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User Persona

The document presents two user personas: Jenil, a tech-savvy male professional who enjoys high-quality streaming of sports and movies, and Khushi, a busy female professional who values personalized recommendations for movies and TV series. Jenil prefers minimal interruptions and only subscribes for specific content, while Khushi seeks easy navigation and subscribes monthly. Both personas express frustrations with ads and content search difficulties.

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mihir8112004
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51 views2 pages

User Persona

The document presents two user personas: Jenil, a tech-savvy male professional who enjoys high-quality streaming of sports and movies, and Khushi, a busy female professional who values personalized recommendations for movies and TV series. Jenil prefers minimal interruptions and only subscribes for specific content, while Khushi seeks easy navigation and subscribes monthly. Both personas express frustrations with ads and content search difficulties.

Uploaded by

mihir8112004
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Male User Persona

DESCRIPTION
Jenil is a techsavvy professional who enjoys watching movies and sports in his free time.
He prefers highquality streaming and often uses entertainment apps to unwind after work.
He is not a frequent subscriber but occasionally purchases subscriptions when there’s a specific
show or sports event he wants to watch.

GOALS ENTERTAINMENT PREFERENCE


Wants a seamless streaming experience Most Used App : YouTube
with minimal interruptions Frequency of Use : Few times a week Jenil Goswami
Prefers apps that offer highquality video and Preferred Content : Sports and Movies/Video Series
easy navigation Favorite Features: High-quality streaming, Trending and Age 25
popular content
FRUSTRATIONS Browsing Preference: Search and browse, Trending content Software Engineer
Dislikes too many ads in the app Subscription Behavior: Only purchases subscriptions when
Finds Subscription costly there’s a specific need
Anand, Gujarat

HOBBIES AND INTERESTS MOTIVATIONS


Watching Movies Exploration & Discovery
Travelling cultural & Trending event
Playing sports
Female User Persona
DESCRIPTION
Khushi is a busy professional who enjoys watching movies and TV series in her downtime. She
values personalized recommendations and often uses entertainment apps to relax after a long
day. She prefers apps that are easy to navigate and offer a wide variety of content.

GOALS ENTERTAINMENT PREFERENCE


Wants an app that offers personalized Most Used App: Netflix
content suggestions Frequency of Use: Once a day Khushi Mehta
Prefers apps with a clean and attractive Preferred Content: Movies/Video Series
design Favorite Features: Personal recommendations, High-quality Age 28
streaming
FRUSTRATIONS Browsing Preference: Personal recommendations, Category
Marketing Manager
Dislikes too many ads in the app and genres
Subscription Behavior: Subscribes monthly
Surat, Gujarat
Finds it hard to search for specific content
sometimes

HOBBIES AND INTERESTS MOTIVATIONS


Watching Dramas & comedies Relaxation & Escape
Story Reading Stay Culturally Updated
Podcasts Social Connection
Cultural Events

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