Brand

Guidelines
CONTENTS
SECTION ONE
The brand positioning
SECTION TWO
Core brand elements
SECTION THREE
Stationery & Corporate Applications
SECTION FOUR
Merchandising Items
SECTION FIVE
Signages & Advertising
SECTION SIX
Electronic Identity
The Brand Positioning

OUR PURPOSE TAGLINE BRAND PERSONALITY

Make sure it’s easy to spot our logo. One way to Our values influence our decision making process, Our values influence our decision making process,
do it, is to provide adequate clear space around and also, how we interact with our internal and and also, how we interact with our internal and
the logo, and use a color from our core color external constituencies. At NMA they are; external constituencies. At NMA they are;
palette that provides good contrast. The size of o Dedication
the logo and the contrast between the fill color o Honor
and the background also affect how easy it is to o Integrity BRAND MESSAGE
see the logo at a glance. Don’t use heavily textured o Commitment
With human capital development at the center of
backgrounds or busy photographs behind the logo. o Trust
Saudi Vision 2030, and a clear market
These make our logo difficult to read.
need for an emerging technical workforce in
BRAND ESSENCE drilling rigs around the country, SADA provides
OUR MISSION a promising prospect of ensuring that such an
Our values influence our decision making process, opportunity is utilized fully to benefit Saudi
To become a regional benchmark and a center and also, how we interact with our internal and youth and promote their role within the industry.
for maritime excellence through world class external constituencies. At NMA they are;
infrastructure, faculty, and facilities. By training young Saudis and increasing
Saudization levels in the drilling and workover
industry across all technical job ranks, the
OUR VISSION Academy is set to increase competitiveness
and foster development in the Kingdom.
To create excellence in the Kingdom’s maritime
industry, by developing Saudi human capital in the Supported and funded by the leading regional
sector. drilling companies, the wide range of training
programs at SADA are designed not only train,
but to also offer continuous development
programs to the trainees, allowing them to
progress with their careers all the way into
senior roles.
BRAND TONE BRAND VOICE
Our values influence our decision making process, With human capital development at the center of
and also, how we interact with our internal and Saudi Vision 2030, and a clear market
external constituencies. At NMA they are; need for an emerging technical workforce in
o Dedication drilling rigs around the country, SADA provides
o Honor a promising prospect of ensuring that such an
o Integrity opportunity is utilized fully to benefit Saudi
o Commitment youth and promote their role within the industry.
o Trust
By training young Saudis and increasing
Saudization levels in the drilling and workover
BRAND VALUES industry across all technical job ranks, the
Academy is set to increase competitiveness
Our values influence our decision making process,
and foster development in the Kingdom.
and also, how we interact with our internal and
external constituencies. At NMA they are;
Supported and funded by the leading regional
o Dedication
drilling companies, the wide range of training
o Honor
programs at SADA are designed not only train,
o Integrity
but to also offer continuous development
o Commitment
programs to the trainees, allowing them to
o Trust
progress with their careers all the way into
senior roles.
Identity elements

The Logo Inspiration

The NMA logo is a fine specimen of creativity and
expression, incorporating the maritime and academic
elements. It helps our prospects and patrons to
identify us instantly and effectively. Integrating the
marine compass; the book; and boat sails, the rendition
culminates into a powerful, yet concise logo.

Featuring the primary NMA colors: Cyan,Yellow,

and Blue, the logo is accompanied with the Academy
abbreviation in clear, bold font. The Academy name
accompanies the abbreviation, in both English and
Arabic, for a distinct,

and stronger brand association. But, effectiveness will

only be maintained if the logo remains consistent all
through; wherever we use it—whether it’s in our
marketing, or on the web. To keep our brand vibrant,
we have graphic standards in place, that allow room for
variance in color options and staging, and ensure our
logo still remains instantly recognizable.

