THE DEBATE
TOPIC:
THE GOUVERNEMENT SHOULD BAN TIKTOK
THE OPPOSITE TEAM :
MAMADOU FALL
AISSATOU MBODJ
YASMINA FAYE
AMINA DIOP
TikTok offers several advantages that contribute to its popularity among users and brands alike:
1. Viral Potential
Short-Form Content: The platform's format encourages quick consumption and
sharing, making it easier for videos to go viral.
Trending Challenges: Users can participate in challenges, increasing visibility and
engagement.
2. User Engagement
Interactive Features: TikTok offers features like duets, stitches, and filters that
promote user interaction and creativity.
Community Building: Users can follow creators, comment, and collaborate, fostering
a sense of community.
3. Diverse Content Creation
Creative Tools: The app provides a wide range of editing tools, effects, and sound clips,
enabling users to create diverse content.
Accessibility: Anyone can create content, regardless of skill level, promoting
inclusivity.
4. Algorithmic Discovery
Personalized Feeds: The "For You" page uses an advanced algorithm to tailor content
to individual preferences, enhancing user experience and retention.
Organic Reach: New creators can gain significant visibility without needing a large
following.
5. Marketing Opportunities
Brand Engagement: Businesses can leverage TikTok for marketing through influencer
partnerships and engaging content.
Targeted Advertising: TikTok offers ad tools that allow brands to reach specific
demographics effectively.
6. Cultural Influence
Trend Setting: TikTok has become a hub for new trends in music, fashion, and social
movements, making it a vital platform for cultural engagement.
Global Reach: It connects users worldwide, fostering cross-cultural exchanges and
trends.
7. Educational Content
Learning and Tutorials: Many creators share useful tips, hacks, and educational
content, making TikTok a resource for learning new skills.
8. Entertainment Value
Diverse Genres: From comedy to dance to DIY, the platform offers a wide range of
entertainment options, appealing to various interests.
These advantages contribute to TikTok's rapid growth and its role as a significant player in the
social media landscape.