A-Level Business: Homework 3 (Exam practice)
Total Marks:
Name : ______________________________________
Date : _______________________________________
Section A: Key Terms
Define each key term.
1. Define ‘market research’.
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2. Define ‘supply’.
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3. Define ‘penetration pricing’
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4. Define ‘flexible workforce’.
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A-Level Business: Homework 3 (Exam practice)
Section B: Advantages and Disadvantages
Write the key points to explain each advantage/disadvantage.
5. Television as a method of promotion [4]
Advantages Disadvantages
6. Cost-plus pricing [4]
Advantages Disadvantages
7. Bonus payments [4]
Advantages Disadvantages
A-Level Business: Homework 3 (Exam practice)
8. Democratic leadership [4]
Advantages Disadvantages
9. Niche market [4]
Advantages Disadvantages
10. Market segmentation [4]
Advantages Disadvantages
A-Level Business: Homework 3 (Exam practice)
Section C: Explain
Explain these statements using two more sentences. (Ex: This is because…)
11. The decreasing price of complementary goods can cause a rise in demand.
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12. When a business focuses on reducing the cost of a product, aesthetics is
usually less important in the design mix.
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13. A business can build a brand through developing a USP.
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