NMA Brand Guidelines 4

The Brand Positioning

OUR PURPOSE
The clear space around the logo is part of its
design. That space gives our logo power. It makes it
stand out from whatever’s around it (other logos,
symbols, artwork, or text).
Always give it space to stand out, which needs to
be proportional to the size of the logo. To be sure
there is enough space, measure the tallest graphic
element in
the “bridge” portion of the logo. Use that as
a measure of distance around the logo in all
directions.
Even when there is limited room (like in mobile
icon badges or banner ads, etc.), be sure to leave
enough space around the logo.

7
Logo and Typography

8
Identity elements

Logo Application
Legibility is vital. Make sure you use the
correct Logo for the background and position
it carefully.

Our Logo is simple, easy to use and reproduces

well across a variety of [Link] ensure
that this is always the case vplease follow the
below:
Identity elements

Logo variations
Make sure it’s easy to spot our logo. One way to
do it, is to provide adequate clear space around
the logo, and use a color from our core color
palette that provides good contrast. The size of
the logo and the contrast between the fill color
and the background also affect how easy it is to
see the logo at a glance. Don’t use heavily textured
backgrounds or busy photographs behind the logo.
These make our logo difficult to read.

10
Identity elements

Inappropriate usage
Even in the most flexible and dynamic visual
system, guidelines and consistency are critical
to ensure we understand who we are. Here,
we offer guidelines on what not to do with NMA's
lock-up.

1. D
 o not stretch the proportions of the logo.
1 2
2. D
 o not change the color of the logo.
3. D
 o not use the logo over busy still imagery.
4. D
 o not rotate the logo.
5. D
 o not change the scale of the shield in the logo.
6. D
 o not use the logo on complex textures.

3 4

5 6

11
Pattern

NMA stripe

12
Color

Primary colors
This range of Blues,Yellows, and neutrals provide the 90% 80% 70% 60% 50% 40% 30% 20% 10% 90% 80% 70% 60% 50% 40% 30% 20% 10%
color foundation of our designs. Each color is provided
in RGB and HEX for digital display, along with Pantone
and CMYK for print. Please use the color formula
appropriate to your design application.
NMA BLUE NMA CYAN
We have provided CSS class names for some PMS 107 - 15C PMS Cyan C
of the colors. CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef
The core palette provides an ideal setting for
color photography.

90% 80% 70% 60% 50% 40% 30% 20% 10% 90% 80% 70% 60% 50% 40% 30% 20% 10%

NMA YELLOW NMA GRAY

PMS Yellow C PMS Gray C

CMYK 04 00 95 00 CMYK 00 00 00 80
RGB 252 238 30 RGB 38 -1 -2
HEX # fbed1d HEX # 58595b
Color

Secondary colors
The secondary palette includes Accent and Alert
90% 80% 70% 60% 50% 40% 30% 20% 10%
colors. These colors should be used very sparingly.
Each accent color should account for no more than
1-2% of the total layout, and collectively no more
than 10% of all color.

PMS 107 - 15C

PMS Gray C
CMYK 100 75 30 15
RGB 07 74 117 CMYK 00 00 00 80
HEX # 074975 RGB 38 -1 -2
HEX # 58595b

NMA Brand Guidelines 14

14
Typography

English Frutiger

Our primary typeface is [Link] font is not

available, the designated font is Arial.

Frutiger 45 Light Frutiger 65 Bold

ABCDEFGHIJKLMNOPQRTUVWXYZ ABCDEFGHIJKLMNOPQRTUVWXYZ
abcdefghijklmnopqrtuvwxyz abcdefghijklmnopqrtuvwxyz
0123456789 +-*/=!@#$%^&*()_ 0123456789 +-*/=!@#$%^&*()_

Frutiger 55 Roman Frutiger 75 Black

ABCDEFGHIJKLMNOPQRTUVWXYZ ABCDEFGHIJKLMNOPQRTUVWXYZ
abcdefghijklmnopqrtuvwxyz abcdefghijklmnopqrtuvwxyz
0123456789 +-*/=!@#$%^&*()_ 0123456789 +-*/=!@#$%^&*()_

Arial
Arabic GE SS TWO

Our typeface is GE SS. Where font is not

available, the designated font is Manal.

