 6
3.3.1 2
3.3.2 4
3.4 6
3.5 4
3.6. 6
3.7 4
3.8 6
TOTAL 40
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BUSINESS ENVIRONMENTS
4.2 Legislation
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BREAKDOWN OF MARKS
QUESTION MARKS
2 4.1 6
4.2.1 2
4.2.2 4
4.3.1 4
4.3.2 4
4.4 2
4.5.1 2
4.5.2 6
4.6 4
4.7 6
TOTAL 40
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SECTION C
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Any other relevant answer related to the advantages of intensive strategies. Max. (12)
5.4.1 Technological
- Businesses may not keep up with/be aware/stay abreast ✓ of the latest
technology. ✓
- Employees may not be skilled to operate/maintain ✓ new technology/
equipment. ✓
- Businesses may not be able to afford ✓ new technology. ✓
- Businesses may not be able to cater for/afford/have access ✓ to online
transactions/e-commerce. ✓
Any other answer related to how the technological factor as a PESTLE
element pose challenges to businesses.
Submax (4)
5.4.2 Economical
- High inflation/interest rates may negatively impact business/decrease
the market share of business ✓ as customers cannot afford high
prices/increases in taxes reducing consumer spending. ✓
- Loans may be expensive ✓ because of high interest rates. ✓
- Fluctuations in foreign currency✓ may restrict imports. ✓
- Decreases in foreign direct investment ✓ by important foreign
investors. ✓
Any other answer related to how the economical factor as a PESTLE
element pose challenges to businesses.
Submax (4)
5.4.3 Legal
- Legal requirements for operating certain types of businesses ✓ are time-
consuming. ✓
- High legal costs involved in obtaining a license/trademark/patent/
copyright ✓ may prevent the establishment of some businesses. ✓
- Certain acts may have a direct impact ✓on business operations such as
EEA/BCEA✓
- Legalities of business contracts ✓ may limit business operations. ✓
Any other relevant answer related to how the legal factor as a PESTLE
element pose challenges to businesses.
Submax (4)
Max. (12)
5.5 Ways in which businesses can deal with the challenges posed by the
PESTLE factors
5.5.1 Technological
- Continuous research on the latest available technology/equipment in
the market. ✓✓
- Businesses should train existing/appoint new employees to
maintain/use new equipment. ✓✓
- Compare prices/Select suitable suppliers for new equipment at
reasonable prices. ✓✓
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5.5.2 Economical
- Borrow money from financial institutions when interest rates are
favourable. ✓✓
- Businesses should consider decreasing their profit margin rather than
increasing the price of their products. ✓✓
- Consider exchange rates when trading with other countries. ✓✓
- Negotiate favourable interest rates with creditors. ✓✓
- Negotiate payment terms with suppliers. ✓✓
- Sell/Dispose parts of assets that are no longer profitable. ✓✓
- Provide shares at competitive /lower prices to attract more foreign direct
investment.✓✓
Any other relevant answer related to the ways in which businesses could
deal with challenges posed by economic factors as a PESTLE element.
Submax (4)
5.5.3 Legal
- Comply with all relevant legislation that may impact businesses. ✓✓
- Comply with the legal requirements for operating businesses, for
example, license/trademark registration/patents. ✓✓
- Budget for high legal establishment/start-up costs. ✓✓
- Businesses must know/understand the legalities of business contracts
so that they comply with all the requirements. ✓✓
Any other relevant answer related to the ways in which businesses could
deal with challenges posed by legal factors as a PESTLE element.
Submax (4)
Max (12)
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5.6 Conclusion
- Strategy evaluation enables businesses to assess how well a chosen strategy
has been implemented and measures the business performance. ✓✓
- Intensive strategies enable businesses to offer better products/services and
dominate the market. ✓✓
- An in-depth analysis of the challenges posed by technological, economical and
legal factors may enable businesses to stay ahead of their competitors. ✓✓
- The effective implementation of the PESTLE factors enable business to take
advantage of the opportunities that they present. ✓✓
Any other relevant conclusion related to the steps in strategy evaluation/ advantages
of intensive strategies/challenges posed by technological/economic/legal as
PESTLE factors/ways in which businesses can deal with challenges posed by the
PESTLE factors
Any (1 x 2) (2)
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6.1 Introduction
- Businesses follow the recruitment procedure to attract and find potential
resources for filling up vacant positions in the business.✓
- Job analysis ennables the human resources manager to identify the content of a
job in terms of the activitie involves in addition to the requirements necessary to
perform those activities.✓
- Fringe benefits include various types of non-wage compensation provided to
employees in addition to their normal wages or salaries.✓
- The human resources manager must be well conversant with the Employment
Equity Act to ensure a fair selection process. ✓
Any other relevant introduction related to the recruitment procedure/components of a
job analysis/impact of fringe benefits on businesses/implications of the EEA on the
human resources function. Any (2 x 1) (2)
Job description ✓✓
- Describes the duties/responsibilities ✓ of a specific job. ✓
- Written description of the job ✓ and its requirements/ summary of the
nature/type the job. ✓
- Describes key performance areas/tasks for a specific job✓ such as job
title/working conditions/relationship of the job with other jobs in the business. ✓
Any other relevant answer related to job description as a component of job analysis.
