ST.
CLARE COLLEGE OF CALOOCAN
ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
“LA CASA DEL MANGO”
SUBMITTED TO:
MR. RONALD GAMBA
SUBMITTED BY:
ANDALLO, CLOEMARC
ARAQUE, IRISH NICOLE
ARAT, JOHN PAUL
ARBIOL, MARIZ
AREVALO, JAYMIE
ASPIRAS, BRENDA
AYCO, CARLA
BANTEGUI, THAMER SAM
BIYO, JOANNA
BONAGA, CHRISIALYN
BORRES, LAIHKA
ST. CLARE COLLEGE OF CALOOCAN
ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
TABLE OF CONTENT
EXECUTIVE SUMMARY
CHAPTER I
Objective
Introduction
Name of the Business
Location
Tagline
Logo
Business Offering
Target Market
Capitalization
CHAPTER II
Marketing Aspects
Industry Analysis
Market Analysis
Target Market Profiling
Competitor Analysis
Marketing Mix
Marketing Strategies
CHAPTER III
ST. CLARE COLLEGE OF CALOOCAN
ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
CHAPTER I
OBJECTIVE
Our business is a local beverage mango- based dietary drink with unique elements
to serve the health- Conscious individuals. La Casa Del Mango mission is to provide
a refreshing customized mango-based drink made from fresh ingredients that
promotes and values health. We focus on high-quality products and services that
exceed our customers’ satisfaction. Our vision is to become the leading name in the
health beverage industry in the Philippines.
Our long-term business objectives for the next 6 months are:
Specific: We want to increase brand awareness by 50% in the next six months by
creating engaging content on all social media platforms sending them relevant and
valuable information about our product.
Measurable: We will measure our progress by tracking the number of cups daily and
monthly to ensure we obtain our target of 100 cups per day that will also greatly help
in monitoring our customers' feedback.
Achievable: We have access to different social media like Facebook and Instagram
that allow us to increase and track our followers. In addition, partnership with local
suppliers will enable us to achieve this goal.
Relevant: This goal supports our vision and mission by ensuring the financial
sustainability of La Casa Del Mango which allows us to create new menus and
expand our business.
Time-bound: We will complete this goal by the first 6 Months of our business
operations.
ST. CLARE COLLEGE OF CALOOCAN
ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
INTRODUCTION
Our team chose to call our business "LA CASA DEL MANGO". We chose this name
because our product will be mango-based. We will have a Mango dietary drink or
shake with unusual components such as Chia seed, oats, and turmeric to bring
flavor and spice to our dietary mango shake. We chose the name "La Casa Del
Mango" from the phrase "ANG BAHAY NG MANGGA" since it offers superb dishes
with a healthy twist. Our primary goal is not just to produce unique items and earn
money, but also to gain the trust of our target market. To ensure that our customers
are satisfied, we take the time and make the effort to understand their needs,
desires, and preferences. For this reason, we include sweets and creamy additions
like honey, yogurt, coconut cream, and especially vanilla extract that will appeal to
their palates. Each of these ingredients may be widely available on their own, but
what makes a mango cocktail or shake special is the way they are combined and the
unusual ones included. Particularly those mixes tailored to produce a flavor and the
success of implementing that final product would ultimately define uniqueness. In
addition to our unique product offerings, "La Casa Del Mango" aims to create a
welcoming atmosphere that reflects the warmth and vibrancy of mango culture. Our
team believes that enjoying a drink should be more than just a refreshment; it should
be an experience that delights the senses. By incorporating fresh, high-quality
ingredients, we ensure that every sip of our mango shake is not only delicious but
also nutritious. We are committed to sustainability and supporting local farmers by
sourcing our mangoes and other ingredients from nearby regions. This not only
helps the local economy but also guarantees that our products are made with the
freshest ingredients available. Our vision extends beyond just selling drinks; we
aspire to educate our customers about the health benefits of mangoes and the
superfoods we include in our recipes. To further engage with our community, we
plan to host workshops and tasting events where customers can learn about the
nutritional value of our ingredients and even participate in creating their own unique
mango blends. By fostering a sense of community and encouraging healthy lifestyle
ST. CLARE COLLEGE OF CALOOCAN
ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
choices, "La Casa Del Mango" aims to become a beloved destination for mango
enthusiasts and health-conscious individuals alike.
