The University of Lahore

Lahore Business School

LOGISTICS MANAGEMENT
MSSCM

Sr. Course Information

No.

1. Course Name: LOGISTICS MANAGEMENT

2. Course Code:

3. Faculty Member: Dr. Humayun Sattar

4. Faculty Email: [email protected]

5. Credit Hours: 3

6. Consultation Hours:

7. Class Timings

8. Semester Spring 2025

9. Total Student Learning Time Face to face Online Learning SLPA

(SLT)

L = Lecture L P SCL A OL OA
P = Practical
SCL = Student Centred Learning
A = Assessment
OL= Online Learning
28 0 3 3.5 1
OA = Online Assessment
SLPA= Self Learning
Preparation and Assessment
TLT = Total Learning Time

10. Slate URL:

11. Course Type: This is the specialization course for the LBS MSSCM Program.

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12. Pre-requisite (if Supply Chain Management
any):

13. Objective(s) of Students are expected to:

Course:
a. To provide a comprehensive understanding of the fundamental principles and
functions of logistics and supply chain management.
b. To explore the critical logistics components, such as product classification,
packaging, pricing, and transportation systems.
c. To equip students with the skills to make informed decisions regarding
customer service, inventory management, and network planning within
logistics.
14. Course Learning Upon completion of the course, students will be able to:
Outcomes
CLO1: Analyze the importance of customer service and transportation in logistics and
determine optimal service levels. (C4)
CLO2: Evaluate transportation systems, analyze service choices and costs, and make
strategic decisions on routing and transport. (C5)
CLO3: Assess inventory policies, examine storage and handling systems, and make
strategic decisions regarding storage and handling. (C5)
CLO4: Evaluate facility location decisions and apply principles of network planning to
optimize logistics operations. (C5)

15. Transferable Core domain knowledge and integrated logistics management skills
Competencies
(K.S.A.)

16. Teaching-learning The mixed method between teacher-centred and student-centred. For the assessment
and assessment strategy it is a combination of formative and summative assessment.
strategy
Logistics management is the part of supply chain management that plans, implements,
17. Course Description
and controls the efficient, effective forward, and reverse flow and storage of goods,
services, and related information between the point of origin and the point of
consumption in order to meet customer's requirements. The resources managed in
logistics can include physical items, such as food, materials, animals, equipment and
liquids, as well as abstract items, such as time and information. The logistics of physical
items usually involves the integration of information flow, material handling,
production, packaging, inventory, transportation, warehousing, and often security.
This course is designed to provide the student with an understanding of the logistics
management. It deals with models and techniques used for inbound and outbound
logistics for the raw materials, components and finished products. The course is aimed
to deliver students with the knowledge of internal as well as external drivers of
logistics management hence the supply chain as a whole. The participants will be given
knowledge of various concepts including logistics planning, relation of customer
service with logistics, role of information technology in logistics and logistics control
practices. This course will further help them to take better decisions regarding facility
location, inventory policy and decision, warehousing and distribution centre decision,
procurement decisions and scheduling.

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18. Mode of Delivery Face to face lectures, group discussions, case study and group presentations.

19. Assessment
Methods and Types Course Work Assignments 4 10
(60%) Quizzes 4 10
Mid Exam 1 30
Case Discussions 1 10
Final (40%) Final Exam 1 40
Total 100
20. Mapping of the course/module to the Program Goals/Program Learning Objectives

Program Goals/Program Learning Objectives Course Learning Outcomes

1 2 3 4
Goal 1: Comprehend Supply Chain Management (SCM) Practices:
PLO1: Understand and comprehend SCM functions in an organizational
context.
Goal 2: Practical Skills:
PLO2: Apply proficient competencies in decision-making using
appropriate tools and methodologies used in SCM.
Goal 3: Critical Thinking:
PLO3: Enhance the ability to identify and critically analyze issues arising
in performing SCM functions.
Goal 4: Leadership Skills:
PLO4: Demonstrate effective leadership skills to inspire and guide
individuals and teams towards achieving organizational goals.
Goal 5: Analytical Skills:
PLO5: Utilize SCM-based analytics to collect and analyze data and make √ √ √ √
informed decisions that drive positive business outcomes.
Goal 6: Communication Skills:
PLO6: Develop effective communication and collaboration skills to engage
with diverse stakeholders within and outside the organization.
Goal 7: Ethics:
PLO7: Apply ethical and legal principles to ensure compliance with
policies and regulations related to SCM practices.
Goal 8: Research Skills:
PLO 8: Analyze the current research problems and provide solutions in the
field of SCM.
Goal 9: Digital Skills:
PLO 9: Demonstrate the understanding of technological tools required in
performing SCM functions.

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Course Objectives Course Learning Outcomes (CLOs): Bloom’s PLOs Assessments
Taxonomy
Level
The objectives of this course are to: Upon completion of this course, students will be
able to:

A. To provide a comprehensive A1) Analyze the importance of customer service Cognitive PLO-5 i.e. Quizzes,
understanding of the fundamental and transportation in logistics and determine Assignments
C4
principles and functions of logistics optimal service levels.
/Case Studies
and supply chain management.

