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BDA Question Paper

The document outlines the structure of an end-term examination for an MBA course on Big Data Analytics at Presidency College, scheduled for April 2025. It includes three parts: Part A with four questions worth five marks each, Part B with one question worth ten marks, and a compulsory case study on Big Data Analytics at Starbucks. The questions cover various topics such as clustering, classification, Hadoop technologies, and the application of analytics in business strategies.

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136 views2 pages

BDA Question Paper

The document outlines the structure of an end-term examination for an MBA course on Big Data Analytics at Presidency College, scheduled for April 2025. It includes three parts: Part A with four questions worth five marks each, Part B with one question worth ten marks, and a compulsory case study on Big Data Analytics at Starbucks. The questions cover various topics such as clustering, classification, Hadoop technologies, and the application of analytics in business strategies.

Uploaded by

nithishlkumar9194
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF or read online on Scribd
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= PRESIDENCY COLLEGE 23M109.3A REGNO: [é a{miolill 6 [2 END TERM EXAMINATION APRIL 2025 MBA - Il SEMESTER PM109.3A: BIG DATA ANALYTICS: Duration: 1% Hours Max Marks: 40 Instruction: Answers should be written in English only. PART-A Answer any FOUR questions. Each question carries FIVE marks. (4X5=20) 1. Differentiate between clustering, classification and association algorithms. (CO3/PO3/Analyse) 2. Outline the key differences between Business Intelligence and Big Data. (CO1/PO4/Analyse) 3. Briefly explain on Hadoop technologies serving as platform for Big data Analytics. (COUPO3/Apply) 4. How does decision tree help in product purchase in retail outlet? (CO4/PO4/Apply) 5. Under what circumstances text analysis can be conducted and what are the prerequisites? (COS/PO3/Apply) 6. List any five applications of association rule. Briefly explain the nature of data required for Market Basket Analysis. (CO3/PO3/Understand) PART-B ‘Answer any ONE question. Each question carries TEN marks. (1X10=10) 7. Explain in detail the various steps in Data analytics life cycle. (CO1/PO3/Analyse) 8. Explain the concept of distributed storage in Hadoop. How does HDFS (Hadoop Distributed File System) work? (CO2/PO4/Analyse) PART-C CASE STUDY (COMPULSORY) Answer the following question. Question carries TEN marks. (1X 10=10) 9. BIG DATA ANALYTICS AT STARBUCKS, Page 1 of2 With 90 million transactions a week in 25,000 stores worldwide, the cutting edge of using big data and artifi business decisions, Starbucks is in many ways on al intelligence to help direct marketing, sales and sales volumes. ‘The same intel that helps Starbucks suggest new products to try also helps the company send Personalized offers and discounts that go far beyond a special birthday discount ‘Additionally, a customized email goes out to any customer who hasn't visited a Starbucks recently with enticing offers—built from that al’s purchase history—to re-engage them. 9) Determine the type of analytics Starbucks employ to better its business practises, (S Marks) (CO1/PO4/Apply) ») Apply clustering and association rule on customer data collected by Starbucks. How do ‘hese techniques help Starbucks in their business strategy? (5 Marks) (CO4/PO3/Apply) Page 2 of 2

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