VANS VANS
S VANSoff the wallVANS
Historical Background Of The Brand
Vans was founded in 1966 in
California and quickly became
popular due to its connection
with skate culture. Iconic
models like Era and Old Skool
made it a favorite among
youth.
After filing for bankruptcy in 1984, it rose again in the
1990s with the rise of street culture. Today, it
symbolizes creativity and individuality with its “Off
The Wall” slogan.
The nature/special characte1ristics
of Vans
With their timeless designs, durability, and effortless
cool factor, Vans shoes are a must-have for anyone
seeking comfort and style in their footwear.
Vans (originally called the Van Doren Rubber
Company) is an American apparel, accessories, and
skateboarding shoes brand, established in Anaheim,
California, and owned by VF Corporation. The
company also sponsors surf, snowboarding, BMX,
and motocross teams.
Vans Design Approach& Style
The waffle sole was designed
to provide better grip and
control.
Checkerboard Pattern Jazz Stripe (Wave-Like Line)
Became iconic with the Slip-On model
in the 1980s Introduced in 1977 with the Old Skool model.
symbolizes the rebellious and free spirit
Paul Van Doren This design, which started
as a random line, became known as the
"jazz stripe".
Vans has become an icon of
skateboarding culture, bold graphics,
“Off The Wall” slogan represents
and rebellious spirit, making a lasting
breaking the rules and embracing
impact on street fashion.
freedom and creativity.
Materials Used
Vans offers a wide range of products focused on skateboarding and streetwear culture.
Shoes: Skate shoes, casual shoes, sneakers. They are typically made
with canvas, leather, suede, and vulcanized rubber soles.
Clothes: T-shirts, hoodies, jackets, pants, and shorts. These are
made from materials like cotton, polyester, denim, and
fleece.
Accessories: Bags, hats, belts, and other small accessories.
They are usually made from polyester, nylon, and cotton.
Vans combines durable and comfortable materials, offering
both style and comfort.
Vans uses a unique design in its stores that reflects streetwear and
skateboarding culture. The main materials used in stores are:
• Wood and Recycled Wood
• Concrete and Industrial Materials
• Light Brick and Urban Aesthetics
• Vibrant Colors and Graphics
• GLASS AND OPEN LAYOUT
Client Profile
Age Group:
• Primarily teenagers and young adults aged 12-
34.
Interests and Lifestyle:
Individuals into skateboarding, surfing, street style,
alternative music, and those with creative and artistic
interests.
Fashion and Style:
• Individuals who prefer casual, sporty, and laid-back
clothing styles.
Values and Trends:
• Emphasis on authenticity, independence,
and self-confidence.
Ergonomics
Vans' unique shoe design takes into account every
part of the foot. Whether slip-ons, high-tops, or low-
tops, the entire footwear range is made to fit in the
most comfortable way possible. First, the Vans
sneakers have a wide toe box. This design feature
guarantees your toes don't get crushed, which may
lead to blisters and bunions. Since wide feet are
usually the biggest on the top of the foot, a large toe
box can help relieve the pressure there.
Second, Vans sneakers have ample arch support.
This can be helpful specifically to people with
wide feet and flat arches, as lifting the foot can
help reduce the width. Finally, the fabric used to
make the sneakers is soft and flexible, which can
help large feet fit better.
Spatial and Functional
Requirements
Vans stores are designed to reflect the brand's street
culture and action sports roots. The layout typically
includes areas for product displays, customization stations,
and event spaces for skate demos and community events.
The stores are often spacious and inviting, encouraging
customers to engage with the brand and its products.
prominent store
examples
Vans has numerous flagship stores around the world, including
locations in Costa Mesa, California (the brand's headquarters),
New York City, London, and Tokyo. These stores often feature
custom designs and host events to engage with the local skate
and street culture communities.
Costa Mesa, California
Costa Mesa, California
Polen Ece Demiryol
Free spirit
Polen Ece Demiryol
Beyza Alkan
Zeynep Gamze YIlmaz
Aybüke Yaren Gülün
Hatice Özdamar
Polen Ece Demiryol
VANS
OFF THE WALL
Beyza Alkan