NAME OF THE BUSINESS
The name La Casa del Mango was carefully chosen to reflect both cultural heritage
and the essence of our business. Translated from Spanish, it means "The House of
Mango," which perfectly captures the identity we want to establish—a place where
mango-based products are celebrated and enjoyed. More than just a name, La Casa
del Mango serves as a symbolic bridge between history, culture, and
entrepreneurship. The inclusion of Spanish words in our business name serves as a
subtle nod to that chapter of our history, acknowledging the lasting impact of Spanish
colonization on our cultural identity. We chose “Casa,” meaning house, to represent
warmth, hospitality, and a sense of home—a place where customers feel welcome
and where quality mango products are crafted with care. “Mango” was chosen not
only because it is our main product, but also because it is a symbol of Filipino pride.
The Philippines is known for producing some of the sweetest mangoes in the world,
and we want to highlight that excellence through our business. By naming our
business La Casa del Mango, we create a brand that is both nostalgic and
meaningful. It connects our present to our past while showcasing a product that is
uniquely Filipino. It reflects our intention to honor cultural roots while promoting local
produce and creativity in the modern market.
NATURE OF THE BUSINESS
The Food and Beverage Industry La Casa del Mango belongs to the food and
beverage industry, offering fresh and customizable mango-based drinks. Our
business focuses on creating a unique mango mix where customers can choose
from a variety of fruits, sweeteners, spices and also healthy add-ons based on their
personal preferences. Since food and drinks are essential in daily life, we see a
strong opportunity to grow in this industry. Filipinos are known to enjoy refreshing
and flavorful drinks, especially those that are unique, fun yet healthy. We also
noticed that more people today are looking for drinks that are so affordable, fast to
ST. CLARE COLLEGE OF CALOOCAN
ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
prepare, and easy to take anywhere. With this in mind, La Casa del Mango aims to
provide something new and exciting, a mango drink experience that’s customizable,
tropical, satisfying and perfect for the summer season.
LOCATION
‘’Almar Subdivision Corner, Zabarte Rd., Camarin, Caloocan City’’
We chose to set up our business operation in Almar Subdivision Corner, Zabarte
Rd., Camarin, Caloocan, since the business area is close to schools. It enables easy
access for the parents and guardians to our business while waiting for their children,
making this location useful for us. This is beneficial to the business in terms of
accessibility and helps in fostering community activities and building.
Also, the students, teachers, and residents provide the business with a dense
population with access to a vast customer base. Our community will greatly benefit
from this due to the presence of many educational institutions that can work together
with us for advertising purposes and growth, which can help in marketing our brand.
Such programs can lead to sponsored workshops and educational activities aligning
with our objectives and presence in the community.
TAGLINE
"Simply Man—Go for it." is a fun, creative play on words combining "mango" and
"man, go for it!" It captures the bold, refreshing energy of the brand while keeping it
casual and inviting. The word "Simply" suggests that the smoothie is made with
natural, simple ingredients, and the phrase "Go for it" encourages people to take a
refreshing leap and enjoy the delicious mango flavor. It's all about keeping things
fresh, fruity, and fun.
ST. CLARE COLLEGE OF CALOOCAN
ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
LOGO
The Mango represents the main ingredient of our product and it
symbolizes freshness, sweetness, and quality.
The House is a direct reference to our business name, La Casa
(house) del Mango. It symbolizes a welcoming space where
everyone can feel at home while enjoying fresh, and flavorful drinks.
These stand for nature, health, and freshness. They emphasize that
your smoothies are made from real, wholesome ingredients with a
healthy twist.
The circle represents wholeness, wrapping everything together. The
green color highlights sustainability, vitality, and the refreshing vibe
our your brand.
● The logo of the business product that we conduct.
ST. CLARE COLLEGE OF CALOOCAN
ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
BUSINESS OFFERING
La casa del mango is a vibrant and innovative beverage product centered around the
rich, tropical flavor of mango. This concept highlights a curated blend of fruit-forward
ingredients, spice and herb accents, and creamy, nutritious additions to create a
refreshing and customizable drink experience. Fruity pairings such as pineapple,
banana, strawberry, passion fruit, and coconut enhance mango's natural sweetness
while adding depth and complexity. Herbal and spice elements including ginger,
mint, lime, cinnamon, and cardamom elevate the profile with refreshing, aromatic,
and zesty notes. To boost indulgence and nutrition, Casa Del Mangga incorporates
sweet and creamy additions like vanilla extract, honey or maple syrup, Greek yogurt,
and coconut cream. For a wholesome twist, ingredients such as chia seeds, oats,
and turmeric are available to transform the drink into a nourishing meal replacement.
Signature combinations include Mango-Pineapple-Coconut, Mango-Banana-Ginger,
Mango-Strawberry-Lime, Mango-Coconut Cream-Cardamom, and Mango-Oats-
Turmeric. With its balance of flavor, health, and tropical flair, la casa del mango is
positioned as a standout offering in the premium smoothie and wellness beverage
market.
