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Ex 2

The document outlines the exam structure for the BSc (Hons) Business Management course at the University of Bolton, specifically for the Strategic Management module (BMP6002) scheduled for May 18, 2022. It includes a compulsory question on strategic approaches and several optional questions covering topics such as Sustainable Competitive Advantage, innovation in strategy, SWOT analysis, environmental assessment tools, and a Strategic Market Based Approach. Each section has specified marks, indicating the importance of critical evaluation and application of theory in responses.

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19 views2 pages

Ex 2

The document outlines the exam structure for the BSc (Hons) Business Management course at the University of Bolton, specifically for the Strategic Management module (BMP6002) scheduled for May 18, 2022. It includes a compulsory question on strategic approaches and several optional questions covering topics such as Sustainable Competitive Advantage, innovation in strategy, SWOT analysis, environmental assessment tools, and a Strategic Market Based Approach. Each section has specified marks, indicating the importance of critical evaluation and application of theory in responses.

Uploaded by

cristal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

TW3

UNIVERSITY OF BOLTON

INSTITUTE OF MANAGEMENT

BSc (Hons) BUSINESS MANAGEMENT

SEMESTER TWO EXAMINATION 2021/2022

STRATEGIC MANAGEMENT

MODULE NO: BMP6002

Date: Wednesday 18 May 2022 Time: 2.00 – 5.00pm

INSTRUCTIONS TO CANDIDATES: Section 1: The question in this


section is compulsory.
(40 marks)

Section 2: Answer any two


questions. All questions in this
section carry equal marks.
(30 marks)
Page 2 of 2

University of Bolton
Institute of Management
BSc (Hons) Business Management
Semester 2 Examination 2021/2022
Strategic Management
Module No. BMP6002

Section 1: Compulsory question to be answered by all:

1. Critically explore the need for organisations to adopt either a ‘prescriptive’ or an


‘emergent’ approach when managing their strategic position in light of factors such
as complexity and uncertainty. Where possible use examples drawn from the
literature to support points you put forward.
(40 marks)

Section 2: Answer any two from the following:

1. Using examples from the literature critically assess the factors which best facilitate
the assessment and delivery of Sustainable Competitive Advantage (SCA) for an
organisation. (30 marks)

2. Critically evaluate the benefits, costs and risks of using ‘innovation’ to drive
long-term organisational development, illustrating your answer with examples
of how this approach to formulating and deploying strategy works in practice.
(30 marks)

3. Explore the practical application of SWOT Analysis as a strategic management


tool, critically appraising issues and limitations associated with its use. What
conclusions can reasonably be made about the use of this tool in strategy?
(30 marks)

4. Compare and contrast two tools available to managers to assess the environmental
competitive position of an organisation. Comment critically on the benefits and
limitations of each model/approach and apply your response in context where
possible
(30 marks)

5. Critically evaluate the application of a Strategic Market Based Approach to


organisational strategy (using relevant theory). Apply your answer in context where
possible

(30 marks)

END OF QUESTIONS

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