Registration No.
:__________________
PNR No:: DEM507413
COURSE CODE : DEMGN801
COURSE NAME : BUSINESS ANALYTICS
Time Allowed: 03:00 hrs Max.Marks: 80
1. This question paper is divided into two parts A and B.
2. Answer all the questions in serial order.
3. Part A contains 10 questions of 2 marks each. All questions are compulsory.
4. Part B contains 10 questions (Questions 2 to 11) of 10 marks each, attempt any 06 questions out of 10.
Attempt all parts of the selected question. Only first 06 attempted questions would be evaluated.
5. The student is required to attempt the question paper in English medium only.
6. Simple non programmable calculator is allowed.
PART A
Q1(a) Discuss the key features of the R-Studio environment and its relevance in business analytics.
(b) Provide examples of two variables statistics and explain their significance in business data analysis.
(c) Explain the purpose of advanced data visualization techniques such as graphics for correlation,
deviation, ranking, distribution, and composition.
(d) Define time series modeling and discuss its significance in forecasting for business analytics.
(e) Provide examples of situations where survival analysis is applicable in business scenarios.
(f) Explain the differences between K-means and hierarchical clustering in unsupervised machine learning
and their applications in business.
(g) Explain the concept of topic modeling and its application in text analytics for business.
(h) How does data mining contribute to shaping and enhancing business strategy within the realm of
business intelligence?
(i) Differentiate between charts, graphs, and maps in the context of data visualization for business
intelligence.
(j) Why is managing metadata crucial in a business data environment?
PART B
Q2 Given a business dataset, explain the criteria for selecting appropriate basic graphs (bar graph, line
chart, histogram, box plot, scatterplot). Justify your choices.
Q3 Elaborate on the strategic role of visualization in business intelligence. How can businesses leverage
visualization for strategic decision-making?
Q4 Identify and discuss the challenges businesses may face when implementing machine learning models.
How can these challenges be mitigated?
Q5 Evaluate the role of R in the decision-making process within a business context. How can businesses
leverage R for data-driven decisions?
Q6 Apply two variables statistics to a real-world business scenario. Discuss how the results of the analysis
can inform business decisions.
Q7 Discuss the utility of topic modeling in extracting meaningful information from large sets of text data.
Provide examples of business scenarios where topic modeling is beneficial.
Q8 Compare and contrast the effective handling of extracts and live data in the preparation process. What
are the considerations for each?
Q9 Integrate survival analysis into a business prediction model. Explain the relevance of survival analysis in
the context of business applications.
Q10 Evaluate the strategic role of data mining in shaping business strategy within the broader framework of
business intelligence. Provide real-world examples.
Q11 Evaluate the effectiveness of time series models such as ARIMA, GARCH, and VAR in forecasting
business trends. Discuss the strengths and limitations of each.
-- End of Question Paper --
Page 1 of 1
Registration No.:__________________
PNR No:: DEM512050
Paper Code D
COURSE CODE : DEMGN801
COURSE NAME : BUSINESS ANALYTICS
Time Allowed: 03:00 hrs Max.Marks: 80
1. This question paper is divided into two parts A and B.
2. Answer all the questions in serial order.
3. Part A contains 10 questions of 2 marks each. All questions are compulsory.
4. Part B contains 10 questions (Questions 2 to 11) of 10 marks each, attempt any 06 questions out of
10. Attempt all parts of the selected question. Only first 06 attempted questions would be evaluated.
5. The student is required to attempt the question paper in English medium only.
6. Simple non programmable calculator is allowed.
PART A
Q1(a) Discuss strategies for data cleaning and preprocessing in R to ensure data quality for
analysis.
(b) Discuss the importance of choosing the right chart type in data visualization.
(c) Compare and contrast bar graphs, line charts, histograms, box plots, and scatterplots,
highlighting when each is most appropriate.
(d) Describe the purpose of a GARCH model ?
(e) How can text analytics improve decision-making in marketing?
:
T
(f) What is Sentiment Analysis?
T
:E
(g) What is the purpose of feature selection in the context of preparing data for analysis?
(h) Provide a brief introduction to business intelligence and its significance in decision-
making.
(i) Name two common tools used for data blending.
(j) Explain the challenges and benefits of performing cross-database joins in business data
preparation.
PART B
Q2 Describe the primary purpose of ranking graphics in comparative analysis within
business analytics.
Q3 Explain with an example how dashboards can be used in a Business
Q4 Why is data blending important in business analytics?"
Q5 Discuss the scope and application of business analytics in various industries. Provide
examples of how businesses can benefit from analytics.
Q6 Using a real-world dataset, demonstrate the practical exploration of time series data
using R. Discuss the key insights obtained and their relevance to business forecasting.
Q7 Discuss the impact of data visualization on enhancing communication and collaboration
within an organization.
Page 1 of 2
Registration No.:__________________
Q8 Discuss the benefits and limitations of data blending in business intelligence.
Q9 What are the common steps involved in topic modeling using R?
Q10 How are the Maps used in analytics as a tool for visualizing and analyzing data?
Q11 Explain the purpose of the select() function in R and how it is used to extract specific
variables from a dataset.
-- End of Question Paper --
:
T
T
:E
Page 2 of 2
Registration No.:__________________
PNR No:: DEM509445
COURSE CODE : DEMGN801
COURSE NAME : BUSINESS ANALYTICS
Time Allowed: 03:00 hrs Max.Marks: 80
1. This question paper is divided into two parts A and B.
2. Answer all the questions in serial order.
3. Part A contains 10 questions of 2 marks each. All questions are compulsory.
4. Part B contains 10 questions (Questions 2 to 11) of 10 marks each, attempt any 06 questions out of 10.
Attempt all parts of the selected question. Only first 06 attempted questions would be evaluated.
5. The student is required to attempt the question paper in English medium only.
6. Simple non programmable calculator is allowed.
PART A
Q1(a) Describe the role of data visualization in business analytics?
(b) What is the benefit of using bar charts in business data visualization?
(c) How do line charts assist in illustrating trends and patterns in business data over time?
(d) Define the Vector Autoregression (VAR) model and discuss its advantages?
(e) What distinguishes logistic regression from linear regression?
(f) What is the purpose of using charts and graphs in data visualization?
(g) What role does data integration play in a business’s data environment?
(h) What is Data Blending?
(i) Name two common tools used for data blending?
(j) What is a data calculation?
\
E
T
PART B
\E
Q2 How can you add descriptive statistics, such as mean or median, to a ggplot plot?
Q3 Discuss the impact of data visualization on enhancing communication and collaboration
within an organization?
Q4 Describe the primary purpose of ranking graphics in comparative analysis within business
analytics?
Q5 What are the common steps involved in topic modeling using R?
Q6 Describe the introduction to Business Intelligence and its significance in modern business?
Q7 Explain the components of an ARIMA model and how they contribute to forecasting future
values in time series data?
Q8 Discuss the advantages and challenges of using data extracts in business intelligence
environments?
Q9 Discuss the pipe operator in R?
Q10 Explain the Advanced Filter and Advance sorting options in MS-Excel?
Q11 Discuss the importance of string calculations in data preparation and analysis, providing
examples of common string functions?
-- End of Question Paper --
Page 1 of 1