Manal

16
17
Stationery

Business card
Size
Width 85 mm x Height 50 mm

Paper
Fedrigoni®
Thickness: 300 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY
NMA YELLOW
PMS Gray C
CMYK 00 00 00 80 PMS Yellow C
RGB 38 -1 -2 CMYK 04 00 95 00
HEX # 58595b RGB 252 238 30
HEX # fbed1d

18 NMA Brand Guidelines 18

Stationery

FRONT BACK
Letterhead
Size
A4
Width 210 mm x Height 297 mm

Paper
Fedrigoni®
Thickness 100 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

GRAY: 5%

GRAY: 7%
Letter Head
Size
A4
Width 210 mm x Height 297 mm

Paper
Fedrigoni®
Thickness 100 gsm

Color

NMA BLUE

PMS 107 - 15C

CMYK 100 75 30 15
RGB 07 74 117
HEX # 074975

NMA GRAY

PMS Gray C
CMYK 00 00 00 80
RGB 38 -1 -2
HEX # 58595b

NMA CYAN

PMS Cyan C
CMYK 100 00 00 00
RGB 00 -21 -44
HEX # 00adef

NMA YELLOW

PMS Yellow C
CMYK 04 00 95 00
RGB 252 238 30
HEX # fbed1d

20
Executing the brand

Envelopes
Size
Open: Width 210 mm x Height 140 mm
Closed: Width 210 mm x Height 110 mm

Paper
Fedrigoni®
Thickness: 170 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d
Stationery

Post card For Eid

The card features dual language layout on the same
field of view, with Arabic highlighted on the right, and
English on the left. The NMA logo (complete) sits
on the bottom right of the card. while only the NMA
website is featured on the opposite side: bottom left.
All content is typeset in NMA Fonts as specified
in SECTION TWO, OUR CORE ELEMENTS/ Our
Typefaces.

Size
Width 85 mm x Height 50 mm

Paper
Fedrigoni®
Thickness: 300 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

22
Stationery & Corporate
Application
A4 Notepad
The Notepad cover features a white background,
with the SADA logo aligned top right, and the
12 mm
diagonal signature SADA strip flowing from mid left
to bottom right, in SADA Green and Orange. No
address details mentioned.

Size
Open: Width 210 mm x Height 140 mm
Closed: Width 210 mm x Height 110 mm

Paper
Fedrigoni®
Thickness: 170 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d
Stationery & Corporate
Application
Application Form
The application form features a white background,
with the NMA logo aligned top left, and the address
details on the bottom left, with NMAdiagonal strip
in the background. The content is typeset in NMA
Fonts as specified in SECTION
TWO, OUR CORE ELEMENTS/ Our Typefaces. Application Form

Basic Info

Size
Full Name ID
Open: Width 210 mm x Height 140 mm
Closed: Width 210 mm x Height 110 mm D.O.B Mobile No.

Address
Paper
Marital Status Passport No.
Fedrigoni®
Thickness: 170 gsm Academic Info

Color Program

Degree Graduation Date

Address

NMA BLUE NMA CYAN

For SADA use
PMS 107 - 15C PMS Cyan C
CMYK 100 75 30 15 CMYK 100 00 00 00 Program
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

24
Stationery & Corporate
Application
Sticky Notes
The sticky notes feature NMA monogram only,
on top right; and the diagonal signature NMA
strip, running across the left bottom of the note.

