UBE BANANA CRUNCH

BOLECHE, MA. CRISTINA

BRETENIA, IVY GEN

GARING, FRINZ ANDREI

BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT

RENALYN SELLOGA DELA PENA LPT.

APRIL 29, 2025

352 Real St. Tacloban City

School Year 2024-2025

MARKETING PLAN

Submitted by:

Boleche, Ma. Cristina

Bretenia, Ivy Gen

Garing, Frinz Andrei

Submitted to:

Ma’am Renalyn Selloga Dela Pena

Executive Summary

I. Introduction

1. Current situation of the Company

2. Environmental Factors

3. Competitive analysis

4. Marketing trends

5. Market Potential

II. Background of the Plan

1. Property Needs Analysis

2. SWOT Analysis

3. Market Positioning Statement

III. Objectives

IV. Target Market

V. Marketing Strategies

1. Product

2. Price

3. Promotion

4. Distribution

VI. Timetable

VII. Budget

VIII. Conclusion
 EXECUTIVE SUMMARRY

Our product is Ube Banana Crunch – a healthy, tasty, and crunchy snack made from Ube and

Banana. We want to offer people a better snack choice that is natural, delicious, and fun to

eat. Our goal is to reach health-conscious customer, students, snack lovers, and families. The

customers usually buy foods or snacks that will satisfy for their craving and that will be

enough for their money.

We will sell our product in food stall. We will use social media, and in store promotions. The

customer’s influence to other people will also help contribute to make our product popular.

We aim to grow our brand, build loyal customers, and increase sales each month. With smart

marketing and a great product, Ube Banana Crunch will become a popular and trusted snack

choice

I. INTRODUCTION

Snacks are a big part of many people’s daily lives. But today, more people want snacks that

are not only tasty but also healthy and affordable. That’s why we created Ube Banana Crunch

— a crunchy delicious. Our goal is to give people a better choice when it comes to snack,

something fun, flavorful, and made with simple, natural ingredients.

Our business is focused on making and selling a special snack called Ube Banana Crunch. It

is a new and exciting product that mixes the sweet taste of ube and banana with a crunchy

texture that people will love. Each pack costs only 40 pesos, making it affordable for

everyone. Right now, we are a small business that is just starting to grow. We have a good

product, but not many people know about us yet. We are working hard to build our brand,

reach more customers, and make our product available in more places. Our goal is to let more

people taste and enjoy Ube Banana Crunch, and to become one of the favorite snack choices

in the market. We believe that with the right marketing and strong efforts, our business can

grow and succeed.

1.2 Environmental Factors

There are several environmental factors that can affect our Ube Banana Crunch business.

First, the weather and climate can impact the supply of fresh bananas. If there are typhoons or

floods, it may be harder to get good quality ingredients. Second, people today are becoming

more aware of healthy eating and the environment. Many customers prefer snacks that are

made with natural ingredients and have eco-friendly packaging. Third, government rules

about food safety and cleanliness are very important. We must always follow these rules to

keep our product safe for everyone. Lastly, competition in the snack industry is strong, so we

need to stay updated on new trends and customer needs. By understanding these factors, we

can better prepare and adjust our business to stay successful.

In the snack market, there are many strong competitors, especially well-known brands that

sell chips, cookies, and other sweet snacks. These big companies have loyal customers,

strong advertising, and wide distribution. There are also smaller local brands offering new

and exciting snacks, just like us. Some of them are already popular because they have been in

the market longer. However, Ube Banana Crunch has a big advantage because it offers a

unique combination of flavors (ube and banana) that most other snacks do not have. To stand

out, we need to focus on our product's uniqueness, quality, and good pricing. We must also

work hard to build customer trust and loyalty through strong promotions and good customer

service.

1.4 Marketing Trends

Today, many people are looking for new, exciting, and unique food experiences. Healthier

snack is also becoming more popular, so people prefer snacks that feel more natural and less

processed. Social media platforms are very important for promoting products because

customers like to see food videos, reviews, and creative posts before they buy. These trends

are a good opportunity for Ube Banana Crunch to grow and become a favorite new snack in

the market.

1.5 Market Potential

Our product can attract a wide group of customers — from kids who like sweet and crunchy

treats to adults who enjoy local flavors and healthier snack options. There is also a growing

trend of people supporting local businesses and trying proudly made local products. We can
sell Ube Banana Crunch in different places like schools, offices, events, parks, and food

markets, reaching many types of customers. If we promote our product well and keep our

quality high, Ube Banana Crunch has a big chance to become a popular and trusted snack in

the market.

