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Context Dictionary and Decision Management Services

The document outlines the Context Dictionary and Decision Management Services used to present tailored actions to customers based on their context. It details the configuration of the Context Dictionary, the creation of data flows, and the role of the Decision Data Store and Adaptive Decision Manager in enhancing decision-making. Additionally, it describes services for real-time data processing and monitoring of decision outcomes.

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55 views8 pages

Context Dictionary and Decision Management Services

The document outlines the Context Dictionary and Decision Management Services used to present tailored actions to customers based on their context. It details the configuration of the Context Dictionary, the creation of data flows, and the role of the Decision Data Store and Adaptive Decision Manager in enhancing decision-making. Additionally, it describes services for real-time data processing and monitoring of decision outcomes.

Uploaded by

pranaisj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Context Dictionary and Decision Management Services

Context Dictionary:

We use the context dictionary to control how to present the next best actions to different
customers.

The ability to present an action to different levels is called multilevel


decisioning.
The levels of customer contacts are the contexts and act as different audiences
with which you communicate in different ways. For example, you can offer an
account owner a family mobile data plan that applies to the whole account and
send new phone offers to individual household members who qualify for them.
We can configure the context dictionary at App studio->settings->context
dictionary.

As a best practice, always generate the Context Dictionary in the Rules ruleset
of the implementation application. Use Database as the context storage. This
setting indicates where the data for each entity resides, either in a relational
database table or decision data store such as Cassandra
The Context Dictionary is stored in the pyDictionary decision data rule.
For each context entity definition in the Context Dictionary, a data flow is
created in the appropriate class (Single<ContextName>Data) by using the
defined associations. These data flows construct the data object that is
necessary to make the next best action for that context. When calling the next-
best-action real-time container, the ContextName in the service payload
determines the context in which the next-best-action strategy runs. The value in
the Context Name triggers the corresponding data flow.
After creating context dictionary backend some rules will be created.

1. Single customer data flow


2. Strategies
3. Models
4. Report definitions
5. Proposition filters
6. At last, one product rule will be created.
Decisioning Management Services:

Navigation:

Decision Data Store


The Decision Data Store (DDS) service stores decision management
data in a backing database, such as Cassandra.
The Adaptive Decision Manager (ADM) creates and updates adaptive models by
processing customer responses in real time. By including adaptive models in
your next-best-actions strategies, you can make better decisions for your
business based on accurately predicted customer behaviour.
The Data Flow service enables running data flows in batch and real time (stream)
modes. Data flows are data pipelines that read, transform, and write data. With
data flows, you can, for example, run decisions, perform text analysis, and
execute real-time aggregations.
The Real Time Data Grid (RTDG) service performs historical analysis and
forecasting for your next-best-action strategies. With the RTDG service, you can
monitor the results of your next-best-action decisions in real time.
The Stream service enables asynchronous flow of data between processes in
Pega Platform. The Stream service is a multinode component that is based on
Apache Kafka.

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