Size
Open: Width 8 cm x Height 8 cm
Closed: Width 8 cm x Height 8 cm

Paper
Fedrigoni®
Thickness: 170 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d
Stationery & Corporate
Application
Sticky Notes
13 mm
The Fax sheet features a white background, with
the NMA logo aligned top right, and the address
details on the bottom left, with NMA diagonal strip
in the background. The content is typeset in NMA
FAX
Fonts as specified in SECTION TWO, OUR CORE
To From
ELEMENTS/ Our Typefaces.
All dimensions have been marked and must be Fax Fax

followed [Link] Phone Phone

Subject Date
Open: Width 210 mm x Height 140 mm
Pages
Closed: Width 210 mm x Height 110 mm

Paper
Fedrigoni®
Thickness: 170 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

26
Stationery & Corporate
Application
Invoice
The invoice features a white background, with the
NMA logo aligned top right, and the address details
on the bottom left. The contents are typeset in NMA

Invoice ‫ﻓﺎﺗﻮرة‬
Fonts as specified in SECTION TWO, OUR CORE
ELEMENTS/ Our Typefaces. All dimensions have been
marked and should be followed accordingly.

Size Course Hours Rate Amount

Open: Width 14.85 cm x Height 21 cm
Closed: Width 14.85cm x Height 21 cm

Paper
Fedrigoni®
Thickness: 170 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d
Stationery & Corporate
Application
CD Label & CD Jacket
The CD Jacket front features the NMA logo
aligned to the top left with the diagonal NMA
signature color strip emerging from top left to 18 m
m

bottom right, highlighted in NMA Blue and

Sky Blue.

Size
Open: Width 210 mm x Height 140 mm
Closed: Width 210 mm x Height 110 mm

Paper
Fedrigoni®
Thickness: 170 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef [Link]

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

28
Stationery & Corporate
Application
Folder
The Fax sheet features a white background, with
the SADA logo aligned top right, and the address
details on the bottom left, with SADA diagonal strip
in the background. The content is typeset in SADA
Fonts as specified in SECTION TWO, OUR CORE
ELEMENTS/ Our Typefaces.
All dimensions have been marked and must be
followed accordingly.

Size
Open: Width 210 mm x Height 140 mm
Closed: Width 210 mm x Height 110 mm

Paper
Fedrigoni®
Thickness: 170 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d
Gift Items

Paper Bags
Merchandising is an ideal way to reinforce the
NMA brand presence and should be managed
effectively and consistently. Promotional items
aim to create brand loyalty and pride.

Size
Open: Width 210 mm x Height 140 mm
Closed: Width 210 mm x Height 110 mm

Paper
Fedrigoni®
Thickness: 170 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

30
Gift Items

Mug
Merchandising is an ideal way to reinforce the
NMA brand presence and should be managed
effectively and consistently. Promotional items
aim to create brand loyalty and pride.

Size
Open: Width x Height
Closed: Width x Height

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d
Gift Items

Credit card USB

Merchandising is an ideal way to reinforce the
NMA brand presence and should be managed
effectively and consistently. Promotional items
aim to create brand loyalty and pride.

Size
Open: Width x Height
Closed: Width x Height

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

32
Gift Items

Cap
Merchandising is an ideal way to reinforce the
NMA brand presence and should be managed
effectively and consistently. Promotional items
aim to create brand loyalty and pride.

Size
Open: Width x Height
Closed: Width x Height

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d
Gift Items

PEN
The sticky notes feature NMA monogram only,
on top right; and the diagonal signature NMA strip,
running across the left bottom of the note.

Size
Open: Width x Height
Closed: Width x Height

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

34
Stationery & Corporate
Application
FLAG
Applying the Brand Merchandising is an ideal way to
reinforce the NMA brand presence and should be
managed effectively and consistently. Promotional
items aim to create brand loyalty and pride.

Size
Open: Width 100 cm x Height 250 cm
Closed: Width 210 mm x Height 110 mm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d
Stationery & Corporate
Application
Flags
The sticky notes feature NMA monogram only,
on top right; and the diagonal signature NMA
strip, running across the left bottom of the note.

Size
Open: Width 100 cm x Height 400 cm
Closed: Width 100 cm x Height 400 cm

Paper
Fedrigoni®
Thickness: 170 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

36
Electronic Identity

Power Point Template

Applying the Brand Merchandising is an ideal way to
reinforce the NMA brand presence and should be
managed effectively and consistently. Promotional
items aim to create brand loyalty and pride.

