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Data Analytics and Modelling: Amynah Reimoo

The document provides an overview of data analytics and its components, including data collection, cleaning, transformation, analysis, visualization, and communication. It describes a modern data ecosystem that integrates various technologies and processes for effective data management and decision-making. Additionally, it highlights the roles of data science, machine learning, and artificial intelligence, along with mini case studies of companies leveraging data analytics.

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AQSA KHAN
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49 views9 pages

Data Analytics and Modelling: Amynah Reimoo

The document provides an overview of data analytics and its components, including data collection, cleaning, transformation, analysis, visualization, and communication. It describes a modern data ecosystem that integrates various technologies and processes for effective data management and decision-making. Additionally, it highlights the roles of data science, machine learning, and artificial intelligence, along with mini case studies of companies leveraging data analytics.

Uploaded by

AQSA KHAN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Data Analytics and

Modelling
Amynah Reimoo

1
Session 1: Introduction Data Analytics

2
What is…?
Data Analytics:
Data Analysis:

3
The Data Journey

DATA COLLECTION DATA CLEANING DATA DATA ANALYSIS DATA DATA


TRANSFORMATION VISUALIZATION COMMUNICATION
Data ecosystem
A data ecosystem is a web of interconnected components, including
people, processes, technologies, and data sources, that work together
to produce, collect, manage, analyze, and distribute data. It facilitates
the seamless flow and integration of data across different platforms
and stakeholders, enabling informed decision-making and fostering
innovation through collaborative data utilization and sharing.
Modern Data Ecosystem
data ecosystem is a complex system of technologies and processes that
organizations use to collect, store, process, and analyze data
Data Sources
ETL / ELT Data BI
• Databases Data Ingestion
• Cleaning Warehousing
• Relational • Landing
• Converting • Staging • Reporting
• NoSQL • Batch Process
• Formatting • Warehouse • Dashboards
• Flat Files • Scheduled
• Filtering • Mart • BI
• CSV, TSV • Stream • Data Visualization
• Aggregating
• XLS, XLSX • Insights
• Normalizing
• TXT • Realtime Alerts
• Enriching • Search / Query
• APIs / Web Services
Data
• Webhooks • Network
Lake
• Web Scrapping • Landing Area
Files
• IoT • Raw Zone
• FTP / SFTP
• Logs • Processed Zone
• Local Files
• Curated Zone
Data
Governance
Data Science, Machine Learning & Artificial Intelligence
Artificial Intelligence
Intelligent systems that perform tasks smartly.

Machine Learning
Systems that learn from data and make
predictions.

Data Science
Extracting knowledge
and insights from data.
Data Analysis
Mini Case Studies
• Netflix: discount coupons for loyal customers, email marketing for
non active users, recommendation algo
• Amazon: AI matchmaking, inventory robotics with live data,
delivery machines, birthday discounts
• Spotify: recommendation algo, partnerships, trending/flop lists
• Walmart: sales data for future predictions, partnerships, loyalty
programs, marketing/promotion campaigns
DPR Metrics
• Amount – Overstated or understated?
• Completion date – mean, median
• Absolute day difference – modulus
• Charts?
• Early or late?
• Budget in relation to date
• Category wise analysis

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