B. To explore the critical logistics B1) Evaluate transportation systems, analyze Cognitive PLO-5 Quizzes,
components, such as product service choices and costs, and make strategic Assignments
C5
classification, packaging, pricing, and decisions on routing and transport.
Case Studies
transportation systems.
Midterm

Final Exam

C. To equip students with the skills to C1) Assess inventory policies, examine storage Cognitive PLO-5 Quizzes,
make informed decisions regarding and handling systems, and make strategic Assignments
C5
customer service, inventory management, decisions regarding storage and handling.
Projects/Case
and network planning within logistics.
C2) Evaluate facility location decisions and apply Studies
principles of network planning to optimize
Midterm
logistics operations.

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 Final Exam

Scheme of Lecture Delivery

Learning Outcomes Face to Face OL SL TLT
Week Topic/Sub-Topic Teaching Pedagogy
L P SCL/O
Introduction to Logistics CLO1 Open Discussion
Management, Scope and
Power
Functions point slides,
1 video/ 4 2 3
scenario

2 The logistics/ supply chain CLO1 Open Discussion 1 2 3

products Logistics Systems
● Classifying products
Power
● The product life cycle point slides,
● The 80-20 curve video/
● Product characteristics scenario

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 Learning Outcomes Face to Face OL SL TLT
● Product packaging
● Product pricing

Logistics/Supply chain Customer CLO1

Week Topic/Sub-Topic Teaching Pedagogy
Service
● Customer service Open Discussion
3&4 ● Importance of logistics /supply 1 2 6
chain customer service Case Study
Determining optimum service
levels

Transport fundamental CLO 2 Open Discussion

● Importance of an effective using case study
transportation system 1
Power
● Service choice and their 2 3
5 point slides,
characteristics
● Single service choice video/
● Intermodal service
scenario

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 Learning Outcomes Face to Face OL SL TLT
Transport fundamentals CLO 2
● Transport cost characteristics
Open Discussion
● Rate profiles
Week ● Line-haul rates
Topic/Sub-Topic Power
Teaching Pedagogy
6&7 1 2 6
Documentation point slides, Case
Study

Revision
8

9 Mid Term Exam

CLO2
Transport decisions Open Discussion
● Transport service selection
10 & Power
● Vehicle routing 1 2 6
11 ● Vehicle routing and scheduling point slides, Case
● Freight consolidation Study

CLO 3
Open Discussion
12 4 2 3
Inventory Policy decisions Case Study

13 & The storage and handling CLO 3 Open Discussion 2 1 6

14 system and decisions

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 Learning Outcomes Face to Face OL SL TLT
Week Topic/Sub-Topic Teaching Pedagogy
Case Study

CLO 4 Open Discussion

15 & Presentation 2 1 6
16 Facility location decisions
Case Study

17 Final Term Examination

Total Learning Time 48

Summary: Student Learning and Assessment

Face to Face Online Learning Online Assessment SLPA TLT

Course Delivery and Preparation 48

Coursework (60 %)

Final Examination (40 %)

Total Academic Hours

Credit Hours 3.00

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Textbook/Supplementary Reading/ Online Resources/ Research Articles and Case Studies

Main References:

• Logistics Management and Strategy (4th edition) by Alan Harrison and Remko van Hoek, Pearson, 2012.

Additional Resources:

• Supply Chain Management: A Logistics Perspective (9th edition) by John J. Coyle, C. John Langley, Robert
A. Novack and Brian Gibson, Cengage Learning, 2012

• Transportation: A Global Supply Chain Perspective (7th edition) by John J. Coyle, Robert A. Novack and
Brian Gibson, Cengage Learning, 2011.

• Contemporary Logistics (10 edition) by Paul R. Murphy, Jr. Donald Wood, Pearson Hall, 2011

Supplementary Resources:

Articles and Hand out shall be shared with class occasionally, based on the topics discussed.

Norms and Important Class Policies

● Turn off your Mobile Phones. It is unprofessional to be texting or otherwise
● Participants should regularly visit the course website on SLATE, and fully benefit from its
capabilities.
● All assignments, quizzes, case reports, other groups’ works and final project will be submitted
electronically on their respective cut-off date and time on SLATE. Make sure your SLATE is
working and there is no blockage due to non-payment of fee or any other reason.
● A minimum of 75% attendance is required for a participant to be eligible to sit in the final
examination. Being sick and going to weddings are absences and will not be counted as present.
Participants with less than 75% of attendance in a course will not be allowed to take end term
exams.
● Any participant found using unfair means or assisting another participant during a class test/quiz,
assignments or examination would be liable to disciplinary action.

Plagiarism Policy

As part of our dedication to maintaining a fair and just academic environment, we have implemented a

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 comprehensive set of measures to detect and address instances of plagiarism and cheating. These
measures include advanced plagiarism detection software, thorough review processes, and open
communication channels to encourage reporting of any suspected cases. In the event that any student,
is found engaging in plagiarism, cheating, or other unethical behaviours, the university will take
appropriate actions as outlined by the HEC plagiarism policy. These actions may include:
● Given a failure grade in the subject.
● Fined an amount as deemed appropriate.
● Carry out social responsibility activity.
● Any other penalty as recommended by Disciplinary Action Committee .