Size
Open: Width 100 cm x Height 250 cm
Closed: Width 210 mm x Height 110 mm

Color

NMA BLUE NMA CYAN MAIN TITLE (font size 20px)

PMS 107 - 15C PMS Cyan C TITLE GOES HERE (font size 14px)
CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d
Electronic Identity

Desktop Background
Applying the Brand Merchandising is an ideal way to
reinforce the NMA brand presence and should be
managed effectively and consistently. Promotional
items aim to create brand loyalty and pride.

Size
Open: Width 100 cm x Height 250 cm
Closed: Width 210 mm x Height 110 mm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

38
Electronic Identity

Email Template_01_02
Applying the Brand Merchandising is an ideal way to
reinforce the NMA brand presence and should be
managed effectively and consistently. Promotional
items aim to create brand loyalty and pride.

Size
Open: Width 100 cm x Height 250 cm
Closed: Width 210 mm x Height 110 mm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d
Electronic Identity

Email Template_03_04
Applying the Brand Merchandising is an ideal way to
reinforce the NMA brand presence and should be
managed effectively and consistently. Promotional
items aim to create brand loyalty and pride.

Size
Open: Width 100 cm x Height 250 cm
Closed: Width 210 mm x Height 110 mm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

40
 Electronic Identity

Email_Signature
Applying the Brand Merchandising is an ideal way to
Name
reinforce the NMA brand presence and should be Executive Director
managed effectively and consistently. Promotional National Maritime Academy
Name
items aim to create brand loyalty and pride. Name
Tel : +966 12 345 6789
Mob : +966 12 345 6789
SizeExecutive Director
Executive Director
[Link]
National
Open: Width Maritime Academy
100 cm x Height 250 cm National Maritime Academy
Closed:
Tel :Width
+966 12210
345mm
6789x Height 110 mm
Tel : +966 12 345 6789
Mob : +966 12 345 6789
Mob : +966 12 345 6789
Color
[Link]
[Link]

NMA BLUE

PMS 107 - 15C

NMA CYAN

PMS Cyan C
Name Name
CMYK 100 75 30 15 CMYK 100 00 00 00 Executive Director Executive Director
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef National Maritime Academy National Maritime Ac
Name Name
Tel : +966 12 345 6789 [Link] Tel : +966 12 345 6789
Executive Director Executive Director
Mob : +966 12 345 6789 Mob : +966 12 345 6789

NMANational
GRAY Maritime
NMA YELLOW Academy National Maritime Academy
PMS Gray C PMS Yellow C
12 345 6789 [Link]
00 00 00 80 Tel : +966 12 345 6789 [Link]
CMYK 04 00 95 00
12 345 6789 RGB 38 -1 -2 RGB 252 238 30 Mob : +966 12 345 6789
HEX # 58595b HEX # fbed1d

Name
Executive Director
National Maritime Academy
Name Tel : +966 12 345 6789 [Link]
Mob : +966 12 345 6789
Executive Director
National Maritime Academy
Tel : +966 12 345 6789 [Link]
Mob : +966 12 345 6789
Electronic Identity

Social Media Ad Banners-01

Applying the Brand Merchandising is an ideal way to
reinforce the NMA brand presence and should be
managed effectively and consistently. Promotional
items aim to create brand loyalty and pride.

Size
Open: Width 100 cm x Height 250 cm
Closed: Width 210 mm x Height 110 mm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

42
 Electronic Identity

Email_Signature
Applying the Brand Merchandising is an ideal way to
Name
reinforce the NMA brand presence and should be Executive Director
managed effectively and consistently. Promotional National Maritime Academy
Name
items aim to create brand loyalty and pride. Name
Tel : +966 12 345 6789
Mob : +966 12 345 6789
SizeExecutive Director
Executive Director
[Link]
National
Open: Width Maritime Academy
100 cm x Height 250 cm National Maritime Academy
Closed:
Tel :Width
+966 12210
345mm
6789x Height 110 mm
Tel : +966 12 345 6789
Mob : +966 12 345 6789
Mob : +966 12 345 6789
Color
[Link]
[Link]

