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LinkedIn Algorithm Secrets

The document outlines how LinkedIn's algorithm categorizes posts as spam, low-quality, or high-quality based on clarity, value, and structure. It explains that engagement from a small test group can boost a post's visibility, and that consistency in themes and audience preferences significantly impact reach. Additionally, it emphasizes the importance of maintaining engagement and personalizing content for different audiences to maximize distribution.

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leila saber-pacha
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24 views18 pages

LinkedIn Algorithm Secrets

The document outlines how LinkedIn's algorithm categorizes posts as spam, low-quality, or high-quality based on clarity, value, and structure. It explains that engagement from a small test group can boost a post's visibility, and that consistency in themes and audience preferences significantly impact reach. Additionally, it emphasizes the importance of maintaining engagement and personalizing content for different audiences to maximize distribution.

Uploaded by

leila saber-pacha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Howdy

LINKEDIN
IN 2025
ALGORITHM SECRETS
LINKEDIN PUTS
YOUR POST IN
A CATEGORY
HOW IT WORKS
The algorithm labels your post as
spam, low-quality, or high-quality.

If it looks like clickbait or lacks


structure, it gets ignored.

Write clearly, provide value, and


remove unnecessary links or
emojis.

Simon
Schmitz Brand strategies that work
A SMALL GROUP
SEES IT FIRST
HOW IT WORKS
LinkedIn shows your post to a
small test group to see how
they react.

If they like, comment, or share


quickly, your post gets pushed
to more people.

To get fast engagement, ask a


question, tag someone, or reply
to comments right away.

Simon
Schmitz Brand strategies that work
THE ALGORITHM
CHECKS YOUR
CREDIBILITY
HOW IT WORKS
LinkedIn looks at your past posts
to see if you are consistent.

If you jump between topics, your


reach suffers.

Stick to one or two key themes


so LinkedIn knows what to
expect.

Simon
Schmitz Brand strategies that work
YOUR AUDIENCE’S
PAST BEHAVIOR
MATTERS
HOW IT WORKS
The algorithm favors content
similar to what your audience
already engages with.

If they prefer short posts, they


will not see long ones.

Check your top-performing


posts and create more like them.

Simon
Schmitz Brand strategies that work
YOUR POST
GETS A
RELEVANCY SCORE
HOW IT WORKS
Every post gets a score
predicting your post’s success.

A strong hook, clear structure,


and useful content boost it.

Start your next post with an


attention-grabbing first
sentence.

Simon
Schmitz Brand strategies that work
HIGH SCORES
GET MORE
DISTRIBUTION
HOW IT WORKS
If your post performs well, it
reaches second and third-
degree connections.

More engagement leads to more


reach.

Encourage comments by ending


with a question your audience
can answer easily.

Simon
Schmitz Brand strategies that work
THE ALGORITHM
MONITORS
ENGAGEMENT
HOW IT WORKS
LinkedIn watches how people
interact with your post over
time.

If engagement slows, visibility


drops.

Keep your post alive by replying


to every comment within the
first hour.

Simon
Schmitz Brand strategies that work
EVERYONE’S FEED
IS DIFFERENT
HOW IT WORKS
Your post will not appear for
everyone.

LinkedIn personalizes feeds


based on interests and past
interactions.

Post consistently so LinkedIn


keeps showing your content to
your audience.

Simon
Schmitz Brand strategies that work
Do it!

FOUND THIS HELPFUL?

FOLLOW ME
FOR MORE

Simon
Schmitz

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