ASSIGNMENTS/QUIZ/PROJECT
1. INDIVIDUAL ASSIGNMENT 10
2. QUIZ 10
3. PROJECT (Report Writing) 5
4. Group Presentation 5
Total: 30

Assignment # 1
Logistics Management
(CLO1)

⮚ Artificial Intelligence (AI) is revolutionizing all fields of Life. Customers’ Service and
Transportation are the fields which can benefit from this latest technology.

⮚ Elaborate, how AI has improved these aspects, and what more can be done. Analyze the
current practices, and give recommendations for Pakistani markets.

⮚ The solutions must be unique with some research, any plagiarism will bring ZERO marks.
Your response should be different from the ChatGPT recommended solution, pasted below:

Artificial Intelligence (AI) is making significant strides in transforming customer service and
transportation, streamlining operations, improving efficiency, and enhancing user
experiences. Here's an in-depth analysis of AI's impact on these fields, particularly focusing
on current practices and what more can be done in Pakistan.

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1. AI in Customer Service

Current Global Practices

AI has greatly improved customer service across various industries, with major advances in
automation, personalization, and predictive analytics. Some notable applications include:

 Chatbots & Virtual Assistants: AI-powered chatbots are revolutionizing customer service by
providing instant responses to common queries, 24/7. These systems reduce the need for
human agents to handle repetitive tasks.
 Natural Language Processing (NLP): NLP enables AI systems to understand customer queries
in a more human-like way, improving response accuracy and satisfaction.
 Predictive Analytics: AI is being used to analyze customer data and predict future behavior,
enabling companies to personalize their interactions and offer relevant solutions.
 Sentiment Analysis: AI can monitor customer emotions by analyzing text or voice
interactions, allowing businesses to address concerns proactively.

Current AI Practices in Pakistani Markets

In Pakistan, customer service in sectors like banking (HBL, UBL, etc.), telecom (Jazz,
Telenor), and e-commerce (Daraz) has begun adopting AI-driven solutions. However,
widespread use of advanced AI tools remains limited. Most companies use chatbots for basic
queries but haven't fully integrated predictive analytics or sentiment analysis on a large scale.

Recommendations for Pakistan

 Localization of AI Models: Companies need AI models that understand Urdu, local dialects,
and cultural contexts. NLP solutions can be developed specifically for Pakistan’s diverse
linguistic needs.
 Hybrid Customer Service Models: Pakistani companies should consider adopting AI-human
hybrid models. AI can handle routine tasks, while human agents focus on complex queries,
improving efficiency and satisfaction.
 Focus on AI-driven Analytics: By implementing predictive analytics, companies can better
understand their customers' behavior and tailor services to meet individual needs. This can
significantly boost customer loyalty.
 Investment in AI Training: Many customer service representatives need to be upskilled to
work alongside AI systems. Pakistan should invest in training programs that familiarize
workers with AI technologies to create a workforce that complements these systems.

2. AI in Transportation

Current Global Practices

AI has significantly disrupted the transportation sector, making systems smarter, safer, and
more efficient. Some key areas of innovation include:

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  Autonomous Vehicles: Self-driving cars, trucks, and drones powered by AI are
revolutionizing logistics and personal transportation, improving road safety and reducing
human error.
 Traffic Management: AI is used to analyze real-time traffic data to optimize traffic signals,
predict congestion, and reduce travel time in cities.
 Fleet Management: AI solutions can track and optimize routes for public transport and
delivery fleets, improving efficiency and reducing fuel consumption.
 Ride-hailing Services: AI-driven apps like Uber and Careem have transformed urban mobility
by matching riders with drivers, optimizing routes, and providing better user experiences.

Current AI Practices in Pakistani Markets

In Pakistan, transportation is evolving with the help of ride-hailing apps like Careem and
Bykea, which use AI for route optimization, ride allocation, and demand prediction.
However, public transportation and traffic management systems in major cities still rely on
traditional methods, with limited AI integration.

Recommendations for Pakistan

 Smart Traffic Management: AI-based traffic management systems should be implemented

in major cities like Karachi, Lahore, and Islamabad. Using AI to analyze traffic patterns,
predict congestion, and optimize traffic signals could drastically reduce travel times.
 AI in Public Transportation: AI can improve public transportation by optimizing routes and
schedules based on real-time data. Implementing smart ticketing systems that use AI to
predict peak times and adjust pricing or capacity can enhance user experience.
 Electric Vehicles (EV) and AI Integration: As Pakistan starts to adopt electric vehicles, AI can
be integrated to optimize charging stations, vehicle performance, and routes for EVs. This
will not only improve fuel efficiency but also support the government’s green energy
initiatives.
 AI-Powered Predictive Maintenance: AI can be used to monitor the health of vehicles in
public transport fleets, reducing downtime due to unexpected breakdowns and improving
overall service reliability.

