HOLY CHILD COLLEGE OF DAVAO

Brgy. Sto. Nino, Green Meadows Subdivision, Davao City

Green Meadows Campus

A Business Plan for

MUNCHIMOTE DELIGHTS

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 Members:

SERVIDAD, SOPHIA IVY

NAILA, JEANNEY PURL
DINOPOL, JANSSEN
ALAPAN, JOYCE
PERMITO, GRACE MAE
GALLETO, LUEL LANN

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 TABLE OF CONTENT
Page Number

Executive Summary……………………………………………...……4

Business Description……………………………………………...….7

Products or Services……………………………………………….....7

Market Analysis…………………………………………………........10

Marketing and Sales Strategy…………………………………..….10

Operational Plan………………………………………………….......12

Organization and Management……………………………….....…14

Financial Plan……………………………………………………..…..16

Appendix…………….……………………………………….…….….. 18

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 EXECUTIVE SUMMARY

Business Concept

Munchimote (Munchkin and Camote) offers a unique twist on traditional munchkin by

using sweet potato as the main ingredient. These bite-sized treats provide a delicious,
nutritious, and innovative alternative to conventional snack options. By combining the
natural sweetness and health benefits of camote with premium ingredients, Munchimote
Delights caters to both health-conscious consumers and those looking for a satisfying
indulgence. The business aims to bring a fresh and exciting take on a beloved snack
while promoting local and natural ingredients.

Mission Statement

To provide the world's most perfect, universally beloved, and nutritionally flawless
munchkin snacks made exclusively from the rarest sweet potatoes that satisfies every
taste preference, meets the highest possible nutritional standards, and becomes the
global standard for healthy snacking. Our goal is to establish a strong presence, partner
with renowned food retailers, and introduce our unique flavors to international markets
while maintaining high-quality standards and sustainable practices.

Business Objectives

• Gain at least 100 customers within the first week.

• Introduce new flavors and variations within the first month to expand choices.
• Ensure high customer satisfaction and repeat purchases.
• Achieve a minimum weekly revenue growth of 5% over the next four weeks.

Market Opportunity

The demand for healthier and innovative snack options is growing rapidly, with
consumers seeking unique, nutritious, and locally sourced products. Munchimote
Delights capitalizes on this trend by offering a product that blends traditional Filipino
ingredients with modern appeal. The use of sweet potato, a highly nutritious and locally
abundant ingredient, positions the brand as a sustainable and health-conscious choice.
With an increasing preference for natural, minimally processed snacks, Munchimote
Delights is well-positioned to attract students, young professionals, and families looking
for both taste and nutrition.

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Competitive Advantage

1. Unique Ingredient: By fusing sweet potato with graham biscuit powder,

Munchimote Delights creates a distinct texture and flavor, setting itself apart in
the snack industry with a delicious and nutritious alternative.

2. Health-Conscious Appeal: Rich in fiber, vitamins, and minerals, our munchkins

cater to health-conscious individuals looking for guilt-free indulgence.

3. Local and Sustainable: Sourcing locally grown camote supports local farmers and
promotes sustainability while ensuring fresh, high-quality ingredients.

4. Flavor Innovation: Constantly introducing new flavors and textures keeps

customers engaged and excited about our offerings.

5. Eye-Catching Branding: Modern, appealing packaging enhances product visibility

and attracts a wide consumer base.

Business Model

The business model for Munchimote Delights will focus on face-to-face sales and
exclusive distribution at school, targeting students, parents, and staff. This model
leverages personal interaction and word-of-mouth marketing to build trust and brand
loyalty within a local community, particularly in a school setting. Additionally,
Munchimote Delights will integrate technology through online ordering platforms and
social media marketing to expand its reach and engage with customers more
effectively.

Management Team

• CEO: Sophia Ivy E. Servidad, an aspiring entrepreneur passionate about innovative

food products.
• COO: Jeanaia Purl Naila, dedicated to managing operations and ensuring
efficiency.
• CFO: Janssen Dinopol, responsible for financial planning and stability.
• Head Chef: Luel Lann Galleto, skilled in recipe development and quality control.
• Beverage Manager: Luel Lann Galleto, overseeing drink menu creation and quality
standards.
• Quality Control Manager: Joyce C. Alapan, ensuring compliance with industry
standards and health regulations.
• Supply Chain Manager: Joyce C. Alapan, managing ingredient procurement, stock
levels, and timely deliveries.
• Customer Service Manager: Grace Mae Permito, enhancing customer satisfaction

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 and improving service quality.
• Marketing Manager: Sophia Servidad, creating promotional campaigns and
strengthening brand identity.
• Sales Manager: Grace Permito, building relationships with key clients and achieving
sales targets.