TARGET MARKET
La Casa del Mango aims to attract a variety of people who are passing by our
location. Our target market includes students, families, employees, commuters
heading to work or home, and mall-goers. We focus on teens and millennials, who
are increasingly health conscious. We don't target a specific gender or religion, as
this demographic makes up a large portion of buyers for many products. Our location
in Almar Subdivision Corner is busy and surrounded by different types of people and
businesses, making it a great spot to reach potential customers.
ST. CLARE COLLEGE OF CALOOCAN
ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
CAPITALIZATION
To start our business, we are 11 members of the group, and each member will
contribute ₱23,000 to achieve our goal. 11 members * ₱23,000/member = ₱253,000
Ingredients: This will vary with the selected recipes and the quantities required. We
need to factor in the cost of each ingredient and any packaging cost.
Advertising and Marketing: Spend money to advertise your product, which might be
social media promotions, leaflets, or even a tiny promotional event.
Equipment: We require blenders, containers, and other equipment required for the
preparation and service of the shakes.
Operating Expenses: Add the costs of utilities, rent if applicable, and any other
regular expenses.
Margin of Profit: Set a reasonable margin of profit on every shake to make the
business viable.
Pricing Strategy: Determine competitive prices for the mango shakes considering the
costs and the market price of comparable products.
Customer Feedback: Get feedback from our customers to see what they like and
how we can enhance our product.
Here's a possible distribution of ₱253,000 initial investment, keeping in mind that
these are just estimates and need to adjust based on the specific needs
Ingredients ₱8,000
Mango ₱3,000 Assuming we use a
significant amount of
mango
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ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
Other Fruits ₱2,000 Pineapple, banana,
strawberry, passion
fruit, coconut
Spices and Herbs ₱1,000 Ginger, mint, lime,
cinnamon, cardamom
Sweeteners and ₱2,000 Vanilla extract,
Cream honey/maple syrup,
yogurt, coconut cream
Other Additions ₱500 Chia seeds, oats,
turmeric
Equipment ₱5,000
Blenders ₱2,000 We likely need at least
two
Containers ₱1,000 For serving and
storage
Other Supplies ₱1,000 Spoons, cups, straws,
signage, etc.
Marketing and Advertising ₱3,000
Social Media Ads ₱1,000 Promote your shakes on
Facebook, Instagram, etc.
Flyers and Posters ₱1,000 Distribute in local areas
Promotional Event ₱1,000 Offer free samples or
discounts to attract
customers
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ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
Operational Costs ₱6,000
Utilities ₱1,000 Electricity, water, etc.
Rent (if applicable) ₱2,000 We are operating from a
storefront
Other Costs ₱3,000 Transportation, supplies,
unexpected expenses
We have ₱22,000 to fund a mango shake venture. The funds must be utilized
judiciously. Much of it, about ₱8,000, will be spent on ingredients such as mangoes,
fruits, spices, and sweeteners. We must also invest in blenders, containers, and
other materials at an estimated ₱5,000.
Marketing is essential in order to bring in customers, so spend approximately ₱3,000
on social media promotions, flyers, and a promotion event. Last but not least, include
operating expenses such as utilities, rent, and other miscellaneous expenses, which
may amount to about ₱6,000. This is an approximation, and we have to modify
according to your needs and expenditures.
ST. CLARE COLLEGE OF CALOOCAN
ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
CHAPTER II
MARKETING ASPECTS
This chapter discusses the marketing aspects of the proposed business plan,
including industry analysis, target market profiling, competitor analysis, marketing
mix, and marketing strategies. It explains the target market, market size and trends,
competition, and marketing strategies encompassing sales and distribution, pricing
strategy, and promotion strategy.
The goal of marketing is to facilitate the exchange of goods from producers to
consumers. Marketing aims to communicate the value of a product to customers
through effective positioning. The term "marketing" has evolved over time; it now
encompasses all activities that occur before, during, and after the development of a
product, as well as after it has been sold to consumers. It begins with identifying and
addressing the wants of clients. Understanding client buying behavior and providing
greater value are critical aspects of selecting a target market through market
analysis. This section will provide a general overview of the business and its
marketing approach.
This chapter is an essential component of the business plan as it addresses the
marketability of the product, which contributes to the overall success of the business.
The process of introducing and promoting a product to a target market and
forecasting future sales from the buying public is known as marketing. Its goal is to
evaluate effective marketing plans and strategies.