Component (2)
Explanation (4)
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Submax (6)
Job specification ✓✓
- Describes the minimum acceptable personal qualities/skills/qualifications ✓
needed for the job. ✓
- Written description of specific qualifications/skills/experience ✓ needed for the
job. ✓
- Describes key requirements for the person who will fill the position ✓ such as
formal qualifications/willingness to travel/work unusual hours.✓
Any other relevant answer related to job specification as a component of job
analysis.
Component (2)
Explanation (4)
Submax (6)
NOTE: Mark the first TWO (2) only. Max. (12)
Positives/Advantages
- Attractive fringe benefit packages ✓ may result in higher employee
retention/reduces employee turnover. ✓
- Attracts qualified/skilled/experienced employees ✓ who may positively
contribute towards the business goals/objectives. ✓
- Improves productivity ✓ resulting in higher profitability. ✓
- It increases employee satisfaction/loyalty/morale√ as they may be willing to
go the extra mile. ✓
- Businesses save money ✓ as benefits are tax deductible. ✓
- Fringe benefits can be used as leverage ✓ for salary negotiations. ✓
Any other relevant answer related to the positive impact/advantages of fringe
benefits on businesses.
AND/OR
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Negatives/Disadvantages
- Businesses which cannot offer fringe benefits ✓ fails to attract skilled workers. ✓
- Businesses which offer employees different benefit plans may create
resentment ✓ to those who receive less benefit resulting in lower productivity. ✓
- It can create conflict/lead to corruption ✓ if allocated unfairly. ✓
- Fringe benefits are additional costs ✓ that may result in cash flow problems. ✓
- Decreases business profits, ✓ as incentive/package/remuneration costs are
higher. ✓
- Administrative costs increase ✓ as benefits need to be correctly recorded for tax
purposes. ✓
- Workers only stay with the business for fringe benefits ✓ and may not be
committed/loyal to the tasks/business. ✓
- Businesses have to pay advisors/attorneys ✓ to help them create benefit plans
that comply with legislation. ✓
- Errors in benefit plans ✓ may lead to costly lawsuits/regulatory fines. ✓
Any other relevant answer related to the negative impact/disadvantages of fringe
benefits on businesses. Max. (12)
6.5 Implications of the Employment Equity Act on the human resources function
- Ensure that employees are paid equally for work of equal value. ✓✓
- Ensure that affirmative action promotes diversity in the workplace. ✓✓
- The human resource manager must treat employees fairly and
promote/provide equal opportunities in the workplace. ✓✓
- Retrain/Develop/Train designated groups through skills development
programmes. ✓✓
- Define the appointment process clearly to ensure all parties are well
informed. ✓✓
- Compile employment equity plans that indicate how they will implement
affirmative action. ✓✓
- Assign a manager to ensure that the employment equity plan will be
implemented/regularly monitored. ✓✓
- Display a summary of the Act where employees can clearly see it/have
access to it. ✓✓
- Report to the Department of Labour on the progress in the implementation
of the equity plan. ✓✓
- Conduct medical/psychological tests fairly to employees/when deemed
necessary. ✓✓
- Ensure that the workplace represents the demographics of the country at all
levels. ✓✓
- Restructure/Analyse current employment policies/practices/procedures to
accommodate designated groups. ✓✓
Any other relevant answer related to the implications of the Employment Equity Act
on the human resources function. Max. (12)
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6.6 Conclusion
- Employees are the most important resource in any business and its success is
strongly influenced by a good recruitment procedure. ✓✓
- The goal and objectives of businesses cannot be achieved without qualified and
skilled employees. ✓✓
- A job analysis assists businesses in identifying the details of the vacancy and of
the candidate. ✓✓
- Employees feel valued if they are provided excellent benefits packages and
work hard towards achieving business goals. ✓✓
- The Employment Equity Act reduces business litigation by enabling the human
resources function to adhere to proper labor practices. ✓✓
Any other relevant conclusion related to the recruitment procedure/components of
job analysis/impact of fringe benefits on businesses/Implications of the EEA on the
human resource function Any (1 x 2) (2)
TOTAL SECTION C: 40
TOTAL: 150
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