Financial Summary

We will generate a total of ₱24,010 in revenue over the first four weeks, with ₱4,470 in
the first week and ₱8,660 by the fourth. Revenue will fluctuate throughout the period,
with week-to-week percentage changes reflecting shifts in consumer demand and
purchasing behavior. A significant increase is expected in Weeks 3 and 4, primarily
driven by higher sales of the Munchimote Large Pack, which will attract more buyers.

Week 1
Classic Munchimote: 15 pieces × ₱10 = ₱750
Chocolate Munchimote: 12 pieces × ₱12 = ₱720
Mini Munchimote: 20 pieces × ₱6 = ₱600
Munchimote Large Pack: 10 packs × ₱48 = ₱2,400
Total Revenue: ₱4,470

Week 2 Total Revenue: P4, 800

Week 3 Total Revenue: P6, 180
Week 4 Total Revenue: P8, 660

Total Revenue: P24, 010

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 BUSINESS DESCRIPTION
Business Concept:

• Munchimote Delights offers a creative fusion of traditional and modern flavors by

combining sweet potato (camote) with graham biscuit powder to create delicious,

bite-sized munchkins.

• Our snacks provide a balance between indulgence and nutrition, making them a

great choice for both health-conscious consumers and those looking for a unique

twist on a familiar treat.

• By focusing on high-quality ingredients, innovative flavors, and eye-catching

branding, Munchimote Delights aims to establish a strong presence in the

competitive snack market.

Product/Service Offering:

• Munchimote Delights Signature Munchkins: A delightful combination of sweet

potato and graham biscuit powder, available in various flavors to cater to different

tastes.

• Munchimote Snack Combo: A curated bundle of our best-selling munchkin flavors,

perfect for sharing or gifting.

• Custom Packaging: We offer personalized packaging for events such as

weddings, birthdays, corporate events, or holiday gifts. Design your own labels

and packaging to create a unique and memorable touch.

• Event Catering: Bring a unique touch to your events with Munchimote Delights

catering. We provide customized snack platters featuring our signature munchkins

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 for parties, meetings, and celebrations.

Reason for Launch:

• The launch of Camote Munchkin is driven by a passion for reimagining traditional

flavors into delightful, bite-sized treats. We identified a growing demand for

healthier, nostalgic snacks that offer a unique twist on familiar flavors.

• Camote Munchkin takes inspiration from the beloved sweet potato, known as

camote, which has always been deeply connected to the people as a staple food

and cultural symbol. Its natural sweetness, combined with a soft yet slightly chewy

texture, creates a snack that resonates with tradition while appealing to modern

tastes. It caters to both health-conscious consumers and those seeking a

satisfying snack with a traditional essence.

Vision Statement:

To become a leading brand in the snack industry by offering innovative, culturally

inspired products that celebrate heritage while embracing modern flavors. We aim to

create memorable experiences through high-quality, delicious, and globally appealing

snacks, making Camote Munchkin a household name for those who appreciate

wholesome and unique treats.

Mission Statement:

To create exceptional snack experiences by transforming traditional ingredients into

modern delights. Through Camote Munchkin, we strive to offer high-quality, culturally

inspired products that bring joy and nostalgia to every bite, ensuring that tradition

remains relevant in today’s fast-paced world.

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Goals and Objectives:

• Brand Establishment

Objective: Create a unique and recognizable brand that highlights the delicious and

innovative combination of sweet potato and graham in every munchkin.

Goal: Establish strong brand awareness and customer loyalty through engaging

marketing strategies, creative packaging, and word-of-mouth promotion of unique

fusion of traditional and modern flavors.

• Product Development

Objective: Introduce at least one new flavor or product variation each month/year to

keep offerings exciting and diverse.

Goal: Ensure that product innovation aligns with consumer preferences, maintaining a

balance between traditional flavors and modern trends.

• Customer Feedback

Objective: Implement a structured feedback system to understand customer

preferences and areas for improvement.

Goal: Maintain a high satisfaction rate by continuously enhancing product quality,

taste, and overall customer experience based on direct feedback.

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 MARKETING PLAN
Industry Overview

The snack industry offers a wide variety of pastries, biscuits, and other sweet treats.
However, Munchimote Delights sets itself apart by using sweet potato (camote) as the
main ingredient, giving a healthier and more unique alternative to conventional
snacks. Our combination of traditional flavors with modern appeal captures the
interest of customers looking for something new yet familiar.
Target Market

Our primary market consists of all people in Holy Child College of Davao, including
students, faculty, and staff who are looking for affordable, delicious, and unique snacks
to enjoy throughout the day. These individuals often seek convenient, flavorful treats
that can satisfy their cravings while being easy to consume on the go. Munchimote
Delights caters to their needs by offering a tasty yet nutritious alternative to traditional
sweets, making it a preferred choice among the college community.

