1.
Rights of a Trademark
A trademark is a symbol, logo, word, or design that identifies and distinguishes the
goods or services of one company from those of others. Once registered, it provides the
trademark owner with exclusive rights over that mark.
Rights of a Trademark Owner include:
Exclusive Use: The owner can exclusively use the trademark for the goods or
services it is registered for.
Prevent Others from Using It: You can stop others from using a similar mark
that could confuse customers.
License the Trademark: The owner can license (allow others to use) the
trademark for commercial purposes, often in exchange for a fee (royalties).
Sue for Infringement: If someone uses your trademark without permission, you
can take legal action to stop them and seek compensation.
Sell or Transfer the Trademark: The trademark is an asset, so the owner can sell
or transfer it to someone else.
2. Purpose and Function of a Trademark
Purpose:
Brand Identity: The primary purpose of a trademark is to protect a brand’s
identity. It helps customers recognize the source of goods or services and
di erentiate them from competitors.
Legal Protection: Trademarks provide legal protection against unauthorized use
of your brand's name, logo, or slogan by others.
Function:
Brand Recognition: Trademarks help create brand recognition. For example,
the Nike "swoosh" instantly tells customers that the product is from Nike.
Consumer Trust: Trademarks help customers identify the quality and origin of
products, which builds trust and loyalty.
Marketing Tool: Trademarks are valuable marketing tools as they can symbolize
a company’s reputation, quality, and goodwill.
3. Trademark Registration
Trademark registration provides legal protection for your brand. Without registration,
it’s harder to enforce your rights if someone else uses a similar mark.
Why Register a Trademark:
o Legal Ownership: Registration gives you o icial ownership of the
trademark.
o Exclusive Rights: You have the exclusive right to use the mark and
prevent others from using confusingly similar marks.
o Protection in Law: If someone infringes on your trademark, you have a
stronger case in court.
o Brand Value: A registered trademark can increase the value of your brand
and business.
4. Trademark Acquisition
Trademark acquisition means obtaining the legal rights to a trademark. There are two
ways to acquire a trademark:
By Use: In some countries, simply using a trademark in commerce can give you
certain rights to the mark, even if you haven’t registered it. This is called
"common law" trademark rights.
By Registration: The best way to fully protect your trademark is to register it with
the relevant trademark o ice (like the USPTO in the USA or the Indian
Trademark O ice in India).
5. Trademark Protection
Trademark protection ensures that only the rightful owner of the mark can use it for their
goods or services. Protection covers several areas:
Infringement: If someone uses your trademark or a similar one without your
permission, you can sue them for trademark infringement.
Dilution: Even if there’s no direct competition, the use of a famous trademark by
others can weaken its distinctiveness (this is called dilution), and you can take
legal action against that.
Enforcement: Owners need to actively enforce their rights by monitoring and
stopping unauthorized use of their trademark. Trademark protection laws can
also prevent counterfeiting.
6. Trademark Registration Process
The process of registering a trademark varies slightly by country, but the general steps
are:
1. Trademark Search:
o Before you apply, you need to check if anyone else is already using a
similar trademark for the same type of goods or services. This is called a
trademark search. You can do this through the trademark database of
the relevant country.
2. Filing the Application:
o You file a trademark application with the national trademark o ice (e.g.,
the USPTO in the USA or IPO in India).
o The application includes details like:
The trademark itself (logo, word, symbol, etc.).
A description of the goods or services it will be used for.
Information about the owner.
3. Examination:
o The trademark o ice will examine the application to see if it meets all
legal requirements.
o They will check if the trademark is distinctive and not confusingly similar
to existing trademarks.
4. Publication:
o Once the examination is complete, the trademark is published in a public
journal or gazette to give others a chance to oppose it if they believe it
infringes on their rights.
5. Opposition Period:
o After publication, there is a period where third parties can file an
opposition if they think your trademark is too similar to theirs.
6. Registration:
o If no opposition is filed, or if the opposition is resolved in your favor, the
trademark is o icially registered.
o You will receive a certificate of registration and have exclusive rights to
the trademark.
7. Renewal:
o Trademarks are valid for a certain period (usually 10 years) but can be
renewed indefinitely by paying a renewal fee.
7. Law of Copyrights
Copyright is a type of intellectual property right that protects original works of
authorship such as books, music, films, artwork, and software. The copyright law gives
creators exclusive rights over the use of their works for a certain period.