II. BACKGROUND OF THE PLAN

Our product is called Ube Banana Crunch. Today, many people are looking for snacks that

are both delicious and a little healthier. The snack market today is full of regular and artificial

snacks. But people are starting to look for something different — something new, a little

healthier, and more unique. Our Ube Banana Crunch gives them that better option.

2.1 Property Needs Analysis

To successfully produce, package, and sell Ube Banana Crunch, we will need a clean and

safe space that fits our production and selling needs. First, we need a kitchen or small

production area where we can cook, prepare, and pack our product. This place should have

enough space for kitchen equipment like fryers, mixers, cooling racks, and storage shelves.

We also need a storage room where we can safely keep ingredients like ube, bananas, sugar,

and packaging materials to make sure they stay fresh and clean.
 2.2 SWOT Analysis

S – Strengths

- Unique and special flavor combination (ube + banana) that stands out from other snacks.

- Crunchy texture and delicious taste that many people love.

- Good for different age groups – kids, teens, and adults.

- Can offer different pack sizes for different customer needs.

W – Weaknesses

- Ube and banana flavors might be new to some people and may need time to gain wide

acceptance.

- Limited awareness of the brand because it is still new in the market.

- Short shelf life compared to processed snacks if made with fresh ingredients.

- Higher production cost if using real, high-quality ube and banana.

O – Opportunities

- Growing interest in new, unique, and local food products.

- Can create more flavors and new versions (like chocolate-covered, milk, cheesy).

- Healthy snacking trend – can promote it as a more natural and fun snack.
T – Threats

- Strong competition from existing snacks and big brands.

- Changes in food trends — customers may quickly move on to the next new snack.

- Price competition — some customers might choose cheaper snack options.

- Possible supply issues for fresh and quality ube or banana ingredients.

2.3 Market Positioning Statement

Ube Banana Crunch is a fun, unique, and delicious snack made for people who love trying

new and exciting flavors. We offer a crunchy, sweet experience by combining the rich taste

of ube and the natural sweetness of banana in one satisfying bite. Our product is perfect for

kids, teens, and adults who are looking for a tasty snack that stands out from ordinary chips

and sweets.

III. OBJECTIVES

 Introduce Ube Banana Crunch to the market and make more people know

about our product and flavors.

 Increase sales by reaching more customers in stores

 Expand to more stores and cities after a successful launch in our first

locations.
 IV. TARGET MARKET

Our target market is the general public — this means people of all ages,

backgrounds, and lifestyles. Everyone who loves to snack, whether young or old,

can enjoy our product. It is perfect for school, work, home, travel, or parties.

V. MARKETING STRATEGIES

5.1 Product Strategy

Our product will focus on offering a delicious, and unique snack that combines the sweet

taste of Ube and banana with a satisfying crunch. Our product strategy is all about growing

and improving our Ube Banana Crunch to reach more customers and make their experience

even better. We will focus on creating new flavors and exciting variations to keep our product

fresh and interesting. By offering different sizes and packaging, we can meet the needs of

different customers, whether they want a quick snack or something to share with family and

friends. We will sell it in colorful, eye-catching packaging to attract customers.

5.2 Pricing Strategy

For Ube Banana Crunch, we will use affordable pricing so more people can try and enjoy our

product. Our price will be slightly lower than other premium snacks but still high enough to

show that our product is high quality. We will also offer small packs at a lower price for

people who want to try a little first, and bigger packs at a better price for loyal customers who

want to buy more and save.

To promote Ube Banana Crunch, we will use a mix of online and offline marketing. We will

use social media and in store promotions. We will post colorful content on social media to

show off our product and attract snack lovers. In stores, we will set up eye-catching displays

or banner to grab customer attention. The customer’s influence to other people will also help

contribute to make our product popular. By using these simple but strong marketing

strategies, we aim to make Ube Banana Crunch a popular and trusted snack brand.

5.4 Distribution Strategy

We will work with local grocery stores, supermarkets, and convenience stores to place our

product in high-traffic areas, like snack aisles, to grab attention. Collaborations with Local

Events, partner with local events like sports games, concerts, and community festivals to

offer our product as a snack option. This allows us to target people attending these events

who are likely looking for something new and exciting to try.

