Faculty of Legal, Economic and Social Sciences of
Marrakech
Master : Strategic and financial management
of organizations
Promotion 19
The Most Developed and
Known Products
in Morocco
Presented by : Supervised by :
Abdelhamid LAABI [Link] Anas
MOURAD HAILAT
Youssef EL MOUBARIK
NOUR-EDDINE EL KHIRAOUI
AYOUB LAHMIDI
Academic Year : 2024-2025
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TABLE OF CONTENTS
INTRODUCTION...................................................................................................3
I. ARGAN OIL......................................................................................................3
II. LEATHER FROM MARRAKECH.............................................................4
III. AGRICULTURAL PRODUCTS..................................................................5
IV. TOURISM AND HANDICRAFTS...............................................................5
CONCLUSION........................................................................................................6
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INTRODUCTION
Morocco is a country located in North Africa, known for its rich cultural heritage and
diverse resources. The nation has a unique blend of Arab, Berber, and European influences,
which is reflected in its traditions, cuisine, and craftsmanship.
The Moroccan economy is multifaceted, relying on various flagship products that
showcase its cultural identity and innovation. Key sectors include agriculture, handicrafts, and
natural resources. In this presentation, we will explore some of the most significant products that
contribute to Morocco's economy and cultural landscape.
I. ARGAN OIL
Argan oil is one of the most famous products from Morocco, derived from the nuts of the
argan tree, which is native to the region. This oil is highly valued for its nutritional and cosmetic
properties.
In cosmetics, argan oil is used for its moisturizing and anti-aging benefits, making it a
popular ingredient in skincare and haircare products. In culinary applications, it is used to
enhance the flavor of dishes, particularly salads and couscous.
The production of argan oil also has a significant economic impact on local communities.
Many women's cooperatives are involved in the harvesting and processing of argan nuts,
providing jobs and empowering women in rural areas. This sustainable practice not only supports
livelihoods but also helps preserve the argan forests.
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II. LEATHER FROM MARRAKECH
Marrakech is renowned for its traditional leather goods, which are crafted using age-old
tanning techniques. The city’s tanneries are famous for producing high-quality leather products,
including bags, shoes, and belts.
The tanning process involves natural methods that can take several months, resulting in
durable and beautifully crafted items. Marrakech leather is characterized by its vibrant colors and
intricate designs, making it a sought-after product both locally and internationally.
Furthermore, the leather trade is a significant contributor to the local economy, attracting
tourists who visit the tanneries to witness the craftsmanship firsthand. This trade not only
supports artisans but also promotes the rich cultural heritage of Morocco.
III. AGRICULTURAL PRODUCTS
Morocco heavily relies on agriculture. Over 40% of the workforce is employed in this
sector, which contributes 15% to the GDP. In 2024, Moroccan agriculture generated over $14
billion in exports, primarily through fruit and vegetable production (source: to be verified with
official Moroccan statistical organizations). However, water scarcity, exacerbated by climate
change, threatens crops and the economy. To address this, the government has launched the
"Green Generation" plan to improve water management in agriculture.
In summary: Agriculture is vital to Morocco, but water shortages pose a significant
challenge. The "Green Generation" plan aims to ensure a sustainable future for this sector.
[Link]
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IV. TOURISM AND HANDICRAFTS
Tourism is another crucial aspect of Morocco's economy, with the country being a popular
destination for travelers seeking to experience its rich culture and history. Moroccan artisans are
known for their exceptional craftsmanship, producing unique souvenirs such as ceramics, rugs,
and jewelry.
The impact of tourism on local craftsmanship is profound, as it helps sustain traditional
skills and provides a market for artisan products. Tourists often seek handmade items, leading to
a revival of traditional techniques and designs.
Popular products among tourists include vibrant Moroccan rugs, intricately designed
pottery, and beautiful metalwork. This not only supports the artisans but also promotes cultural
exchange and appreciation for Moroccan heritage.
CONCLUSION
In conclusion, the products we discussed today highlight Morocco's rich cultural identity
and economic significance. From argan oil to leather goods, agricultural products, and
handicrafts, these items not only contribute to the economy but also preserve traditions and
support local communities.
As we appreciate these products, we also recognize the importance of sustainable practices
that benefit both the economy and the environment. Thank you for your attention, and we
welcome any questions you may have.