Conclusion

In both customer service and transportation, AI offers immense potential to streamline

operations, improve user experiences, and enhance efficiency. Pakistan is already taking
initial steps toward AI integration, but there's a need for greater investment, localized
solutions, and infrastructure development to fully harness the potential of AI.

Key Recommendations:

1. Develop localized AI tools that cater to Pakistan's linguistic and cultural diversity.
2. Invest in AI-human hybrid customer service models for improved efficiency.
3. Enhance AI-driven traffic management and public transportation systems in urban areas.

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 4. Support the growth of AI-powered predictive analytics in both customer service and
transportation sectors.
5. Implement AI-based predictive maintenance and fleet management to optimize
transportation networks.

By following these recommendations, Pakistan can unlock the full potential of AI,
modernizing its industries and improving the quality of life for its citizens.

Assignment # 2
Logistics Management
(CLO2)

⮚ Blockchain and Cryptocurrency is revolutionizing all fields of Life. Transportation systems

can also benefit from this latest technology.

⮚ Elaborate, how Blockchain and Cryptocurrency have benefited the systems. What are the
disadvantages of Blockchain and cryptocurrency to be kept in mind while making strategic
decisions on transportation systems. Analyze the current practices, and give
recommendations for Pakistani markets.

⮚ The solutions must be unique with some research, any plagiarism will bring ZERO marks.
Your response should be different from the ChatGPT recommended solution, pasted below:

Blockchain and cryptocurrency are reshaping industries across the globe, including
transportation, by providing enhanced security, transparency, efficiency, and decentralized
solutions. However, these technologies also present challenges, such as regulatory concerns
and scalability, that must be carefully managed. Here’s an exploration of how blockchain and
cryptocurrency are impacting transportation systems, their potential disadvantages, and
recommendations for Pakistani markets.

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1. Blockchain and Its Impact on Transportation

Current Global Practices

Blockchain, a decentralized ledger technology, offers several benefits to transportation

systems:

 Supply Chain Transparency: Blockchain can track goods from origin to destination in real-
time, ensuring transparency and reducing fraud. In logistics, every point in the supply chain
is logged on an immutable ledger, allowing stakeholders to verify authenticity, location, and
condition of goods.
 Smart Contracts: These are self-executing contracts with terms directly written into code. In
transportation, smart contracts can automatically process payments, ensure compliance
with regulations, and execute contracts when specific conditions (e.g., cargo delivery) are
met, reducing delays and human intervention.
 Vehicle and Fleet Management: Blockchain can manage and authenticate data related to
vehicle maintenance, ownership, and insurance. By providing an immutable record, it
simplifies processes such as leasing, purchasing, and insurance claims for fleet operators.
 Freight and Shipment Tracking: Blockchain improves tracking of shipments, reducing theft,
misplacement, and delays. For example, companies like Maersk have already started using
blockchain to track shipping containers in global supply chains.
 Decentralized Ride-Sharing: Blockchain can be used to create decentralized ride-sharing
platforms where drivers and passengers transact directly, without intermediaries. This can
reduce costs and provide more equitable profit distribution for drivers.

Current Practices in Pakistani Transportation

In Pakistan, blockchain adoption in the transportation sector is still in its infancy. While
major logistics companies are beginning to explore the technology, widespread adoption has
not occurred yet. The logistics sector could benefit significantly from blockchain, particularly
for cross-border transportation and supply chains.

2. Cryptocurrency in Transportation

Current Global Practices

Cryptocurrency can also bring various advantages to the transportation sector:

 Decentralized Payments: Cryptocurrencies like Bitcoin and Ethereum can enable quick and
low-cost payments for transportation services. This could reduce transaction fees, especially
for international logistics, where cross-border payments often involve high fees and currency
conversion charges.
 Tokenized Transportation Systems: Some cities and companies are experimenting with
tokenizing transportation services. For example, travelers can pay for public transport, tolls,

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 or ride-hailing services using specific tokens, reducing reliance on cash or traditional banking
systems.
 Reward and Incentive Systems: Transportation companies can create reward systems where
users earn cryptocurrency tokens for using services. These tokens can be redeemed for
discounts or future travel, enhancing customer loyalty.

Current Practices in Pakistani Transportation

In Pakistan, cryptocurrency has not yet been integrated into transportation systems. The
country has a cautious approach toward cryptocurrencies due to regulatory concerns.
However, the rise of fintech solutions and digital payment systems is paving the way for the
eventual adoption of crypto-based payments in transportation.