ST. CLARE COLLEGE OF CALOOCAN
ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
Tertiary Department
In our case of La Casa del Mango, the marketing strategy is tailored to highlight the
uniqueness of our mango-based delicacies and drinks. Our products are designed to
appeal to both health consciousness and flavor seeking customers who appreciate
fresh, high-quality, and locally inspired drinks. We emphasize branding that reflects
both Filipino heritage and modern tastes, combining traditional mango flavors with
innovative twists. Promotional activities include social media engagement, and
sampling events to build awareness and customer loyalty. Our pricing strategy is
competitive yet reflects the premium quality of our offerings. Through continuous
market analysis and customer feedback, we aim to strengthen its position in the food
and beverage market.
INDUSTRY ANALYSIS
TARGET MARKET PROFILING
A precious preparation of the strategic location of La Casa del Mango at SM
Fairview, a very thriving shopping mall, for catering purposes directed to the students
that have been aged 18 and above through 25 wherever they come from institutions
near or other colleges and other venues, where such a huge number can be
expected to be in action with mall visitations as consumers, cannot be
overemphasized.
Students this age usually have their lives wrapped up in social activities, combining
shopping with the activities of dining and socialization with friends after attending
classes. The mall's surroundings can act as a very lively estate with many shops and
entertainment spots, incentives for students seeking a convenient and fun-filled
experience.
La Casa del Mango is strategically located close to these educational institutions,
thereby attracting more students. Because of the accessibility and familiarity, it is
naturally for quick meals, informal meetups, or study breaks for students. La Casa
del Mango has all student considerations in mind in its menu intended to be
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ZABARTE ROAD, BARANGAY 177,
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appealing to the target audience but at the same time, cost-effective to allow even as
it serves its strategic positioning in ensuring a steady and continued influx of
patronage from this important market.
While the students live close to one another, there is something more La Casa del
Mango is going to benefit from her location at SM Fairview: the mall and the location
will facilitate her in attracting more clientele. Apart from these, the mall attracts an
array of customers, including families, the young, and those coming from various
parts of the world.
Good vistas along with traffic proximity will keep the restaurant sight accessible and,
by virtue of that, put La Casa del Mango just in the minds of passersby. This
strategic location maximizes impulse purchase opportunities as the customers seek
"quick and satisfying" meals.
Strong foot traffic due to the mall's popularity as a shopping and entertainment
destination has been well in place for La Casa del Mango to accumulate a reliable
flow of potential customers. The stall is equally well situated to bring out all types of
palates and dietary needs through both its offerings featuring Filipino and
international cuisines.
Fundamentally, La Casa del Mango can be benefited by its considerable location in
addition to its holding brand and marketing tactics to draw and keep customers
coming to the stall. The name of the stall, "La Casa del Mango," implies a warm,
friendly, and tropical paradise atmosphere that tries to connect with its prospective
customers who want a full, relaxed, and enjoyable experience.
Further enhancing its appeal to students and others will include factors such as
vibrant colors, tropical images, and employees friendly to customers.
By being strategic with SM Fairview's location, La Casa del Mango molds itself to
satiate a student base's thirst for good dining as that which can be found with
families and other mall
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ZABARTE ROAD, BARANGAY 177,
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COMPETITOR ANALYSIS
OUR MAIN COMPETITORS ARE:
FRUITAS: The pioneering brand with a wide mall presence that introduced a range
of healthy snacks made from fresh fruits.
BUKO LOCO: Buko Loco is known for their refreshing and rejuvenating drinks
offering natural coconut water extracted from young coconuts.
STREET VENDORS AND SMALL LOCAL SHAKE STALLS: often offer affordable
mango smoothies, but their quality and personalization are limited.
COMPETITORS’ STRENGTHS
Good customer reputation.
Worldwide distribution and range
Healthy financial position
Reliable suppliers.
Strong emphasis on health and wellbeing, frequent usage of functional ingredients,
and appeal to consumers who are concerned about their health.
COMPETITORS’ WEAKNESSES
Use of pre-mixed bases, flavors, and manufactured syrups. Might not immediately
compete on the fruit juice with added seeds component.
STRATEGIC PARTNERSHIPS
Collaborate with health and wellness influencers or local fitness establishments to
promote our product.
LA CASA DEL MANGO COMPETITIVE EDGE
ST. CLARE COLLEGE OF CALOOCAN
ZABARTE ROAD, BARANGAY 177,
NORTHERN CALOOCAN, 1400
METRO MANILA, PHILIPPINES
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Fresh & Local Ingredients: Focus on using real mangoes and superfoods like chia
seeds, turmeric, oats, and coconut cream.