Competitive Landscape

Other snack brands offer a variety of pastries, cookies, and biscuits, but Munchimote
Delights stands out by utilizing sweet potato as the base ingredient. The unique
combination of camote and graham biscuit powder creates a distinct texture and taste
that sparks curiosity among consumers. Unlike conventional sweets, our product
provides a balance between health and indulgence, setting us apart from the
competition.

Marketing Strategy

Digital Marketing

• Affiliate Marketing
• Content Marketing
• Social Media Marketing (Facebook, Instagram & Tiktok)

Traditional Marketing
• Local Community Engagement
• Word of Mouth Marketing
• Partnership with Local Cafes and Stores

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Promotion Plan

• Referral Program (Discounts for referrals and repeat customers)

• Event Marketing (Pop-up shops, food fairs, school events)
• Seasonal Promotion (Holiday-themed packaging and limited-time flavors)

Distribution Plan

Delivery Model
• Direct to customer Delivery
• In-Person Distribution (food stalls and local stores)

Packaging
• Eco-Friendly Packaging to promote sustainability

Pricing Strategy

Munchimote Delights follows a cost-plus pricing strategy, where the final price is
determined by adding a markup to the production cost. This ensures affordability while
maintaining high-quality standards. Our pricing structure is designed to provide value
while catering to different customer preferences:

• Classic Munchimote: Priced at 10 pesos per piece, offering the perfect balance
of sweetness and nutrition.
• Chocolate Munchimote: Slightly higher at 12 pesos per piece due to the use of
premium cocoa, enhancing flavor depth and appeal.
• Munchimote Mini: A budget-friendly option at 6 pesos per piece, ideal for first-
time buyers or snackers on the go.
• Munchimote Large Pack: Priced at 48 pesos for a pack of 5, slightly higher
than the mini but offering better value for bulk buyers.

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 OPERATIONS PLAN
Operational Workflow

Our operational workflow will include sourcing and preparation, packaging and
branding, marketing and sales, production and fulfillment, and customer service.

Physical Resources

Equipment’s

• Blender and masher

• Food Processor
• Mixing bowls and utensils
• Packaging Materials
• Refrigerator for storage
• Cooking pot or steamer

Quality Assurance

• Inspect sweet potatoes (kamote) for freshness and quality.

• Use high-quality ingredients.

Production:

● Maintain cleanliness and adhere to adequate food safety protocols.

● Regulate the cooking temperature and make sure the ingredients are
handled correctly.
● Clean equipment regularly.

Product Checks:

● Taste test and inspect visually for consistency

● Monitor shelf life and ensure freshness

Packaging and Labeling:

● Use accurate labels with expiration dates and ingredients

● Check packaging integrity to prevent contamination. By taking these steps, we
can assure you that our products satisfy the highest quality standards.

By following these steps, we can ensure our products meet high quality
standards.

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Safety Measures

Food Safety:

Hygiene: Wash hands, use separate utensils, and maintain a clean workspace.
● Temperature: Regulate the storage and display temperatures.
● Expiration: Observe the ingredient's expiration dates.
● Allergens: Be aware of allergens and label them correctly.

Workplace Safety:
● Safety measures: Maintain a safe environment by providing personal protective
equipment (PPE) and first aid supplies.
● Emergency preparedness: Conduct emergency preparedness drills and ensure
that safety protocols are in place.

Food Handling:
● Proper storage and handling: Observe appropriate handling and storage
practices to avoid contamination.
● Pest control: Keep pests away.

Employee Training:

● Food safety and emergency procedures: Train staff on food safety and
emergency procedures.

By following these practices, we will create a safe and hygienic environment for
our food business.

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 MANAGEMENT PLAN

SERVIDAD, SOPHIA
CEO/MARKETING MANAGER

DINOPOL, JANSSEN NAILA, JEANNEY

COO CFO

ALAPAN, JOYCE GALLETO, LUEL PERMITO, GRACE

QUALITY CONTROL & SUPPLY HEAD CHEF & BEVERAGE SALES & CUSTOMER SERVICE
CHAIN MANAGER MANAGER MANAGER

Roles and Responsibilities

• Sophia Ivy Servidad, CEO: Leads overall strategy, growth, and business
development.
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• Janssen Dinopol, COO: Oversees daily operations, production, and logistics.

• Luel Lann Galleto, HEAD CHIEF: Develops new product variations, maintains
quality standards, and ensures consistency in taste.

• Luel Lann Galleto, BEVERAGE MANAGER: Oversees the creation and

management of drink menus, ensure high standards of quality for all beverages
served.