3. Disadvantages of Blockchain and Cryptocurrency in Transportation

While blockchain and cryptocurrency offer numerous benefits, there are certain
disadvantages and challenges that should be kept in mind when making strategic decisions in
the transportation sector:

 Regulatory Uncertainty: Cryptocurrencies are often subject to unclear or evolving

regulations. This uncertainty can hinder the adoption of blockchain-based solutions,
particularly in countries like Pakistan, where cryptocurrency use is restricted.
 Scalability Issues: Blockchain systems, especially public blockchains, may face scalability
problems. As more transactions are added to the blockchain, the system can slow down,
making it less efficient for high-transaction environments like transportation.
 Energy Consumption: Some blockchain systems (especially Proof of Work-based systems like
Bitcoin) consume large amounts of energy, which could be unsustainable for large-scale
transportation networks.
 Security Vulnerabilities: While blockchain is inherently secure, vulnerabilities still exist, such
as the potential for 51% attacks, where malicious actors gain control of the blockchain
network. Additionally, cryptocurrency transactions, once made, cannot be reversed, which
could lead to loss of funds in case of errors.
 Integration Complexity: Blockchain is a complex technology that requires significant
investment in terms of infrastructure, training, and integration with existing systems. Many
transportation organizations, especially smaller ones, may struggle to implement it
effectively.
 Volatility of Cryptocurrencies: The volatile nature of cryptocurrency prices can be a major
issue for transportation companies that use cryptocurrencies for payments or rewards, as
the value of tokens can fluctuate drastically.

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4. Recommendations for Pakistan

Blockchain Adoption in Transportation

 Pilot Programs for Supply Chain Tracking: The government and logistics companies in
Pakistan should initiate pilot blockchain projects to improve the transparency and efficiency
of supply chains. Starting with cross-border trade and customs operations can bring
noticeable improvements in efficiency and trust.
 Vehicle and Fleet Management Solutions: Blockchain could be used in Pakistan’s public and
private transport sectors to keep track of vehicle ownership, insurance, and maintenance
records. A unified blockchain ledger could be created for vehicle registration and tracking,
reducing fraud and improving operational efficiency.
 Decentralized Ride-Sharing Platforms: Pakistan's urban centers could experiment with
decentralized ride-sharing platforms powered by blockchain. This would reduce reliance on
international companies like Uber or Careem, lower transaction fees, and give drivers
greater control.

Cryptocurrency Integration in Transportation

 Tokenized Payments for Public Transport: In urban centers like Karachi, Lahore, and
Islamabad, public transport operators could experiment with token-based payment systems,
allowing travelers to pay for metro or bus services using a digital token or stable
cryptocurrency.
 Crypto for International Logistics: For cross-border transportation and logistics, Pakistani
companies could explore cryptocurrency as a means of reducing payment delays and
currency exchange costs.
 Government Support for Crypto Regulation: Pakistan’s government should establish a clear
regulatory framework around cryptocurrency to enable its safe use in industries like
transportation. Regulatory clarity will reduce risk and encourage innovation.

Addressing the Challenges

 Collaborating with Global Blockchain Leaders: Pakistani transportation companies should

collaborate with international blockchain solution providers to ensure they adopt best
practices and scalable solutions.
 Balancing Regulation and Innovation: The government must strike a balance between
regulating cryptocurrencies to prevent misuse while also fostering innovation. A sandbox
approach could be useful, allowing companies to test blockchain and crypto solutions in a
controlled environment.
 Focusing on Energy-Efficient Blockchain Models: As Pakistan moves towards adopting
blockchain, it's crucial to prioritize energy-efficient blockchain models (like Proof of Stake)
that are more sustainable than traditional methods.

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Conclusion

Blockchain and cryptocurrency have the potential to revolutionize Pakistan’s transportation

sector by improving transparency, efficiency, and cost-effectiveness. However, challenges
such as regulatory uncertainty, scalability, and cryptocurrency volatility must be carefully
managed. By focusing on pilot projects, tokenized payments, and a regulatory framework that
encourages innovation, Pakistan can successfully integrate blockchain and cryptocurrency
into its transportation systems, making them

Assignment # 3
Logistics Management
(CLO3)

⮚ Pakistani Pharmaceutical sector faces severe Risks due to various factors involved in their
inventory management.

⮚ Analyze the risks and give a mitigation plan.

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 Assignment # 4
Logistics Management
(CLO4)

 With the advent of AI, humans have the mere advantage that they can think innovatively.
 Analyze the ChatGPT solution to “use of AI in Network Planning/Facility Planning” and
suggest some innovative/out of box usage, also recommend method for the usage with
logic.
 Solution of ChatGPT for analysis is as following:

Artificial Intelligence (AI) can play a transformative role in facility planning by improving
decision-making, optimizing resource allocation, and enhancing operational efficiency. AI
tools and techniques such as machine learning, predictive analytics, and optimization
algorithms enable businesses to make data-driven decisions, respond to dynamic market
conditions, and reduce costs. Here are the key ways AI can assist in facility planning:

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1. Demand Forecasting and Capacity Planning

 How AI Helps: AI models analyze historical data, market trends, and external factors (e.g.,
seasonality, economic indicators) to predict future demand. This helps companies ensure
that facilities have the appropriate capacity to meet demand without overbuilding or
underutilizing space.
 Use Case: A company can use AI to predict demand surges during holiday seasons or
unexpected events, ensuring that the facility's capacity and resources (e.g., labor, inventory)
are properly aligned with demand forecasts.