Unique Flavor Pairings: To stand out ourselves from typical fruit shake stalls, we
provide combinations on our menu that combine tropical flavor with health
advantages.
La Casa Del Mango, we offer online shopping, is a superior model for a sizable and
expanding market segment because it offers a clear advantage across a number of
important consumer value offerings. Additionally, online purchases can be supplied
straight to the customer's door,
UNIQUE SELLING PROPOSITION
The freshly made mango juice naturally energizing and anti-inflammatory juice with
the goodness of real mangoes, fiber-rich chia seeds, and powerful turmeric. Natural
and Organic Increasing demand for products perceived as natural and free from
artificial additives. Ensuring a consistent supply of high-quality chia seeds, oats, and
turmeric at a manageable will be important for profitability.
TARGET HEALTH CONSCIOUS/ TARGET AUDIENCE
Consumers: Reach out to individuals marketing interested in healthy eating, fitness,
and natural ingredients through online channels, health food stores, and gyms. This
clearly targets health-conscious consumers looking for more nutritious and
potentially filling beverage option compared to regular juice or sugary drinks.
PRICE SENSITIVITY
Consumer satisfaction is our top goal, LA CASA DEL MANGO makes sure that it is
within everyone's budgets. Offer a lower price while still delivering good quality.
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ZABARTE ROAD, BARANGAY 177,
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SUSTAINABILITY AND PACKAGING
Customers are becoming more concerned about ethical issues and eco-friendly
business operations. Business organizations that emphasize environmentally friendly
packaging and sourcing practices may benefit. Emphasize the natural and exotic
origins of the ingredients. Use vibrant colors associated with mango. Appeal to
health-conscious consumers who prefer understated and trustworthy branding.
MARKETING MIX
1. Product
At the heart of “La Casa del Mango” is a commitment to delivering a unique, mango
centric culinary experience. Our product line is designed to cater to both mango
lovers and curious food enthusiasts looking for tropical flavors presented in creative
and refreshing ways. By focusing solely on mango shakes, we aim to perfect the art
of delivering a consistently delicious and high-quality tropical treat that stands out in
the market. The packaging will be eco-friendly and visually appealing, featuring a
tropical inspired design that reinforces our brand identity. Every detail of the product
from taste to appearance will reflect freshness, quality, and the vibrant essence of
mangoes, making “La Casa del Mango” the go-to destination for mango shake
lovers.
2. Price
Our pricing strategy will follow a value-based approach while remaining competitive
within the market. Since “La Casa del Mango” aims to provide premium quality
mango products with distinctive experience, our prices will reflect the quality of
ingredients, artisanal preparation, and overall brand promise. Our pricing strategy
will follow a value-based and tiered approach, making sure we mango shake is both
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ZABARTE ROAD, BARANGAY 177,
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METRO MANILA, PHILIPPINES
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accessible and reflective of its quality. We will offer the shake in the three sizes
which are small, medium, and large with prices scaled accordingly. This allows
customers the flexibility to choose based on their appetite and budget. We also plan
to implement seasonal promotions, pwd , senior citizens discounts, and loyalty
reward systems to encourage repeat purchases and build a dedicated customer
base. By keeping our prices fair, transparent, and adaptable, “La Casa del Mango”
will position itself as a brand that offers both quality and value in every sip.
3. Place
We plan to establish a physical store inside a shopping mall, specifically at SM
Fairview. Given the mall’s large foot traffic and strategic location, it presents an ideal
spot for La Casa del Mango. This ensures accessibility and convenience for us
target customers. The store’s interior design will reflect a vibrant yet relaxing
atmosphere. We envision a color palette of brown, white, and black to create a cozy,
aesthetic environment that encourages customers to unwind and enjoy their visit. To
expand our reach, we also aim to offer online takeout and delivery services. We plan
to collaborate with platforms like Grab and Food panda, and develop a dedicated
website exclusive to La Casa del Mango, where customers can place orders and
enjoy special promotions and discounts.
4. Promotion
To promote La Casa del Mango, we intend to leverage online platforms as our
primary marketing strategy. This includes partnering with influencers and launching
seasonal promotions, such as discounted prices and a “Buy One, Take One” offer
during the grand opening. In addition, we plan to design and distribute flyers that
highlight key information such as our opening date, location, product offerings, and
exclusive launch discounts. These flyers will be circulated within local communities,
particularly in Quezon City and Caloocan, including nearby schools. To further
strengthen brand recognition and loyalty, we will engage with the local community
through pop-up events and sponsorship opportunities.
MARKETING STRATEGIES