NMA BLUE

PMS 107 - 15C

NMA CYAN

PMS Cyan C
Name Name
CMYK 100 75 30 15 CMYK 100 00 00 00 Executive Director Executive Director
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef National Maritime Academy National Maritime Ac
Name Name
Tel : +966 12 345 6789 [Link] Tel : +966 12 345 6789
Executive Director Executive Director
Mob : +966 12 345 6789 Mob : +966 12 345 6789

NMANational
GRAY Maritime
NMA YELLOW Academy National Maritime Academy
PMS Gray C PMS Yellow C
12 345 6789 [Link]
00 00 00 80 Tel : +966 12 345 6789 [Link]
CMYK 04 00 95 00
12 345 6789 RGB 38 -1 -2 RGB 252 238 30 Mob : +966 12 345 6789
HEX # 58595b HEX # fbed1d

Name
Executive Director
National Maritime Academy
Name Tel : +966 12 345 6789 [Link]
Mob : +966 12 345 6789
Executive Director
National Maritime Academy
Tel : +966 12 345 6789 [Link]
Mob : +966 12 345 6789
Electronic Identity

Social Media Ad Banners-01

Applying the Brand Merchandising is an ideal way to
reinforce the NMA brand presence and should be
managed effectively and consistently. Promotional
items aim to create brand loyalty and pride.

Size
Open: Width 100 cm x Height 250 cm
Closed: Width 210 mm x Height 110 mm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

44
Electronic Identity

Social Media Ad Banners-01

This is the basic marking system
for Roll up & Pop Up. Please follow
design standards for size and
balance of the NMA logo.
Electronic Identity

Social Media Ad Banners-02

The CD Jacket front features the NMA logo
aligned to the top left with the diagonal NMA
signature color strip emerging from top left to
bottom right, highlighted in NMA Blue and
Sky Blue.

Size
Open: Width 210 mm x Height 140 mm
Closed: Width 210 mm x Height 110 mm

Paper
Fedrigoni®
Thickness: 170 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d

46
Stationery & Corporate
Application
Staff ID Cards
The CD Jacket front features the NMA logo
aligned to the top left with the diagonal NMA
signature color strip emerging from top left to
bottom right, highlighted in NMA Blue and

GATE PASS
Sky Blue.

Size VISITOR
Open: Width 210 mm x Height 140 mm [Link]
Closed: Width 210 mm x Height 110 mm

Paper Plate No
Fedrigoni®
Expiry Date
Thickness: 170 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d
Stationery & Corporate
Application
Wrinkle free White Shirt

48
Signages & Advertising

Uniform
The Jacket front features the NMA logo
aligned to the top left with the diagonal NMA
NMA Blue and pants.

Size
Open: Width 210 mm x Height 140 mm
Closed: Width 210 mm x Height 110 mm

Paper
Fedrigoni®
Thickness: 170 gsm

Color

NMA BLUE NMA CYAN

PMS 107 - 15C PMS Cyan C

CMYK 100 75 30 15 CMYK 100 00 00 00
RGB 07 74 117 RGB 00 -21 -44
HEX # 074975 HEX # 00adef

NMA GRAY NMA YELLOW

PMS Gray C PMS Yellow C

CMYK 00 00 00 80 CMYK 04 00 95 00
RGB 38 -1 -2 RGB 252 238 30
HEX # 58595b HEX # fbed1d
Signages & Advertising

Roll up & Pop up

50
Signages & Advertising

Roll up & Pop up

This is the basic marking system
for Roll up & Pop Up. Please follow
design standards for size and
balance of the NMA logo.
Signages & Advertising

Event Booth Layout - size: 3x4 m.

52
Signages & Advertising

Head Quarter (HQ)

Signages & Advertising

NMA - Main Signage

54
Building Entry Signage