Purpose: The main aim of copyright law is to encourage creativity and innovation
by ensuring that creators have control over their work and can benefit financially
from their creation.
Works Covered by Copyright:
o Literary works (books, poems)
o Musical works (songs, compositions)
o Artistic works (paintings, sculptures)
o Cinematographic works (films, videos)
o Software programs
o Databases and more.
8. Rights and Protection Covered by Copyright
When a work is protected by copyright, the creator has several exclusive rights. These
rights ensure that the creator can control how their work is used and distributed.
Rights of the Copyright Owner:
Reproduction Right: The right to make copies of the work.
Distribution Right: The right to distribute copies to the public, such as selling
books, DVDs, or digital files.
Public Performance Right: The right to perform the work publicly, such as a
musician performing a song in a concert.
Public Display Right: The right to display the work publicly, like displaying
artwork in a gallery.
Adaptation Right: The right to create derivative works, such as turning a book
into a movie or a song into a remix.
Digital Rights: For digital content, this includes the right to control how a work is
shared or streamed online.
Duration of Protection:
Typically: Copyright protection lasts for the creator's lifetime plus 60 or 70 years
after their death, depending on the country.
9. Infringement of Copyright under Copyright Act
Copyright Infringement occurs when someone uses a copyrighted work without
permission or proper licensing. This can happen in many ways, including:
Copying: Reproducing someone’s work without permission (e.g., photocopying a
book).
Public Display or Performance: Showing or performing a work publicly without
permission (e.g., screening a film in public without a license).
Distribution: Selling or distributing copies of copyrighted works without
permission (e.g., selling pirated DVDs).
Digital Infringement: Sharing copyrighted content online without authorization
(e.g., uploading a copyrighted song to YouTube).
Consequences:
If caught, the infringer could face fines, penalties, or even imprisonment
depending on the severity of the infringement.
10. Distinction Between Related Rights and Copyright
While copyright applies to the creators of original works, related rights (also called
neighboring rights) apply to other individuals or organizations that contribute to the
distribution or performance of those works.
Copyright: Protects original creators (authors, musicians, filmmakers).
Example: A songwriter has copyright over their song.
Related Rights: Protect performers, producers, and broadcasters who help
disseminate or perform the work.
Example: A singer who performs the songwriter’s song has related rights over
their performance of the song.
Other Examples:
o Performers' Rights: Actors, dancers, musicians who perform in a movie
or concert.
o Producer’s Rights: The person who produces the sound recording or the
film.
o Broadcasting Rights: TV and radio broadcasters who have rights to
broadcast performances.
11. Celebrity Rights
Celebrity Rights (also called Publicity Rights) refer to the rights that celebrities have to
control the commercial use of their name, image, likeness, or identity. This ensures that
no one can exploit a celebrity’s identity without permission.
Purpose: Protects the image and brand of a celebrity, ensuring they have
control over how their identity is used in advertising or merchandise.
Examples:
o Using a celebrity’s picture in an advertisement without their permission
can lead to a lawsuit for unauthorized use.
o Selling merchandise with a celebrity’s image (like a t-shirt) without
permission violates their publicity rights.
Celebrity rights are typically protected under privacy and publicity laws, which are
separate from copyright.
12. Academic Integrity or Plagiarism
Academic Integrity refers to maintaining honesty and ethics in educational or
academic work. Plagiarism is a violation of academic integrity and occurs when
someone presents someone else’s work or ideas as their own without giving proper
credit.
What is Plagiarism?
Copying: Directly copying text, data, or ideas from someone else’s work without
acknowledging the source.
Paraphrasing without Credit: Even if you paraphrase or rewrite someone’s work,
failing to cite the source is still considered plagiarism.
Self-Plagiarism: Re-using your own previous work (like submitting the same
paper for two di erent classes) without disclosure.
Consequences of Plagiarism:
In Education: Can result in failing grades, suspension, or expulsion from
schools.
In Research: Can damage a researcher’s reputation and lead to withdrawal of
published papers.
How to Avoid Plagiarism:
Cite Sources: Always provide proper references for any ideas, quotes, or
information that isn’t your own original work.
Use Plagiarism Detection Tools: There are tools like Turnitin that help identify
potential plagiarism.