2. Optimal Facility Location Selection

 How AI Helps: AI algorithms, especially in optimization and geographic information systems

(GIS), can evaluate multiple factors such as proximity to customers, suppliers, transportation
hubs, labor costs, real estate prices, and tax regulations to identify the best locations for new
facilities.
 Use Case: AI can evaluate millions of location possibilities for a new warehouse or
distribution center, weighing factors like transport costs, customer demand, and local
regulations to identify the most cost-effective and strategically beneficial location.

3. Cost Optimization

 How AI Helps: AI can optimize the entire facility planning process by considering trade-offs
between various costs, such as real estate, labor, transportation, and energy. AI models use
historical and real-time data to minimize operational costs while ensuring efficient facility
management.
 Use Case: An AI system might recommend reducing transportation costs by selecting facility
locations closer to major customer markets, even if it means higher real estate costs, to
achieve overall cost savings.

4. Supply Chain Network Optimization

 How AI Helps: AI can optimize the design of supply chain networks, including determining
how many facilities are needed, where they should be located, and how they should interact
with other facilities (e.g., suppliers, manufacturing plants, distribution centers). AI models
also help businesses adapt to disruptions in real time.
 Use Case: AI can simulate different network configurations, such as centralizing versus
decentralizing warehouses, to balance cost savings with customer service levels, and can
recommend the best network structure based on current business needs.

5. Predictive Maintenance and Facility Management

 How AI Helps: AI can monitor facility equipment and infrastructure to predict when
maintenance will be needed, reducing unplanned downtime and extending the lifespan of
critical assets. AI uses sensor data and historical maintenance records to predict failures
before they occur.

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  Use Case: In a manufacturing plant, AI-powered predictive maintenance can alert facility
managers when machines are likely to fail, allowing for proactive repairs rather than costly,
reactive interventions.

6. Inventory Optimization

 How AI Helps: AI helps in optimizing inventory levels at various facilities by predicting

demand fluctuations and ensuring the right amount of stock is available at the right place. It
minimizes excess inventory and reduces stockouts by adjusting supply levels in real-time.
 Use Case: In a warehouse network, AI algorithms analyze sales data, supplier lead times, and
regional demand trends to distribute inventory efficiently across multiple locations,
minimizing transportation costs and improving service levels.

7. Scenario Planning and Risk Mitigation

 How AI Helps: AI can simulate various scenarios to test how facility locations and networks
respond to different risks, such as natural disasters, economic shifts, or changes in customer
demand. It allows companies to stress-test their networks and plan for contingencies.
 Use Case: AI can model the impact of a potential labor shortage or transportation disruption
on facility performance and recommend strategies such as relocating inventory or using
alternative suppliers.

8. Labor and Workforce Planning

 How AI Helps: AI can assist in workforce planning by predicting labor needs based on facility
location, local labor market conditions, and operational requirements. It can also automate
shift scheduling, taking into account employee preferences and labor laws.
 Use Case: A distribution center can use AI to forecast the required workforce during peak
seasons, helping managers plan for temporary hiring or adjusting shifts to ensure efficient
operations without overstaffing.

9. Energy Efficiency and Sustainability

 How AI Helps: AI systems can optimize energy usage in facilities by analyzing real-time data
on temperature, lighting, and machine operation to reduce energy consumption. AI can also
assist in selecting eco-friendly facility locations and implementing sustainable building
designs.
 Use Case: AI can control heating, ventilation, and air conditioning (HVAC) systems in a facility
to optimize energy consumption based on weather conditions, occupancy, and energy costs,
contributing to both cost savings and sustainability goals.

10. Automation in Facility Design

 How AI Helps: AI can automate facility design by generating optimized layouts for
warehouses, factories, and distribution centers. These designs can maximize space usage,
improve workflow efficiency, and accommodate future scalability.

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  Use Case: AI software can create dynamic floor plans for a warehouse, factoring in product
types, picking routes, and forklift movements to reduce time and labor costs associated with
material handling.

11. Real-Time Monitoring and Analytics

 How AI Helps: AI-powered systems provide real-time monitoring of facility operations,

generating insights into the performance of equipment, workers, and logistics. This enables
facility managers to make informed decisions and quickly address inefficiencies.
 Use Case: In a large distribution center, AI-driven analytics can track key performance
indicators (KPIs) such as order accuracy, picking efficiency, and energy consumption, helping
facility managers continuously improve operations.

12. AI-Powered Autonomous Systems

 How AI Helps: AI can enable the use of autonomous systems such as drones, robots, and
self-driving vehicles within facilities. These systems automate repetitive tasks, such as
moving goods within a warehouse, reducing labor costs and improving accuracy.
 Use Case: A warehouse may use AI-powered robots to automatically retrieve products from
shelves, reducing the need for human workers in repetitive picking tasks and speeding up
order fulfillment.