VI. TIMETABLE

Activity Person-In- Apr. May Jun. Jul. Aug. Sep. Oct. Nov.

Charge

Product Marketing

packaging team

Create Marketing

social team

media page
 Start Marketing

posting on team

social

media

Set up in- Sales team

store

displays

Collect Marketing

customer team

feedback

Improve Marketing

product team

and

marketing

based on

feedback

The timetable helps keep our marketing activities organized and on track. It shows when and

who will do each important task, like preparing the product, promoting online, and improving

based on customer feedback. By following this schedule, we can make sure we don’t miss

important steps and stay focused on reaching our goals. It also helps us use our time and

resources wisely, so that Ube Banana Crunch can grow steadily, gain loyal customers, and

become a popular snack in the market.

VII. BUDGET
Projected Annual Income

MONTH PACKS SOLD (Estimated) INCOME (₱)

April 500 ₱20,500

May 550 ₱22,000

June 600 ₱24,000

July 700 ₱28,000

August 800 ₱32,000

September 800 ₱32,000

October 850 ₱34,000

November 900 ₱36,000

December 1,000 ₱40,000

January 1,500 ₱60,000

February 2,000 ₱80,000

March 2,500 ₱100,000

TOTAL ₱508, 500

ACTIVITY DETAILS COST (₱)

Packaging Design & Materials Packaging 3,000

Banners/ Posters Printing/ For promoting the product 2,000

Ingredients 6,000

TOTAL ₱ 11,000

Marketing Expenses
Manpower Requirements (Annual Estimate)

ROLE DESCRIPTION MONTHLY ANNUAL COST

SALARY

Production Staff Cooking 3,000 36,000

Production Staff Packing 3,000 36,000

Sales Staff In-store selling 3,000 36,000

TOTAL ¿ ₱108,000

Capital Expenditures

ITEM COST (₱)

Cooking Equipment (fryer, stove) 15,000

Other Tools (measuring tools, utensils, 2,000

gloves)

TOTAL ₱ 17,000

Other Financial Needs

ITEM COST (₱)

Fund for Emergencies ₱ 15,000

TOTAL EXPENSES

PROJECTED INCOME ₱508, 500

TOTAL EXPENSES:

→ MARKETING ₱11, 000

→ MANPOWER ₱108, 000

→ CAPITAL ₱17, 000

→ OTHER NEEDS ₱15, 000

TOTAL COST ₱151,000

VIII. CONCLUSION
Ube Banana Crunch is a new and exciting product that has a big chance to grow in the snack
market. With its special flavor and crunchy texture, it can attract many different kinds of
customers. Our marketing plan focuses on making more people know about our product by
using social media, joining local events, and offering a tasty and unique snack experience It is
healthy, delicious. Our goal is to offer a better snack choice to people of all ages and
backgrounds.

We plan to sell Ube Banana Crunch in food stalls and promote it using social media and store
displays. Each pack costs only 40 pesos, making it affordable for everyone. Our target market
includes students, families, snack lovers, and health-conscious customers. We have a
timetable to guide our activities, a budget to manage our spending, and a clear plan to reach
and attract more customers.

Although the first year will require big expenses for marketing, manpower, and equipment,
we believe that by using smart strategies and offering a great product, Ube Banana Crunch
can grow into a trusted and popular snack brand in the market.

Activity Person Apr. May Jun. Jul. Aug. Sep. Oct.

In

Charge
 Make and Owner

finalize

the

product

and

flavors

 Design Owner

and

Packaging

 Create Personal

Logo Assistant

 Set up Personal

social Assistant

media

account

 Start Personal

posting Assistant

about the

products

 Final Owner

check for

packaging

and

product

 Collect Personal
 customer Assistant

feedback

 Improve Owner

product

and

marketing

based on

feedback

This timetable guides our activities to promote and sell Banana Fries at our stall within

Justice Romauldez Street, Downtown Tacloban City, near RTR. It keeps us organized and

allows us to reach new customers and makes our business successful.

ACLC College of Tacloban

352 Real St. Tacloban City

MARKEKTING PLAN

Submitted by:

Morano, Julie Ann

Dagami, Ereca

Ramirez, Mar Quirre

Submitted to:

Ma’am Renalyn Selloga Dela Pena

DAGAMI, ERECA

MORANO, JULIE ANN

RAMIREZ, MAR QUIRRE

BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT

RENALYN SELLOGA DELA PENA LPT.

APRIL 29, 2025