• Joyce C. Alapan, QUALITY CONTROL MANAGER: Implement and maintain

compliance with industry standards and health regulations.

• Joyce C. Alapan, SUPPLY CHAIN MANAGER: Oversees ingredient

procurement, monitors stock levels, and ensures timely deliveries.

• Grace Mae Permito, CUSTOMER SERVICE MANAGER: Enhances customer

satisfaction by addressing concerns and improving service quality.

• Jeanaia Naila, CFO: Manages financial planning, budgeting, and profitability to

maintain business stability.

• Sophia Servidad, MARKETING MANAGER: Creates promotional campaigns,

strengthens brand identity, and engages target audiences.

• Grace Permito, SALES MANAGER: Identify and develop

relationships with key clients and partners, Set and achieve sales targets for the
business.

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 FINANCIAL PLAN
SALES FORECASTS
Week 1
Classic Munchimote
Average Daily Buyers 15
Average Revenue per buyer per day P10
Weekly Revenue(15*P10*5DAYS) P750
Chocolate Munchimote
Average Daily Buyers 12
Average Revenue per buyer per day P12
Weekly Revenue(12*P12*5DAYS) P720
Mini Munchimote
Average Daily Buyers 20
Average Revenue per buyer per day P6
Weekly Revenue(20*P6*5DAYS) P600
Munchimote Large Pack
Average Daily Buyers 10
Average Revenue per buyer per day P48
Weekly Revenue(10*P48*5DAYS) P2,400
Total Week 1 Revenue P4,470

Week 2
Classic Munchimote
Average Daily Buyers 16
Average Revenue per buyer per day P10
Weekly Revenue(16*P10*5DAYS) P800
Chocolate Munchimote
Average Daily Buyers 15
Average Revenue per buyer per day P12
Weekly Revenue(15*P12*5DAYS) P900
Munchimote Mini
Average Daily Buyers 20
Average Revenue per buyer per day P6
Weekly Revenue(20*P6*5DAYS) P600
Munchimote Large Pack
Average Daily Buyers P10

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Average Revenue per buyer per day P48
Weekly Revenue(10*P48*5DAYS) P2, 400
Total Week 2 Revenue P4,700

Week 3
Classic Munchimote
Average Daily Buyers 18
Average Revenue per buyer per day P10
Weekly Revenue(18*P10*5DAYS) P900
Chocolate Munchimote
Average Daily Buyers 20
Average Revenue per buyer per day P12
Weekly Revenue(20*P12*5DAYS) P1,200
Munchimote Mini
Average Daily Buyers 16
Average Revenue per buyer per day P6
Weekly Revenue(16*P6*5DAYS) P480
Munchimote Large Pack
Average Daily Buyers 15
Average Revenue per buyer per day P48
Weekly Revenue(15*P48*5DAYS) P3,600
Total Week 3 Revenue P6,180

Week 4
Classic Munchimote
Average Daily Buyers 19
Average Revenue per buyer per day P10
Weekly Revenue(19*P10*5DAYS) P950
Chocolate Munchimote
Average Daily Buyers 20
Average Revenue per buyer per day P12
Weekly Revenue(20*P12*5DAYS) P1,200
Munchimote Mini
Average Daily Buyers 17
Average Revenue per buyer per day P6
Weekly Revenue(17*P6*5DAYS) P510
Munchimote Large Pack
Average Daily Buyers 25
Average Revenue per buyer per day P48
Weekly Revenue(25*P48*5DAYS) P6,000
Total Week 4 Revenue P8,660

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 INCOME PROJECTIONS
Week 1 Week Week 3 Week 4 Total
2
Revenue P4,470 P4,700 P6,180 P8,660 P24,010
Cost of P1,788 P1,880 P2,472 P3,464 P9,604
Goods Sold
Gross P2,682 P2,820 P3,708 P5,196 P14,406
Profit
Operating P1,200 P1,350 P1,700 P2,050 P6,300
Expenses
Net P1,482 P1,470 P2,008 P3,146 P8,106
Operating
Income
Taxes P370.50 P367.50 P502.50 P786.50 P2,026.50
(25%)
Net P1,111.50 P1,102.50 P1,506.50 P2,359.50 P6,079.50
Income

CAPITAL BUDGET
Start-up Costs:

Equipment and Machinery Already Available

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Kitchen Appliance Already Available

Tools and Utensils Already Available

Initial Inventory of Ingredients P 500.00

Packaging Materials P 500.00

Funding Requirements:

• To successfully launch Munchimote Delights, we estimate the required capital of

₱1, 000.00. This budget will cover only the ingredients and packaging materials, as

the appliances, tools and utensils or equipment and machinery are already

available. Funding may come from personal investments, partnerships, or small

business loans, depending on available resources.

APPENDIX

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