AI in Facility Planning: Applications for Pakistan

1. Urban vs. Rural Facility Planning: AI can help Pakistani businesses decide whether
to place facilities in major cities like Karachi or in more rural areas, balancing labor
costs, real estate, and proximity to markets.
2. Supply Chain Resilience: Given Pakistan's vulnerability to natural disasters like
floods and earthquakes, AI-driven scenario analysis can help in planning facilities that
are resilient to such disruptions.
3. Energy Efficiency: Pakistan’s growing focus on energy conservation can benefit
from AI systems that optimize energy use in facilities, reducing operational costs and
improving environmental sustainability.
4. Cost Optimization in Infrastructure Development: AI can help Pakistani
companies plan facilities with lower upfront costs by recommending locations with
favorable infrastructure (roads, ports) while ensuring efficient distribution.

By integrating AI into facility planning, companies can achieve smarter, data-driven

decisions that improve cost-effectiveness, customer satisfaction, and operational flexibility.

4o

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1. GROUP PROJECT (REPORT WRITING):
The group project is a COMPULSORY part of the course and will contribute 10% of the final course
score. Therefore, each student within the group must work actively and contribute to the project
work and report writing. Students who are uncooperative with the other group members when
preparing the project will be penalised. Students are to form groups with 4-6 members each.

Purpose:
The purpose of this project is to:
● Comprehend how logistics management influences the organizations.
● Enhance students’ fundamental learning about organizations’ logistics (CLO-1)

Competencies (KSA): (Knowledge)

The purpose of this assignment is to find out if the students Understand the Logistics Management
concepts, and can analyse the problems in the system for bringing change/improvements. (CLO-1).

Project Topic:

Access any Logistics Organization, Manufacturing Concern or Fast-Moving Consumer Goods

(FMCG) company. Analyse its Logistics’ Problems, Issues and basing on that, write a report
covering following: -

Content:
1. Background/Introduction of the company.
2. Mission, vision, and objectives of the company.
3. Organisation chart of the company.

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 4. The Logistics’ Flow Diagram of the company.
5. Management Information System / IT system being used for management, including Artificial
Intelligence (AI).
6. Issues/Problem Area.
7. Recommended Solution, suggestions for improvement
8. Conclusion
9. References (APA format)
10. Appendices (Other related information, if any)

Format for a written assignment/project:

• Table of Content
• Times New Roman
• Font size 12 & Page Number
• Double spacing & Justify
• 15 - 20 pages (excluding title page, table of content, references, and appendices)
• Group project report writing should be submitted in SOFTCOPY on slate (TURNITIN Similarity
Index below 19%) and HARDCOPY to the faculty member.

DEADLINE OF GROUP PROJECT: WEEK 13

2. GROUP PRESENTATION:
The Presentation is a COMPULSORY part of the course and will contribute 5% of the final course
score. Presentation is based on each group’s creativity, and EACH TEAM MEMBER IS REQUIRED TO
PRESENT. Each group will be given a maximum duration of 20 minutes to do a “PHYSCIAL” or
“RECORDED VIDEO PRESENTATION” and submit it at Week 11 Slate/Moodle.
Requirements of the presentation will be based on the following:

• Organization
• Subject Knowledge
• Eye Contact
• Verbal techniques
• Delivery (oral/visual)

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 OR

Instead of 4 Assignments and a Group Project, students can

choose to do research of topic of their choice and publish in
a W/Y category journal (20 Marks).

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EXAMPLE OF COVER PAGE FOR ASSIGNMENT/PROJECT

LOGISTICS MANAGEMENT

FALL SEMESTER

Project Company Name

SUBMITTED TO:

(Dr. Humayun Sattar)

SUBMITTED BY:

(Name all the team members and SAP ID)

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 Oral Presentation - Rubrics
Student’s Name: SAP ID:

Faculty Member’s Name: Course Code:

Topic:

1 Below 2 3 4 Mark
basic Advance s
Basic Proficient

Organization Audience cannot Audience has difficulty following Student presents information in Student presents information in
understand presentation presentation because student logical sequence which audience logical, interesting sequence
because there is no jumps around. can follow. which audience can follow.
sequence of information.

Subject Student does not have Student is uncomfortable with Student is at ease with expected Student demonstrates full
Knowledge grasp of information; information and is able to answer answers to all questions but fails to knowledge (more than
only rudimentary questions. elaborate.
student cannot answer required) by answering all
questions about subject. class questions with
explanations and elaboration.

Eye Contact Student reads all of report Student occasionally uses eye Student maintains eye contact most Student maintains eye contact
with no eye contact. contact, but still reads most of of the time but frequently returns to with audience, seldom
report. notes. returning to notes.

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 Many pronunciation errors Some pronunciation errors and Few pronunciation errors and run-on Precise pronunciation and uses
and run-on sentences. run-on sentences. sentences. complete sentences.
Verbal
techniques
Student mumbles and Student’s voice is low. Audiences Student’s voice is somewhat clear. Student uses clear voice so
speaks too quietly for have difficulty hearing presentation. Most audiences can hear that all audiences can hear
presentation. presentation.
audience in the back of
class to hear.

