Mary the Queen College
Guagua, Pampanga
2nd Semester A.Y. 2024 – 2025
FINAL EXAMINATION
STRATEGIC MANAGEMENT (CBME 2)
2nd Sem A.Y. 2024 – 2025
FORMAT IN STRATEGIC MANAGEMENT PAPER
BUSINESS ANALYSIS
I. Company Profile: (10%)
This will include the name of the company, its address or location. Number of existing employees
(Organizational Structure) company structure, include a history on how the company started and its
present condition in the industry/market.
Include history of the product as well. How it started or conceptualization, its owner (family business,
sole proprietorship, partnership or corporation)
Company’s VMGO
Vision Statement
Mission statements.
Goals and objectives of the company
II. External Analysis (20%)
A. Economic Performance
B. PESTLE
a. Economic
Barriers / challenges
Affected by the TRAIN LAW
Affected to the currency (dollar) exchange rate (raw materials imported? Etc)
b. Technological
New technology used in the development / creation of the product / service (if there is)
c. Political / Legal
Government regulations that could restrict / barrier to the business
Legal aspect
Environmental aspect
d. Demographic Profile
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Understanding Your Buyer Personas – This will include the demographics of the buyers you
are targeting as well as include any personas you want to avoid. Creating buyer personas, in
order to understand your target market, will let you see who you are marketing to, what their
pain points are, where they live online and a number of other demographic traits. This
information will help you to personalize your marketing materials so they are targeted and
highly relevant to your audience segments.
Learning Your Buyers’ Buying Cycle – Understanding how, when, where and why your target
market buys is key to converting leads.
e. Global
Possibility of global markets (exports)
f. Environment
Impact to the physical environment. (Waste disposal method, recycling programs, etc)
III. Industry and Competitor Analysis (20%)
A. Industry and Market Segments
1. Market Segments and Trends
2. Pricing
3. Advertising and Promotion
B. Porter’s Five Forces of Competitive Analysis
C. Competitive Profile Matrix
D. Strategic Issues based on External Factors
IV. Company Analysis (10%)
A. Internal Environment Analysis (SWOT)
V. Strategy Formulation (25%)
A. SWOT Matrix
B. Internal - External Matrix
1. SWOT Analysis – This is an analysis of your company’s strengths, weaknesses, opportunities
and threats, standard to any business or marketing analysis. The SWOT analysis should help
you clearly define your strengths, weaknesses, opportunities and threats so that you can
develop goals and objectives that are on point and tied to your overall mission. The SWOT
analysis will also enable you to understand what differentiates you from your competition and
how you should position yourself in the market. It will also help in developing your messaging
and your unique selling proposition.
Business Strategy
2
Firms Resources
a. Financial
b. Physical Assets
c. Human Assets
d. Technological
e. Reputational / Marketing (product, brand image, etc)
C. Competitors Analysis
List down all competitors in the area. What is their strong selling point? What is their weak
points. Make an analysis per competitor against your product.
Categorize the Direct and Indirect competitors in the industry
Identify the business strengths and weaknesses relative to their direct and indirect
competition
Develop “Strategies” viz a viz to competitors strengths
Develop “Strategies” viz a viz to competitors weaknesses (capitalize on your competitors
weaknesses i.e. price, distribution, innovativeness, competitive advantage, etc)
Profile Current Competitors
First develop a basic profile of each of your current competitors. For example, if you plan to open an
office supply store you may have three competing stores in your market. Once you identify your main
competitors, answer these questions about each one. And be objective. It's easy to identify weaknesses
in your competition, but less easy (and a lot less fun) to recognize where they may be able to
outperform you:
Who are my current competitors? What is their market share and how successful they are?
What market do current competitors target? Do they focus on specific customer type?
How will your business be different from your competitors?
What are their strengths? Price, service, convenience, extensive inventory are all areas where you
may be vulnerable.
What are their weaknesses? Weaknesses are opportunities you should plan to take advantage of.
What are their basic objectives? Do they seek to gain market share? Do they attempt to capture
premium clients? See your industry through their eyes. What are they trying to achieve?
What marketing strategies do they use? Look at their advertising, public relations, etc.
To gather information, you can also:
Check out their websites and marketing materials. Most of the information you need about
products, services, prices, and company objectives should be readily available. If that
information is not available, you may have identified a weakness.
Visit their locations. Take a look around. Check out sales materials and promotional literature.
Have friends stop in or call to ask for information.
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Evaluate their marketing and advertising campaigns. How a company advertises creates a great
opportunity to uncover the objectives and strategies of that business. Advertising should help
you quickly determine how a company positions itself, who it markets to, and what strategies it
employs to reach potential customers.
Think about your business and your industry, and if the following conditions exist, you may face
competition does the road:
Entering the market is relatively easy and inexpensive
The market is growing--the more rapidly it is growing the greater the risk of competition
Supply and demand is off--supply is low and demand is high
Very little competition exists, so there is plenty of "room" for others to enter the market
Below is a sample of competitor analysis that shows your product against your competitor in the
market relative to their strength and weaknesses.
Competitive Analysis
YOUR
chosen
company Competitor Strength Weaknesses
Variety of
Products Competitor A product offering
Service
Higher than
competitors in the
Price market
Extensive
promotion in
broadcasting
media (T.V.,
magazines,
Promotion newspapers, etc.
Co. Reputation Brand recognition
Availability in all
Location retailers
VI. Objectives and Recommendations (15%)
1. Current Vision Statement
2. Proposed Vision Statement
3. Current Mission Statement
4. Proposed Mission Statement
5. Financial Objectives
6. Strategic Objectives
7. Corporate Level Strategies
8. Recommended Strategies
TOTAL 100%
4
Prepared by:
Rowina M. Twaño, DBA, RECE
Associate Professor V
Approved by:
William Asensi, CPA
Dean, Institute of Accountancy