Delivery techniques are Delivery techniques sometimes Delivery techniques make the Delivery techniques make the
either distracting from detract from audience presentation understandable, presentation compelling;

understandability of the comprehension; student appears interesting, and student appears student appears confident;
presentation or fail to be uncomfortable. Verbal cues include comfortable; Nonverbal cues are Non-verbal cues aid
effective; student is clearly unnecessary gestures and appropriate and useful. significantly.
uncomfortable or purposeless body language.
unprepared.

Visuals are poorly prepared. Some materials are not supported Visuals help the flow of the Visual aids are well prepared,
There is a lack of creativity. by visuals. Creativity is average. presentation and are easy to informative, effective,
read/view. Creativity is apparent. professional and not
Delivery
distracting. Creativity is
(oral/visual) outstanding.

Total Marks
Scoring Key
Undergraduate Postgraduat
e

Below basic 1-7 -

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Basic 8-14 1-9

Proficient 15-21 10-20

Advance 22-28 21-28

Written Report - Rubrics

Student’s Name: SAP ID:

Faculty Member’s Name: Course Code:

Topic:

1 Below 2 3 4 Mark
basic Advance s
Basic Proficient

Understanding of Demonstrates little or no Demonstrates some understanding Moves beyond surface Demonstrates disciplinary
Topic understanding of topic. of topic; Does not make understanding; understanding and
connections among ideas
interconnections; makes links

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 Demonstrates facility with topical that suggest discovery of new
and disciplinary knowledge
information or new ways of
relaying information

Content Uses appropriate and Uses appropriate and relevant Uses appropriate, relevant and Uses appropriate, relevant,
Development relevant content to content to develop and explore compelling content to explore and compelling content to
develop simple ideas in ideas through most of task. ideas
some parts of the task. illustrate mastery of the
within the context of the subject, conveying the writer’s
discipline and shape the whole understanding, and shaping
task. the whole task.

Support for ideas Inappropriate or Includes some, but not adequate Advances argument with sound Expertly advances argument
insufficient details to support for arguments evidence and references with well-researched
support idea
evidence and documentation

Mechanics Errors are frequent and Some errors in style or grammar Writing is generally errors free. Writing is free of errors in
distracting. occur that they become distracting. grammar, punctuation,
sentence structure,

capitalization and spelling.

Organization and Not organized, Some organization, discussions Good organization and Excellent organization and
discussion makes no jump around, start and end are discussions are logically ordered. discussions are logically
development
sense unclear. ordered.

Total Marks

Scoring Key

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 Undergraduate Postgraduat
e

Below basic 1-5 -

Basic 6-10 1-7

Proficient 11-15 8-15

Advance 16-20 16-20

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 Notes
L - Lecture:
Lectures are instructional sessions where a teacher or lecturer presents information to a large group of students. It is a one-way communication
method where the instructor imparts knowledge through spoken words, often supported by visual aids like slides or presentations.
Example: In a business course, a professor might deliver a lecture on financial management, covering key concepts, theories, and practical
examples.
P - Practical:
Hands-on learning activities that allow students to apply theoretical knowledge to real-world scenarios. This can include experiments,
simulations, role-playing, or design projects.
Example: In a marketing course, a practical session might involve students creating and implementing a marketing plan for a hypothetical
product.
SCL - Student Centred Learning:
Student Centred Learning (SCL) is an instructional approach in which students influence the content, activities, materials, and pace of learning.
This learning model places the student (learner) in the centre of the learning process. The instructor provides students with opportunities to
learn independently and from one another and coaches them in the skills they need to do so effectively.
Example: Group discussions, project-based learning, and problem-solving activities are examples of student-centred learning approaches.
Assessment (A):
Assessment involves evaluating a student's understanding, skills, or performance in a particular subject. It can take various forms such as exams,
quizzes, assignments, and projects.

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Example: An assessment in a business ethics course might include a written essay, a group presentation, or a case study analysis.
Online Learning (OL):
Online Learning refers to educational content and interactions delivered over the internet. It can include various formats like video lectures,
online quizzes, discussion forums, and virtual classrooms.
Example: A business analytics course might be offered entirely online, with students accessing video lectures, participating in online
discussions, and completing assignments through a learning management system.
Online Assessment (OA):
Online Assessment involves evaluating students' knowledge or skills through online platforms. This can include online quizzes, exams, or other
interactive assessments conducted digitally.
Example: In an online finance course, students might take quizzes on financial calculations or complete a virtual simulation to assess their
decision-making skills.
Self-Learning Preparation and Assessment (SLPA):
Self-Learning Preparation and Assessment emphasizes individual responsibility for learning. Students prepare for assessments independently,
and the assessment itself measures their self-directed learning abilities.
Example: A self-learning module in a business strategy course where students are given resources to study independently and are then assessed
through an individual project or reflective essay.
Total Learning Time (TLT):
Total Learning Time refers to the overall time a student is expected to dedicate to a particular course, including both contact hours (lectures,
practical sessions) and self-study.

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Example: If a business course has three hours of lectures per week and recommends an additional six hours of self-study, the total learning time
for that course would be nine hours per week.

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